BRAND MANAGEMENT LEAD

📌 Core Information

🔹 Job Title: BRAND MANAGEMENT LEAD

🔹 Company: Capgemini

🔹 Location: Kolkata, West Bengal, India

🔹 Job Type: On-site

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing a high volume of product submissions throughout the development lifecycle
• Collaborating with internal teams to address client concerns related to material shortages, delays, or quality issues
• Ensuring timely completion of required tasks at each stage of the product development lifecycle
• Collecting, verifying, and completing product attributes for each product submission
• Reviewing every submission and facilitating traffic through the entire PD process

ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple tasks simultaneously. It also involves close collaboration with various internal teams, so excellent communication skills are essential.

📋 Key Responsibilities

✅ Manage a high volume of product submissions throughout the development lifecycle, ensuring timely completion of required tasks at each stage

✅ Collaborate with internal teams to address client concerns related to material shortages, delays, or quality issues

✅ Collect, verify, and complete product attributes for each product submission, including characters, product details, SKU#, and UPC#

✅ Review every submission and facilitate traffic through the entire PD process

✅ Confirm accurate completion of each product submission

✅ Prevent submissions lacking required data points from going to the PD team and reject speculative submissions

✅ Train licensees to reduce speculative submissions and recommend systemic enhancements to support new attributes and process requirements

ASSUMPTION: This role requires a high level of attention to detail and the ability to work independently with minimal supervision. It also involves managing multiple projects simultaneously, so strong prioritization skills are crucial.

🎯 Required Qualifications

Education: Bachelor's degree preferred in Business Administration

Experience: 10+ years of experience in compliance and product development preferred

Required Skills:

• Strong quantitative and analytical skills
• Solid business and financial acumen
• Excellent relationship-building skills
• Highly professional client service orientation
• Adaptability and flexibility
• Ability to maintain relationships with internal/external customers and establish critical external alliances
• Effective conflict resolution skills
• Fluency in English; knowledge of any foreign language is an added advantage (Spanish, German, French, Italian, and other European languages)

Preferred Skills:

• Experience with product data management systems
• Knowledge of the retail industry

ASSUMPTION: Given the role's focus on product management and client relations, candidates with a strong background in business administration and relevant industry experience are likely to be the best fit.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for a similar role with 10+ years of experience in the IT Services industry in Kolkata)

Benefits:

• Comprehensive wellness benefits, including health checks, telemedicine, insurance with top-ups, elder care, partner coverage, or new parent support via flexible work
• Personalized career guidance from leaders within the Capgemini group
• Access to one of the industry's largest digital learning platforms, with access to 250,000+ courses and numerous certifications

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The estimated salary range is based on industry standards for similar roles in the IT Services industry in Kolkata. The benefits listed are based on the information provided in the job description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Capgemini is a global leader in the IT Services and IT Consulting industry, with a strong focus on digital transformation, innovation, and sustainability. The company operates in more than 50 countries and has a diverse workforce of over 340,000 employees.

Company Size: Capgemini is a large enterprise with over 10,000 employees in India alone. This size allows for ample opportunities for career growth and development.

Founded: Capgemini was founded in 1967 and has since grown into a global leader in its industry.

Company Description:

• Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world
• The company delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market-leading capabilities in AI, generative AI, cloud, and data
• Capgemini is committed to creating tangible impact for enterprises and society, with a strong focus on responsible and sustainable business practices

Company Specialties:

• Outsourcing
• Process Consulting
• Package-Based Solutions
• Custom Solution Development
• Application Management
• Artificial Intelligence
• Business Consulting
• Cloud
• Digital
• Managed Services
• Digital Transformation
• Innovation
• Intelligent Industry
• Sustainable IT
• and Generative AI

Company Website: https://www.capgemini.com

ASSUMPTION: Capgemini's large size and global presence offer numerous opportunities for career growth and development. The company's focus on digital transformation and sustainability makes it an attractive choice for tech professionals looking to make a meaningful impact.

📊 Role Analysis

Career Level: This role is at the senior management level, with significant responsibility for managing a team and driving strategic initiatives.

Reporting Structure: The Brand Management Lead will report directly to the Head of Brand Management and will oversee a team of Brand Management Specialists.

Work Arrangement: This is an on-site role, with the expectation of working from the Capgemini office in Kolkata, West Bengal, India.

Growth Opportunities:

• Progression to a more senior role within the Brand Management team or a related function
• Expansion of responsibilities to include additional brands or product categories
• Opportunities to work on cross-functional projects or special assignments

ASSUMPTION: Given the seniority of this role and Capgemini's large size, there are numerous opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Capgemini's office in Kolkata is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 1601 Bryan St, Dallas, TX 75201, US (Global Headquarters); 595 Collins St, Melbourne, VIC 3000, AU (Asia Pacific Headquarters); 400 Broadacres Dr, Bloomfield, NJ 07003, US (North America Headquarters)

Geographic Context:

• Kolkata is the capital of the Indian state of West Bengal and is the seventh-most populous city in India
• The city is known for its rich cultural heritage, historical sites, and vibrant food scene
• Kolkata has a tropical savanna climate, with hot and humid summers and mild winters

Work Schedule: The work schedule for this role is Monday through Friday, with standard business hours. However, the role may require occasional work on weekends or evenings to meet project deadlines.

ASSUMPTION: Capgemini's offices are designed to be collaborative and innovative workspaces, with a focus on employee well-being and productivity. The company offers flexible work arrangements to accommodate employees' personal and professional needs.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• On-site or virtual interview with the hiring manager and a panel of team members
• Background check and offer extension

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Communication and interpersonal skills
• Leadership and team management skills
• Industry knowledge and understanding of the retail sector
• Cultural fit and alignment with Capgemini's values

Application Tips:

• Highlight your relevant experience and achievements in your resume, using quantifiable results where possible
• Tailor your cover letter to explain why you are interested in this role and how your skills and experience make you a strong fit
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively
• Research Capgemini's company culture and values to ensure a strong cultural fit

ATS Keywords: Product Management, Brand Management, Retail Industry, Client Relations, Stakeholder Management, Project Management, Team Leadership, Strategic Planning, Process Improvement, Data Analysis, Quantitative Skills, Analytical Thinking, Problem-Solving, Communication, Interpersonal Skills, Leadership, Team Management, Industry Knowledge, Cultural Fit

ASSUMPTION: Capgemini's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on problem-solving, leadership, and communication skills. Candidates should be prepared to provide specific examples of their achievements and how they align with the role's requirements.

🛠️ Tools & Technologies

• Product Data Management Systems (e.g., Salsify, Akeneo, inRiver)
• Project Management Tools (e.g., Asana, Trello, Jira)
• Data Analysis Tools (e.g., Excel, Google Analytics)
• Collaboration Tools (e.g., Microsoft Office Suite, Google Workspace)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and clients the Brand Management Lead is working with. However, strong proficiency in relevant software and tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Client Value Creation
• Collaboration
• Expertise
• Honesty
• Entrepreneurship
• Fun

Work Style:

• Capgemini values a collaborative and inclusive work environment, with a focus on teamwork and open communication
• The company encourages innovation and continuous learning, with a strong emphasis on professional development and growth opportunities
• Capgemini's work culture is fast-paced and dynamic, with a focus on delivering results and driving business impact

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative work environment?
• Are you comfortable working with diverse teams and stakeholders to drive strategic initiatives?
• Do you have a proven track record of delivering results and driving business impact?
• Are you committed to continuous learning and professional development?
• Do you align with Capgemini's values and cultural fit?

ASSUMPTION: Capgemini's cultural fit considerations focus on candidates' ability to thrive in a fast-paced, collaborative work environment and their commitment to delivering results and driving business impact. Candidates should be comfortable working with diverse teams and stakeholders and be committed to continuous learning and professional development.

⚠️ Potential Challenges

• Managing a high volume of product submissions and ensuring timely completion of required tasks can be challenging and stressful at times
• Dealing with client concerns and addressing material shortages, delays, or quality issues can be complex and time-consuming
• Working in a fast-paced, dynamic environment can be demanding and may require occasional work on weekends or evenings
• The retail industry can be highly competitive and subject to rapid change, requiring candidates to be adaptable and resilient

ASSUMPTION: The Brand Management Lead role can be challenging and demanding, requiring strong organizational skills, attention to detail, and the ability to work independently with minimal supervision. Candidates should be prepared to manage multiple projects simultaneously and be comfortable working in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Brand Management Lead vs. Senior Brand Manager: The Brand Management Lead role is at a more senior level and involves overseeing a team and driving strategic initiatives, while the Senior Brand Manager role focuses on managing a specific brand or product category
• Retail Industry vs. Consumer Goods Industry: The retail industry is more focused on customer-facing aspects, while the consumer goods industry is more focused on product development and manufacturing. However, both industries require strong brand management skills and an understanding of consumer behavior
• Capgemini vs. Other Consulting Firms: Capgemini is a global leader in the IT Services and IT Consulting industry, with a strong focus on digital transformation and innovation. Other consulting firms may have a broader range of services or a more specialized focus

ASSUMPTION: The Brand Management Lead role at Capgemini is a senior-level position that requires strong leadership, strategic planning, and project management skills. Candidates should have relevant experience in brand management, preferably within the retail industry, and be comfortable working in a fast-paced, dynamic environment.

📝 Sample Projects

• Managing the product launch of a new private label brand for a major retailer, including coordinating with internal teams and external vendors to ensure timely completion of required tasks
• Developing and implementing a comprehensive product data management strategy for a global retail client, including the selection and implementation of appropriate tools and technologies
• Conducting a comprehensive review of a retail client's product portfolio and recommending strategic changes to improve sales performance and market share

ASSUMPTION: The Brand Management Lead role at Capgemini involves a wide range of projects and initiatives, requiring candidates to have a diverse skill set and the ability to adapt to different situations and challenges.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader brand management strategy for the company?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• What opportunities are there for professional development and growth within the Brand Management team or related functions?
• How does Capgemini support work-life balance for its employees, particularly in senior leadership roles?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Candidates should ask thoughtful, insightful questions that demonstrate their interest in the role and their understanding of the company's brand management strategy. They should also be prepared to discuss their relevant experience and how it aligns with the role's requirements.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Capgemini careers portal
• Tailor your resume to highlight your relevant experience and achievements, using quantifiable results where possible
• Write a compelling cover letter explaining why you are interested in this role and how your skills and experience make you a strong fit
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively
• Research Capgemini's company culture and values to ensure a strong cultural fit
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.