📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Everlywell
🔹 Location: Austin, Texas
🔹 Job Type: On-site, Full-time
🔹 Category: Wellness and Fitness Services
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving brand awareness and sales through strategic marketing campaigns
- Identifying consumer and category insights to inform marketing strategies
- Collaborating cross-functionally to manage in-market programs and support marketing operations
- Launching new products and expanding into new markets or categories
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on consumer-centric marketing to drive brand growth.
📋 Key Responsibilities
✅ Surface key insights to the team, including category trends, competitive intel, and market or consumer insights, to inform marketing strategies.
✅ Collaborate on annual category and brand planning to deliver against topline and category growth goals.
✅ Participate in developing effective and focused consumer messaging.
✅ Develop strategic creative briefs, inform channel plans and integrated marketing campaigns.
✅ Provide insightful and actionable feedback on creative executions, ensuring on-brief delivery.
✅ Work cross-functionally with project managers, creative team, channel partners, and the product team to implement campaigns.
✅ Manage in-market programs with an eye towards measurement and continuous improvement.
✅ Support marketing operations and collaborate with the design and creative teams to seek innovative production solutions and optimize execution.
✅ Act as a player-coach, stepping in to directly manage key projects while guiding the broader team toward excellence.
✅ Identify new marketing ideas and go-to-market tactics that deliver against brand goals.
✅ Be the voice of the consumer internally and a brand champion both internally and externally.
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on project management to drive brand success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years in brand strategy and brand management, with a focus on driving brand awareness and shaping brand perception
Required Skills:
- Proven ability to turn data/insights into customer-facing marketing strategies and messages
- Familiarity with tools like Jira, Airtable, Slack, Figma, Google Suite, and creative production software
- Deep understanding of marketing processes and a passion for improving how teams work
- Strong, creative storyteller with ability to tap into cultural moments
- Thrives in a fast-paced, startup environment
Preferred Skills:
- CPG experience, and working within the healthcare and/or health and wellness categories
- Experience launching new products and expanding into new markets or categories
ASSUMPTION: Candidates with a strong background in brand management, a consumer-centric mindset, and experience in fast-paced environments will excel in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a senior brand manager role in Austin, TX)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Unlimited PTO
- Parental leave
- Employee discounts on Everlywell products
Working Hours: Full-time, on-site position with standard business hours (Monday - Friday, 9:00 AM - 5:00 PM)
ASSUMPTION: The salary range is based on industry standards for a senior brand manager role in Austin, TX, and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Everlywell operates in the wellness and fitness services industry, focusing on digital health and biomarker intelligence to deliver personalized, actionable health answers.
Company Size: Everlywell is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.
Founded: Everlywell was founded in 2015, with a mission to advance personalized healthcare through biomarker intelligence.
Company Description:
- Everlywell is a digital health company that combines AI-powered technology with human insight to transform complex biomarker data into life-changing insights.
- The company seamlessly integrates advanced diagnostics, virtual care, and patient engagement to reshape how and where health happens.
- Everlywell has delivered close to 1 billion personalized health insights, transforming care for 60 million people and powering hundreds of enterprise partners.
Company Specialties:
- Health
- Preventative Medicine
- Wellness
- Digital Health
- Lab Testing
- Consumer Healthcare
- Telehealth
- Telemedicine
- and Diagnostic Testing
Company Website: everlywell.com
ASSUMPTION: Everlywell's focus on digital health and biomarker intelligence makes it an innovative and exciting place to work, with a strong emphasis on driving personalized health outcomes.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience in brand management and marketing strategy.
Reporting Structure: The Brand Manager reports directly to the Director, Brand Marketing, and works closely with cross-functional leaders in Growth and Product.
Work Arrangement: This is an on-site, full-time position, with the opportunity to work from the company's headquarters in Austin, Texas.
Growth Opportunities:
- As Everlywell continues to grow, there may be opportunities for the Brand Manager to take on additional responsibilities or move into leadership roles.
- The company's focus on innovation and expansion into new markets and categories may present unique growth opportunities.
ASSUMPTION: This role offers a unique opportunity to grow and develop within a dynamic and innovative company, with potential for career advancement as the company expands.
🌍 Location & Work Environment
Office Type: Everlywell's headquarters is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 823 Congress Ave, Austin, Texas 78701, US
Geographic Context:
- Austin, Texas, is known for its vibrant tech industry, diverse culture, and high quality of life.
- The city offers a variety of amenities, including parks, museums, and a thriving music and arts scene.
- Austin is also home to numerous tech companies and startups, providing ample networking opportunities.
Work Schedule: The work schedule for this role is Monday - Friday, 9:00 AM - 5:00 PM, with the opportunity for flexible hours and remote work as needed.
ASSUMPTION: Everlywell's office environment is designed to be collaborative and innovative, with a focus on driving creativity and productivity.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and cross-functional team members
- Case study or presentation to showcase your marketing strategy and creative thinking
- Final interview with the VP of Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Consumer-centric mindset and ability to understand and represent the consumer voice
- Cross-functional collaboration and project management skills
- Creativity and storytelling abilities
- Adaptability and comfort in a fast-paced, startup environment
Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills.
- Prepare a case study or presentation that demonstrates your ability to develop and execute strategic marketing campaigns.
- Research Everlywell's mission and values to ensure a strong cultural fit and alignment with the company's goals.
ATS Keywords: Brand Strategy, Brand Management, Marketing Campaigns, Consumer Insights, Creative Briefs, Cross-Functional Collaboration, Project Management, Data Analysis, Consumer Messaging, Market Trends, Creative Execution, Product Launch, Healthcare Experience, Storytelling, Startup Environment, Ownership
ASSUMPTION: Everlywell's interview process is designed to assess candidates' strategic thinking, creativity, and cultural fit, with a focus on finding the best fit for the company's brand team.
🛠️ Tools & Technologies
- Jira
- Airtable
- Slack
- Figma
- Google Suite
- Creative production software (e.g., Adobe Creative Cloud, Sketch)
ASSUMPTION: Familiarity with these tools is preferred, but not required. Everlywell provides training and support to help employees develop the skills they need to succeed.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered
- Innovative
- Collaborative
- Data-driven
- Accountable
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- How do you ensure that your marketing strategies are consumer-centric and aligned with Everlywell's mission?
- How do you approach cross-functional collaboration and project management in a fast-paced environment?
- How do you balance strategic thinking with hands-on execution to drive brand success?
ASSUMPTION: Everlywell values candidates who are passionate about driving personalized health outcomes, comfortable in a fast-paced environment, and committed to the company's mission and values.
⚠️ Potential Challenges
- The fast-paced, startup environment may require candidates to adapt quickly and manage multiple priorities simultaneously.
- The role involves working with cross-functional teams, which may require candidates to navigate different perspectives and priorities.
- The company's focus on innovation and expansion may present unique challenges and opportunities for growth.
- The Austin, Texas, location may require candidates to relocate or commute, depending on their current residence.
ASSUMPTION: These challenges are inherent to working in a dynamic, growing company and can be overcome with strong communication, collaboration, and adaptability.
📈 Similar Roles Comparison
- Compared to other brand manager roles, this position places a greater emphasis on strategic thinking, consumer insights, and cross-functional collaboration.
- Everlywell's focus on digital health and biomarker intelligence sets it apart from traditional wellness and fitness services companies.
- This role offers the opportunity to work on a wide range of marketing initiatives, from consumer campaigns to enterprise partnerships.
ASSUMPTION: This role is well-suited for candidates with a strong background in brand management and a passion for driving personalized health outcomes in a dynamic, innovative environment.
📝 Sample Projects
- Developing a marketing strategy for a new product launch, including consumer research, competitive analysis, and creative brief development
- Managing an integrated marketing campaign, from brief to execution, to drive brand awareness and sales for an existing product
- Collaborating with the product team to refine messaging and positioning for a new feature or product line
ASSUMPTION: These sample projects are designed to showcase the Brand Manager's ability to develop and execute strategic marketing campaigns, with a focus on consumer-centric insights and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- How does Everlywell approach consumer research and insights to inform marketing strategies?
- Can you describe the cross-functional collaboration process for developing and executing marketing campaigns at Everlywell?
- How does Everlywell support the professional growth and development of its brand team members?
- What are the most challenging aspects of working in a fast-paced, startup environment, and how does Everlywell mitigate these challenges?
- How does Everlywell balance innovation and growth with a focus on personalized health outcomes and consumer-centric marketing?
ASSUMPTION: These questions are designed to help candidates better understand Everlywell's approach to brand management, marketing strategy, and company culture, ensuring a strong fit for both the candidate and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills.
- Prepare a case study or presentation that demonstrates your ability to develop and execute strategic marketing campaigns.
- Research Everlywell's mission and values to ensure a strong cultural fit and alignment with the company's goals.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
