📌 Core Information
🔹 Job Title: Brand Leader Lung
🔹 Company: AstraZeneca
🔹 Location: Milan, Lombardy, Italy
🔹 Job Type: Full-Time
🔹 Category: Pharmaceutical Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing brand strategy and marketing plans for the Oncology Lung therapeutic area.
- Analyzing market segments and identifying growth opportunities.
- Leading cross-functional teams to ensure effective execution of brand plans.
- Collaborating with business analysts to analyze market data and identify key segment drivers.
- Building and updating APEX files for cost control.
ASSUMPTION: This role requires a strong understanding of the pharmaceutical industry, particularly in the Oncology therapeutic area, and experience in marketing and commercial strategy.
📋 Key Responsibilities
✅ Defining marketing strategy through cross-functional Tumor strategy plan processes in line with company objectives and compliance.
✅ Leading cross-functional teams to ensure effective implementation and monitoring of brand plan actions.
✅ Collaborating with business analysts to analyze market data and identify key segment drivers.
✅ Building and updating APEX files for cost control.
✅ Providing promotions, public relations, and advertising for assigned brands/products.
✅ Supporting and engaging with Field Force.
✅ Participating in training development for field/customer service personnel on brand information.
✅ Working closely with sales leaders to identify opportunities/issues.
✅ Coordinating cross-functional teams to achieve annual brand plans.
✅ Ensuring high corporate image within the scientific community.
✅ Maintaining relationships with KEEs and HQ for global strategy and projects.
✅ Managing activities and account relationships according to company values and guidelines.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to coordinate multiple teams and projects.
🎯 Required Qualifications
Education: Business or Scientific Degree
Experience: At least 5 years of marketing experience, particularly in Oncology
Required Skills:
- Understanding of commercial strategy, methodologies, and tools
- Experience with product launches or in-depth knowledge of pharmaceutical life cycle management
- Ability to engage and collaborate with complex cross-functional working groups and teams
- Demonstrated strong ability to build and nurture relationships with customers
- Experience of engaging with and leveraging insights from external customers
- Strong communication skills and leadership
- Digital literacy and omnichannel strategy capabilities
- Strong project management skills
- Comfort operating in a highly regulated environment and industry
- International experience or having worked or studied abroad
Preferred Skills:
- Proficiency in English and Italian
ASSUMPTION: Given the international nature of the role and the company, proficiency in English and Italian is highly desirable.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated based on market research for similar roles in Italy)
Benefits:
- Competitive benefits package
- Flexible working arrangements
- Opportunities for professional development
Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (3 days in-office)
ASSUMPTION: The salary range is estimated based on market research for similar roles in Italy. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing
Company Size: 10,001+ employees (Global)
Founded: 1999 (as a result of a merger between Astra AB and Zeneca Group plc)
Company Description:
- AstraZeneca is a global, science-led biopharmaceutical company focused on the discovery, development, and commercialization of prescription medicines.
- The company operates in over 100 countries and has a diverse portfolio of innovative medicines.
- AstraZeneca is committed to advancing science to redefine cancer treatment and improve patient outcomes.
Company Specialties:
- Pharmaceutical
- Biopharmaceutical
- Innovation
- Research and development
- Global business
Company Website: www.astrazeneca.com
ASSUMPTION: AstraZeneca's focus on innovation and scientific leadership makes it an attractive employer for candidates seeking to make a significant impact in the pharmaceutical industry.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with potential for growth
Reporting Structure: Reports to the Head of Marketing Lung
Work Arrangement: Hybrid (3 days in-office)
Growth Opportunities:
- Potential to take on additional responsibilities or lead projects as the role evolves.
- Opportunities to work on global projects and collaborate with international teams.
- Chance to develop skills in cross-functional leadership and project management.
ASSUMPTION: This role offers opportunities for professional growth and development within AstraZeneca's global organization.
🌍 Location & Work Environment
Office Type: Corporate office with a collaborative work environment
Office Location(s): Milan, Italy
Geographic Context:
- Milan is the second-largest city in Italy and a major economic hub.
- The city is known for its fashion, design, and finance industries.
- Milan offers a high quality of life with numerous cultural attractions, restaurants, and recreational activities.
Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (3 days in-office)
ASSUMPTION: Milan provides a vibrant and dynamic work environment with ample opportunities for professional networking and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and cross-functional team members
- Final interview with the Head of Marketing Lung
Key Assessment Areas:
- Marketing and commercial strategy expertise
- Cross-functional collaboration and leadership skills
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and commercial strategy experience, particularly in the Oncology therapeutic area.
- Prepare examples of your ability to lead cross-functional teams and drive brand success.
- Demonstrate your understanding of the pharmaceutical industry and AstraZeneca's mission.
ATS Keywords: Marketing, Oncology, Brand Leader, Commercial Strategy, Cross-Functional Teams, Product Launches, Pharmaceutical Life Cycle Management
ASSUMPTION: AstraZeneca's application process is designed to assess candidates' skills and cultural fit, with a focus on marketing and commercial strategy expertise.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Veeva)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with industry-standard marketing and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric
- Science-driven
- Collaborative
- Innovative
- Committed
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and responsive to change
- Results-oriented and focused on delivering impact
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional work environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have a proven track record of delivering results and driving brand success?
ASSUMPTION: AstraZeneca values candidates who are patient-centric, science-driven, and committed to delivering innovative solutions that improve patient outcomes.
⚠️ Potential Challenges
- Managing multiple cross-functional teams and projects simultaneously
- Operating in a highly regulated industry with strict compliance requirements
- Keeping up with the latest market trends and competitor activities
- Balancing the demands of global strategy with local market needs
ASSUMPTION: This role presents unique challenges that require strong project management, leadership, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other Brand Leader roles, this position has a specific focus on the Oncology Lung therapeutic area and requires a strong understanding of the pharmaceutical industry.
- In the broader context of the pharmaceutical industry, this role offers the opportunity to work on innovative medicines that have a significant impact on patients' lives.
- Career-wise, this role can serve as a stepping stone to more senior marketing or leadership positions within AstraZeneca or the broader pharmaceutical industry.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the pharmaceutical industry.
📝 Sample Projects
- Developing and implementing a successful product launch campaign for a new Oncology Lung medication
- Conducting market research to identify growth opportunities and trends in the Oncology Lung therapeutic area
- Leading a cross-functional team to develop and execute a digital marketing strategy for an existing Oncology Lung brand
ASSUMPTION: These sample projects illustrate the types of initiatives a Brand Leader in the Oncology Lung therapeutic area might work on at AstraZeneca.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does AstraZeneca support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does AstraZeneca approach global strategy and local market needs in the Oncology Lung therapeutic area?
- What is the company's long-term vision for the Oncology Lung portfolio, and how does this role contribute to that vision?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company's long-term vision for the Oncology Lung therapeutic area.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the AstraZeneca careers portal
- Tailor your resume and cover letter to highlight your marketing and commercial strategy experience, particularly in the Oncology therapeutic area.
- Prepare examples of your ability to lead cross-functional teams and drive brand success.
- Demonstrate your understanding of the pharmaceutical industry and AstraZeneca's mission.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
