📌 Core Information
- Job Title: Brand Management Internship
- Company: Procter & Gamble
- Location: Lima, Peru
- Job Type: Part-time
- Category: Marketing & Brand Management
- Date Posted: May 9, 2025
- Experience Level: Student (6th to 8th semester)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing consumer and marketing strategies
- Analyzing customer, market, and sales processes
- Collaborating with multi-functional teams independently and cooperatively
- Working as a stewardship owner
ASSUMPTION: This role is designed for students seeking real-world experience in brand management within a large, global consumer goods company.
📋 Key Responsibilities
- Develop, negotiate, and execute consumer and marketing strategies based on in-depth analysis
- Apply market development and consumer behavior concepts to categories, customers, and channels
- Lead and develop business strategy with a commercial perspective
- Drive work independently while cooperating with multi-functional teams
- Work as a stewardship owner
ASSUMPTION: Responsibilities may evolve based on business needs and the intern's performance.
🎯 Required Qualifications
- Education: Currently between 6th and 8th semester of university, with a graduation date between July 2026 and July 2027
- Experience: No professional experience required
- Required Skills:
- Analytical thinking
- Problem-solving skills
- Excellent communication skills
- Creativity, innovation, and initiative capacity
- Preferred Skills:
- Basic knowledge of market development and consumer behavior concepts
- Familiarity with consumer goods industry
ASSUMPTION: Preferred skills are not mandatory but would be beneficial for a successful internship.
💰 Compensation & Benefits
- Salary Range: Not specified. Industry standard for internships in Peru is approximately PEN 1,500 - 2,500 per month.
- Benefits:
- Responsibilities as of Day 1
- Recognized marketing skills development
- Continuous coaching and mentoring
- Dynamic and respectful work environment
- Working Hours: Part-time (20 hours/week)
ASSUMPTION: Salary range is estimated based on industry standards for internships in Peru. Benefits are based on the job description provided.
📌 Applicant Insights
🔍 Company Context
- Industry: Consumer Goods
- Company Size: 10,001+ employees
- Founded: 1837
- Company Description: P&G is a multinational consumer goods corporation headquartered in Cincinnati, Ohio, United States, founded by William Procter and James Gamble. It manufactures a wide range of personal and household products.
- Company Specialties: Consumer goods, marketing, and advertising
📊 Role Analysis
- Career Level: Entry-level (internship)
- Reporting Structure: Reports to the Brand Manager
- Work Arrangement: On-site, part-time (20 hours/week)
- Growth Opportunities:
- Potential full-time employment after graduation
- Exposure to various aspects of brand management
- Networking opportunities within the company
🌍 Location & Work Environment
- Office Type: Corporate office
- Office Location: Lima, Peru
- Geographic Context: Lima is the capital and largest city of Peru, with a population of over 10 million people. It is known for its vibrant culture, historical sites, and coastal location.
- Work Schedule: Monday to Friday, with flexible hours
💼 Interview & Application Insights
- Typical Process: Online application, phone or video screen, in-person interview, and background check
- Key Assessment Areas:
- Analytical and problem-solving skills
- Communication skills
- Cultural fit and motivation
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of market analysis and consumer behavior projects from your university courses
- Research P&G's brands and products to demonstrate your interest in the company
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Market research and analysis tools (e.g., Nielsen, Kantar)
- Consumer behavior analysis tools (e.g., SPSS, R)
👔 Cultural Fit Considerations
- Company Values: The company values are not explicitly stated in the job description. However, based on the job overview, it can be inferred that P&G values:
- Leadership and initiative
- Analytical thinking and problem-solving
- Collaboration and teamwork
- Creativity and innovation
- Work Style: The work style at P&G is likely to be:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Results-focused
👓 Self-Assessment Questions:
1. Do you have strong leadership skills and the ability to drive projects independently?
2. Are you comfortable working with data and performing market analysis?
3. Can you effectively communicate and collaborate with multi-functional teams?
4. Are you creative, innovative, and proactive in your approach to work?
⚠️ Potential Challenges
1. The role may require working with large datasets and performing complex analysis
2. The work environment may be fast-paced and demanding, with tight deadlines
3. The company has a large global presence, which may result in diverse teams and varying work hours
📈 Similar Roles Comparison
1. This role differs from other brand management internships in its focus on consumer and market analysis, as well as its global scope
2. The consumer goods industry is highly competitive and dynamic, requiring continuous adaptation and innovation
3. This internship offers a unique opportunity to gain experience in a large, multinational corporation, with potential for long-term career growth
📝 Sample Projects
1. Conducting a market analysis for a specific brand or product category
2. Developing a consumer segmentation study for a target market
3. Creating a marketing campaign plan for a new product launch
❓ Key Questions to Ask During Interview
1. What are the key priorities for this role in the first 30, 60, and 90 days?
2. How does this internship fit into the broader brand management team structure?
3. What opportunities are there for professional development and growth within the company?
4. How does P&G support work-life balance for its employees?
5. What are the most challenging aspects of this role, and how can I best prepare for them?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://pg.wd5.myworkdayjobs.com/1000/job/LIMA-GO/Brand-Management-Internship_R000131278)
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of market analysis and consumer behavior projects from your university courses
- Research P&G's brands and products to demonstrate your interest in the company
- Follow up with the hiring manager after one week if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
