Brand Identity & Storytelling Specialist (full-time)

📌 Core Information

🔹 Job Title: Brand Identity & Storytelling Specialist (full-time)

🔹 Company: Greenpeace Belgium

🔹 Location: Beersel, Flemish Brabant, Belgium

🔹 Job Type: Full-time

🔹 Category: Non-profit Organizations

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Maintaining Greenpeace Belgium’s brand identity and consistency
• Developing compelling narratives and brand content
• Conducting market research and audience analysis
• Collaborating with cross-functional teams to ensure brand consistency
• Creating inclusive and intersectional communication outputs

ASSUMPTION: This role requires a strong focus on strategic brand management, storytelling, and collaboration to maintain Greenpeace Belgium’s brand identity and engage audiences.

📋 Key Responsibilities

✅ Conduct market research through audience analysis, trends identification, and benchmarking

✅ Monitor brand performance and measure brand reputation and audience engagement

✅ Define and enhance Greenpeace Belgium’s brand strategy in collaboration with key stakeholders

✅ Guard Greenpeace Belgium’s brand identity and consistency across all touchpoints

✅ Create compelling narratives and brand content that resonate with target audiences

✅ Develop and adapt narratives for multi-channel implementation, online and offline

✅ Lead for direct mailings and fundraising brochures, coordinating and supporting content creation

✅ Ensure narratives and outputs are inclusive and intersectional

ASSUMPTION: This role involves a mix of strategic and practical tasks, requiring strong organizational skills and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3-5 years of experience in brand management

Required Skills:

• Proven skills in developing compelling brand strategies and narratives
• Strong writing skills and proficiency in Dutch
• Basic graphic design skills and confidence with design tools such as Canva and Photoshop
• Ability to work effectively with cross-functional teams
• Strong awareness about inclusive and intersectional communication

Preferred Skills:

• Good knowledge of English and French
• Experience working in the non-profit sector

ASSUMPTION: Candidates with relevant experience in brand management and storytelling, as well as a strong commitment to environmental and social causes, are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: €3,770 - €5,000 per month (based on experience and qualifications)

Benefits:

• Meal Vouchers
• End Of Year Prime
• Hospitalization Insurance
• Working Time Reduction
• Extra-Legal Leave
• Homeworking Possibilities

Working Hours: Full-time (40 hours per week) with flexible working hours and remote work possibilities

ASSUMPTION: The salary range is based on industry standards for similar roles in Belgium, considering the experience level and location.

📌 Applicant Insights

🔍 Company Context

Industry: Greenpeace Belgium operates in the non-profit sector, focusing on environmental conservation and advocacy

Company Size: Greenpeace Belgium has 51-200 employees, providing a mid-sized organization structure with opportunities for collaboration and growth

Founded: Greenpeace was founded in 1971, with Greenpeace Belgium established in 1979

Company Description:

• Greenpeace is an independent global campaigning organization acting to protect the environment and promote peace
• Greenpeace Belgium focuses on environmental issues such as climate change, forests, oceans, toxic pollution, agriculture, and nuclear disarmament
• Greenpeace is committed to creating a greener, safer, and more equitable planet

Company Specialties:

• Environmental conservation and advocacy
• Campaigning and activism
• Fundraising and marketing

Company Website: http://www.greenpeace.be

ASSUMPTION: Greenpeace Belgium is part of the global Greenpeace organization, sharing its mission and values while operating independently in Belgium.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 3-5 years of experience in brand management

Reporting Structure: The Brand Identity & Storytelling Specialist will report to the Programme Director and collaborate with the Marketing-Fundraising Director and other cross-functional teams

Work Arrangement: This role is hybrid, with a mix of on-site and remote work

Growth Opportunities:

• Expanding brand management skills and expertise
• Developing leadership and team management skills
• Gaining experience in the non-profit sector and environmental advocacy

ASSUMPTION: This role offers opportunities for professional growth and development within the organization and the non-profit sector.

🌍 Location & Work Environment

Office Type: Greenpeace Belgium operates a single office in Brussels, Belgium

Office Location(s): Rue Claessens 49, Brussels, Brussels Region 1020, BE

Geographic Context:

• Brussels is the capital of Belgium and the administrative center of the European Union
• The office is located in the European Quarter, close to major international institutions
• Brussels offers a multicultural environment with a high quality of life

Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work possibilities

ASSUMPTION: The work environment at Greenpeace Belgium is collaborative, inclusive, and focused on environmental advocacy and conservation.

💼 Interview & Application Insights

Typical Process:

• Online application and screening
• Phone or video call interview
• On-site interview with key stakeholders
• Reference checks and final decision

Key Assessment Areas:

• Brand management skills and experience
• Storytelling and writing abilities
• Collaboration and teamwork skills
• Alignment with Greenpeace values and mission

Application Tips:

• Tailor your resume and cover letter to highlight relevant brand management and storytelling experience
• Demonstrate your understanding of Greenpeace’s mission and values in your application
• Prepare examples of your brand management and storytelling work to discuss during the interview

ATS Keywords: Brand management, storytelling, content creation, market research, audience analysis, brand strategy, visual identity, verbal identity, graphic design, collaboration, inclusive communication, climate justice, gender justice

ASSUMPTION: Greenpeace Belgium’s recruitment process is designed to minimize biases and maximize inclusion, focusing on candidates’ skills and experiences rather than their backgrounds.

🛠️ Tools & Technologies

• Canva
• Photoshop
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: The required tools and technologies for this role are common in brand management and marketing, with a focus on design and content creation.

👔 Cultural Fit Considerations

Company Values:

• Independence
• Non-violence
• Creativity
• Tenacity
• Integrity

Work Style:

• Collaborative
• Inclusive
• Results-driven
• Adaptable

Self-Assessment Questions:

• How do you ensure that your brand management efforts align with Greenpeace’s values and mission?
• How do you approach creating inclusive and intersectional communication outputs?
• How do you balance strategic and practical tasks in your brand management role?

ASSUMPTION: Greenpeace Belgium values candidates who are passionate about environmental conservation, committed to its mission, and able to work effectively in a collaborative and inclusive environment.

⚠️ Potential Challenges

• Balancing strategic and practical tasks in brand management
• Ensuring brand consistency across multiple channels and teams
• Working in a fast-paced and dynamic non-profit environment
• Addressing sensitive and complex environmental and social issues

ASSUMPTION: These challenges can be overcome through strong organizational skills, effective communication, and a commitment to Greenpeace’s mission and values.

📈 Similar Roles Comparison

• Compared to similar roles in the private sector, this position offers the opportunity to work for a mission-driven organization focused on environmental conservation and advocacy
• In the non-profit sector, this role is similar to brand management positions in other environmental and social advocacy organizations
• Career progression may involve moving into leadership or specialized roles within Greenpeace or other non-profit organizations

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other sectors, with a focus on environmental advocacy and conservation.

📝 Sample Projects

• Developing a comprehensive brand strategy for Greenpeace Belgium
• Creating a series of engaging and inclusive narratives for a climate change campaign
• Leading the design and production of a fundraising brochure for Greenpeace Belgium’s supporter base

ASSUMPTION: These sample projects demonstrate the range of tasks and responsibilities involved in the Brand Identity & Storytelling Specialist role at Greenpeace Belgium.

❓ Key Questions to Ask During Interview

• How does Greenpeace Belgium measure the success of its brand management efforts?
• What are the key priorities for this role in the first 90 days?
• How does Greenpeace Belgium support the professional development of its employees?
• What are the most challenging aspects of working in brand management at Greenpeace Belgium?
• How does Greenpeace Belgium foster an inclusive and collaborative work environment?

ASSUMPTION: These questions help candidates better understand the role, the organization, and the work environment, enabling them to make informed decisions about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand management and storytelling experience and demonstrate your understanding of Greenpeace’s mission and values
• Prepare examples of your brand management and storytelling work to discuss during the interview
• Follow up with Greenpeace Belgium one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.