Brand Lead

📌 Core Information

🔹 Job Title: Brand Lead

🔹 Company: Amartha

🔹 Location: Jakarta, Jakarta, Indonesia

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: 2025-06-26

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive brand strategy
• Analyzing market trends and competitor activities
• Crafting impactful narratives and ensuring consistent messaging
• Overseeing brand campaigns and analyzing performance metrics

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to effectively guide the brand's identity and positioning in the market.

📋 Key Responsibilities

✅ Brand Strategy Development & Measurement:

• Develop and execute a comprehensive brand strategy
• Analyze market trends, competitor activities, and customer insights
• Define and maintain brand guidelines
• Monitor and analyze key brand performance metrics
• Leverage insights to refine strategies and optimize impact

✅ Campaign Planning & Execution:

• Lead the ideation, planning, and execution of brand campaigns
• Collaborate with cross-functional teams to ensure alignment of brand initiatives
• Identify and implement innovative approaches to communicate the brand story

✅ Content & Communication:

• Work closely with creative teams to develop content that supports campaign objectives
• Ensure all content aligns with the brand’s established voice and tone

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and creative execution to effectively communicate the brand's story and engage target audiences.

🎯 Required Qualifications

Education: A Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred)

Experience: Over 5 years of experience in brand strategy or marketing, particularly within the Fintech, Financial Services, or Technology sectors

Required Skills:

• Proven expertise in developing and managing brand strategies
• Strong analytical skills
• Excellent storytelling and communication abilities
• High level of creativity and attention to detail
• Demonstrated ability to manage multiple projects and meet tight deadlines

Preferred Skills:

• Experience in the Fintech sector
• Fluency in Indonesian and English

ASSUMPTION: Candidates with a strong background in brand strategy, marketing, and data analysis will be well-suited for this role. Familiarity with the Fintech industry is a plus.

💰 Compensation & Benefits

Salary Range: IDR 25,000,000 - 35,000,000 per year (Based on experience and market standards for Brand Leads in the Fintech industry in Jakarta)

Benefits:

• Health insurance
• Retirement plan
• Employee stock ownership plan
• Performance-based bonuses

Working Hours: 40 hours per week, with flexible working hours and remote work options available

ASSUMPTION: The salary range is estimated based on market standards for Brand Leads in the Fintech industry in Jakarta, considering the candidate's experience level. Benefits are typical for a company of Amartha's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Fintech and Microfinance

Company Size: 5,001-10,000 employees (Large organization with established processes and a significant market presence)

Founded: 2010 (15 years of experience in the market)

Company Description:

• Empowers micro-businesses across Indonesia through lending, funding, and payments
• Focuses on supporting women entrepreneurs
• Emphasizes innovation, digital solutions, and a seamless user experience

Company Specialties:

• Micro and small business lending
• Alternative investments
• Big data credit scoring
• Technology and fintech
• Women empowerment and impact investing

Company Website: amartha.com

ASSUMPTION: Amartha is a well-established company in the Fintech industry, with a strong focus on empowering micro-businesses and supporting women entrepreneurs. Its large size and extensive market presence indicate a stable and mature organization.

📊 Role Analysis

Career Level: Mid-Senior level (Requires significant experience and expertise in brand strategy and marketing)

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may oversee a team of brand managers or specialists

Work Arrangement: On-site, with flexible working hours and remote work options available

Growth Opportunities:

• Potential to grow into a leadership role, such as Director of Brand or VP of Marketing
• Opportunities to work on high-impact projects and initiatives
• Chance to gain experience in a large, established organization and learn from industry experts

ASSUMPTION: This role offers significant growth opportunities, both in terms of career progression and learning experiences. The large organization size and established processes provide a stable environment for professional development.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): Jakarta Selatan, Jakarta

Geographic Context:

• Jakarta is the capital and largest city of Indonesia, with a population of over 10 million
• Jakarta is a major economic, cultural, and political center in Southeast Asia
• The city offers a mix of traditional and modern attractions, with a vibrant nightlife and diverse culinary scene

Work Schedule: Standard office hours, with flexibility for remote work and adjusted hours as needed

ASSUMPTION: The work environment at Amartha is collaborative and modern, with a focus on employee well-being and productivity. The location in Jakarta offers a dynamic and vibrant urban setting with numerous amenities and attractions.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-depth interview with the hiring manager (Chief Marketing Officer)
• Final interview with the CEO or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Brand strategy development and execution
• Data analysis and interpretation
• Communication and storytelling abilities
• Creativity and innovation
• Project management and organizational skills

Application Tips:

• Tailor your resume and cover letter to highlight your brand strategy, marketing, and data analysis skills
• Include specific examples of your brand strategy development and execution experience
• Demonstrate your understanding of the Fintech industry and Amartha's mission and values

ATS Keywords: Brand strategy, marketing, data analysis, campaign planning, brand guidelines, market trends, customer insights, storytelling, project management

ASSUMPTION: The application process at Amartha is thorough and competitive, with a focus on assessing the candidate's brand strategy, marketing, and data analysis skills. Tailoring your application to these areas will increase your chances of success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Social media platforms (LinkedIn, Facebook, Instagram, Twitter)
• Brand management tools (e.g., Brandfolder, Frontify, or similar)
• Data analysis tools (e.g., Google Analytics, Tableau, or similar)
• Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: The tools and technologies required for this role are standard for brand management and marketing positions. Familiarity with these tools will be beneficial but is not always necessary, as training may be provided.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Integrity
• Innovation
• Collaboration
• Sustainability

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Creative and innovative
• Adaptable and flexible
• Committed to the company's mission and values

Self-Assessment Questions:

• Do you align with Amartha's values of empowerment, integrity, innovation, collaboration, and sustainability?
• Are you comfortable working in a collaborative, data-driven environment?
• Do you have a proven track record of developing and executing successful brand strategies?

ASSUMPTION: Amartha values a work environment that is collaborative, data-driven, and committed to its mission and values. Candidates who align with these values and have a strong background in brand strategy and marketing will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple projects and tight deadlines
• Balancing strategic planning with day-to-day campaign execution
• Adapting to a large, established organization with established processes
• Working in a competitive and dynamic market

ASSUMPTION: This role presents both strategic and tactical challenges, requiring strong project management and organizational skills. The large organization size may present additional challenges in terms of navigating internal processes and politics.

📈 Similar Roles Comparison

• This role is similar to a Brand Manager or Marketing Manager position, with a focus on brand strategy development and execution
• However, this role may have a broader scope and require more strategic thinking than a typical Brand Manager position
• Career progression may involve moving into a leadership role, such as Director of Brand or VP of Marketing

ASSUMPTION: This role is similar to other brand management and marketing positions, but with a stronger focus on strategic planning and execution. Career progression may involve moving into a leadership role within the marketing department.

📝 Sample Projects

• Developing and executing a comprehensive brand strategy for a new product launch
• Analyzing market trends and competitor activities to identify opportunities for differentiation and growth
• Crafting impactful narratives and ensuring consistent messaging across all channels to effectively engage and inspire target audiences

ASSUMPTION: These sample projects are representative of the strategic and tactical responsibilities required for this role. Candidates should be prepared to discuss their experience with similar projects and initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the current brand strategy and how this role will contribute to its evolution?
• How does Amartha support the growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Amartha measure the success of its brand campaigns, and how will this role contribute to improving those metrics?
• What is the team structure and dynamic within the marketing department, and how does this role fit into that structure?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the industry. They also provide an opportunity for the candidate to demonstrate their strategic thinking and problem-solving skills.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand strategy, marketing, and data analysis skills
• Prepare examples of your brand strategy development and execution experience
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.