📌 Core Information
🔹 Job Title: Brand Implementation Specialist
🔹 Company: Ochsner Health
🔹 Location: New Orleans, Louisiana
🔹 Job Type: Full-Time
🔹 Category: Healthcare
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Providing marketing support for various projects, including direct mail campaigns and promotional items.
- Assisting in managing sponsorship components, such as signage, promotions, internet advertising, tabling, hospitality, etc.
- Developing marketing plans and strategies aligned with the organization's directives.
- Contributing to the development of the community volunteer program, including recruitment, interviewing, and securing active volunteers.
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple projects and stakeholders effectively.
📋 Key Responsibilities
✅ Develops and manages sponsorship coordination, ensuring all components represent the company brand.
✅ Assists with marketing coordination, providing support on individual marketing or PR initiatives.
✅ Assists with volunteer coordination, contributing to the development and maintenance of an active volunteer program.
✅ Provides project support on individual marketing or PR initiatives, ensuring all projects are completed successfully.
ASSUMPTION: This role may require working on multiple projects simultaneously, with varying deadlines and priorities. Strong time management and organizational skills are essential for success.
🎯 Required Qualifications
Education: High School diploma or equivalent. Additional degrees, business training experience, and/or certifications may be combined to meet minimum qualifications.
Experience: 2 years of related experience in marketing, project management, or a similar role.
Required Skills:
- Effective verbal and written communication skills.
- Proficient with Windows-style applications, various software packages specific to the role, and keyboard.
- Strong computer skills and dexterity required for data entry and retrieval of patient information.
- Ability to present information clearly and professionally to varying levels of individuals throughout the patient care process.
Preferred Skills:
- Bachelor's degree in Marketing, Business Administration, or Health Care Administration.
- Experience with healthcare-specific software or systems.
- Familiarity with healthcare regulations and compliance standards.
ASSUMPTION: While a bachelor's degree is preferred, Ochsner Health may consider candidates with equivalent experience and strong relevant skills.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (Estimated based on industry standards for a Marketing Specialist in New Orleans, Louisiana)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with employer match
- Paid time off (vacation, sick, and holidays)
- Employee discounts and wellness programs
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for project needs.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Ochsner Health is a leading nonprofit healthcare provider in the Gulf South, delivering expert care at its 46 hospitals and more than 370 health and urgent care centers.
Company Size: 10,001+ employees
Founded: 1942
Company Description:
- Ochsner Health is dedicated to providing high-quality, compassionate care to its patients.
- The organization is committed to improving the health and well-being of the communities it serves through innovative medical treatments, research, and community health initiatives.
- Ochsner Health is recognized as the No. 1 hospital in Louisiana by U.S. News & World Report for 13 consecutive years.
Company Specialties:
- Health care
- Hospital
- Research
- Health clinic
- Nursing
- Leadership
- Innovation
- Medical
Company Website: http://www.ochsner.org/careers
ASSUMPTION: Ochsner Health's large size and extensive reach in the Gulf South region provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Marketing Manager or a similar supervisor.
Work Arrangement: On-site, with some flexibility for remote work depending on project needs.
Growth Opportunities:
- Advancement to a Marketing Manager or similar leadership role.
- Expansion of responsibilities to include additional projects or teams.
- Opportunities to work on special projects or initiatives, gaining exposure to new aspects of the business.
ASSUMPTION: Ochsner Health's large size and extensive reach in the Gulf South region provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): New Orleans, Louisiana
Geographic Context:
- New Orleans is a vibrant city with a rich cultural heritage, offering a mix of urban and suburban living options.
- The city is known for its unique cuisine, music, and festivals, providing ample opportunities for entertainment and recreation.
- New Orleans has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for project needs.
ASSUMPTION: The work environment at Ochsner Health is fast-paced and dynamic, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Communication skills and presentation abilities
- Project management and organizational skills
- Understanding of marketing principles and strategies
- Adaptability and ability to work in a fast-paced environment
Application Tips:
- Tailor your resume to highlight relevant marketing, project management, and communication skills.
- Prepare examples of your marketing or project management experience, focusing on achievements and results.
- Demonstrate your understanding of Ochsner Health's mission and values in your cover letter.
ATS Keywords: Marketing, Project Management, Brand Implementation, Sponsorship Management, Volunteer Coordination, Healthcare Marketing, PR Initiatives
ASSUMPTION: Ochsner Health uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Graphic design software (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with relevant software and tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Integrity
- Respect
- Collaboration
- Excellence
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on continuous improvement and innovation
Self-Assessment Questions:
- Do you have a strong commitment to patient-centered care and improving the health and well-being of the community?
- Are you able to work effectively in a fast-paced, collaborative environment?
- Do you have a passion for marketing and a desire to make a positive impact on the healthcare industry?
ASSUMPTION: Candidates who align with Ochsner Health's values and work style are more likely to be successful in this role and contribute to the organization's mission.
⚠️ Potential Challenges
- Managing multiple projects with varying deadlines and priorities
- Working in a fast-paced, dynamic environment with a high degree of collaboration and teamwork
- Adapting to changes in project scope, priorities, or timelines
- Meeting the expectations of a large, well-established healthcare organization
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Project Manager in other industries, but with a focus on healthcare-specific marketing and project management.
- Compared to similar roles in other industries, this position may require a higher level of attention to detail and a strong commitment to patient-centered care.
- Career progression in this role may follow a path similar to that of a Marketing Manager or Director in other industries, with a focus on healthcare-specific marketing strategies and initiatives.
ASSUMPTION: Candidates with experience in marketing or project management roles in other industries may find this role to be a good fit, but should be prepared to adapt to the unique aspects of healthcare marketing and project management.
📝 Sample Projects
- Developing and executing a marketing campaign for a new healthcare service or product
- Managing sponsorship components for a major healthcare event or conference
- Contributing to the development and maintenance of an active volunteer program for a healthcare facility
ASSUMPTION: These sample projects are intended to provide an idea of the types of initiatives a Brand Implementation Specialist might work on, but the specific projects may vary depending on the organization's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing projects or campaigns that this role will be responsible for managing?
- How does this role collaborate with other departments, such as clinical or administrative teams?
- What opportunities are there for professional development and growth within the Marketing department or the organization as a whole?
- How does Ochsner Health support work-life balance for its employees?
- Can you provide an example of a successful marketing initiative or project that the Brand Implementation Specialist has contributed to in the past?
ASSUMPTION: These questions are intended to help candidates better understand the role, the organization, and the opportunities for growth and development. Candidates should feel free to ask additional questions based on their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing, project management, and communication skills, with a focus on achievements and results.
- Prepare a cover letter that demonstrates your understanding of Ochsner Health's mission and values.
- Prepare examples of your marketing or project management experience, focusing on achievements and results.
- Follow up with the HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
