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Paid Social Executive

Havas Group
Full-time
On-site
Madrid, Madrid, Spain
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Paid Social Executive

πŸ”Ή Company: Havas Group

πŸ”Ή Location: Madrid, Spain

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: July 4, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site (Madrid, Spain)

πŸš€ Job Overview

Key aspects of this role include:

  • Activating, executing, and optimizing Paid Media campaigns on various social platforms
  • Developing and adapting advertising strategies to maximize KPIs
  • Managing multiple accounts and clients efficiently
  • Analyzing campaign performance and market data to drive informed decisions
  • Collaborating with Business Unit teams to present results and identify improvement opportunities

ASSUMPTION: This role requires a strong analytical mindset and creative vision to excel in a fast-paced, dynamic environment. The ideal candidate will have a proven track record in managing Paid Media campaigns and a passion for staying up-to-date with market trends.

πŸ“‹ Key Responsibilities

βœ… Activate, execute, and optimize Paid Media campaigns on social platforms such as Meta, TikTok, LinkedIn, Twitter (X), Pinterest, Sprinklr, and other relevant ones

βœ… Create and adapt advertising strategies aligned with each client's objectives, maximizing KPIs such as ROAS, CPA, and conversions

βœ… Configure and manage tracking tools such as Pixel, Conversion API, and Google Analytics

βœ… Identify opportunities to expand reach and optimize campaign strategies based on market data

βœ… Analyze campaign performance through customized dashboards and analysis tools such as Google Analytics

βœ… Hold periodic meetings with Business Unit teams to present results and discuss improvement opportunities

βœ… Analyze the competition to identify trends and improvement opportunities

βœ… Conduct A/B tests to evaluate and improve the effectiveness of ads, audiences, and strategies

βœ… Handle billing, financial reconciliation, and budget control of campaigns

ASSUMPTION: The role requires strong organizational skills and the ability to manage multiple accounts efficiently. The ideal candidate will be proactive, detail-oriented, and able to work well under pressure.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: 2-3 years of experience managing Paid Media, branding, and performance marketing campaigns for medium and large clients

Required Skills:

  • Advanced proficiency in platforms such as Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and Twitter Ads
  • Experience with analysis and reporting tools
  • Operational skills with a strong orientation towards performance marketing
  • C1 level of English (mandatory)
  • High level of French (highly valued)
  • Organization and ability to manage multiple accounts efficiently

Preferred Skills:

  • Experience with operational performance management tools (Pilot, IOMT)
  • Experience with business intelligence software (i.e., Tableau, Datorama, Power BI)
  • Experience with advertising technologies (e.g., ad servers, ad platforms)

ASSUMPTION: The ideal candidate will have a strong background in Paid Media and a solid understanding of various advertising platforms. They will be comfortable working in a fast-paced environment and have a proven track record of delivering results.

πŸ’° Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (AI estimate based on market research and experience level)

Benefits:

  • Health insurance
  • Retirement plan
  • Training and development opportunities
  • Flexible working hours

Working Hours: Full-time (40 hours per week) with flexible working hours and the possibility of remote work (up to 2 days per week)

ASSUMPTION: The salary range provided is an estimate based on market research and the experience level required for this role. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Havas Group is a global advertising and marketing communications company, operating in over 100 markets worldwide. They offer a wide range of services, including advertising, media, and digital marketing.

Company Size: Havas Group has over 10,000 employees globally, providing a large and diverse work environment.

Founded: 1835, in Paris, France

Company Description:

  • Havas Group is committed to making a meaningful difference to brands, businesses, and people
  • Their Converged operating system offers seamlessly integrated global communications solutions, supercharged by data, tech, and AI, but powered by humans
  • Havas Group is dedicated to building a diverse culture where everybody feels they belong and can be themselves and thrive

Company Specialties:

  • Advertising Services
  • Media Planning and Buying
  • Digital Marketing
  • Creative Services

Company Website: havas.com

ASSUMPTION: Havas Group's large size and global presence offer numerous opportunities for career growth and development. Their commitment to diversity and inclusion creates an inclusive work environment.

πŸ“Š Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Paid Social Executive will report directly to the Head of Paid Media and work closely with Business Unit teams

Work Arrangement: On-site (Madrid, Spain) with the possibility of remote work up to 2 days per week

Growth Opportunities:

  • Advancement to Senior Paid Social Executive or similar roles within the Paid Media team
  • Expansion into other areas of the business, such as account management or strategy
  • Opportunities to work on global accounts and gain international experience

ASSUMPTION: This role offers significant growth potential within the Paid Media team and the broader Havas Group organization. The ideal candidate will be proactive in seeking out new opportunities and taking on additional responsibilities.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): 29/30 Quai de Dion Bouton, Puteaux, 92800, FR (Havas Group headquarters) and Madrid, Spain (for this role)

Geographic Context:

  • Madrid, Spain, offers a vibrant and dynamic work environment with a strong digital marketing industry
  • The city is known for its rich culture, history, and high quality of life
  • Madrid is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time (40 hours per week) with flexible working hours and the possibility of remote work (up to 2 days per week)

ASSUMPTION: The Madrid office provides a modern and collaborative work environment, with easy access to public transportation and numerous amenities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • Technical interview with the Paid Media team
  • Final interview with the Head of Paid Media and/or other senior team members

Key Assessment Areas:

  • Technical proficiency in Paid Media platforms and tools
  • Analytical and problem-solving skills
  • Communication and presentation skills
  • Cultural fit and alignment with Havas Group's values

Application Tips:

  • Highlight relevant experience and achievements in your resume, focusing on Paid Media campaigns and results
  • Prepare a cover letter that demonstrates your enthusiasm for the role and your understanding of Havas Group's business
  • Be ready to discuss your approach to A/B testing, market analysis, and campaign optimization during the interview

ATS Keywords: Paid Media, Social Media Advertising, Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, Twitter Ads, Performance Marketing, Google Analytics, A/B Testing, Budget Control, Market Data Analysis, Client Management, Tracking Tools, Reporting Tools

ASSUMPTION: The application process for this role may include technical assessments and case studies to evaluate the candidate's skills and problem-solving abilities.

πŸ› οΈ Tools & Technologies

  • Meta Ads Manager
  • TikTok Ads
  • LinkedIn Campaign Manager
  • Twitter Ads
  • Google Analytics
  • Tableau, Datorama, or Power BI (for business intelligence)
  • Ad servers and ad platforms (e.g., Google Ad Manager, The Trade Desk)

ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Curiosity
  • Courage
  • Craft
  • Collaboration
  • Caring

Work Style:

  • Data-driven and analytical
  • Creative and innovative
  • Collaborative and team-oriented
  • Adaptable and responsive to change

Self-Assessment Questions:

  • Do you have a strong curiosity for data and market trends?
  • Are you comfortable working in a fast-paced, dynamic environment?
  • Do you thrive in collaborative settings and enjoy working with diverse teams?

ASSUMPTION: Havas Group values candidates who are passionate about their work, curious about the world around them, and committed to delivering exceptional results for their clients.

⚠️ Potential Challenges

  • Managing multiple accounts and clients efficiently may require strong organizational skills and time management
  • Keeping up with the latest trends and developments in the fast-paced digital marketing industry can be challenging
  • Working with tight deadlines and competing priorities may require strong prioritization and multitasking skills
  • Collaborating with diverse teams and stakeholders may require strong communication and interpersonal skills

ASSUMPTION: The ideal candidate will be proactive in seeking out solutions to challenges and demonstrating a strong work ethic in the face of adversity.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Paid Media roles, this position offers a unique opportunity to work on global accounts and gain international experience
  • Havas Group's large size and global presence provide numerous opportunities for career growth and development
  • This role may offer more responsibility and autonomy than similar positions at smaller agencies or in-house marketing teams

ASSUMPTION: The ideal candidate will be proactive in seeking out new opportunities and taking on additional responsibilities to drive their career growth.

πŸ“ Sample Projects

  • Developing and executing a comprehensive Paid Media strategy for a global e-commerce client
  • Optimizing a B2B LinkedIn campaign to improve CPA and drive more qualified leads
  • Conducting an A/B test on Facebook ads to improve click-through rates and reduce cost per acquisition

ASSUMPTION: The ideal candidate will have experience with a range of Paid Media projects and be able to demonstrate their ability to deliver results for clients.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the broader Paid Media team and Havas Group's global operations?
  • What opportunities are there for professional development and growth within the team and the broader organization?
  • How does Havas Group support work-life balance for its employees?
  • What are the most challenging aspects of working in the Paid Media team, and how has the team addressed them in the past?

ASSUMPTION: The ideal candidate will be proactive in asking insightful questions that demonstrate their interest in the role and their understanding of Havas Group's business.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and achievements in Paid Media
  • Prepare for the interview by researching Havas Group's business and the digital marketing industry
  • Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.