📌 Core Information
- Job Title: Brand Internship (m/f/x)
- Company: Procter & Gamble
- Location: Madrid, Spain
- Job Type: Full Time
- Category: Brand Management
- Date Posted: 2025-07-15
- Experience Level: Internship (0-2 years)
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Co-leading new product launches and evaluating brand strategies.
- Executing brand campaigns across various media and platforms.
- Conducting market analysis and digital marketing initiatives.
- Collaborating with multi-functional teams to achieve brand objectives.
ASSUMPTION: This role is designed for students seeking real-world business experience in brand management. It offers a unique opportunity to work on well-known brands and gain insights into the consumer goods industry.
📋 Key Responsibilities
- Brand Strategy: Co-lead new launches or evaluate current strategies for brands or products.
- Market Analysis: Lead monthly market and brand analysis, and recommend corrective actions.
- Campaign Management: Design and execute brand campaigns across media, digital, CRM, instore, and PR channels.
- Digital Marketing: Co-lead digital marketing efforts for your brand, focusing on visibility, content, local partnerships, and eComm.
- Event Coordination: Co-develop market and initiative reviews, and coordinate internal events.
ASSUMPTION: Responsibilities may vary based on the specific brand and team you are assigned to, but the core functions will revolve around brand management, market analysis, and campaign execution.
🎯 Required Qualifications
- Education: Currently enrolled in a master's program at a Business/Engineering school or university.
- Experience: No professional experience required, but relevant coursework or projects are a plus.
- Required Skills:
- Proficiency in Spanish (oral and written) and a good level of English.
- Leadership skills and strong determination to achieve objectives.
- Customer-oriented with a passion for sales and/or marketing.
- Proven agility, resourcefulness, and creativity.
- Strong analytical and critical thinking skills.
- Preferred Skills:
- Previous experience in brand management, marketing, or a related field.
- Familiarity with consumer goods industry trends and insights.
ASSUMPTION: While previous experience is not required, candidates with relevant coursework or projects may have an advantage in the application process.
💰 Compensation & Benefits
- Salary Range: As this is an internship, compensation is not specified. However, interns at P&G typically receive a stipend or hourly wage, with the exact amount depending on the country and local laws.
- Benefits: Interns at P&G may be eligible for benefits such as professional development opportunities, networking events, and potential full-time job offers upon completion of the internship.
- Working Hours: Full-time, with specific hours to be determined based on the team's needs and the intern's availability.
ASSUMPTION: Salary and benefits information are based on industry standards for internships at multinational corporations. Actual compensation may vary based on the specific internship agreement.
📌 Applicant Insights
🔍 Company Context
- Industry: Consumer Goods
- Company Size: 10,001+ employees
- Founded: 1837 (as a soap and candle company)
- Company Description: P&G is a multinational consumer goods corporation headquartered in Cincinnati, Ohio, USA. It manufactures a wide range of personal and household care, beauty, grooming, health care, fabric care, baby and family care, and home care products.
- Company Specialties: Brand management, marketing, advertising, and consumer goods manufacturing.
📊 Role Analysis
- Career Level: Entry-level (internship)
- Reporting Structure: This role reports directly to the brand manager or a member of the brand team.
- Work Arrangement: On-site, full-time, with the possibility of remote work for specific tasks or projects, depending on the team's policies and the intern's performance.
- Growth Opportunities: Interns at P&G have the opportunity to learn from experienced professionals, gain real-world experience, and potentially secure a full-time position upon completion of the internship.
ASSUMPTION: Growth opportunities are based on the intern's performance, the team's needs, and the company's full-time hiring requirements.
🌍 Location & Work Environment
- Office Type: Multi-functional brand team office, located in Madrid, Spain.
- Office Location(s): Madrid General Office
- Geographic Context: Madrid is the capital and largest city of Spain, with a vibrant business environment and a strong consumer goods industry presence.
- Work Schedule: Full-time, with specific hours to be determined based on the team's needs and the intern's availability.
ASSUMPTION: The work environment is subject to change based on the team's needs, the intern's performance, and any updates to P&G's global policies regarding remote work.
💼 Interview & Application Insights
- Typical Process: Online application submission → Phone/Video screening → In-person or virtual interview → Final decision
- Key Assessment Areas: Cultural fit, communication skills, problem-solving abilities, and relevant experience or coursework.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare examples of your leadership, customer-oriented, and analytical skills to discuss during the interview.
- Research P&G's brand portfolio and consumer goods industry trends to demonstrate your enthusiasm and knowledge.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- CRM software (e.g., Salesforce, SAP CRM)
- Market research and analysis tools (e.g., Nielsen, Kantar, Euromonitor)
- Digital marketing platforms (e.g., Google Ads, Facebook Ads, Instagram Insights)
ASSUMPTION: The specific tools and technologies used may vary based on the brand and team you are assigned to, as well as the project's requirements.
👔 Cultural Fit Considerations
- Company Values: P&G's core values include consumer is boss, integrity, responsibility, quality, and respect for all individuals.
- Work Style: P&G encourages a collaborative, inclusive, and innovative work environment. Interns are expected to contribute ideas, take initiative, and work effectively within a team.
- Self-Assessment Questions:
- How do you align with P&G's core values, particularly "consumer is boss"?
- How comfortable are you working in a fast-paced, dynamic environment with frequent changes and new challenges?
- How do you approach problem-solving and decision-making in a team setting?
ASSUMPTION: Cultural fit is essential for a successful internship experience, as it enables interns to integrate well with the team and contribute effectively to the brand's success.
⚠️ Potential Challenges
- Role-specific: The fast-paced nature of brand management may require quick decision-making and adaptability to changes in priorities or market conditions.
- Company-specific: As a large multinational corporation, P&G may have complex internal structures and processes that can be challenging to navigate as an intern.
- Industry-specific: The consumer goods industry is highly competitive, with constant innovation and market shifts that can present unique challenges for brand management interns.
- Location-specific: Madrid's vibrant business environment may present both opportunities and challenges, depending on the intern's personal and professional goals.
ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a proactive approach to learning and problem-solving.
📈 Similar Roles Comparison
- Role Differentiation: Unlike other brand management internships, this role offers the opportunity to work on well-known, iconic brands and gain insights into the consumer goods industry's leading company.
- Industry Context: P&G's extensive brand portfolio and global presence provide a unique learning experience for interns interested in the consumer goods industry.
- Career Path Comparison: Successful completion of this internship may lead to full-time employment opportunities within P&G, offering a clear path for career growth and development in brand management.
ASSUMPTION: This role stands out due to P&G's global presence, iconic brand portfolio, and commitment to providing interns with meaningful, real-world business experience.
📝 Sample Projects
- Role-specific: Developing a comprehensive market analysis report for a specific brand or product, including competitive analysis, consumer insights, and strategic recommendations.
- Industry-specific: Conducting a digital marketing campaign for a brand, including targeting, messaging, content creation, and performance analysis.
- Reporting-specific: Co-leading a brand campaign brief for regional campaign localization or local campaign build-up, and following up on execution.
ASSUMPTION: These sample projects are based on the core responsibilities outlined in the job description and may vary depending on the brand and team you are assigned to.
❓ Key Questions to Ask During Interview
- Role-specific: What are the key priorities for this brand or product in the next quarter, and how can I contribute to their success?
- Team-specific: How does this brand team collaborate with other departments, such as marketing, sales, or R&D, to achieve brand objectives?
- Company-specific: How does P&G support the professional development and growth of its interns?
- Industry-specific: What trends and challenges is P&G currently facing in the consumer goods industry, and how can I contribute to addressing them?
- Location-specific: What are the key aspects of working in Madrid, and how can I best integrate into the local business environment?
ASSUMPTION: These questions are designed to help you better understand the role, team, and company dynamics, as well as the industry and location-specific aspects of the internship.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://pg.wd5.myworkdayjobs.com/1000/job/MADRID-GENERAL-OFFICE/Brand-Internship--m-f-x-_R000135491).
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare examples of your leadership, customer-oriented, and analytical skills to discuss during the interview.
- Research P&G's brand portfolio and consumer goods industry trends to demonstrate your enthusiasm and knowledge.
- Follow up with the hiring manager or HR representative within one week after submitting your application, inquiring about the status of your application and expressing your interest in the role.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
