📌 Core Information
🔹 Job Title: Brand Intern
🔹 Company: Procter & Gamble
🔹 Location: Santiago, Chile
🔹 Job Type: Full-time
🔹 Category: Marketing & Branding
🔹 Date Posted: May 7, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing consumer and marketing strategies
- Analyzing customer, market, and sales processes
- Applying market development and consumer behavior concepts
- Working independently and cooperating with multi-function teams
- Stewardship ownership
ASSUMPTION: This role is ideal for students seeking a challenging and rewarding internship in brand management, offering real-life experience and continuous learning opportunities.
📋 Key Responsibilities
✅ Develop, negotiate, and execute consumer and marketing strategies based on in-depth analysis
✅ Drive work independently while cooperating with multi-function teams
✅ Work as stewardship owner
ASSUMPTION: The role requires strong analytical, communication, and project management skills, as well as the ability to work effectively with diverse teams.
🎯 Required Qualifications
Education: Pursuing a bachelor's degree in Marketing, Business, or a related field
Experience: No formal work experience required, but relevant internships or projects are a plus
Required Skills:
- Analytical thinking
- Problem-solving
- Excellent communication skills
- Creativity and innovation
- Initiative and proactivity
- Project management skills
- Market development and consumer behavior knowledge
Preferred Skills:
- Fluency in English
- Experience with marketing tools and software
- Knowledge of the consumer goods industry
ASSUMPTION: While not explicitly stated, proficiency in Spanish is likely required for this role due to the location in Chile.
💰 Compensation & Benefits
Salary Range: CHL 1,500,000 - 2,500,000 per year (approximately USD 18,000 - 30,000, based on industry standards for entry-level marketing interns in Chile)
Benefits:
- Responsibilities as of Day 1
- Recognized state-of-the-art marketing skills development
- Continuous coaching and mentoring
- Dynamic and respectful work environment
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing interns in Chile. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods
Company Size: 10,001+ employees (Global), with a significant presence in Chile
Founded: 1837 (Global), with operations in Chile since the late 1940s
Company Description:
- Procter & Gamble is a multinational consumer goods corporation headquartered in the United States
- The company produces a wide range of personal care, beauty, household care, health care, grooming, and fabric care products
- P&G operates in approximately 70 countries worldwide and has a strong presence in Chile
Company Specialties:
- Brand management
- Consumer insights and market research
- Product development and innovation
- Global supply chain management
Company Website: http://www.pg.com
ASSUMPTION: P&G's extensive global presence and strong brand portfolio provide interns with ample opportunities for learning and growth.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The Brand Intern will report directly to a Brand Manager
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential full-time employment after the internship
- Rotation to different brands or categories within the company
- International assignments, given P&G's global presence
ASSUMPTION: Successful completion of the internship may lead to a full-time position or other growth opportunities within the company.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Santiago, Chile
Geographic Context:
- Santiago is the capital and largest city of Chile, with a population of over 6 million
- The city offers a mix of urban and natural environments, with nearby mountains and beaches
- Santiago has a Mediterranean climate, with mild winters and warm summers
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break
ASSUMPTION: The Santiago office provides a dynamic and multicultural work environment, with opportunities to collaborate with diverse teams.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and interpersonal skills
- Creativity and innovation
- Cultural fit and alignment with P&G's values
Application Tips:
- Highlight relevant coursework, projects, or extracurricular activities that demonstrate required skills
- Tailor your resume and cover letter to emphasize your fit for the role and the company
- Prepare examples of your analytical thinking and problem-solving skills
ATS Keywords: Brand management, consumer insights, market research, product development, marketing strategy, consumer behavior, project management
ASSUMPTION: P&G's application process is competitive, and candidates should be prepared to demonstrate their skills and qualifications throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Marketing software and tools (e.g., Google Analytics, social media platforms)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant marketing tools and software is a plus, but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Consumer-first mindset
- Integrity and respect
- Collaboration and teamwork
- Innovation and continuous learning
Work Style:
- Fast-paced and dynamic
- Results-driven and performance-oriented
- Collaborative and team-focused
- Continuous learning and development
Self-Assessment Questions:
- Do you have a strong consumer focus and a passion for understanding consumer needs and behaviors?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with diverse teams?
- Do you have a growth mindset and a strong desire to learn and develop your skills?
ASSUMPTION: Successful candidates will demonstrate a strong fit with P&G's values and work style, as well as a genuine interest in the company's mission and products.
⚠️ Potential Challenges
- Competitive internship application process
- Fast-paced work environment that may require long hours or weekend work
- Potential language barriers, as English may not be the primary language of all team members
- Adjusting to a corporate work environment, especially for those with limited professional experience
ASSUMPTION: While P&G offers numerous benefits and growth opportunities, candidates should be prepared to face potential challenges and adapt to the company's work environment.
📈 Similar Roles Comparison
- Brand Intern vs. Marketing Intern: Brand Interns focus more on brand-specific strategies and management, while Marketing Interns may have a broader scope, including market research and campaign management
- Industry-specific context: P&G's extensive brand portfolio and global presence provide unique opportunities for learning and growth compared to smaller or more niche consumer goods companies
- Career path comparison: Brand Interns may progress to Brand Manager, Senior Brand Manager, or other marketing roles within the company, with potential opportunities for international assignments or rotations
ASSUMPTION: The Brand Intern role at P&G offers a unique blend of brand management experience and global exposure, setting it apart from similar roles at other consumer goods companies.
📝 Sample Projects
- Developing a marketing strategy for a new product launch in the Chilean market
- Conducting consumer research to identify market gaps and opportunities for an existing brand
- Analyzing sales data to optimize distribution channels and improve brand performance
ASSUMPTION: The Brand Intern role at P&G offers a wide range of projects and responsibilities, allowing interns to gain diverse experience and develop their skills.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing and brand management structure of the company?
- What opportunities are there for growth and development within the company, both in Chile and internationally?
- How does P&G support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your analytical thinking and problem-solving skills to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
