📌 Core Information
🔹 Job Title: Brand Management Internship
🔹 Company: Procter & Gamble
🔹 Location: Dijon, Bourgogne – Franche-Comté, France
🔹 Job Type: Full-Time Internship
🔹 Category: Brand Management
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 0-2 years (Student)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Working in a multi-functional team on well-known brands
- Co-leading new product launches and evaluating current brand strategies
- Designing and executing brand campaigns across various channels
- Collaborating with cross-functional teams to drive brand success
- Gaining hands-on experience in brand management
ASSUMPTION: This internship is designed to provide students with a comprehensive understanding of brand management within a large, multinational corporation.
📋 Key Responsibilities
✅ Co-leading new product launches or evaluating current brand strategies
✅ Leading market and brand analysis and recommending corrective actions
✅ Designing and executing brand campaigns across various channels (media, digital, CRM, instore, PR)
✅ Co-leading digital marketing initiatives for your brand
✅ Coordinating internal events and market and initiative reviews
ASSUMPTION: Responsibilities may vary based on the specific brand and team needs.
🎯 Required Qualifications
Education: Currently enrolled in a master’s program in Business, Engineering, or a related field
Experience: No professional experience required, but a first professional experience would be a plus
Required Skills:
- Proficiency in French (oral and written) and a good level of English
- Leadership skills and strong determination to achieve objectives
- Customer-oriented mindset with a strong passion for sales and/or marketing
- Proven agility, resourcefulness, and creativity
- Strong analytical and critical thinking skills
Preferred Skills:
- Previous experience in brand management, marketing, or a related field
- Familiarity with the consumer goods industry
ASSUMPTION: Preferred skills are not required but would be considered an asset.
💰 Compensation & Benefits
Salary Range: €1,600 per month (industry standard for internships in France)
Benefits:
- Monthly allowance of €1,600
- 5 days of paid leave for a 6-month internship
- Bridge days offered by the company (up to 3 days, depending on the internship period)
- Work from Home (1 day per week)
Working Hours: Full-time (35 hours/week)
ASSUMPTION: The salary range is based on industry standards for internships in France. The exact amount may vary depending on the specific role and location.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods
Company Size: 10,000+ employees (Large enterprise)
Founded: 1837 (Over 185 years ago)
Company Description:
- P&G is a multinational consumer goods corporation headquartered in Cincinnati, Ohio, United States.
- It specializes in a wide range of personal and household care, beauty, health, grooming, fabric care, home care, baby and family care, and pet care products.
- P&G is known for iconic brands such as Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®.
Company Specialties:
- Brand Management
- Marketing
- Consumer Goods
- Product Development
- Sales
Company Website: www.pg.com
ASSUMPTION: P&G is a well-established company with a strong global presence and a reputation for quality products and innovative marketing strategies.
📊 Role Analysis
Career Level: Entry-level (Internship)
Reporting Structure: The Brand Management Intern will report directly to the Brand Manager.
Work Arrangement: Hybrid (4 days on-site, 1 day work from home)
Growth Opportunities:
- Potential full-time job offers after the internship, depending on performance
- Opportunities to work on various brands and categories
- Possibility to gain international experience through global assignments
ASSUMPTION: Growth opportunities are subject to the company's internal policies and the intern's performance during the internship.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Dijon, France
Geographic Context:
- Dijon is located in the Bourgogne – Franche-Comté region of France
- The city is known for its historical architecture, cultural events, and culinary traditions
- Dijon is well-connected by road, rail, and air transport, making it easily accessible from other major cities in France and Europe
Work Schedule: Full-time (35 hours/week), with flexible hours and remote work options
ASSUMPTION: The work schedule may vary depending on the specific brand and team needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Problem-solving skills
- Analytical thinking
- Creativity and innovation
- Communication and interpersonal skills
- Cultural fit with the company and team
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your passion for brand management and consumer goods industry
- Demonstrate your understanding of P&G's brand portfolio and market position
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and cultural fit
ATS Keywords: Brand Management, Marketing, Consumer Goods, Product Launch, Campaign Development, Digital Marketing, Market Analysis, Internship, Student, Education, Leadership, Customer Orientation, Analytical Skills, Creativity, Resourcefulness, Sales, Marketing
ASSUMPTION: The application process may vary depending on the specific role and location.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation tools (e.g., Hootsuite, Buffer, Marketo)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Consumer research tools (e.g., SurveyMonkey, Typeform)
ASSUMPTION: The specific tools and technologies used may vary depending on the brand and team.
👔 Cultural Fit Considerations
Company Values:
- Consumer is boss
- We win with our brands
- We own our brands
- We lead with our brands
- We value and respect each other
- We act with integrity and accountability
- We work together, best ways, to win
Work Style:
- Collaborative and team-oriented
- Results-driven and performance-focused
- Innovative and adaptable
- Customer-centric and consumer-focused
- Data-driven and analytical
Self-Assessment Questions:
- Do you have a strong passion for sales and/or marketing?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a collaborative, team-oriented setting?
- Are you able to balance multiple projects and deadlines effectively?
- Do you have strong analytical and critical thinking skills?
ASSUMPTION: Cultural fit is essential for success in this role, as it involves working closely with a diverse, multinational team.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to a large, multinational corporation's culture and processes
- Balancing remote work and on-site collaboration
- Developing a strong understanding of the consumer goods industry and P&G's brand portfolio
ASSUMPTION: These challenges can be overcome with strong time management, adaptability, and a willingness to learn and grow.
📈 Similar Roles Comparison
- This role is an entry-level internship focused on brand management, while similar roles may be more senior or specialized in other aspects of marketing or consumer goods
- P&G is a large, multinational corporation with a diverse brand portfolio, while other companies may have a more focused or niche market position
- This internship offers a broad range of responsibilities and growth opportunities, while other roles may have more specific or limited scope
ASSUMPTION: The specific aspects of this role may vary depending on the brand and team, as well as the company's internal structure and policies.
📝 Sample Projects
- Co-leading a new product launch for a well-known brand
- Evaluating the current strategies of an established product and recommending corrective actions
- Designing and executing a digital marketing campaign for a brand with a strong online presence
ASSUMPTION: These sample projects are based on the responsibilities outlined in the job description and may vary depending on the specific brand and team.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this internship fit into the company's overall brand management strategy?
- What opportunities are there for growth and development within the team and the company?
- How does the team collaborate and support each other in achieving brand goals?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and cultural fit
- Research P&G's brand portfolio and market position to demonstrate your understanding of the company and its products
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
