Brand Manager

📌 Core Information

🔹 Job Title: Brand Manager

🔹 Company: Piramal

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: May 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing plans for brands
• Leading consumer insights and managing communication strategy
• Driving digital campaigns and monitoring key brand parameters
• Generating insights for new product development and driving omni-channel business

ASSUMPTION: This role requires a balance of strategic planning, analytical skills, and creativity to effectively manage brands and drive business growth.

📋 Key Responsibilities

✅ Develop and implement marketing plans to address brand requirements

✅ Lead and generate consumer insights to inform marketing strategies

✅ Manage the communication strategy for the brand

✅ Monitor key brand parameters to ensure better planning and execution

✅ Drive digital campaigns and activations for the brand

✅ Generate consumer insights for new product development

✅ Drive omni-channel business for the brand

ASSUMPTION: The role involves cross-functional collaboration with various internal and external stakeholders to ensure effective brand management.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of total work experience in OTC/FMCG sector, with a preference for intimate care or OTC

Required Skills:

• Exposure to omni-channel activations (GT, MT, Ecomm), media planning, and digital campaigns
• Experience in building integrated marketing campaigns
• Strong analytical skills
• Leadership and planning ability
• Excellent communication and presentation skills

Preferred Skills:

• Familiarity with the Indian market and consumer behavior
• Experience working with sales teams and trade activation agencies

ASSUMPTION: Female candidates are preferred for this role, as indicated in the original job description.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Medical insurance
• Retirement benefits
• Employee discounts on Piramal products

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Mumbai. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Piramal operates in the financial services sector, with a focus on retail lending, wholesale lending, and fund-based platforms.

Company Size: Piramal has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Piramal was founded in 1980 and has since grown into a leading diversified Non-Banking Financial Company (NBFC) in India.

Company Description:

• Piramal Enterprises Ltd. (PEL) is a flagship company under the Piramal Group
• PEL has investments and assets worth ~$10 billion and offers innovative financial solutions
• The company caters to the needs of varied industry verticals through its technology platform driven by artificial intelligence (AI)

Company Specialties:

• Retail lending
• Wholesale lending
• Fund-based platforms

Company Website: piramal.com

ASSUMPTION: Piramal's focus on technology and innovation may provide opportunities for candidates interested in digital transformation within the financial services sector.

📊 Role Analysis

Career Level: This role is suitable for early-career professionals seeking to gain experience in brand management within the FMCG sector.

Reporting Structure: The Brand Manager will report directly to the Chief Manager - Marketing.

Work Arrangement: This is an on-site position, with the possibility of occasional travel for meetings and events.

Growth Opportunities:

• Potential career progression to Senior Brand Manager or Marketing Manager roles
• Expanding skills and knowledge in brand management, marketing strategy, and consumer insights
• Opportunities to work on new product development and launches

ASSUMPTION: Given Piramal's size and diverse business segments, there may be opportunities for internal mobility and career growth within the company.

🌍 Location & Work Environment

Office Type: Piramal's headquarters is located in Mumbai, with a modern and collaborative work environment.

Office Location(s): Kurla, Mumbai

Geographic Context:

• Mumbai is the capital city of Maharashtra and the financial capital of India
• The city offers a mix of traditional and modern culture, with a diverse range of dining, entertainment, and shopping options
• Mumbai has a tropical wet and dry climate, with warm and humid weather throughout the year

Work Schedule: Standard office hours, with the possibility of occasional overtime or weekend work for project deadlines or events.

ASSUMPTION: Mumbai's vibrant and dynamic environment may appeal to candidates seeking a fast-paced and multicultural work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final round interview with senior leadership

Key Assessment Areas:

• Marketing and brand management skills
• Analytical and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with Piramal's values

Application Tips:

• Tailor your resume to highlight relevant marketing and brand management experience
• Prepare examples of successful brand campaigns or projects you've worked on
• Research Piramal's brand portfolio and be ready to discuss potential marketing strategies
• Demonstrate your understanding of the Indian market and consumer behavior

ATS Keywords: Brand Manager, Marketing Strategy, Consumer Insights, Integrated Marketing Campaigns, Digital Campaigns, Omni-Channel Activations, FMCG, OTC, Intimate Care

ASSUMPTION: Piramal's application process may involve assessments or case studies to evaluate candidates' problem-solving and strategic thinking skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and analytics tools (e.g., Google Analytics, CRM, marketing automation platforms)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: Familiarity with marketing automation tools and analytics platforms may be beneficial for this role, but specific tool proficiency is not explicitly required.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Responsibility
• Collaboration
• Innovation

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a collaborative and dynamic work environment?
• Are you comfortable working with data and analytics to inform marketing strategies?
• Can you adapt your communication style to suit different stakeholders and situations?

ASSUMPTION: Piramal values candidates who are passionate about their work, committed to continuous learning, and eager to contribute to the company's growth and success.

⚠️ Potential Challenges

• Managing multiple brands and stakeholders simultaneously
• Keeping up with the fast-paced and dynamic FMCG market
• Adapting to Piramal's corporate culture and work environment
• Balancing the demands of marketing campaigns, consumer insights, and new product development

ASSUMPTION: Successful candidates will be able to manage multiple priorities, work well under pressure, and adapt to changing circumstances.

📈 Similar Roles Comparison

• Brand Manager roles in other FMCG companies may have similar responsibilities but differ in company culture, brand portfolio, and market focus
• Marketing Manager roles may have broader responsibilities, including team management and budget allocation
• Product Manager roles may focus more on product development and lifecycle management

ASSUMPTION: Candidates should research and compare similar roles in the FMCG sector to ensure they find the best fit for their career goals and preferences.

📝 Sample Projects

• Developing a marketing campaign for a new intimate care product launch
• Conducting consumer research to identify trends and preferences in the OTC market
• Collaborating with the sales team to optimize trade promotions and activations

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and initiatives a Brand Manager might work on at Piramal. Actual projects may vary based on business needs and priorities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does Piramal support the professional development and growth of its marketing team members?
• What is the typical career path for a Brand Manager at Piramal?
• How does Piramal approach innovation and new product development in the FMCG sector?
• What is the company's strategy for expanding its brand portfolio and market share in the coming years?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development. Candidates should tailor their questions to their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Piramal Careers portal
• Tailor your resume to highlight your marketing and brand management experience, as well as any relevant skills and accomplishments
• Prepare a cover letter that explains your interest in the role and how your background and skills make you a strong fit for the position
• Prepare for the interview by researching Piramal's brand portfolio and developing examples of successful brand campaigns or projects you've worked on
• Follow up with the hiring manager or HR representative within one week of your interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.