📌 Core Information
🔹 Job Title: Brand Lead
🔹 Company: Symbolica AI
🔹 Location: London, UK
🔹 Job Type: On-site
🔹 Category: Branding & Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (London office)
🚀 Job Overview
Key aspects of this role include:
- Owning and amplifying Symbolica's brand across all touchpoints
- Shaping visual and verbal identity aligned with the AI mission
- Launching and scaling brand-centric GTM initiatives and awareness campaigns
- Overseeing creative ideation through delivery and managing internal designers
- Building and refining brand studio operations and processes
- Serving as a strategic thought partner to executives and influencing cross-functional decisions
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-informed decision-making and cross-functional collaboration.
📋 Key Responsibilities
✅ Launch and scale brand-centric GTM initiatives and awareness campaigns, defining KPIs and optimizing based on data
✅ Establish and refine brand studio operations, including design systems, processes, briefing guidelines, schedules, and budget tracking
✅ Oversee creative ideation through delivery, producing or commissioning assets, managing internal designers, and guiding end-to-end project execution
✅ Perform market research, competitive analysis, and trend monitoring to inform brand strategy and stay ahead of category shifts
✅ With time, mentor and hire team members, building capacity through training, feedback, and performance frameworks
✅ Serve as a strategic thought partner to executives, shaping brand strategy, positioning priorities, and influencing cross-functional decisions
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Design, or a related field (or equivalent experience)
Experience: 5+ years building or refining high-impact brand functions in growth-stage tech or AI environments, with globally recognized identities
Required Skills:
- Proven track record of leading standout campaigns with measurable lifts in awareness, sentiment, and demand
- Equally skilled in strategic thinking and hands-on execution (Figma, Adobe, copywriting)
- Strong process orientation: briefs, execution, iteration
- Data-informed: comfortable translating Looker, GA, share-of-voice metrics into creative pivots
- Cross-functional communicator: collaborated with product, research, engineering, communications, and executives
- Experienced shaping launch narratives grounded in deeply technical contexts
- Thrives in ambiguity, prioritizes impact, and inspires internal and external teams
Preferred Skills:
- Scaled creative operations from early-stage to hyper-growth
- Led narrative strategy in deep-tech, B2B, or regulated sectors
- Executed global AI-centric brand campaigns
- Proficient in motion, interactive, and digital storytelling
- Defined and tracked brand-to-funnel performance metrics
ASSUMPTION: English language proficiency at B2 level or higher is required for this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £100,000 per year (based on industry standards for a senior brand role in London)
Benefits:
- Competitive benefits package
- Opportunity to work in a fast-growing AI research lab
- Chance to build and influence a global brand from the ground up
Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior brand role in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically AI research and machine learning
Company Size: 11-50 employees (small to mid-sized, offering a close-knit team environment with opportunities for growth and impact)
Founded: 2022 (relatively new, with a strong focus on innovation and cutting-edge technology)
Company Description:
- Symbolica is an AI research lab pioneering the application of category theory to enable logical reasoning in machines
- Focuses on building AI that understands the structures of thought, not just patterns in data
- Combines rigorous research with fast-paced, results-driven execution
Company Specialties:
- Applying formal mathematics and logic to machine learning
- Developing product-focused machine learning models in a tight feedback loop
- Transforming industries by empowering machines to solve complex challenges
Company Website: www.symbolica.ai
ASSUMPTION: Symbolica is a well-resourced, nimble team of experts focused on pushing the boundaries of applying formal mathematics and logic to machine learning.
📊 Role Analysis
Career Level: Senior (offering exec visibility and the chance to build and influence a global brand from the ground up)
Reporting Structure: This role reports directly to the executive team and collaborates with various departments, including product, research, operations, and communications
Work Arrangement: On-site (London office), with flexibility for remote work as needed
Growth Opportunities:
- Building and leading a team of brand specialists
- Expanding the brand's global presence and impact
- Gaining experience in a fast-growing AI research lab and influencing its brand strategy
ASSUMPTION: This role offers significant growth potential, as Symbolica continues to expand its brand and impact in the AI industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in the heart of London
Office Location(s): 66 City Road, London, EC1Y 1LH
Geographic Context:
- London is a global hub for technology, innovation, and AI research
- The office is located in a vibrant, multicultural neighborhood with easy access to public transportation
- The city offers a wide range of cultural, social, and recreational opportunities
Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The work environment at Symbolica is dynamic, collaborative, and focused on driving innovation in the AI industry.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site interview with the executive team and relevant department heads
- Creative challenge or case study presentation
- Final interview with the CEO
Key Assessment Areas:
- Brand strategy and vision
- Campaign management and execution
- Creative ideation and problem-solving
- Cross-functional communication and collaboration
Application Tips:
- Tailor your resume and cover letter to highlight your brand-building experience and achievements
- Prepare examples of successful brand campaigns you've led, including metrics and results
- Demonstrate your understanding of Symbolica's mission and how your skills align with the role's requirements
ATS Keywords: Brand strategy, campaign management, creative direction, market research, data analysis, cross-functional collaboration, team leadership, visual identity, copywriting, process optimization, performance metrics, technical narrative, design systems, project management, trend monitoring, stakeholder engagement
ASSUMPTION: The interview process at Symbolica is designed to assess your strategic thinking, hands-on execution skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Figma
- Adobe Creative Suite
- Looker
- Google Analytics
- Microsoft Office Suite
ASSUMPTION: The specific tools and technologies required for this role may evolve as the brand and company grow.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Precision
- Integrity
- Impact
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you align with Symbolica's mission to create AI systems that transform industries?
- How do you approach building and refining brand studio operations to scale creative output?
- How do you balance strategic thinking with hands-on execution in your work?
ASSUMPTION: Symbolica values candidates who are passionate about their mission, collaborative, and adaptable to a dynamic work environment.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with a high level of autonomy
- Balancing strategic thinking with hands-on execution and data-informed decision-making
- Managing internal designers and external vendors to deliver high-quality creative assets
- Adapting to the unique challenges and opportunities of working in a growth-stage AI research lab
ASSUMPTION: The potential challenges of this role are outweighed by the opportunity to build and influence a global brand in a fast-growing AI research lab.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong foundation in both strategic thinking and hands-on execution
- This role offers the unique opportunity to build and influence a global brand in the AI industry
- Career progression in this role may involve building and leading a team of brand specialists
ASSUMPTION: This role is distinct from other brand or marketing positions, offering a unique blend of strategic thinking, hands-on execution, and the opportunity to build and influence a global brand in the AI industry.
📝 Sample Projects
- Developing and executing a global brand awareness campaign to launch a new AI product
- Refining the brand studio operations to improve efficiency and scalability
- Creating a comprehensive brand style guide and design system to ensure consistency across all touchpoints
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Brand Lead may be responsible for, but the specific projects will vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall brand strategy and vision?
- What are the key priorities for the first 90 days in this role?
- How does the company support the growth and development of its employees?
- What are the most significant challenges facing the brand team, and how can this role help address them?
- How does the company measure the success of its brand initiatives, and how can this role contribute to improving those metrics?
ASSUMPTION: These key questions are designed to help you better understand the role, the company, and the brand's priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand-building experience and achievements
- Prepare examples of successful brand campaigns you've led, including metrics and results
- Demonstrate your understanding of Symbolica's mission and how your skills align with the role's requirements
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
