📌 Core Information
🔹 Job Title: Brand Lead - VIDA VX2
🔹 Company: Hero Motocorp
🔹 Location: Delhi, Delhi, India
🔹 Job Type: On-site
🔹 Category: Brand Management
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Upholding brand guidelines and ensuring adherence
- Generating content for owned, earned, and paid channels
- Planning and executing events and experiences to drive engagement
- Building and growing a strong community around the brand
- Overseeing owned assets such as social media handles
- Researching consumer behavior, market trends, and competitor activity
- Developing and implementing strategies that resonate with the target market
- Collaborating with various teams and agency ecosystem
- Directing visual designs and photo shoots
- Ensuring messaging and marketing activities align with brand and company values
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and leadership to drive brand success in a competitive market.
📋 Key Responsibilities
✅ Uphold brand guidelines and ensure adherence to brand pillars and brand book
✅ Generate content for owned, earned, and paid channels, including influencer management
✅ Plan and execute events and experiences to drive engagement and increase brand awareness
✅ Build and grow a strong community around the brand
✅ Oversee owned assets such as social media handles and ensure consistent branding
✅ Conduct research on consumer behavior, market trends, and competitor activity
✅ Analyze data and develop go-to-market strategies to increase brand value and profitability
✅ Collaborate with various teams, including marketing, product, legal, and agency ecosystem
✅ Direct visual designs and photo shoots to maintain a consistent brand image
✅ Ensure messaging and marketing activities align with brand and company values
ASSUMPTION: This role requires a strong understanding of consumer behavior, market trends, and competitor activity to make informed decisions and drive brand success.
🎯 Required Qualifications
Education: Degree in business, marketing, or a related field
Experience: 15+ years of experience as a Brand Manager/Lead, developing brand and marketing strategies
Required Skills:
- Proven experience in brand management and marketing strategy
- Strong leadership and communication skills
- Highly organized and able to perform well under pressure
- Budget management skills
- Strong research and analytical skills
- Experience in auto and advanced industries (preferable)
Preferred Skills:
- Experience in event planning and management
- Fluency in multiple languages
ASSUMPTION: Candidates with a strong background in brand management and marketing strategy, as well as experience in the auto and advanced industries, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: INR 25-35 lakhs per annum (AI-estimated, based on experience level and industry standards)
Benefits:
- Medical insurance
- Retirement benefits
- Employee discounts on Hero Motocorp products
- Opportunities for professional growth and development
Working Hours: Full-time, 40 hours per week (with flexibility for project demands)
ASSUMPTION: The salary range is estimated based on the candidate's experience level and industry standards for brand management roles in the automotive sector.
📌 Applicant Insights
🔍 Company Context
Industry: Automotive, with a focus on emerging mobility solutions and electric vehicles
Company Size: Large (475 employees globally), with a strong presence in India and expanding internationally
Founded: 1956, with a rich history and legacy in the Indian market
Company Description:
- World's largest manufacturer of motorcycles and scooters
- Leading the way in emerging mobility solutions and electric vehicles with the VIDA brand
- Committed to innovation, sustainability, and customer satisfaction
Company Specialties:
- Motorcycle and scooter manufacturing
- Emerging mobility solutions and electric vehicles
- Global sporting disciplines sponsorships
Company Website: https://www.heromotocorp.com/en-in.html
ASSUMPTION: Hero Motocorp is a well-established company with a strong brand presence and a commitment to innovation and sustainability in the automotive industry.
📊 Role Analysis
Career Level: Mid to senior-level brand management role
Reporting Structure: Reports directly to the Head of Brand or Marketing Director
Work Arrangement: On-site, with potential for hybrid or remote work in the future
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to work on high-impact projects and drive brand success
- Career progression within the company's growing emerging mobility business unit
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the company's brand and business success.
🌍 Location & Work Environment
Office Type: Corporate office environment with a focus on collaboration and innovation
Office Location(s): Delhi, with potential for travel to other locations within India and internationally
Geographic Context:
- Delhi is the capital of India and a major hub for business, politics, and culture
- Delhi offers a mix of traditional and modern amenities, with a diverse range of dining, entertainment, and shopping options
- The city is well-connected by air, rail, and road, making it an ideal location for both local and international candidates
Work Schedule: Standard office hours, with flexibility for project demands and deadlines
ASSUMPTION: The Delhi office offers a dynamic and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with the hiring manager or panel
Key Assessment Areas:
- Brand management and marketing strategy expertise
- Leadership and communication skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your brand management and marketing strategy experience
- Prepare examples of your past achievements and how they demonstrate your skills and qualifications
- Research the company and its emerging mobility business unit to show your enthusiasm and understanding of the role
ATS Keywords: Brand Management, Marketing Strategy, Consumer Behavior, Market Trends, Data Analysis, Event Planning, Community Building, Team Leadership, Communication Skills, Budget Management, Research Skills, Analytical Skills, Visual Design, Influencer Management, Collaboration, Advertising Production
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their expertise and qualifications through their resume, cover letter, and interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Event planning and management software (e.g., Eventbrite, Cvent)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Candidates should have experience with relevant tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Focus on results and delivery
- Openness to new ideas and feedback
Self-Assessment Questions:
- Do you have a proven track record of driving brand success in a competitive market?
- Are you able to work effectively in a dynamic and collaborative environment?
- Do you have strong leadership and communication skills, with the ability to influence and persuade stakeholders?
ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and fulfilling career at Hero Motocorp.
⚠️ Potential Challenges
- Managing a large team and multiple projects simultaneously
- Keeping up with the fast-paced and ever-evolving automotive industry
- Balancing brand consistency with innovation and adaptability
- Working with a diverse range of stakeholders, including internal teams and external agencies
ASSUMPTION: Candidates should be prepared to face these challenges head-on and demonstrate their ability to thrive in a dynamic and demanding work environment.
📈 Similar Roles Comparison
- This role is similar to other brand management positions in the automotive industry, but with a focus on emerging mobility solutions and electric vehicles
- Compared to other brand management roles, this position offers a unique opportunity to work on cutting-edge mobility solutions and drive brand success in a growing market
- Career progression in this role could lead to senior brand management or marketing director positions within the company's emerging mobility business unit or other divisions
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations.
📝 Sample Projects
- Developing and executing a go-to-market strategy for the VIDA VX2 electric vehicle launch
- Conducting market research and analysis to identify consumer preferences and trends in the emerging mobility market
- Planning and executing a brand activation event to engage customers and generate buzz around the VIDA brand
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that candidates can expect to face in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall brand management and marketing strategy for the VIDA brand and emerging mobility business unit?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to innovation and sustainability in the emerging mobility market?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the official job listing
- Tailor your resume and cover letter to highlight your brand management and marketing strategy experience
- Prepare examples of your past achievements and how they demonstrate your skills and qualifications
- Research the company and its emerging mobility business unit to show your enthusiasm and understanding of the role
- Follow up with the hiring manager or HR representative within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
