📌 Core Information
🔹 Job Title: Brand Leader B2B H/F
🔹 Company: NEXTON
🔹 Location: Massy, Île-de-France, France
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining brand strategy for key verticals (Eco Rénovation, Santé, Tourisme)
- Managing communication projects across various teams
- Ensuring consistent brand expression throughout the customer journey
- Optimizing prospecting tools and supporting business performance
ASSUMPTION: This role requires a high level of strategic thinking and project management skills. It involves working closely with internal teams and external agencies to ensure brand consistency and drive business growth.
📋 Key Responsibilities
✅ Define the brand strategy for key verticals (Eco Rénovation, Santé, Tourisme)
✅ Conceptualize and deploy media and non-media communication plans
✅ Ensure brand consistency across the entire customer and partner journey
✅ Create and optimize prospecting tools such as presentations, interactive sites, videos, leaflets, and product sheets
✅ Manage communication agencies and associated budget
✅ Monitor and analyze KPIs such as brand awareness, customer satisfaction, and business performance
✅ Challenge and improve existing supports in a sustainable efficiency logic
ASSUMPTION: This role involves a mix of strategic planning, project management, and creative problem-solving. It requires a strong understanding of brand management and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree or higher (e.g., business, communication, or marketing school)
Experience: Over 5 years of experience in strategic communication, either in an agency or corporate setting
Required Skills:
- Strategic vision and mastery of brand-related issues
- Project management skills
- Excellent mastery of the entire creative process, from brief to production
- Leadership and team spirit
- Excellent written and oral communication skills
- Analytical and synthesis skills
- Autonomy, rigor, and proactivity
Preferred Skills:
- Experience in the digital sector
- Bilingual or multilingual
ASSUMPTION: Candidates should have a strong background in strategic communication and brand management. Experience in the digital sector and bilingual or multilingual skills would be a plus.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on experience and market standards for similar roles in the region)
Benefits:
- Dynamic communities to support your professional development
- Meet-ups to develop your skills
- Training opportunities to help you grow
- Sporting events and social activities to foster team-building
- Sustainable mobility package to encourage eco-friendly commuting
- Latest generation smartphone to stay connected
Working Hours: Full-time (35 hours/week), with flexibility depending on project needs
ASSUMPTION: The salary range is an estimate based on market standards for similar roles in the region. The benefits listed are based on the information provided by the company.
📌 Applicant Insights
🔍 Company Context
Industry: NEXTON is an IT services and consulting company, specializing in digital transformation, web development, and mobile app development.
Company Size: Small (11-50 employees)
Founded: 2019
Company Description:
- NEXTON is a digital transformation company focused on developing websites and mobile apps
- They exist to help companies thrive and exceed client expectations
- Their team consists of creatives, strategists, and developers on a mission to ensure business success
Company Specialties:
- Web development (WordPress, Shopify, PHP, Laravel)
- Mobile app development (React, Node, Angular, iOS, Android)
- Digital marketing
- Cloud services (AWS)
- Cross-platform development (React Native, Flutter)
- Swift and Java development
Company Website: nextonit.io
ASSUMPTION: NEXTON is a small, dynamic company specializing in digital services. They place a strong emphasis on client success and employee growth.
📊 Role Analysis
Career Level: Mid-level to senior, depending on experience
Reporting Structure: This role reports directly to the Marketing and Communications Director
Work Arrangement: On-site, with potential for hybrid or remote work depending on project needs
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing and communications department
- Opportunities to work on diverse projects and gain experience in different industries
- Chance to develop leadership and management skills by leading projects and teams
ASSUMPTION: This role offers opportunities for professional growth and development, particularly in the areas of strategic planning, project management, and leadership.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): Massy, Île-de-France, France
Geographic Context:
- Massy is located in the southern suburbs of Paris, offering easy access to the city and its amenities
- The region is known for its vibrant tech industry and startup ecosystem
- Massy has a diverse population and a mix of urban and green spaces
Work Schedule: Standard business hours (9:00 AM - 6:00 PM) with flexibility depending on project needs
ASSUMPTION: The work environment is collaborative and dynamic, with a focus on employee growth and development. The location offers easy access to Paris and its amenities, as well as a vibrant tech industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the Marketing and Communications Director
- Background check and offer
Key Assessment Areas:
- Strategic thinking and brand management skills
- Project management and leadership abilities
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your strategic thinking, project management, and brand management skills
- Prepare examples of your past work that demonstrate your ability to define brand strategy, manage communication projects, and optimize prospecting tools
- Research NEXTON's company culture and values to ensure a strong fit
ATS Keywords: Strategic vision, brand management, project management, communication planning, prospecting tools, KPI monitoring, leadership, team spirit, autonomy, rigor, proactivity
ASSUMPTION: The application process is typical for a mid-level to senior marketing and communications role. Candidates should be prepared to demonstrate their strategic thinking, project management, and brand management skills through their past experiences and examples.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, Jira)
- Brand management tools (e.g., Brandfolder, Frontify, Bynder)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: The specific tools and technologies used may vary depending on the project and the team's preferences. Candidates should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Client-centric: Focus on exceeding client expectations and driving business success
- Collaborative: Foster a collaborative and inclusive work environment
- Innovative: Encourage creativity and continuous learning
Work Style:
- Dynamic and fast-paced, with a focus on results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on communication and interpersonal skills
- Flexible and adaptable, with a willingness to take on new challenges and learn new skills
Self-Assessment Questions:
- Do you have a proven track record of defining brand strategy and managing communication projects?
- Are you comfortable working in a dynamic and fast-paced environment, with a focus on results and continuous improvement?
- Do you have strong communication and interpersonal skills, and are you comfortable working collaboratively with various teams and stakeholders?
ASSUMPTION: NEXTON values candidates who are client-centric, collaborative, and innovative. They look for individuals who can thrive in a dynamic and fast-paced environment, with strong communication and interpersonal skills.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse teams and stakeholders, each with their own priorities and expectations
- Adapting to a fast-paced and ever-changing work environment
- Balancing strategic thinking with day-to-day project management tasks
ASSUMPTION: This role may present challenges in terms of managing multiple projects and priorities, working with diverse teams, and balancing strategic thinking with day-to-day tasks. Candidates should be comfortable working in a fast-paced and dynamic environment.
📈 Similar Roles Comparison
- This role is similar to a Brand Manager or Marketing Manager position, but with a stronger focus on strategic planning and project management
- Unlike some marketing and communications roles, this position requires a high level of strategic thinking and project management skills, with a focus on brand management and optimization
- Career progression may involve moving into a more senior marketing and communications role, or specializing in a specific industry or vertical
ASSUMPTION: This role is similar to a Brand Manager or Marketing Manager position, but with a stronger focus on strategic planning and project management. Career progression may involve moving into a more senior role or specializing in a specific industry or vertical.
📝 Sample Projects
- Developing a comprehensive brand strategy for a new product or service launch
- Managing a cross-functional team to create and deploy a multi-channel communication campaign
- Optimizing prospecting tools and materials to improve conversion rates and drive business growth
ASSUMPTION: Sample projects may involve defining brand strategy, managing cross-functional teams, and optimizing prospecting tools to drive business growth. Candidates should be prepared to provide examples of their past work that demonstrate their ability to successfully complete similar projects.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing and communications department?
- How does NEXTON support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does NEXTON measure the success of its brand management and communication efforts?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Candidates should ask questions that demonstrate their interest in the role, the team, and the company's culture. They should also be prepared to discuss their past experiences and how they have successfully managed similar challenges in the past.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the NEXTON job portal
- Tailor your resume and cover letter to highlight your strategic thinking, project management, and brand management skills
- Prepare examples of your past work that demonstrate your ability to define brand strategy, manage communication projects, and optimize prospecting tools
- Research NEXTON's company culture and values to ensure a strong fit
- Follow up with the NEXTON team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
