📌 Core Information
🔹 Job Title: Brand Insights Analyst
🔹 Company: Denny's
🔹 Location: Irving, TX - 2900 Ranch Trail (75063)
🔹 Job Type: Full-Time
🔹 Category: Restaurant, Hospitality
🔹 Date Posted: 2025-06-16
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Providing analytical support to the Sr. Manager, Brand Insights
- Understanding the competitive landscape and influencing brand planning
- Leveraging data and insights to drive business decisions across the organization
- Collaborating with multiple teams, including marketing, product development, and internal creative agency
ASSUMPTION: This role requires a strong analytical mindset and the ability to work effectively with various teams to provide actionable insights.
📋 Key Responsibilities
✅ Monitor and report on active competitive messaging in the market
✅ Evaluate the effectiveness of Denny's own ads and promotions
✅ Provide insights and intelligence to the product development team for menu evolution
✅ Conduct first-party research studies to understand guest needs and experiences
✅ Develop questionnaires and manage projects through partners to ensure timely, accurate, and meaningful reports
ASSUMPTION: This role involves a mix of proactive data analysis and reactive reporting, requiring adaptability and strong project management skills.
🎯 Required Qualifications
Education: BA in Business, Marketing, Strategy, or related field
Experience: 3-5 years of relevant restaurant experience required.
Required Skills:
- Strong analytical thinking and writing skills
- Knowledge of marketing, market research, and statistical fundamentals
- Understanding of qualitative and quantitative research tools and methodologies
- Advanced Excel and PowerPoint skills
- Rigorous attention to detail
Preferred Skills:
- MBA
- Experience with industry and consumer trend identification
- Experience with customer, loyalty, and POS data
ASSUMPTION: While an MBA is preferred, a relevant BA with strong analytical skills and experience can also be a suitable fit for this role.
💰 Compensation & Benefits
Salary Range: $71,000 - $97,900 per year
Benefits:
- Competitive benefits package
- Opportunities for career growth within the organization
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual pay may vary based on location and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Denny's is a publicly traded company in the restaurant industry, specializing in breakfast, lunch, dinner, and late-night dining.
Company Size: Denny's has over 10,000 employees, providing ample opportunities for career growth and development.
Founded: Denny's was founded in 1953 and has since grown to become a beloved American diner chain.
Company Description:
- Denny's is known for its wide range of menu options, including breakfast items, skillets, sandwiches, salads, and desserts
- The company prides itself on providing excellent customer service and a welcoming atmosphere
- Denny's offers various promotions and limited-time offers (LTOs) to keep its menu fresh and exciting
Company Specialties:
- Breakfast, lunch, dinner, and late-night dining
- Catering and event hosting
- Online ordering and delivery
Company Website: http://www.dennys.com
ASSUMPTION: Denny's is a well-established company with a strong brand presence in the restaurant industry, offering applicants a stable and dynamic work environment.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals with 2-5 years of relevant experience.
Reporting Structure: The Brand Insights Analyst reports directly to the Sr. Manager, Brand Insights and indirectly supports various teams within the organization.
Work Arrangement: This is an on-site position, requiring regular presence at the company's headquarters in Spartanburg, SC.
Growth Opportunities:
- Progression to a senior or management role within the brand insights or marketing department
- Expansion into other areas of the business, such as product development or operations
- Potential relocation to other company locations or international markets
ASSUMPTION: Given Denny's size and growth potential, there are numerous opportunities for career advancement within the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a casual, business-casual dress code
Office Location(s): 203 E Main Street, Spartanburg, SC 29319, US
Geographic Context:
- Spartanburg is located in upstate South Carolina, with a population of approximately 38,000
- The city offers a mix of urban and rural environments, with easy access to outdoor activities and cultural attractions
- Spartanburg has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, Monday-Friday, with occasional weekend or evening work as needed
ASSUMPTION: The work environment at Denny's headquarters is professional yet casual, with a focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen
- In-person or virtual interview with the hiring manager and/or team members
- Case study or data analysis challenge
- Final interview with senior leadership
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with company values
- Understanding of the restaurant industry and competitive landscape
Application Tips:
- Highlight relevant experience and skills, focusing on data analysis, market research, and project management
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare for behavioral and situational interview questions, focusing on your ability to work collaboratively and adapt to changing priorities
ATS Keywords: Competitive Intelligence, Brand Health, Advertising, Product Development, First-Party Research, Data Analysis, Insights, Marketing, Restaurant Industry
ASSUMPTION: The application process for this role may involve multiple interviews and assessments, focusing on both technical skills and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Market research platforms (e.g., Nielsen, Technomic, Datassential)
- Customer relationship management (CRM) software (e.g., Salesforce)
ASSUMPTION: The specific tools and technologies used may vary depending on the projects and teams the Brand Insights Analyst works with.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Teamwork
- Innovation
- Accountability
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to changing priorities
- Data-driven and analytical
Self-Assessment Questions:
- Do I thrive in a collaborative, team-based environment?
- Am I comfortable working with large datasets and drawing insights from them?
- Can I effectively communicate complex findings to non-technical stakeholders?
ASSUMPTION: Denny's values a positive, collaborative work environment, with a focus on customer service and teamwork.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with large datasets and ensuring data accuracy
- Adapting to changes in the competitive landscape and market trends
- Communicating complex findings to non-technical stakeholders effectively
ASSUMPTION: These challenges can be overcome with strong project management skills, attention to detail, and effective communication.
📈 Similar Roles Comparison
- Unlike other brand insights roles, this position focuses specifically on the restaurant industry and competitive landscape
- This role requires a strong understanding of both quantitative and qualitative research methods
- Career progression in this role may involve moving into senior or management positions within the brand insights or marketing department
ASSUMPTION: This role is unique in its focus on the restaurant industry and offers a blend of analytical, project management, and communication skills.
📝 Sample Projects
- Conducting a competitive analysis of Denny's main competitors' advertising campaigns
- Developing a customer segmentation study to inform targeted marketing strategies
- Analyzing sales data to identify trends and opportunities for menu optimization
ASSUMPTION: These sample projects illustrate the range of analytical and research tasks the Brand Insights Analyst may be responsible for.
❓ Key Questions to Ask During Interview
- How does this role support the overall brand strategy and business objectives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the Brand Insights team collaborate with other departments, such as marketing and product development?
- What opportunities are there for professional development and growth within the brand insights or marketing department?
- How does Denny's approach data security and privacy, particularly with regards to customer and market research data?
ASSUMPTION: These questions demonstrate a proactive and engaged approach to understanding the role and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Prepare for interviews by researching Denny's company culture and industry trends
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
