📌 Core Information
🔹 Job Title: Brand Lead (m/f/d)
🔹 Company: Project A Services GmbH & Co. KG
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Brand Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading branding strategies and streamlining brand KPIs
- Defining and evolving the long-term brand vision and strategy
- Managing brand resources and cross-functional collaboration
- Developing and refining brand channel strategy across digital, social, out-of-home, in-store, and partnership channels
- Creating and executing brand campaigns from concept development to rollout
ASSUMPTION: This role requires a strategic mindset and strong project management skills to balance brand vision with day-to-day execution.
📋 Key Responsibilities
✅ Take full ownership of brand performance metrics, including awareness, consideration, preference, and brand equity
✅ Define and continuously evolve the long-term brand vision and strategy in alignment with company goals
✅ Manage brand resources by coordinating budgets, creative assets, and marketing initiatives to ensure they're used effectively
✅ Collaborate cross-functionally with performance marketing, product, and other teams to deliver a consistent brand experience
✅ Leverage customer insights and market research to sharpen messaging and optimize campaign performance
ASSUMPTION: This role involves working with various teams and stakeholders, requiring strong communication and influencing skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: A minimum of 4-6 years of experience in brand marketing with a proven track record of executing campaigns and activations
Required Skills:
- Strategic thinking and hands-on project management
- Deep understanding of brand building both online and offline, including media planning and effective storytelling
- Strong project management skills and the ability to influence and align diverse stakeholders across functions
- Excellent communication skills in English, German is a plus
Preferred Skills:
- Previous experience in retail, FMCG, or consumer-focused industries
- Professional experience is expected; academic qualifications that support your expertise are welcomed
ASSUMPTION: Candidates with experience in e-commerce or retail industries may find this role particularly appealing.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated based on industry standards for a mid-level brand marketing role in Berlin)
Benefits:
- Develop yourself: Actively contribute to shaping the brand and implement exciting projects in a dynamic environment
- Be yourself: Join a welcoming, inclusive workplace where even your dog is welcome – come as you are!
- Relax: Enjoy a flexitime model, 28 days of vacation, and extra time off during the Christmas and New Year break
- Strengthen yourself: Benefit from a comprehensive (vegan) catering menu offering lunch, breakfast, coffee, oat milk, fruit, and more
- Learn more: Work with international teams on a variety of projects, continually expanding your expertise and perspective
- Get involved: Your ideas matter here – you’ll have the freedom to test and implement your own approaches
- Plus, take advantage of mobility funding such as job tickets, bicycle leasing, e-charging stations, and options for up to 26 days of home office per year
ASSUMPTION: The estimated salary range is based on market research and may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: Venture Capital and Private Equity Principals
Company Size: 51-200 employees (Mid-sized company offering growth opportunities and a dynamic work environment)
Founded: 2012 (Established company with a proven track record)
Company Description:
- Project A is one of the leading early-stage tech investors in Europe with offices in Berlin and London
- Supports its portfolio companies with a platform team of over 100 functional experts in key areas such as software and product development, data, brand, marketing, sales, and recruiting
- Has backed more than 100 startups, including companies such as Trade Republic, WorldRemit, sennder, KRY, Spryker, Catawiki, Unmind, and Voi
Company Specialties:
- Internet
- Seed funding
- E-commerce
- Business plan
- Entrepreneurship
- Start-up
- Online marketing
- IT
- Product development
- Human resources
- Business development
- Venture capital
- Business intelligence
- Risikokapital
- Performance marketing
- Frontend
- And investment
Company Website: https://www.project-a.com
ASSUMPTION: Project A offers a dynamic work environment with opportunities to work on diverse projects and collaborate with international teams.
📊 Role Analysis
Career Level: Mid-level to senior (depending on experience)
Reporting Structure: This role reports directly to the Head of Brand or a similar position
Work Arrangement: Hybrid (On-site with flexibility for remote work)
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Chance to work on various projects and gain experience in different aspects of brand marketing
- Opportunity to collaborate with and learn from experienced professionals in the field
ASSUMPTION: This role offers growth opportunities for candidates looking to advance their careers in brand marketing.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being
Office Location(s): Julie-Wolfthorn-Straße 1, Berlin, 10115, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech scene
- The office is located in the heart of Berlin, close to public transportation and various amenities
- The city offers a high quality of life with numerous cultural attractions, restaurants, and nightlife options
Work Schedule: Flexitime model with core hours between 10:00 AM and 4:00 PM
ASSUMPTION: The flexible work arrangement and central office location cater to a diverse range of employee preferences.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to discuss the role and assess cultural fit
- On-site or virtual interview with the hiring manager and/or team members to discuss the role in more detail and assess skills and experience
- Final interview or assessment to evaluate the candidate's fit for the role and the company
Key Assessment Areas:
- Brand strategy and vision development
- Cross-functional collaboration and stakeholder management
- Campaign planning and execution
- Data-driven decision making and performance analysis
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing experience and achievements
- Prepare examples of brand campaigns you've worked on, including your role in their development and execution
- Research Project A and the company's portfolio to demonstrate your understanding of their business and investment focus
ATS Keywords: Brand strategy, brand marketing, brand KPIs, brand vision, cross-functional collaboration, campaign execution, performance metrics, stakeholder management, customer insights, market research
ASSUMPTION: The application process for this role is likely to be competitive, so tailoring your application materials and preparing thoroughly for interviews will be crucial.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, Jira)
- Brand tracking and analytics tools (e.g., Brand24, BrandSnob, YouGov)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: Familiarity with relevant project management, brand tracking, and design tools will be essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Entrepreneurial spirit
- Collaboration and teamwork
- Continuous learning and improvement
- Innovation and creativity
- Diversity, equity, and inclusion
Work Style:
- Dynamic and fast-paced, with a focus on execution and results
- Collaborative and team-oriented, with a strong emphasis on cross-functional cooperation
- Flexible and adaptable, with a willingness to take on new challenges and learn from failures
Self-Assessment Questions:
- Do you thrive in dynamic, fast-paced environments, and are you comfortable working with a high degree of autonomy?
- Are you an effective communicator and collaborator, able to work well with diverse teams and stakeholders?
- Do you have a strong sense of ownership and a proactive approach to problem-solving?
ASSUMPTION: Project A values candidates who are entrepreneurial, collaborative, and adaptable, with a strong sense of ownership and a proactive approach to their work.
⚠️ Potential Challenges
- Managing brand performance metrics and defining brand strategy may require working with limited data or facing unexpected challenges
- Collaborating with various teams and stakeholders may involve navigating differing priorities and perspectives
- Working in a fast-paced, dynamic environment may require adaptability and the ability to manage multiple projects simultaneously
- Balancing brand vision with day-to-day execution may present challenges in maintaining a long-term focus while addressing immediate priorities
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- Compared to other brand marketing roles, this position offers a unique opportunity to work with a venture capital firm and gain exposure to various industries and startups
- Brand marketing roles in e-commerce or retail industries may have more specific product-focused responsibilities, while this role focuses more on brand strategy and cross-functional collaboration
- Career progression in this role may involve moving into leadership positions within Project A or transitioning to a similar role within one of their portfolio companies
ASSUMPTION: This role offers a unique blend of brand marketing experience and exposure to the venture capital industry, providing a strong foundation for career growth.
📝 Sample Projects
- Developing and executing a brand awareness campaign for a newly launched e-commerce platform
- Conducting market research and customer segmentation to inform brand positioning and messaging for an established retail brand
- Managing the rebranding process for a portfolio company, including updating visual identity, tone of voice, and brand guidelines
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of strategic thinking required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the brand strategy and vision for one of Project A's portfolio companies, and how this role contributes to its development and execution?
- How does this role collaborate with the performance marketing, product, and other teams, and what are the key priorities for cross-functional collaboration?
- What are the most important qualities and skills for success in this role, and how do they align with Project A's company culture and values?
- What opportunities are there for growth and development within this role and within Project A more broadly?
- How does Project A support work-life balance, and what resources are available to help employees manage their time and priorities effectively?
ASSUMPTION: Asking these questions will help you better understand the role's responsibilities, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand marketing experience and achievements, emphasizing your strategic thinking, project management skills, and ability to collaborate effectively with diverse teams
- Prepare examples of brand campaigns you've worked on, including your role in their development and execution, and be ready to discuss them during the interview
- Research Project A and their portfolio companies to demonstrate your understanding of their business and investment focus, and be prepared to discuss how your skills and experience align with their needs
- Follow up with the hiring manager or HR representative within a week after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
