📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Procter & Gamble
🔹 Location: Casablanca, Morocco
🔹 Job Type: Full-Time
🔹 Category: Brand Management
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing plans to drive brand growth
- Collaborating cross-functionally to identify consumer and shopper insights
- Driving innovation and brand strategy
- Managing P&L investment decisions to maximize regional profitability
ASSUMPTION: This role requires a strong understanding of consumer behavior and market trends, as well as excellent leadership and strategic thinking skills.
📋 Key Responsibilities
✅ Develop and implement marketing plans to drive brand growth and maximize regional profitability
✅ Collaborate with cross-functional teams to identify consumer, shopper, and customer insights
✅ Drive brand strategy and innovation to win with key customers and channels
✅ Own the Integrated Brand Plan and ensure plans are designed to win with key customers/channels based on SMO Fit for Use requirements
✅ Provide consumer insights and ensure plans are designed to win with key customers/channels based on SMO Fit for Use requirements
ASSUMPTION: This role requires strong analytical and problem-solving skills, as well as the ability to work effectively within a multifunctional environment.
🎯 Required Qualifications
Education: Bachelor's degree in Business or Engineering
Experience: 0-2 years of relevant experience
Required Skills:
- Excellent command over written and spoken English
- Strengths in strategic and analytical thinking
- Ability to drive innovation and brand growth
- Strong leadership skills, including leading/managing/mentoring others
- Ability to collaborate effectively within a multifunctional environment
- Problem-solving skills through innovation and creativity
Preferred Skills:
- Experience in brand management or a related field
- Knowledge of the consumer goods industry
ASSUMPTION: Candidates with relevant experience in brand management or a related field may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Competitive salary based on experience and qualifications. Industry standard range for a Brand Manager in Morocco is approximately 150,000 - 250,000 MAD per year.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Tuition reimbursement
- Generous paid time off
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods
Company Size: 10,000+ employees
Founded: 1837
Company Description:
- P&G is a multinational consumer goods corporation headquartered in Cincinnati, Ohio
- Known for iconic brands such as Always®, Gillette®, Pampers®, and Tide®
- Committed to delivering a superior consumer experience and making everyday life easier for its 5 billion consumers
Company Specialties:
- Brand management
- Consumer insights
- Marketing and advertising
Company Website: http://www.pg.com
ASSUMPTION: P&G's large global footprint and extensive brand portfolio offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Entry-level to mid-level
Reporting Structure: Reports directly to the Brand Director
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to manage a brand portfolio and lead a team
- Opportunities to work on global brands and gain international experience
- Access to extensive training and development programs
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Casablanca, Morocco
Geographic Context:
- Casablanca is the largest city in Morocco and its main economic hub
- Known for its vibrant culture, historic architecture, and coastal location
- Offers a mix of traditional and modern amenities, with a lower cost of living compared to other major cities in Europe
Work Schedule: Standard office hours, with flexibility for remote work as needed
ASSUMPTION: The location of this role in Casablanca offers a unique blend of cultural experiences and professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site or virtual interview with hiring manager and team members
- Final round interview with senior leadership
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Leadership and teamwork abilities
- Cultural fit and alignment with P&G values
- Brand management and marketing skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for behavioral and situational interview questions
- Research P&G's brand portfolio and industry trends to demonstrate your knowledge and enthusiasm
ATS Keywords: Brand Management, Marketing, Consumer Insights, Strategic Thinking, Leadership, Problem Solving, Innovation, Consumer Goods
ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Analytics
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Consumer research tools (e.g., SurveyMonkey, Qualtrics)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the brand and the marketing campaigns being executed.
👔 Cultural Fit Considerations
Company Values:
- Consumer is boss
- We will win
- We will grow
- We will lead
- We will be responsible
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Agile and adaptable
- Results-focused and accountable
Self-Assessment Questions:
- How do you prioritize and manage multiple projects and deadlines?
- Can you provide an example of a time when you identified a consumer need and developed a marketing strategy to address it?
- How do you handle feedback and criticism, and how do you use it to improve your work?
ASSUMPTION: Candidates who demonstrate a strong fit with P&G's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple brands and marketing campaigns simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Navigating a large, global organization with diverse teams and stakeholders
- Adapting to changes in consumer behavior, market trends, and competitive landscape
ASSUMPTION: The challenges associated with this role may vary depending on the specific brands and marketing campaigns being managed.
📈 Similar Roles Comparison
- Brand Manager vs. Product Manager: Brand Manager focuses on the brand's overall strategy and marketing, while Product Manager is responsible for the product's development and lifecycle.
- Brand Manager vs. Marketing Manager: Brand Manager focuses on a specific brand, while Marketing Manager oversees the marketing efforts for multiple brands or an entire product portfolio.
- Career path: Brand Manager can progress to Senior Brand Manager, Marketing Manager, or Director of Marketing, with the potential to lead a brand or a portfolio of brands.
ASSUMPTION: This role is similar to other brand management positions, but may have unique aspects depending on the specific brand and company.
📝 Sample Projects
- Developing a marketing plan to launch a new product line for an existing brand
- Conducting consumer research to identify unmet needs and develop targeted marketing campaigns
- Managing a rebranding effort to update the brand's visual identity and positioning
ASSUMPTION: The sample projects provided are illustrative and may vary depending on the specific needs of the brand and the marketing campaigns being executed.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall brand strategy and marketing plan?
- What are the biggest challenges facing the brand currently, and how can this role help address them?
- What opportunities are there for professional development and growth within the organization?
- How does the company support work-life balance for its employees?
ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and helps you make an informed decision about your fit with the company and the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare for behavioral and situational interview questions
- Research P&G's brand portfolio and industry trends to demonstrate your knowledge and enthusiasm
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
