Brand Management Specialist

📌 Core Information

🔹 Job Title: Brand Management Specialist

🔹 Company: Coupang

🔹 Location: Taipei, Taiwan

🔹 Job Type: On-site

🔹 Category: Retail, E-commerce

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Conducting market research to identify trending products and capture sales opportunities
• Sourcing new suppliers overseas, ensuring product quality and cost-effectiveness
• Building and maintaining strong relationships with suppliers to secure favorable pricing, payment terms, and supply reliability
• Developing and executing buying strategies aligned with sales goals and inventory needs
• Curating product assortments that meet customer preferences and market trends

ASSUMPTION: This role requires a high level of autonomy and decision-making, as the Brand Management Specialist will be responsible for driving product sourcing and management strategies.

📋 Key Responsibilities

✅ Conduct market research to identify trending and in-demand products to capture sales opportunities in the market

✅ Source new suppliers overseas, ensuring product quality and cost-effectiveness

✅ Build and maintain strong relationships with suppliers to secure favorable pricing, payment terms, and supply reliability

✅ Develop and execute buying strategies aligned with sales goals and inventory needs

✅ Negotiate contracts and agreements with suppliers to ensure the best possible terms for pricing, delivery schedules, and returns

✅ Monitor supplier performance, ensuring timely order fulfillment and adherence to quality standards

✅ Curate product assortments that meet customer preferences and trends, staying updated on global market trends and competitor offerings

✅ Evaluate the performance of purchased products and adjust buying strategies accordingly

✅ Manage purchase orders, shipping arrangements, and import documentation to ensure smooth operations

✅ Coordinate with compliance, logistics, and customs teams to ensure compliance with import regulations and timely delivery

✅ Maintain accurate records of buying activities and prepare regular reports for management review

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and operational management, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: 5+ years of experience in buying or procurement, preferably in the e-commerce or retail industry

Required Skills:

• Proven track record in global sourcing and supplier management
• Strong negotiation skills and ability to secure advantageous terms from suppliers
• Knowledge of import regulations and customs processes
• Proficiency in data analysis tools (e.g., Excel, SQL) for decision-making
• Fluency in both written and spoken Chinese and English. Proficiency in additional languages (e.g., Japanese, Korean) is an advantage

Preferred Skills:

• Experience in the e-commerce or retail industry
• Knowledge of the Taiwanese or Asian market
• Familiarity with Coupang's products and services

ASSUMPTION: While not explicitly stated, experience in the e-commerce or retail industry is highly preferred for this role, as it would provide valuable context and insights into the market and customer preferences.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Brand Management Specialist with 5-10 years of experience in Taiwan, the estimated salary range is NT$1,200,000 - NT$1,800,000 per year. This range may vary depending on the candidate's experience, skills, and negotiation abilities.

Benefits:

• Competitive health, dental, and vision insurance
• Retirement savings plan with company match
• Generous vacation and holiday leave
• Employee discounts on Coupang products and services
• Opportunities for professional development and career growth

Working Hours: Full-time position, with standard working hours Monday to Friday, 9:00 AM to 6:00 PM. Overtime may be required during peak seasons or to meet project deadlines.

ASSUMPTION: While the salary range is an estimate based on industry standards, the actual salary offered may vary depending on the candidate's negotiation skills and the company's budget for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Coupang is a leading e-commerce company in South Korea, with a strong presence in the Taiwanese market. They offer a wide range of products, including electronics, fashion, groceries, and more, with a focus on convenience and customer experience.

Company Size: Coupang is a large, publicly-traded company with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Coupang was founded in 2010 and has since grown to become one of the largest e-commerce platforms in South Korea, expanding its services to include food delivery, movie streaming, and more.

Company Description:

• Coupang is committed to providing a seamless and convenient shopping experience for its customers
• The company values innovation, collaboration, and a customer-centric approach to business
• Coupang fosters a dynamic and entrepreneurial work environment, encouraging employees to take ownership of their roles and drive initiatives

Company Specialties:

• E-commerce and retail
• Logistics and delivery
• Technology and innovation
• Customer experience and service

Company Website: Coupang Careers

ASSUMPTION: Coupang's large size and diverse offerings provide ample opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking, tactical execution, and operational management.

Reporting Structure: The Brand Management Specialist will report directly to the Head of Brand Management or a similar role, and may oversee junior team members or external suppliers.

Work Arrangement: This is an on-site role, with the expectation that the Brand Management Specialist will be present in the Taipei office for most of their working hours.

Growth Opportunities:

• Potential advancement to a senior or management role within the Brand Management team
• Opportunities to expand into related fields, such as marketing, merchandising, or supply chain management
• Chances to work on cross-functional projects and gain exposure to different aspects of the business

ASSUMPTION: Given Coupang's size and growth, there are ample opportunities for career progression and development within the company.

🌍 Location & Work Environment

Office Type: The Taipei office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Taipei, Taiwan

Geographic Context:

• Taipei is a bustling, multicultural city with a vibrant food scene and numerous entertainment options
• The city offers a high quality of life, with excellent healthcare, education, and infrastructure
• Taiwan has a subtropical climate, with mild winters and hot, humid summers

Work Schedule: The standard workweek is Monday to Friday, with flexible working hours to accommodate team meetings and project deadlines.

ASSUMPTION: While the work environment is collaborative and dynamic, the role may require occasional overtime or weekend work to meet project deadlines or manage supplier relationships.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening interview
• On-site interviews with key stakeholders, including the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Cultural fit and alignment with Coupang's values
• Problem-solving skills and strategic thinking
• Negotiation skills and ability to build relationships
• Data analysis and decision-making abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work in a fast-paced environment
• Research Coupang's products, services, and market position to demonstrate your understanding of the business

ATS Keywords: Global sourcing, supplier management, market research, buying strategies, product line development, operational management, data analysis, import regulations, negotiation skills, fluent in Chinese, fluent in English

ASSUMPTION: Coupang's recruitment process is thorough and competitive, with a focus on finding the best fit for the role and the company culture.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Data analysis tools (e.g., SQL, Tableau)
• Project management tools (e.g., Asana, Trello)
• Supplier relationship management software (e.g., SAP Ariba, Jaggaer)

ASSUMPTION: While not explicitly stated, the Brand Management Specialist will be expected to use various tools and technologies to manage their workload and collaborate with team members.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability

Work Style:

• Dynamic and entrepreneurial
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and resilient

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with cross-functional teams and stakeholders?
• Do you have strong negotiation skills and the ability to build relationships with suppliers?

ASSUMPTION: Coupang values employees who are adaptable, resilient, and able to thrive in a fast-paced, dynamic work environment.

⚠️ Potential Challenges

• Managing relationships with multiple suppliers and negotiating favorable terms
• Balancing strategic planning with tactical execution and operational management
• Adapting to a fast-paced, ever-changing work environment
• Working with cross-functional teams and stakeholders to align on buying strategies and product assortments

ASSUMPTION: While the role offers numerous opportunities for growth and development, it also presents challenges that require strong problem-solving skills and adaptability.

📈 Similar Roles Comparison

• Compared to a traditional retail buying role, this position requires a stronger focus on global sourcing and supplier management
• Unlike other e-commerce roles, this position involves a mix of strategic planning, tactical execution, and operational management
• Career progression in this role may involve advancing to a senior or management position within the Brand Management team or expanding into related fields, such as marketing or merchandising

ASSUMPTION: While this role shares similarities with other buying or procurement positions, its unique focus on global sourcing and supplier management sets it apart from traditional retail roles.

📝 Sample Projects

• Conducting market research to identify trending products and capture sales opportunities in the Taiwanese market
• Negotiating contracts and agreements with suppliers to secure favorable terms for pricing, delivery schedules, and returns
• Managing purchase orders, shipping arrangements, and import documentation to ensure smooth operations and timely delivery

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for the Brand Management Specialist role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Brand Management team?
• How does Coupang support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Coupang approach supplier management and relationship-building?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your ability to contribute to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Coupang Careers website
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work in a fast-paced environment
• Research Coupang's products, services, and market position to demonstrate your understanding of the business
• Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.