- Developing and executing consumer and marketing strategies
- Analyzing customer, market, and sales processes to drive business growth
- Collaborating with cross-functional teams to achieve commercial success
- Working independently while cooperating with diverse teams
- Stewardship ownership and responsibility for projects from Day 1
ASSUMPTION: This role is ideal for students seeking a challenging and rewarding internship in brand management, with a focus on continuous learning and growth.
๐ Key Responsibilities
- Develop, negotiate, and execute consumer and marketing strategies based on in-depth analysis
- Apply market development and consumer behavior concepts to categories, customers, and channels
- Lead and develop business strategy with a commercial perspective
- Drive work independently while cooperating with multi-functional teams
- Work as a stewardship owner, taking full responsibility for projects from the beginning
ASSUMPTION: Successful candidates will have strong analytical thinking, problem-solving, and communication skills, with the ability to work effectively with diverse teams.
๐ฏ Required Qualifications
- Education: Pursuing a bachelor's degree in Marketing, Business, or a related field
- Experience: 0-2 years of relevant experience (e.g., previous internships, part-time jobs, or extracurricular activities)
- Required Skills:
- Analytical thinking
- Problem-solving
- Communication skills
- Creativity and innovation
- Initiative capacity
- Market development
- Consumer behavior
- Preferred Skills:
- Previous experience in marketing or brand management
- Proficiency in data analysis tools (e.g., Excel, Power BI)
- Fluency in English and Spanish
ASSUMPTION: While previous experience in marketing or brand management is not required, it is highly desirable. Candidates with strong analytical skills and a passion for learning can still succeed in this role.
๐ฐ Compensation & Benefits
- Salary Range: CLP 1,200,000 - 1,500,000 per year (full-time equivalent, based on industry standards for entry-level marketing interns in Santiago)
- Benefits:
- Continuous coaching and mentoring from experienced brand managers
- Dynamic and respectful work environment, promoting agility and work-life balance
- Opportunities for career growth and development within P&G
- Working Hours: Full-time (40 hours/week), with flexible scheduling options
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing interns in Santiago. Actual compensation may vary depending on factors such as relevant experience and academic performance.
๐ Applicant Insights
๐ Company Context
- Industry: Consumer Goods
- Company Size: 10,000+ employees
- Founded: 1837 (as a soap and candle company)
- Company Description: P&G is a multinational consumer goods corporation with a portfolio of iconic brands, including Alwaysยฎ, Charminยฎ, Gilletteยฎ, and Pampersยฎ. The company aims to deliver a superior consumer experience and employee value equation, with opportunities for career growth and development in approximately 70 countries.
- Company Specialties: Consumer goods, marketing, and advertising
๐ Role Analysis
- Career Level: Entry-level (Intern)
- Reporting Structure: This role reports directly to a Brand Manager
- Work Arrangement: On-site, full-time internship with flexible scheduling options
- Growth Opportunities:
- Potential full-time employment after the internship, based on performance
- Opportunities to work with P&G in multiple locations, both domestically and internationally
ASSUMPTION: Successful interns may be offered full-time employment upon completion of the program, contingent upon performance and business needs.
๐ Location & Work Environment
- Office Type: Modern, collaborative office space with on-site amenities
- Office Location(s): Santiago General Office
- Geographic Context: Santiago is the capital and largest city of Chile, offering a vibrant cultural scene, historical sites, and outdoor activities
- Work Schedule: Full-time (40 hours/week), with flexible scheduling options
ASSUMPTION: While the work arrangement is on-site, P&G may consider hybrid or remote work options for exceptional candidates, depending on business needs and individual circumstances.
๐ผ Interview & Application Insights
- Typical Process:
1. Online application submission
2. Phone or video screening
3. In-person or virtual interview with the hiring manager and/or team members
4. Final interview with the Brand Manager or another senior leader
- Key Assessment Areas:
- Analytical thinking and problem-solving skills
- Communication and interpersonal skills
- Cultural fit and alignment with P&G's values
- Motivation and initiative capacity
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of your analytical thinking and problem-solving skills
- Research P&G's brands and industry to demonstrate your knowledge and enthusiasm
ASSUMPTION: P&G uses a structured interview process to assess candidates' skills and cultural fit. Be prepared to provide specific examples of your experiences and accomplishments.
๐ ๏ธ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., Excel, Power BI)
- Project management tools (e.g., Asana, Trello)
- Marketing and advertising platforms (e.g., Google Ads, Facebook Ads)
ASSUMPTION: While proficiency in these tools is not required, candidates with relevant experience may have an advantage in the application process.
๐ Cultural Fit Considerations
- Company Values: P&G's values include integrity, accountability, and leadership, with a focus on delivering superior consumer experiences and driving business growth.
- Work Style: P&G encourages a dynamic and respectful work environment, promoting agility, collaboration, and work-life balance.
- Self-Assessment Questions:
- How do your personal values align with P&G's core values?
- How do you approach working effectively with diverse teams?
- How do you balance work and personal responsibilities?
ASSUMPTION: P&G values diversity and inclusion, seeking candidates who can thrive in a multicultural and collaborative environment.
โ ๏ธ Potential Challenges
- The role may require working on multiple projects simultaneously, demanding strong organizational and time management skills
- P&G's fast-paced and dynamic work environment may be challenging for candidates who prefer a slower pace or more structured work environment
- The internship may require occasional weekend or evening work, depending on project deadlines and business needs
๐ Similar Roles Comparison
- How this role differs from related positions:
- This role focuses on brand management and marketing strategy, while related roles may focus on other aspects of the marketing mix (e.g., advertising, promotions, or sales)
- This role is an internship, offering an opportunity to gain experience in brand management before committing to a full-time career
- Industry-specific context: The consumer goods industry is highly competitive, with a constant need for innovation and adaptation to changing consumer preferences and market trends
- Career path comparison: Successful interns may progress to full-time brand management roles, with opportunities for career growth and development within P&G
ASSUMPTION: This role offers a unique opportunity to gain experience in brand management and marketing strategy, with the potential for career growth and development within P&G.
๐ Sample Projects
- Conducting market research and analysis to identify consumer trends and preferences
- Developing and executing marketing campaigns to drive brand awareness and sales growth
- Collaborating with cross-functional teams to launch new products or product lines
- Analyzing campaign performance and providing data-driven recommendations for optimization
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available to interns in this role. Actual projects may vary depending on business needs and individual skills.
โ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to P&G's overall business strategy and growth objectives?
- What opportunities are there for professional development and growth within P&G?
- How does P&G support work-life balance for its employees?
- What is the typical career path for successful brand managers within P&G?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into P&G's culture and career development opportunities.
๐ Next Steps for Applicants
- To apply for this position:
- Submit your application through [this link](https://www.pgcareers.com/global/en/job/R000131051/Brand-Intern)
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of your analytical thinking and problem-solving skills
- Research P&G's brands and industry to demonstrate your knowledge and enthusiasm
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
โ ๏ธ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.