Brand Internship (m/f/x)

📌 Core Information

🔹 Job Title: Brand Internship (m/f/x)

🔹 Company: P&G

🔹 Location: Madrid, Spain

🔹 Job Type: Full-time, Internship

🔹 Category: Brand Management

🔹 Date Posted: 2025-07-15

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Working in a multi-functional Brand team focused on P&G's iconic brands.
• Contributing to brand management activities such as market analysis, campaign execution, and digital marketing.
• Co-leading product launches and evaluating current brand strategies.
• Collaborating with cross-functional teams to recommend corrective actions for specific categories or initiatives.
• Gaining hands-on experience in a dynamic, global consumer goods company.

ASSUMPTION: This internship is designed to provide a comprehensive introduction to brand management within a large, multinational corporation. It is expected to be a full-time position with a duration of several months.

📋 Key Responsibilities

✅ Co-leading new product launches or evaluating current brand strategies.

✅ Leading monthly market and brand analysis, and recommending corrective actions.

✅ Designing and executing brand campaigns across various media channels.

✅ Co-leading digital marketing initiatives for assigned brands.

✅ Developing market and initiative reviews, and coordinating internal events.

ASSUMPTION: Responsibilities may vary based on the specific needs of the brand team and the intern's skills and interests.

🎯 Required Qualifications

Education: Currently enrolled in a master’s program at a Business/Engineering school or university with a focus on Brand Management.

Experience: No prior professional experience required, but relevant coursework or projects are a plus.

Required Skills:

• Proficiency in Spanish (oral and written) and a good level of English.
• Strong analytical and critical thinking skills.
• Leadership skills and determination to achieve objectives.
• Customer-oriented mindset with a passion for sales and marketing.
• Proven agility, resourcefulness, and creativity.

Preferred Skills:

• Previous experience in brand management, marketing, or a related field.
• Familiarity with market research tools and techniques.
• Knowledge of the consumer goods industry.

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong academic record and relevant coursework or projects to demonstrate their skills and knowledge in brand management.

💰 Compensation & Benefits

Salary Range: Industry-standard internship salary in Spain, typically between €1,200 - €1,800 per month (gross).

Benefits:

• Hands-on experience in brand management within a global company.
• Opportunity to work on well-known brands and impact consumer preference.
• Potential for full-time employment after the internship, based on performance.

Working Hours: Full-time, typically 40 hours per week, with flexible working arrangements possible.

ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in Spain. The actual salary may vary depending on the company's specific compensation policies.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods, specifically focused on the manufacturing and marketing of household and personal care products.

Company Size: 10,000+ employees, providing a large and diverse work environment with numerous opportunities for growth and development.

Founded: 1837, with a rich history and strong brand heritage.

Company Description:

• P&G is a multinational consumer goods corporation that specializes in a wide range of personal health, beauty, home care, family care, baby and family well-being products.
• The company's portfolio includes some of the world's leading brands, such as Always, Gillette, Oral-B, Pampers, and Tide.
• P&G is committed to sustainability and has set ambitious goals to achieve net-zero greenhouse gas emissions by 2040 and to have 100% of its packaging be recyclable, reusable, or compostable by 2030.

Company Specialties:

• Brand management and marketing.
• Product development and innovation.
• Supply chain and operations management.
• Sustainability and corporate social responsibility.

Company Website: http://www.pg.com

ASSUMPTION: P&G's extensive product portfolio and global presence provide interns with a wide range of opportunities to gain experience in various aspects of brand management and consumer goods marketing.

📊 Role Analysis

Career Level: Entry-level, with the opportunity to grow and take on more responsibilities based on performance and interest.

Reporting Structure: The intern will report directly to the Brand Manager or a designated supervisor within the brand team.

Work Arrangement: On-site, with the possibility of remote work for specific tasks or projects, depending on the company's policies and the intern's role.

Growth Opportunities:

• Potential for full-time employment after the internship, based on performance.
• Opportunities to work on different brands and categories within P&G.
• Access to training and development programs to enhance skills and knowledge in brand management.

ASSUMPTION: The specific growth opportunities available to the intern may vary depending on the brand team's needs, the intern's performance, and the company's internal policies.

🌍 Location & Work Environment

Office Type: Corporate office environment, with a mix of open-plan and private workspaces.

Office Location(s): Madrid, Spain

Geographic Context:

• Madrid is the capital and largest city of Spain, with a population of approximately 3.3 million people.
• The city is known for its vibrant culture, rich history, and diverse culinary scene.
• Madrid is well-connected by public transportation, with a extensive network of buses, metro, and commuter rail lines.

Work Schedule: Full-time, typically 40 hours per week, with flexible working arrangements possible.

ASSUMPTION: The work environment is expected to be dynamic, collaborative, and fast-paced, reflecting the nature of the consumer goods industry and the company's global presence.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the P&G careers website.
• Phone or video screening to assess communication skills and cultural fit.
• In-person or virtual interview with the hiring manager or a member of the brand team to discuss the role, responsibilities, and expectations.
• Background check and reference verification for the final candidate.

Key Assessment Areas:

• Communication skills, both written and verbal.
• Analytical and critical thinking skills.
• Leadership potential and ability to work in a team environment.
• Customer orientation and passion for sales and marketing.
• Cultural fit and alignment with P&G's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for the brand management internship.
• Demonstrate your passion for brand management and consumer goods marketing in your application materials.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership potential, and customer orientation.
• Research P&G's brand portfolio and industry trends to show your understanding of the company and the consumer goods market.

ATS Keywords: Brand Management, Marketing, Consumer Goods, Product Launch, Campaign Execution, Digital Marketing, Market Analysis, Brand Strategy, Consumer Preference, A/B Testing, Customer Orientation, Sales, Leadership, Teamwork, Problem-Solving, Innovation, Sustainability, P&G, Procter & Gamble

ASSUMPTION: The application process and interview structure may vary depending on the specific needs of the brand team and the company's internal policies.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Sheets, Slides)
• Market research tools and software (e.g., Nielsen, Kantar, IRI)
• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required may vary depending on the brand team's needs and the intern's role within the team.

👔 Cultural Fit Considerations

Company Values:

• Consumer is boss.
• We win with consumers and shoppers by meeting their needs.
• We are a winning team that plays to win.
• We own it.
• We are open and transparent.

Work Style:

• Collaborative and team-oriented, with a focus on cross-functional collaboration.
• Fast-paced and dynamic, with a focus on results and performance.
• Innovative and forward-thinking, with a commitment to continuous improvement.
• Customer-focused, with a deep understanding of consumer needs and preferences.

Self-Assessment Questions:

• Do you have a strong passion for brand management and consumer goods marketing?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have strong analytical and critical thinking skills?
• Are you able to balance multiple priorities and manage your time effectively?
• Do you have a customer-oriented mindset and a strong desire to understand consumer needs and preferences?

ASSUMPTION: Successful candidates will demonstrate a strong alignment with P&G's values and a comfortable fit with the company's work style and culture.

⚠️ Potential Challenges

• The internship may require working on multiple brands and projects simultaneously, which can be challenging for time management and prioritization.
• The consumer goods industry is highly competitive, and the intern may face challenges in keeping up with industry trends and competitors' activities.
• The internship may involve working with cross-functional teams, which can present challenges in communication and collaboration.
• The intern may face challenges in balancing the demands of the internship with their academic responsibilities.

ASSUMPTION: The specific challenges faced by the intern may vary depending on the brand team's needs, the intern's role within the team, and the company's internal policies.

📈 Similar Roles Comparison

• This internship focuses on brand management within a multinational consumer goods company, whereas similar roles in other industries may have a different scope and focus.
• In comparison to roles in other industries, this internship offers a unique opportunity to work on well-known brands and impact consumer preference on a global scale.
• Career paths for brand management interns in the consumer goods industry may vary depending on the company's size, structure, and specific brand portfolio.

ASSUMPTION: While this internship shares some similarities with brand management roles in other industries, the consumer goods industry presents unique challenges and opportunities for brand managers.

📝 Sample Projects

• Co-leading a new product launch for a well-known P&G brand, including market research, campaign development, and execution.
• Evaluating the current brand strategy for a specific product or category, and recommending corrective actions to improve market performance.
• Designing and executing a digital marketing campaign for an assigned brand, including social media management, content creation, and partnerships.

ASSUMPTION: The specific projects assigned to the intern may vary depending on the brand team's needs, the intern's skills and interests, and the company's internal policies.

❓ Key Questions to Ask During Interview

• What are the key priorities for this brand team in the next few months?
• How does this internship fit into the brand team's long-term goals and objectives?
• What are the most important qualities and skills for success in this role?
• How does this internship contribute to the company's overall mission and values?
• What opportunities are there for growth and development within the brand team and the company as a whole?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and your commitment to making a meaningful contribution to the brand team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the P&G careers website.
• Tailor your resume and cover letter to highlight your relevant skills and experiences for the brand management internship.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership potential, and customer orientation.
• Research P&G's brand portfolio and industry trends to show your understanding of the company and the consumer goods market.
• Follow up with the hiring manager or a member of the brand team within one week after your interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.