Brand Lead - Specialty Care

📌 Core Information

🔹 Job Title: Brand Lead - Specialty Care

🔹 Company: Norgine

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Hybrid (Office & Remote)

🔹 Category: Pharmaceuticals

🔹 Date Posted: August 8, 2025

🔹 Experience Level: Mid-Senior Level (7-10 years)

🔹 Remote Status: Hybrid (Sydney-based, office-hybrid, working across Australia and New Zealand)

🚀 Job Overview

Key aspects of this role include:

• Comprehensive leadership and ownership of marketing activities for Norgine's Gastroenterology/Hepatology products
• End-to-end management of marketing requirements, from strategy localisation to tactical delivery
• Collaboration with internal and external stakeholders to grow and develop the business through targeted, data-informed marketing programs
• Sydney-based, office-hybrid role working across the Australia and New Zealand market(s)

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving business growth through effective marketing programs.

📋 Key Responsibilities

✅ Comprehensive leadership and ownership of marketing activities for Norgine's Gastroenterology/Hepatology products within the portfolio, ensuring the profitable development of existing brands and new products

✅ End-to-end management of marketing requirements from strategy localisation, through to tactical delivery; design and delivery of strategic brand plans and integrated tactical plans for Norgine Specialty Care portfolio

✅ Work closely and collaboratively with internal and external stakeholders to grow and develop the business through targeted, data-informed and strategically-aligned marketing programs

✅ Sydney-based, office-hybrid role working across the Australia and New Zealand market(s)

ASSUMPTION: The role requires a high level of autonomy and the ability to manage multiple projects and stakeholders simultaneously.

🎯 Required Qualifications

Education: Bachelor’s Degree, preferably in marketing, business, science, medicine, or a similar relevant discipline

Experience: A minimum of 7-8 years’ experience in the pharmaceutical industry, with a proven track record in pharmaceutical sales. A minimum of 4-5 years’ experience as a (senior) product manager, ideally with launch experience in the pharmaceutical or medical device industry. Experience in Specialty Care highly preferred.

Required Skills:

• Ability to take on medical and technical information and translate into clear communication as per defined strategies
• Ability to lead local cross-functional teams and work closely with Global functions
• Strong business acumen, with a clear mindset for project planning, workload prioritisation, and proactively delivering to deadlines
• Sound technical knowledge and an ability to effectively impart technical knowledge to Medical Specialists, Hospital Pharmacists etc.
• Excellent communication skills, both written and verbal, are essential
• Effective presentation skills are necessary for product training and medical presentations
• Experience with omnichannel marketing tools and sales engagement models
• Understanding of the compliance and regulatory environment
• Solid analytical skills and creativity are vital to assist with the development of effective marketing and business plans
• IT proficiency in business-related packages - MS Office 365, Veeva, Salesforce
• Proficient in English
• Valid / Unrestricted Australian driver’s licence
• Completed Medicines Australia CEP program

Preferred Skills:

• Working knowledge and understanding of the Australian Pharmaceutical Industry, ASMI, Medicines Australia Codes of Conduct, PBS, TGA, PHARMAC NZ, Medsafe NZ

ASSUMPTION: The role requires a strong blend of strategic thinking, tactical execution, and stakeholder management skills, with a deep understanding of the pharmaceutical industry and its regulatory environment.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-senior level role in the pharmaceutical industry in Sydney, the estimated salary range is AUD 150,000 - 180,000 per annum, plus superannuation.

Benefits:

• Competitive benefits package, including superannuation, health insurance, and wellness programs
• Ongoing development and upskilling opportunities
• Flexible work arrangements

Working Hours: Full-time, 40 hours per week, with flexible working arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Pharmaceutical Manufacturing

Company Size: 1,001-5,000 employees

Founded: 1906

Company Description:

• Norgine is a uniquely positioned, specialty pharmaceutical and consumer healthcare company, with more than €500 million of annual revenues and a 120-year track record of bringing life-changing products to patients and consumers across their core markets of Western Europe, Australia, and New Zealand.
• Today’s Norgine is a nimble, innovative, and high-performing company that has been transformed by a relentless focus on operational excellence to do the right thing by patients, push boundaries, and take strides into new therapeutic areas.
• The company’s integrated approach – strong commercial capabilities, deep medical, regulatory and clinical expertise, in-house manufacturing, robust supply networks, and best-in-class enabling functions – ensures delivery of high-quality, transformative medicines quickly and effectively to more than 25 million patients annually.

Company Specialties:

• Hepatology
• Cancer and supportive care
• Women's health
• Colonoscopy
• Partnering
• Acquisition
• Gastroenterology
• In-licensing
• Out-licensing
• Hepatic Encephalopathy
• and Paediatric Oncology

Company Website: http://www.norgine.com

ASSUMPTION: Norgine's extensive experience and integrated approach enable it to deliver high-quality, transformative medicines to patients efficiently and effectively.

📊 Role Analysis

Career Level: Mid-Senior Level

Reporting Structure: Reports to the Head of Commercial- Specialty Care

Work Arrangement: Sydney-based, office-hybrid role working across the Australia and New Zealand market(s)

Growth Opportunities:

• Potential to grow within the Specialty Care portfolio or explore other therapeutic areas within Norgine
• Ongoing development and upskilling opportunities
• Opportunities to work on high-impact projects and collaborate with global teams

ASSUMPTION: The role offers significant growth opportunities for the right candidate, with exposure to a diverse range of therapeutic areas and global teams.

🌍 Location & Work Environment

Office Type: Hybrid (Sydney-based, office-hybrid)

Office Location(s): Norgine PTY Ltd, Level 03, Suite 01, 20 Rodborough Road, Frenchs Forest NSW 2086, AU

Geographic Context:

• Sydney is the largest city in Australia, with a population of over 5 million people
• The Frenchs Forest office is located on the Northern Beaches, approximately 20km north of the Sydney CBD
• The role involves working across the Australia and New Zealand market(s)

Work Schedule: Full-time, 40 hours per week, with flexible working arrangements available

ASSUMPTION: The hybrid work arrangement offers a good balance between office collaboration and remote flexibility, with the opportunity to work across two vibrant markets.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition team
• In-depth interview with the hiring manager and/or other stakeholders
• Final interview with the Head of Commercial- Specialty Care

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Stakeholder management and communication skills
• Industry knowledge and regulatory understanding
• Cultural fit and alignment with Norgine's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and stakeholder management experiences
• Research Norgine's products, therapeutic areas, and company values to demonstrate your industry knowledge and cultural fit

ATS Keywords: Brand Lead, Specialty Care, Gastroenterology, Hepatology, Pharmaceutical Marketing, Product Management, Stakeholder Management, Strategic Planning, Data-Informed Marketing, Cross-Functional Teams, Global Functions, Business Acumen, Project Planning, Workload Prioritisation, Technical Knowledge, Compliance, Regulatory Environment, Omnichannel Marketing, Sales Engagement Models, IT Proficiency, MS Office 365, Veeva, Salesforce, Medicines Australia CEP program

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, stakeholder management, and cultural fit, with a strong emphasis on industry knowledge and regulatory understanding.

🛠️ Tools & Technologies

• MS Office 365
• Veeva
• Salesforce
• Omnichannel marketing tools
• Sales engagement models

ASSUMPTION: The role requires proficiency in MS Office 365, Veeva, and Salesforce, with experience in omnichannel marketing tools and sales engagement models being highly desirable.

👔 Cultural Fit Considerations

Company Values:

• Dare: Norgine encourages its colleagues to be different and try new things
• Drive: Norgine focuses on achieving goals and going beyond expectations
• Develop: Norgine supports the growth and development of its colleagues and community

Work Style:

• Collaborative: Norgine values teamwork and cross-functional collaboration
• Innovative: Norgine encourages creativity and pushing boundaries
• Patient-focused: Norgine prioritises the well-being of patients and consumers

Self-Assessment Questions:

• Do you have a proven track record of driving business growth through effective marketing programs?
• Are you comfortable working in a hybrid office environment and collaborating with global teams?
• Do you share Norgine's values of daring to be different, driving to achieve goals, and developing yourself and the community?

ASSUMPTION: Candidates who align with Norgine's values and work style will be more likely to succeed in this role and contribute to the company's ongoing success.

⚠️ Potential Challenges

• The role requires a strong balance of strategic thinking and tactical execution, which may be challenging for some candidates
• The hybrid work arrangement may present challenges in terms of managing stakeholder relationships and maintaining productivity
• The role involves working across two markets (Australia and New Zealand), which may require additional time zone management and cultural sensitivity
• The pharmaceutical industry is highly regulated, which may present challenges in terms of compliance and regulatory understanding

ASSUMPTION: The role presents several challenges, but also offers significant opportunities for growth and development for the right candidate.

📈 Similar Roles Comparison

• This role is unique within Norgine's Specialty Care portfolio, focusing on Gastroenterology/Hepatology products
• Compared to other pharmaceutical marketing roles, this position requires a strong blend of strategic thinking, tactical execution, and stakeholder management skills
• Career progression in this role may involve growing within the Specialty Care portfolio or exploring other therapeutic areas within Norgine

ASSUMPTION: This role offers a unique opportunity to drive business growth through effective marketing programs within Norgine's Specialty Care portfolio, with potential for career progression across various therapeutic areas.

📝 Sample Projects

• Developing and executing a strategic brand plan for a new Gastroenterology/Hepatology product launch
• Collaborating with global functions to localise marketing materials and ensure compliance with regulatory requirements
• Managing a cross-functional team to deliver integrated tactical plans for the Norgine Specialty Care portfolio

ASSUMPTION: These sample projects illustrate the strategic, tactical, and stakeholder management aspects of the role, highlighting the need for a strong blend of skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging marketing campaign you've led and how you overcame any obstacles?
• How do you prioritise workload and manage multiple projects and stakeholders simultaneously?
• Can you provide an example of a time when you had to adapt to a new regulatory environment or compliance requirement?
• What opportunities are there for growth and development within Norgine's Specialty Care portfolio or other therapeutic areas?
• How does Norgine support work-life balance and employee well-being in a hybrid work arrangement?

ASSUMPTION: These interview questions are designed to assess the candidate's strategic thinking, stakeholder management, and cultural fit, with a focus on industry knowledge and regulatory understanding.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and stakeholder management experiences
• Research Norgine's products, therapeutic areas, and company values to demonstrate your industry knowledge and cultural fit
• Follow up with the Norgine Talent Acquisition team within one week of submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.