Brand Manager

📌 Core Information

🔹 Job Title: Brand Manager

🔹 Company: Medical Group Management Association (MGMA)

🔹 Location: Denver, Colorado, United States (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing brand strategies to build positive brand equity
• Executing marketing campaigns across various channels to increase brand awareness and drive sales
• Ensuring brand consistency across all touchpoints, including marketing, web, product, events, and more
• Managing social media strategies to drive strategic growth and build brand affinity
• Overseeing the creative team to ensure visual consistency, quality, and strategic direction
• Tracking key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and brand strategies
• Collaborating with cross-functional teams to ensure brand alignment across the organization
• Conducting market research to inform brand positioning and messaging

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously. A successful candidate will have a proven track record in brand management and marketing, with experience in managing teams and driving brand growth.

📋 Key Responsibilities

✅ Create and update brand strategies, guidelines, and vision to align with business goals and build positive brand equity

✅ Develop and execute marketing campaigns across various channels to increase brand awareness, drive website traffic, and increase sales

✅ Ensure brand consistency across all touchpoints, including marketing, web, product, events, and more

✅ Manage the social media team to drive strategic growth that builds brand affinity and reach

✅ Oversee the creative team to ensure visual consistency, quality, and strategic direction

✅ Track key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and brand strategies, attributing performance to revenue where possible

✅ Collaborate with product, sales, events, and other cross-functional teams to ensure brand alignment across the organization

✅ Understand target audiences, competitor strategies, and market trends to inform brand positioning and messaging

✅ Ability to consistently promote, support, work, and act in a manner in support of MGMA’s mission, vision, and values

✅ Other duties as required and necessary to ensure the success of the organization

ASSUMPTION: This role requires a strong understanding of marketing principles, strategies, and tactics, as well as excellent written and verbal communication skills to effectively convey brand messages. A successful candidate will also have a strong understanding of branding and design principles with a particular 'eye' for design, and the ability to manage social media channels and create the associated content with a track record of account growth.

🎯 Required Qualifications

Education: A bachelor’s degree in marketing, Communications, or a related field is required.

Experience: Five (5) or more years of experience in brand management or marketing is required. Two (2) years of experience managing and developing staff is preferred.

Required Skills:

• Strong understanding of marketing principles, strategies, and tactics
• Excellent written and verbal communication skills
• Ability to analyze data, identify trends, and make informed marketing decisions
• Strong understanding of branding and design principles with a particular 'eye' for design
• Ability to manage social media channels and create the associated content with a track record of account growth
• Proven track record of generating and executing creative and innovative marketing campaigns and brand initiatives
• Ability to lead and motivate teams while collaborating effectively across departments
• Ability to organize and manage multiple projects and campaigns simultaneously

Preferred Skills:

• Experience in the healthcare industry
• Fluency in Spanish

ASSUMPTION: While not explicitly stated, experience in the healthcare industry and fluency in Spanish may be beneficial for this role, given the nature of MGMA's work and the diverse population it serves.

💰 Compensation & Benefits

Salary Range: $94,000 - $132,000 per year, depending on the skills, education, and experience of the candidate.

Benefits:

• Medical Coverage
• Dental Coverage
• Vision Coverage
• Life Insurance
• Short-Term Disability
• Long-Term Disability
• 401(k) Plan
• Profit-Sharing
• Professional Development Opportunities
• Hybrid Work Schedule
• Employee Assistance Program
• Generous Time Off Package
• Flexible Spending Account
• On-Site Fitness Center
• Volunteer Opportunities
• Tuition Assistance

Working Hours: Full-time, with a hybrid work arrangement. The approximate number of hours per week is 40.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a brand manager role with 5-10 years of experience. The benefits listed are based on the information provided in the job description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: MGMA operates in the healthcare industry, focusing on advancing the business of healthcare and supporting medical group practices. The healthcare industry is vast and dynamic, with a strong emphasis on innovation, data-driven decision-making, and patient care.

Company Size: MGMA is a mid-sized organization with 201-500 employees, providing a supportive and collaborative work environment where employees can grow and make a significant impact.

Founded: MGMA was founded in 1926, making it one of the oldest and most established organizations in its field. Throughout its history, MGMA has consistently evolved to meet the changing needs of the healthcare industry and its members.

Company Description:

• MGMA helps create successful medical practices that deliver the highest-quality patient care
• As the leading association for medical practice administrators and executives since 1926, MGMA helps improve members’ practices through exclusive member benefits, education, resources, news, information, advocacy, and networking opportunities
• MGMA produces some of the most credible and robust medical practice economic data and data solutions in the industry
• Through its industry-leading ACMPE board certification and Fellowship programs, MGMA advances the profession of medical practice management

Company Specialties:

• Medical group practice
• Association
• Healthcare
• Medical practice data benchmarks
• Medical practice consulting
• Healthcare focused career center
• MGMA membership
• Board Certification ACMPE
• Government Advocacy

Company Website: mgma.com

ASSUMPTION: MGMA's focus on data, people, insights, and advocacy sets it apart in the healthcare industry. Its commitment to supporting medical group practices and advancing the profession of medical practice management makes it an attractive employer for professionals in the field.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a significant amount of experience in brand management and marketing. The ideal candidate will have a proven track record of driving brand growth and managing teams.

Reporting Structure: The Brand Manager will report directly to the Vice President of Marketing and Communications.

Work Arrangement: This role has a hybrid work arrangement, with employees working on-site and remotely. The specific office days and remote work schedule are subject to change based on business needs.

Growth Opportunities:

• MGMA offers professional development opportunities to help employees grow in their careers
• The organization's focus on data and insights provides ample opportunities for employees to expand their skills and knowledge
• MGMA's commitment to advancing the profession of medical practice management creates opportunities for employees to take on leadership roles and make a significant impact on the industry

ASSUMPTION: Given MGMA's focus on employee growth and development, a successful candidate in this role may have opportunities to advance within the organization, taking on more senior roles or expanding their responsibilities over time.

🌍 Location & Work Environment

Office Type: MGMA's headquarters is a professional office environment, providing a supportive and collaborative work setting for employees.

Office Location(s): MGMA's headquarters is located in Englewood, Colorado, with a Government Affairs office in Washington, D.C.

Geographic Context:

• Englewood, Colorado, is a suburb of Denver, offering a mix of urban and suburban living with easy access to outdoor recreation and cultural attractions
• The Denver metropolitan area has a diverse and growing economy, with a strong focus on healthcare, technology, and energy
• Colorado is known for its high quality of life, with a strong emphasis on outdoor recreation, cultural attractions, and a vibrant food and beverage scene

Work Schedule: This role has a hybrid work arrangement, with employees working on-site and remotely. The specific office days and remote work schedule are subject to change based on business needs.

ASSUMPTION: MGMA's hybrid work arrangement provides employees with the flexibility to balance their work and personal lives, while also fostering a collaborative and inclusive work environment.

💼 Interview & Application Insights

Typical Process:

• The application process involves submitting a resume and cover letter through the MGMA careers website
• Candidates who meet the qualifications for the role will be contacted for a phone or video screening
• Successful candidates will be invited to an in-person or virtual interview with the hiring manager and other members of the MGMA team
• Finalists may be asked to complete a skills assessment or provide a portfolio of their work
• Candidates can expect to hear from MGMA within two weeks of submitting their application, with regular updates throughout the interview process

Key Assessment Areas:

• Brand management and marketing expertise
• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Leadership and team management skills
• Cultural fit and alignment with MGMA's mission, vision, and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant brand management and marketing experience, as well as any experience working in the healthcare industry
• Be prepared to discuss your approach to brand strategy, marketing campaigns, and social media management in your interview
• Showcase your ability to lead and motivate teams, as well as your experience managing and developing staff
• Demonstrate your understanding of MGMA's mission, vision, and values, and how your skills and experience align with the organization's goals

ATS Keywords: Brand Management, Marketing Campaigns, Social Media Management, Data Analysis, Team Leadership, Creative Direction, Market Research, Brand Positioning, Communication Skills, Project Management, Brand Strategy, Visual Consistency, Audience Understanding, Trend Analysis, Collaboration, Performance Tracking, Healthcare Industry, Hybrid Work Arrangement

ASSUMPTION: MGMA's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best possible match for the role and the organization. Candidates can expect a thorough and comprehensive interview process, with opportunities to ask questions and learn more about MGMA and the Brand Manager role.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Google Workspace
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: The specific tools and technologies used by MGMA may vary based on the role and the team's needs. However, the organization's focus on data-driven decision-making and innovation ensures that employees have access to the latest and most effective tools to do their jobs.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Innovation
• Collaboration
• Accountability
• Respect
• Stewardship

Work Style:

• MGMA values a collaborative and inclusive work environment, where employees are encouraged to share their ideas and contribute to the organization's success
• The organization fosters a culture of continuous learning and growth, with a strong emphasis on professional development and employee engagement
• MGMA's hybrid work arrangement provides employees with the flexibility to balance their work and personal lives, while also fostering a collaborative and inclusive work environment

Self-Assessment Questions:

• Do you align with MGMA's values of integrity, excellence, innovation, collaboration, accountability, respect, and stewardship?
• Are you comfortable working in a hybrid work environment, balancing on-site and remote work?
• Do you thrive in a collaborative and inclusive work environment, where you are encouraged to share your ideas and contribute to the organization's success?
• Are you committed to continuous learning and growth, and do you seek out opportunities to expand your skills and knowledge?

ASSUMPTION: MGMA's values and work style create a supportive and engaging work environment, where employees can grow and make a significant impact on the organization's success. A successful candidate will align with MGMA's values and be comfortable working in a collaborative and inclusive environment.

⚠️ Potential Challenges

• The Brand Manager role requires a strong understanding of marketing principles, strategies, and tactics, as well as excellent written and verbal communication skills to effectively convey brand messages
• The role involves managing social media channels and creating the associated content with a track record of account growth, which may require working outside of standard business hours to engage with audiences in real-time
• The hybrid work arrangement may present challenges in maintaining a consistent work-life balance, as employees may be tempted to work longer hours or respond to work-related communications outside of standard business hours
• The healthcare industry is dynamic and fast-paced, with a strong emphasis on innovation and data-driven decision-making. The Brand Manager role may require working on multiple projects simultaneously and managing tight deadlines

ASSUMPTION: The Brand Manager role presents unique challenges and opportunities for growth and development. A successful candidate will have a strong understanding of marketing principles and the ability to manage multiple projects simultaneously, while also being comfortable working in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• The Brand Manager role at MGMA is similar to other brand management roles in the marketing industry, with a focus on developing brand strategies, executing marketing campaigns, and ensuring brand consistency across all touchpoints
• However, the healthcare industry's unique challenges and opportunities set MGMA's Brand Manager role apart from other brand management roles in the marketing industry
• The Brand Manager role at MGMA may have more opportunities for growth and development than similar roles in other industries, given the organization's focus on employee growth and development and its commitment to advancing the profession of medical practice management

ASSUMPTION: The Brand Manager role at MGMA is unique in its focus on the healthcare industry and its commitment to advancing the profession of medical practice management. However, the role is similar to other brand management roles in the marketing industry in its focus on developing brand strategies, executing marketing campaigns, and ensuring brand consistency across all touchpoints.

📝 Sample Projects

• Developing and implementing a comprehensive brand strategy for MGMA, including brand positioning, messaging, and visual identity
• Executing a multi-channel marketing campaign to launch a new MGMA product or service, including targeted advertising, social media promotion, and email marketing
• Managing MGMA's social media channels to drive strategic growth and build brand affinity, including creating and curating content, engaging with audiences, and analyzing performance metrics

ASSUMPTION: The Brand Manager role at MGMA involves a wide range of projects, from developing comprehensive brand strategies to executing targeted marketing campaigns and managing social media channels. A successful candidate will have experience in brand management and marketing, as well as the ability to manage multiple projects simultaneously and adapt to the organization's evolving needs.

❓ Key Questions to Ask During Interview

• Can you describe the brand management team and the role's place within the organization?
• How does MGMA support the professional development and growth of its employees?
• What are the biggest challenges facing the healthcare industry, and how does MGMA address them?
• How does MGMA measure the success of its brand management efforts, and what key performance indicators (KPIs) does it track?
• What opportunities are there for growth and development within the brand management team and the organization as a whole?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and the organization, as well as their ability to think critically and strategically about the brand management function and the healthcare industry as a whole.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the MGMA careers website
• Tailor your resume and cover letter to highlight your relevant brand management and marketing experience, as well as any experience working in the healthcare industry
• Prepare for your interview by researching MGMA's mission, vision, and values, and thinking about how your skills and experience align with the organization's goals
• If invited to a skills assessment or portfolio review, be prepared to showcase your brand management and marketing expertise, as well as your ability to lead and motivate teams
• Follow up with MGMA within one week of submitting your application, and again after each interview round to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.