📌 Core Information
🔹 Job Title: Brand Lead Portugal
🔹 Company: Bristol Myers Squibb
🔹 Location: Lisbon, Portugal
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Pharmaceuticals
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading the comprehensive brand strategy in Portugal
- Coordinating a multifunctional team for agile execution
- Engaging with customers to understand market evolution
- Optimizing brand strategy using data and industry best practices
- Managing the complete brand budget and resource allocation
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively in a matrix environment.
📋 Key Responsibilities
✅ Design and lead the short- and long-term strategic vision for the brand
✅ Engage with established and emerging customers to understand market evolution
✅ Develop and communicate a clear understanding of the organization, market, competitors, partners, and market trends
✅ Identify opportunities to optimize the brand strategy using data, industry best practices, and experimentation
✅ Build a clear vision of a well-defined target customer base and the best approach to address each stakeholder
✅ Manage the complete brand budget (P&L), including resource allocation decisions for the multifunctional team
✅ Implement agile brand planning processes, ensuring proper governance and participation in resource review sessions
✅ Oversee and motivate a team of brand managers to achieve the company's marketing objectives, ensuring an omnichannel and personalized approach
✅ Provide input to BI&A teams for the development of advanced analyses and utilize them to inform and refine brand strategies
✅ Actively participate in calibration sessions and provide feedback on the performance of multifunctional team members
✅ Drive and ensure the adoption of new working methods across the brand team, including omnichannel strategies, modular content creation, and collaboration with agencies
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple projects effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field. An MBA would be an asset.
Experience: Proven experience in leadership roles within commercial, access, or medical functions. Traditional marketing experience is not necessarily required.
Required Skills:
- Winning mentality and customer orientation
- Experience in managing budgets and P&L
- Fluency in analytical models and the ability to translate analyses into actionable strategies
- Business transformation and commercial excellence experience
- Experience managing both direct and indirect teams in matrix environments
- Proficiency in customer strategies, digital content production, and omnichannel approaches
- Ability to lead in a dynamic business environment and manage multiple projects effectively
- Capacity to foster a collaborative environment and work within agile operational models
- Commitment to integrity and sound judgment in navigating compliance with BMS policies and procedures
- Fluency in Portuguese and English (Spanish will be considered a plus)
Preferred Skills:
- Experience in the pharmaceutical industry in the Portuguese and Spanish markets
- Experience in other industries, preferably dynamic and complex environments
ASSUMPTION: While an MBA is not strictly required, it would be beneficial for candidates aiming to advance their careers in this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (Estimated based on industry standards for a mid-level marketing role in Portugal)
Benefits:
- Competitive benefits package
- Flexibility and work-life balance
- Opportunities for professional growth and development
Working Hours: Full-time, with a hybrid work arrangement (2 days on-site, 3 days remote)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Bristol Myers Squibb operates in the pharmaceutical manufacturing industry, focusing on biotechnology, innovation, and healthcare.
Company Size: With over 10,000 employees, Bristol Myers Squibb is a large organization that offers numerous opportunities for career growth and development.
Founded: The company was founded in 1887 and has since grown into a global leader in biopharma.
Company Description:
- Bristol Myers Squibb is dedicated to transforming patients' lives through science, with a focus on oncology, hematology, immunology, cardiovascular disease, and fibrosis.
- The company fosters a culture of innovation, collaboration, and inclusion, with a mission to give new hope to help patients prevail over serious disease.
- Bristol Myers Squibb is committed to promoting health equity and improving health outcomes for populations disproportionately affected by serious diseases and conditions.
Company Specialties:
- Biotechnology
- Innovation
- Great place to work
- Pharmaceuticals
- Research and development
Company Website: http://www.bms.com
ASSUMPTION: Bristol Myers Squibb's large size and global presence offer candidates the opportunity to work on diverse projects and advance their careers in various directions.
📊 Role Analysis
Career Level: This role is at the mid-level management tier, with opportunities for growth into senior leadership positions.
Reporting Structure: The Brand Lead Portugal reports directly to the Regional Brand Director and oversees a team of brand managers.
Work Arrangement: This role follows a hybrid work arrangement, with 2 days on-site and 3 days remote.
Growth Opportunities:
- Progression into senior leadership roles within the marketing department
- Expansion into other therapeutic areas or regions
- Development of skills in areas such as data analysis, digital marketing, or project management
ASSUMPTION: Successful candidates in this role will have the opportunity to grow both personally and professionally within the organization.
🌍 Location & Work Environment
Office Type: Bristol Myers Squibb's Lisbon office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): 3401 Princeton Pike, Lawrence Township, NJ 08648, US (Global Headquarters); 1717 Avenue de Finlande, Braine-l'Alleud, Walloon Region 1420, BE (European Headquarters); 950 E Paces Ferry Rd NE, Atlanta, GA 30326, US; and other locations worldwide
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people
- The city is known for its rich history, vibrant culture, and beautiful architecture
- Lisbon offers a high quality of life, with a mild climate, affordable cost of living, and a strong sense of community
Work Schedule: The work schedule for this role is Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. The hybrid work arrangement allows for some flexibility in working hours.
ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to adapt to changes in priorities and workload.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other team members
- Final interview with the Regional Brand Director
- Background check and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Cross-functional collaboration and stakeholder engagement
- Adaptability and resilience in a dynamic business environment
- Fluency in Portuguese, English, and (preferably) Spanish
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with brand strategy, market analysis, and customer engagement
- Showcase your ability to lead and motivate a team, as well as your capacity to work effectively in a matrix environment
- Demonstrate your understanding of the pharmaceutical industry and Bristol Myers Squibb's mission and values
ATS Keywords: Brand strategy, market analysis, customer engagement, leadership, team management, matrix environment, pharmaceutical industry, biotechnology, innovation, healthcare
ASSUMPTION: The interview process for this role may take several weeks, depending on the availability of the candidates and the hiring team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Tableau, Power BI)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) systems (e.g., Salesforce, Microsoft Dynamics 365)
ASSUMPTION: Candidates should be comfortable using a variety of tools and technologies to support their work and collaborate effectively with team members.
👔 Cultural Fit Considerations
Company Values:
- Patient focus
- Innovation
- Collaboration
- Integrity
- Accountability
- Respect
Work Style:
- Dynamic and fast-paced
- Collaborative and inclusive
- Data-driven and analytical
- Adaptable and resilient
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful brand strategies?
- Are you comfortable working in a matrix environment and collaborating with cross-functional teams?
- Do you thrive in a dynamic, fast-paced work environment and adapt easily to changes in priorities?
- Are you passionate about the pharmaceutical industry and committed to improving patients' lives through science?
ASSUMPTION: Candidates who align with Bristol Myers Squibb's values and work style will be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing a multifunctional team with diverse priorities and perspectives
- Navigating a dynamic business environment with changing market conditions and regulatory requirements
- Balancing short-term tactical needs with long-term strategic objectives
- Adapting to new working methods and technologies
- Working effectively in a hybrid work arrangement, with both on-site and remote team members
ASSUMPTION: Successful candidates will be able to overcome these challenges by leveraging their leadership skills, strategic mindset, and ability to adapt to change.
📈 Similar Roles Comparison
- Brand Manager (Pharmaceuticals) vs. Brand Lead Portugal: The Brand Manager role focuses more on tactical execution and day-to-day management, while the Brand Lead Portugal role requires a strategic mindset and leadership skills to oversee a multifunctional team.
- Marketing Director (Consumer Goods) vs. Brand Lead Portugal: The Marketing Director role in consumer goods may have a broader scope, including responsibility for multiple brands and categories. In contrast, the Brand Lead Portugal role is focused on a single brand within the pharmaceutical industry.
- Career Path: Brand Manager → Brand Lead Portugal → Regional Brand Director → Global Brand Leader
ASSUMPTION: Candidates should consider their long-term career goals and choose a role that aligns with their desired career path and industry preferences.
📝 Sample Projects
- Developing and executing a comprehensive brand strategy for a new product launch in the Portuguese market
- Conducting market research and analysis to identify opportunities for brand optimization and growth
- Managing a team of brand managers to execute tactical marketing campaigns and events
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Brand Lead Portugal role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the brand team?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for the Brand Lead Portugal role in the first 90 days?
- How does the company foster a culture of innovation and collaboration within its marketing department?
- What are the most challenging aspects of working in a hybrid work arrangement, and how does the company support its employees in this environment?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your experience with brand strategy, market analysis, and customer engagement
- Research Bristol Myers Squibb's mission, values, and culture to demonstrate your fit with the organization
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
