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Brand Manager

Avery Dennison
Full-time
On-site
Los Angeles, California, United States
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand Manager

πŸ”Ή Company: Avery Dennison

πŸ”Ή Location: Los Angeles, California, United States

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Brand Management

πŸ”Ή Date Posted: May 5, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Driving business growth and customer satisfaction in the apparel industry
  • Leading complex project management and defining new program requirements
  • Managing end-to-end sales processes and maintaining customer relationships
  • Collaborating across teams to support sales growth and product development initiatives

ASSUMPTION: This role requires a dynamic, self-driven, and detail-oriented individual with a strategic mindset and strong leadership skills to excel in a fast-paced environment.

πŸ“‹ Key Responsibilities

βœ… Understand and influence customer's business model and objectives to ensure their success

βœ… Oversee and manage the product development process from customer briefing to final approval, deployment, and order acceptance

βœ… Oversee the end-to-end sales process, including inventory reports, customer sales reports, and product development trackers using digital systems and processes

βœ… Develop and present global price proposals and escalate price approval in competitive bidding processes

βœ… Resolve complex order, quality, or deployment issues to ensure high levels of client satisfaction

βœ… Maintain and strengthen customer relationships by answering questions and providing detailed information about our services

βœ… Strong experience and proficiency in prospecting, social selling, and customer outreach

βœ… Participate in store audits, lead customer meetings, and maintain account planners

βœ… Stay up-to-date on industry trends and product innovations

βœ… Collaborate across different teams to support sales growth and product development initiatives

βœ… Mentor and guide Associate Brand Managers, acting as a point of escalation and source of guidance

ASSUMPTION: This role involves a mix of strategic planning, customer management, and project management, requiring a well-rounded individual with strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Bachelor's degree in business management, sales, or related field.

Experience: Minimum 3 years of experience in the apparel industry, product management, or related roles.

Required Skills:

  • Proven customer service, communication, and presentation skills
  • Demonstrated ability to lead multiple projects and meet tight deadlines
  • Proficiency in technical and digital skills, including use of Google Suite, ERP (Oracle preferred), pricing tools, product/customer databases
  • Strong data analytics skillset to drive decision-making; comfortable with quantitative analysis and storytelling using data
  • Adept at building and maintaining strong relationships with clients and partners

Preferred Skills:

  • Ability to travel up to 30% annually

ASSUMPTION: Candidates with a strong background in the apparel industry, proven project management skills, and a data-driven approach will be most successful in this role.

πŸ’° Compensation & Benefits

Salary Range: $72,600 - $96,800/year. This range represents Avery Dennison's reasonable expectation of the base salary for this position as of the date of this posting. Actual salaries will vary within the range, and in some circumstances may be above or below the range, based on various factors including but not limited to a candidate’s relevant skills, experience, education and training, and location, as well as the job scope and complexity, responsibilities, and regular and/or necessary travel required for the position, which may change depending on the candidate pool.

Benefits:

  • Competitive benefits package
  • 401(k) matching
  • Health, dental, and vision insurance
  • Employee assistance program
  • Tuition reimbursement

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility based on business needs and team collaboration.

ASSUMPTION: The salary range provided is an estimate based on market research and industry standards for a Brand Manager role with 2-5 years of experience in the apparel industry.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Avery Dennison operates in the packaging and containers manufacturing industry, with a focus on providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste, and advance sustainability.

Company Size: Avery Dennison is a large organization with over 10,000 employees, providing ample opportunities for growth and collaboration across various teams and departments.

Founded: Avery Dennison was founded in 1935 and has since grown into a global company with locations in over 50 countries.

Company Description:

  • Global materials science and digital identification solutions company
  • Provides branding and information solutions for various industries, including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals, and automotive
  • Employs approximately 35,000 employees worldwide and had reported sales of $8.4 billion in 2023

Company Specialties:

  • Advertising and promotions
  • Apparel and footwear branding
  • Architecture and buildings
  • Automotive
  • Durable goods and equipment
  • Electronic and electrical
  • Food
  • Government
  • Medical and healthcare
  • Retail
  • RFID
  • Supply chain and logistics
  • Transportation
  • Consumer packaged goods

Company Website: averydennison.com

ASSUMPTION: Avery Dennison's extensive experience and global presence make it an attractive employer for individuals seeking a dynamic and challenging work environment.

πŸ“Š Role Analysis

Career Level: This role is suitable for an experienced professional with 2-5 years of industry-specific experience, seeking to advance their career in brand management.

Reporting Structure: The Brand Manager will report directly to the Senior Brand Manager or Director of Brand Management and may oversee Associate Brand Managers.

Work Arrangement: This is an on-site position, with the expectation of working from the company's Los Angeles office. However, some flexibility may be available for remote work, depending on business needs and team collaboration.

Growth Opportunities:

  • Potential advancement to Senior Brand Manager or Director of Brand Management roles
  • Expansion into other product categories or geographic regions
  • Development of leadership and mentoring skills through guiding Associate Brand Managers

ASSUMPTION: Successful candidates will have a strong desire to learn, grow, and take on new responsibilities within this global Fortune 500 organization.

🌍 Location & Work Environment

Office Type: Avery Dennison's Los Angeles office is a modern, collaborative workspace designed to foster innovation and teamwork.

Office Location(s): 767 South Alameda Street, Los Angeles, California, 90021, United States

Geographic Context:

  • Los Angeles is a vibrant, multicultural city with a diverse range of industries and attractions
  • The office is located in the Arts District, offering easy access to public transportation, restaurants, and entertainment
  • Los Angeles experiences a Mediterranean climate, with mild, wet winters and hot, dry summers

Work Schedule: The standard workweek is Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility based on business needs and team collaboration.

ASSUMPTION: The Los Angeles office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with a member of the HR team
  • In-depth interview with the hiring manager and/or team members
  • Final interview with the Director of Brand Management or another senior leader
  • Background check and offer extension

Key Assessment Areas:

  • Industry knowledge and understanding of the apparel market
  • Project management and organizational skills
  • Customer relationship management and communication skills
  • Data-driven decision-making and analytical skills

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Demonstrate your understanding of the apparel industry and Avery Dennison's products and services
  • Prepare examples of your project management, customer relationship management, and data analysis skills
  • Research Avery Dennison's company culture and values to show your fit for the organization

ATS Keywords: Brand management, apparel industry, project management, customer relationship management, data analysis, strategic planning, product development, sales processes, pricing, prospecting, social selling

ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the hiring team's availability.

πŸ› οΈ Tools & Technologies

  • Google Suite (Gmail, Google Drive, Google Docs, Google Sheets)
  • Oracle SalesCloud
  • Oracle Commerce Cloud
  • Eloqua
  • Pricing and product specification tooling
  • Customer relationship management (CRM) software
  • Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as training will be provided to the successful candidate.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Respect
  • Excellence
  • Innovation
  • Sustainability

Work Style:

  • Collaborative and team-oriented
  • Results-driven and proactive
  • Adaptable and resilient
  • Data-driven and analytical
  • Customer-focused and responsive

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you comfortable managing multiple projects and prioritizing tasks?
  • Can you build and maintain strong relationships with clients and partners?
  • Do you have a strategic mindset and the ability to drive business growth?
  • Are you comfortable using data to inform decision-making and storytelling?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Avery Dennison's values and work style, as well as a passion for driving business growth and customer satisfaction in the apparel industry.

⚠️ Potential Challenges

  • Managing complex projects and multiple priorities in a fast-paced environment
  • Building and maintaining strong relationships with clients and partners in a competitive market
  • Adapting to changes in the apparel industry and responding to emerging trends
  • Travel requirements up to 30% annually, which may impact work-life balance

ASSUMPTION: Successful candidates will possess strong organizational skills, adaptability, and the ability to thrive in a dynamic and challenging work environment.

πŸ“ˆ Similar Roles Comparison

  • Brand Manager vs. Senior Brand Manager: The primary difference is the level of experience and responsibility. A Senior Brand Manager typically has more experience, oversees a team, and is responsible for strategic planning and execution across multiple brands or product categories.
  • Brand Manager vs. Product Manager: While both roles involve managing products, a Product Manager focuses more on the development and lifecycle of products, while a Brand Manager focuses on the brand's identity, positioning, and marketing strategies.
  • Career Path: Brand Manager β†’ Senior Brand Manager β†’ Director of Brand Management β†’ Vice President of Brand Management

ASSUMPTION: This role offers a clear career path for advancement within the brand management function, with opportunities to expand into other product categories or geographic regions.

πŸ“ Sample Projects

  • Developing and executing a comprehensive brand strategy for a new product launch in the apparel industry
  • Conducting market research and competitive analysis to inform pricing strategies and positioning
  • Managing the end-to-end sales process for a major retail account, including inventory management, order fulfillment, and customer service

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning and execution to day-to-day sales management and customer service.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics for this role?
  • How does this role fit into the broader brand management strategy for Avery Dennison's apparel business?
  • What are the most pressing challenges facing the brand in the current market, and how can this role address them?
  • What opportunities are there for growth and development within this role and the broader organization?
  • How does Avery Dennison support work-life balance for its employees?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your fit for the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Avery Dennison careers portal
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the ATS keywords provided
  • Prepare examples of your project management, customer relationship management, and data analysis skills to demonstrate your qualifications
  • Follow up with the hiring manager or HR representative two weeks after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.