📌 Core Information
🔹 Job Title: Senior CRM & Lifecycle Marketer
🔹 Company: Preply
🔹 Location: Barcelona, Spain
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Designing and optimizing lifecycle marketing strategies across key customer journeys
- Analyzing CRM performance to uncover insights and drive optimizations
- Owning end-to-end campaign execution from brief to performance analysis
- Collaborating closely with Product, Data, and Creative teams to improve customer experience and LTV
- Contributing to CRM roadmap and infrastructure discussions to improve automation, data flows, and tooling
ASSUMPTION: This role requires a high level of ownership and strategic thinking, with a focus on driving measurable business impact through lifecycle marketing initiatives.
📋 Key Responsibilities
✅ Design and optimize lifecycle marketing strategies across key customer journeys (onboarding, conversion, retention, reactivation) using Email, Push, and in-Product channels
✅ Analyze CRM performance across touchpoints to uncover insights and drive optimizations using tools like Looker and Amplitude
✅ Own end-to-end campaign execution: from brief and segmentation to A/B testing, QA, and performance analysis
✅ Collaborate closely with Product, Data, and Creative teams to drive initiatives that improve customer experience and LTV
✅ Contribute to CRM roadmap and infrastructure discussions, improving automation, data flows, and tooling
ASSUMPTION: This role requires a strong analytical mindset, deep CRM expertise, and a passion for delivering meaningful user experiences through lifecycle automation and personalization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of experience in CRM/Lifecycle Marketing roles in large tech or e-commerce companies with advanced CRM practices
Required Skills:
- Proficient hands-on experience designing and executing multi-channel CRM lifecycle programs with measurable business impact
- Data-driven mindset with proficiency in analyzing campaign performance and user behavior using tools like Looker and Amplitude
- Strong experience with customer segmentation, journey mapping, and behavioral targeting
- Proficiency with CRM tools and ESPs (e.g., Braze), including complex 360 AB testing
- Strong understanding of CRM tech stack and data infrastructure, able to give strategic direction to tech leads
- Experience working cross-functionally with Product, Engineering, and Creative teams in a high-growth, fast-paced environment
- Excellent collaboration and communication skills
Preferred Skills:
- Fluency in Spanish
- Experience working in a remote, global team
ASSUMPTION: Fluency in English is required for this role, as it is a global company with a diverse workforce. Proficiency in Spanish is preferred but not required.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a senior marketing role in Barcelona)
Benefits:
- Generous monthly allowance for lessons on Preply.com
- Learning & Development budget and time off for self-development
- Competitive financial package with equity, leave allowance, and health insurance
- Access to free mental health support platforms
- Access to Gympass-partnered wellness and gym centers throughout Spain
Working Hours: Full-time (40 hours per week), with flexible working hours and a remote-friendly culture
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in Barcelona. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Preply operates in the Ed-Tech industry, focusing on online language learning and tutoring. The market is competitive, with a growing demand for personalized learning experiences.
Company Size: Preply has 501-1,000 employees, making it a mid-sized company with a well-established team and infrastructure.
Founded: Preply was founded in 2012 and has since grown to become a global leader in online language tutoring, with over 90,000 tutors teaching more than 50 languages to learners from over 175 countries.
Company Description:
- Preply is powering people's progress by creating life-changing learning experiences through personalized tutoring and a user-friendly platform
- The company focuses on perfecting the experience it provides to customers, both consumers and enterprises
- Preply has a diverse and inclusive culture, with employees from over 62 nationalities based across Barcelona, Kyiv, London, and the US
Company Specialties:
- Education
- Tutoring
- Marketplace
- Online Education
- Software Development
- ed-tech
- Corporate Language Training
Company Website: http://preply.com
ASSUMPTION: Preply's focus on creating life-changing learning experiences and its commitment to diversity and inclusion make it an attractive employer for candidates seeking a meaningful and impactful role.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and strategic thinking in CRM and lifecycle marketing.
Reporting Structure: The Senior CRM & Lifecycle Marketer will report directly to the Head of CRM and work closely with cross-functional teams, including Product, Data, and Creative.
Work Arrangement: Preply offers a remote-friendly culture with flexible working hours. The company is open to remote work, with a focus on results and collaboration.
Growth Opportunities:
- As Preply continues to grow, there may be opportunities for the right candidate to take on additional responsibilities or move into a management role
- The company encourages internal mobility and offers learning and development opportunities to support employee growth
ASSUMPTION: Preply's focus on growth and development makes it an attractive employer for candidates seeking long-term career opportunities.
🌍 Location & Work Environment
Office Type: Preply has offices in Barcelona, Kyiv, London, and the US, with a remote-friendly culture that supports flexible work arrangements.
Office Location(s): Carrer de Badajoz, 97, 4,5,8 floors, Barcelona, Catalonia 08018, ES
Geographic Context:
- Barcelona is a vibrant, multicultural city with a strong tech industry and a high quality of life
- The city offers a mix of urban and coastal living, with easy access to beaches, parks, and cultural attractions
- Barcelona has a Mediterranean climate, with mild winters and warm, dry summers
Work Schedule: Full-time (40 hours per week), with flexible working hours and a focus on results and collaboration
ASSUMPTION: Preply's remote-friendly culture and flexible work arrangements make it an attractive employer for candidates seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Technical assessment or case study
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- CRM and lifecycle marketing expertise
- Data analysis and interpretation skills
- Collaboration and communication skills
- Strategic thinking and problem-solving abilities
Application Tips:
- Tailor your resume and cover letter to highlight your CRM and lifecycle marketing experience, as well as your data-driven mindset and strategic thinking skills
- Prepare for the technical assessment or case study by brushing up on your CRM and data analysis skills
- Research Preply's company culture and values to demonstrate your fit for the role and the organization
ATS Keywords: CRM, lifecycle marketing, data analysis, user behavior, campaign performance, customer segmentation, journey mapping, behavioral targeting, A/B testing, cross-functional collaboration, strategic thinking
ASSUMPTION: Preply's interview process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit with the organization.
🛠️ Tools & Technologies
- CRM tools: Braze, Salesforce, or similar
- ESP: Braze
- Data analysis tools: Looker, Amplitude, or similar
- Project management tools: Asana, Jira, or similar
ASSUMPTION: The specific CRM and data analysis tools used by Preply may vary, but the role requires proficiency in CRM tools and ESPs, as well as experience with data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Care to change the world
- We do it for learners
- Keep perfecting
- Now is the time
- Disciplined execution
- Dive deep
- Growth mindset
- Raise the bar
- Challenge, disagree and commit
- One Preply
Work Style:
- Collaborative and inclusive
- Data-driven and results-focused
- Agile and adaptable
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you demonstrate your commitment to Preply's values, particularly 'Care to change the world' and 'We do it for learners'?
- How do you approach continuous learning and improvement in your work, aligning with Preply's 'Keep perfecting' and 'Growth mindset' values?
- How do you balance collaboration and inclusion with a focus on results and disciplined execution, as emphasized in Preply's values?
ASSUMPTION: Preply's values and work style emphasize a commitment to continuous learning, improvement, and collaboration, making it an attractive employer for candidates seeking a dynamic and impactful work environment.
⚠️ Potential Challenges
- Working in a fast-paced, high-growth environment may require adaptability and the ability to manage multiple priorities
- Collaborating with cross-functional teams may require strong communication and project management skills
- Preply's global presence may require flexibility in working hours to accommodate team members in different time zones
- The competitive nature of the Ed-Tech industry may present challenges in driving customer acquisition and retention
ASSUMPTION: Preply's fast-paced, high-growth environment and global presence may present unique challenges for candidates seeking a stable and predictable work environment.
📈 Similar Roles Comparison
- Compared to other senior CRM and lifecycle marketing roles, this position may require a higher degree of strategic thinking and cross-functional collaboration
- Preply's focus on creating life-changing learning experiences sets it apart from other Ed-Tech companies, with a strong emphasis on customer impact and satisfaction
- As a mid-sized company, Preply may offer more opportunities for growth and development compared to larger, more established organizations
ASSUMPTION: Preply's focus on customer impact and satisfaction, as well as its mid-sized company structure, makes it an attractive employer for candidates seeking a meaningful and impactful role with opportunities for growth and development.
📝 Sample Projects
- Designing and executing a multi-channel CRM lifecycle campaign to improve learner retention and reactivation
- Analyzing user behavior and campaign performance data to uncover insights and optimize CRM touchpoints
- Collaborating with cross-functional teams to develop and implement a CRM roadmap, improving automation, data flows, and tooling
ASSUMPTION: Preply's focus on continuous learning, improvement, and collaboration makes it an attractive employer for candidates seeking a dynamic and impactful work environment with opportunities to drive meaningful business impact.
❓ Key Questions to Ask During Interview
- How does Preply support the growth and development of its employees, particularly in the CRM and lifecycle marketing team?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Preply measure the success of its CRM and lifecycle marketing initiatives, and how does this role contribute to those metrics?
- What are the key challenges facing the CRM and lifecycle marketing team, and how does this role help address them?
- How does Preply foster a culture of collaboration and inclusion, particularly in a remote-friendly work environment?
ASSUMPTION: Preply's focus on growth, development, and collaboration makes it an attractive employer for candidates seeking a dynamic and impactful work environment with opportunities to drive meaningful business impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your CRM and lifecycle marketing experience, as well as your data-driven mindset and strategic thinking skills
- Prepare for the technical assessment or case study by brushing up on your CRM and data analysis skills
- Research Preply's company culture and values to demonstrate your fit for the role and the organization
- Follow up with the hiring manager or HR team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
