📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Qualcomm Technologies, Inc.
🔹 Location: San Diego, California, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and managing Qualcomm's brand strategy and identity
- Conducting market research and competitive analysis to inform brand strategies
- Overseeing brand asset development and ensuring brand consistency across all touchpoints
- Collaborating with internal teams and external agencies to drive creative excellence and operational efficiencies
- Managing project plans and critical milestones for brand initiatives
ASSUMPTION: This role requires a strategic thinker with a strong understanding of branding principles and the ability to thrive in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Develop and manage Qualcomm's brand strategy and identity to build a strong and powerful B2B brand
✅ Conduct secondary research to gather insights about market trends and competitive positioning to inform brand strategies and brand campaigns as needed
✅ Support brand architecture, naming, and other strategic brand needs, including collaborating with internal teams to develop names for new products and programs
✅ Ensure brand guidelines are updated to support the evolution and extensions of the brand and oversee the brand asset development process from creative briefing to approvals and communications
✅ Partner with creative agencies and in-house creative teams to drive creative excellence and operational efficiencies
✅ Build out project plans that ensure critical milestones are met in the most efficient manner
✅ Champion brand consistency, working collaboratively with functional teams to ensure that marketing materials adhere to the brand guidelines globally
✅ Provide brand guidance and strategic support to all internal teams, fostering a strong brand advocacy culture within the organization
✅ Share regular brand updates with internal teams and agencies through brand newsletters and trainings
ASSUMPTION: This role requires a high level of collaboration and communication with various internal teams and external agencies to ensure brand consistency and excellence across all touchpoints.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Marketing, Public Relations, or a related field
Experience: 3+ years of relevant work experience in Communications, Marketing, Public Relations, or a related field
Required Skills:
- Proven experience in brand strategy and development
- Strong understanding of branding principles, including naming, brand platform, brand architecture, brand positioning, brand identity, and brand governance
- Excellent written and verbal communication skills, along with active listening abilities
- Strong presentation development skills
- Ability to thrive in a fast-paced environment and collaborate with global teammates in multiple regions
- Self-motivated, accountable, and able to work both independently and within teams
Preferred Skills:
- 10+ years of experience in brand or marketing-related fields
- Prior experience providing marketing or brand support in the B2B industry
- Strong knowledge of the creative development process from briefing to file types
- Excellent project management skills
- Fluency in additional languages
ASSUMPTION: Candidates with a Master's or Doctorate degree in a relevant field may substitute up to two years of work experience for their education.
💰 Compensation & Benefits
Salary Range: $133,500 - $200,300 per year
Benefits:
- Competitive annual discretionary bonus program
- Opportunity for annual RSU grants (employees on sales-incentive plans are not eligible for the annual bonus)
- Highly competitive benefits package designed to support success at work, at home, and at play
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Manager role with 10+ years of experience in the B2B industry and located in San Diego, California.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: 10,001+ employees
Founded: 1985 (Qualcomm's headquarters is located in San Diego, California)
Company Description:
- Qualcomm is a world leader in wireless technology innovations and delivers intelligent computing solutions
- The company is committed to advancing 5G and other next-generation wireless technologies, enabling connected devices and the Internet of Things (IoT), and supporting a wide range of industries, including automotive, computing, healthcare, and retail
- Qualcomm's products and services are used in more than 3 billion devices worldwide
Company Specialties:
- Semiconductors
- Wireless
- Mobile
- Networking
- Wi-Fi
- Small Cells
- Wireless Power
- Augmented Reality
- Location Services
- Internet of Things
- Automotive
- 5G
- PC computing
- and Bluetooth
Company Website: Qualcomm
ASSUMPTION: As a large, established company in the telecommunications industry, Qualcomm offers a wide range of career opportunities and a comprehensive benefits package.
📊 Role Analysis
Career Level: Experienced professional
Reporting Structure: This role reports directly to the Senior Director of Global Brand Management
Work Arrangement: On-site, full-time position located in San Diego, California
Growth Opportunities:
- Potential career progression into senior brand management roles or other marketing leadership positions
- Opportunities to work on diverse brand initiatives and collaborate with cross-functional teams
- Access to professional development resources and training programs
ASSUMPTION: This role offers significant growth potential for experienced brand managers looking to advance their careers in a dynamic, global organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): San Diego, California, United States
Geographic Context:
- San Diego is the second-largest city in California and the eighth-largest city in the United States
- The city is known for its mild Mediterranean climate, beautiful beaches, and numerous cultural attractions
- San Diego is home to a diverse range of industries, including biotechnology, healthcare, and defense, in addition to telecommunications
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: The work environment at Qualcomm's headquarters is professional, collaborative, and fast-paced, with a strong focus on innovation and excellence.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or other team members
- Final interview with the senior director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Brand strategy and development expertise
- Communication and presentation skills
- Project management and organizational abilities
- Collaboration and teamwork skills
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant brand management experience and skills
- Prepare examples of your brand strategy and development work, as well as any successful brand campaigns you've led or contributed to
- Be ready to discuss your understanding of the Qualcomm brand and how you would contribute to its evolution and growth
- Demonstrate your ability to work effectively in a collaborative, cross-functional team environment
ATS Keywords: Brand Strategy, Brand Development, Brand Management, Marketing, Communications, Project Management, Collaboration, Brand Governance, B2B Marketing, Brand Identity, Brand Positioning, Stakeholder Management
ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring team and the current state of the brand management function at Qualcomm.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Brand management software (e.g., Brandfolder, Frontify, Bynder)
- Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the brand management team's current technology stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Performance
- Integrity
- Responsibility
- Sustainability
- Diversity
- Inclusion
Work Style:
- Collaborative and team-oriented
- Fast-paced and adaptable
- Results-driven and focused on continuous improvement
- Open and inclusive communication style
- Strong commitment to work-life balance
Self-Assessment Questions:
- How do you align with Qualcomm's commitment to innovation and continuous improvement in the brand management space?
- How do you approach collaboration and communication with cross-functional teams and external partners to drive brand excellence?
- What is your personal work style, and how do you ensure that it meshes well with the dynamic, collaborative environment at Qualcomm?
ASSUMPTION: Cultural fit is crucial for success in this role, as it requires close collaboration with various internal teams and external agencies to ensure brand consistency and excellence across all touchpoints.
⚠️ Potential Challenges
- Managing multiple brand initiatives simultaneously, requiring strong project management and organizational skills
- Balancing the needs of various stakeholders, including internal teams, external agencies, and the broader market
- Keeping up-to-date with industry trends and competitive positioning, requiring continuous learning and adaptation
- Working in a fast-paced, dynamic environment that may require flexibility and adaptability
- Ensuring brand consistency across a wide range of touchpoints and channels, requiring strong attention to detail and quality control
ASSUMPTION: These challenges are inherent to the brand management role and can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike other brand management roles, this position focuses primarily on B2B brand strategy and development, rather than consumer-facing brands
- As a large, established company in the telecommunications industry, Qualcomm offers a wide range of career opportunities and a comprehensive benefits package
- This role may have more exposure to technical aspects of brand management, such as semiconductor and wireless technologies, compared to other brand management positions
ASSUMPTION: This role may be more suited to candidates with experience in B2B brand management or a strong interest in the telecommunications industry.
📝 Sample Projects
- Developing a comprehensive brand strategy and identity for a new product or service offering
- Managing a global rebranding initiative to update the Qualcomm brand identity and ensure consistency across all touchpoints
- Collaborating with cross-functional teams to create and execute a brand launch campaign for a new product or service
ASSUMPTION: These sample projects are intended to illustrate the types of brand management initiatives you might work on in this role, but the specific projects may vary depending on the current brand management priorities and the candidate's areas of expertise.
❓ Key Questions to Ask During Interview
- What are the current brand management priorities and initiatives for the Qualcomm brand?
- How does this role fit into the broader brand management team and organization?
- What are the key challenges and opportunities facing the Qualcomm brand in the next 12-24 months?
- How does the hiring manager envision this role evolving over time, as the brand management function grows and changes?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you better understand the brand management team's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Qualcomm Careers website
- Tailor your resume and cover letter to highlight your relevant brand management experience and skills
- Prepare examples of your brand strategy and development work, as well as any successful brand campaigns you've led or contributed to
- Be ready to discuss your understanding of the Qualcomm brand and how you would contribute to its evolution and growth
- Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
