📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: PRN Physician Recommended Nutriceuticals LLC
🔹 Location: Blue Bell, Pennsylvania, United States
🔹 Job Type: Full Time
🔹 Category: Brand Management
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing brand strategies for a growing eye health solutions platform.
- Collaborating cross-functionally to launch and manage brands across diverse channels.
- Analyzing key business drivers and optimizing brand performance.
- Partnering with private optometry and ophthalmology practices, local alliances, and practice groups to drive growth.
ASSUMPTION: This role requires a strategic, creative, and analytical mindset, with a passion for building brands and making a difference in the eye care industry.
📋 Key Responsibilities
✅ Craft and bring to life masterbrand and portfolio brand identities through compelling messaging, content, and brand activations.
✅ Champion brands across the organization, ensuring consistency in tone, voice, and visual expression across channels.
✅ Support strategic brand planning by providing key analysis and insight-driven recommendations across promotion, portfolio management, pricing, product innovation, and other brand opportunities.
✅ Lead cross-functional execution of strategic brand programs and initiatives identified as part of the brand planning process.
✅ Develop strategic marketing plans and lead the execution of strategic marketing programs and 360 campaigns that meet business objectives.
✅ Collaborate with other Brand Marketing members, Field Marketing, Sales, E-commerce, and other cross-functional stakeholders to develop go-to-market plans and execute commercial launch efforts.
✅ Provide brand strategic guidance, oversight, and marketing support to e-commerce and Amazon marketplace efforts.
✅ Own and lead all aspects from brand strategy to performance management of non-core brand businesses in consumer-only channels, with a key focus on the Amazon marketplace.
✅ Monitor key brand and campaign KPIs and regularly report on performance, including specific recommendations for optimizations.
✅ Assist in managing agency, vendor, and marketing platform provider relationships.
ASSUMPTION: This role requires a strong understanding of brand management, marketing, and data analysis, with the ability to work effectively across various teams and functions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 4-6 years of experience in brand management, preferably in a consumer-facing industry (healthcare-based or other professionally driven industry a plus)
Required Skills:
- Proven ability to manage cross-channel campaigns and collaborate across functions
- Strong storytelling and writing skills with an eye for design and detail
- Experience leading large-scale, 360 marketing campaigns from concept to execution
- Experience with brand strategy, including positioning, identity definition, and execution
- Self-starter with strong organizational and project management skills
- Comfortable analyzing data and drawing insights to optimize performance
Preferred Skills:
- Experience in healthcare-based or other professionally driven industries
- Familiarity with Amazon marketplace and e-commerce strategies
ASSUMPTION: Candidates with experience in healthcare or professional services industries may have a competitive edge in understanding the target audience and market dynamics.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Brand Manager with 4-6 years of experience in the wellness and fitness services industry)
Benefits:
- Medical, Dental, Vision Insurance
- Company Paid Short Term Disability, Long Term Disability, Life Insurance
- 401k with company match after 1 year
- Remote position
- Friendly, team-oriented work environment
- Equal Opportunity Employer
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Manager role in the wellness and fitness services industry. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services, specifically focused on eye health solutions
Company Size: 51-200 employees, offering a mid-sized company environment with opportunities for growth and impact
Founded: 2006, with over 15 years of experience in the eye care industry
Company Description:
- PRN Vision Group specializes in providing top-of-the-line home eye care products to support healthy tear function, macular health, and other eye care needs.
- The company offers a range of brands, including PRN Physician Recommended Nutriceuticals®, Cliradex®, EyeEco®, Heyedrate®, Mediviz®, Doctor’s Advantage®, and Lipotriad®.
- PRN Vision Group is committed to being the #1 trusted source for industry-leading eyecare products.
Company Specialties:
- Eye health supplements and nutraceuticals
- Eye care products for specific conditions (e.g., dry eye, macular degeneration)
- Private label and white label services
Company Website: http://www.prnomegahealth.com
ASSUMPTION: PRN Vision Group's focus on eye health and wellness positions it as a unique and growing player in the health and wellness industry, offering opportunities for brand managers to make a significant impact.
📊 Role Analysis
Career Level: Mid-level to senior, with the potential for growth into a leadership role as the company expands
Reporting Structure: This role reports directly to the Vice President of Marketing and works closely with cross-functional teams, including Sales, E-commerce, and Field Marketing
Work Arrangement: Remote OK, with flexibility for remote work and potential on-site collaboration with team members
Growth Opportunities:
- Expanding the brand portfolio and entering new markets
- Developing and launching new products and campaigns
- Potential for career progression into leadership or management roles
ASSUMPTION: This role offers significant growth potential as the company continues to expand its brand portfolio and enter new markets.
🌍 Location & Work Environment
Office Type: Corporate office with remote work flexibility
Office Location(s): 960 Harvest Drive, Suite B205, Blue Bell, PA 19422, US
Geographic Context:
- Blue Bell, Pennsylvania, is a suburb of Philadelphia, offering a mix of urban and suburban living
- The area has a strong job market, with many opportunities in healthcare, technology, and finance
- Blue Bell is home to several Fortune 500 companies and offers a high quality of life
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work and potential on-site collaboration
ASSUMPTION: The remote work flexibility offered by this role allows for a better work-life balance and the opportunity to live in various locations while still working for a growing company in the eye care industry.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the hiring manager (Vice President of Marketing)
- Final interview with key stakeholders, including members of the marketing and sales teams
Key Assessment Areas:
- Brand management and marketing strategy skills
- Data analysis and performance optimization abilities
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your brand management, marketing, and data analysis skills
- Include specific examples of your experience leading cross-functional campaigns and optimizing brand performance
- Demonstrate your understanding of the eye care industry and PRN Vision Group's brand portfolio
ATS Keywords: Brand Management, Marketing Strategy, Data Analysis, Cross-Functional Collaboration, Eye Care Industry, PRN Vision Group, Brand Portfolio, Campaign Optimization
ASSUMPTION: Applicants should emphasize their brand management and marketing skills, as well as their ability to analyze data and collaborate effectively with cross-functional teams.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Marketing automation and analytics tools (e.g., HubSpot, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with marketing automation, analytics, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Focus on understanding and meeting the needs of eye care professionals and consumers
- Innovation: Continuously improve and expand our product offerings to stay at the forefront of the eye care industry
- Collaboration: Work together to achieve common goals and drive success for the company and its stakeholders
Work Style:
- Data-driven: Use data and insights to inform decision-making and optimize performance
- Creative: Think outside the box and approach challenges with a solutions-oriented mindset
- Adaptable: Embrace change and continuously learn and grow in a dynamic work environment
Self-Assessment Questions:
- How do you ensure that your brand strategies and marketing campaigns align with the unique needs and preferences of eye care professionals and consumers?
- Can you provide an example of a time when you used data to optimize brand performance and drive growth?
- How do you approach collaboration with cross-functional teams, and what steps do you take to ensure effective communication and alignment on shared goals?
ASSUMPTION: Applicants should demonstrate a strong understanding of PRN Vision Group's company values and be able to articulate how their work style aligns with the company's culture.
⚠️ Potential Challenges
- Managing multiple brands and product lines within a growing portfolio
- Balancing short-term performance optimization with long-term brand strategy
- Navigating a dynamic and evolving market landscape in the eye care industry
- Collaborating effectively with cross-functional teams and stakeholders, both on-site and remotely
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Unlike traditional consumer packaged goods (CPG) or retail-focused brand management roles, this position requires a strong understanding of the eye care industry and the unique needs of eye care professionals and consumers
- This role offers the opportunity to work with a diverse range of brands and product lines, allowing for a broader scope of responsibility and growth potential
- Career progression in this role may follow a path similar to that of a traditional brand management career, with opportunities for advancement into leadership or management roles as the company expands
ASSUMPTION: Applicants should be prepared to discuss the unique aspects of this role and how their experience and skills align with the specific needs of the eye care industry and PRN Vision Group's brand portfolio.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch in the eye care category
- Conducting market research and customer segmentation to inform brand positioning and targeting strategies
- Optimizing e-commerce performance on the Amazon marketplace through strategic product listing improvements and promotional campaigns
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached each challenge to drive brand growth and performance.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the brand portfolio, and how this role contributes to achieving that vision?
- How does the company support the professional development and growth of its brand management team members?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does the company approach collaboration and communication with remote team members, and what tools and processes are in place to facilitate effective collaboration?
- What are the biggest challenges facing the eye care industry, and how does PRN Vision Group plan to address them?
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the company's long-term vision, growth opportunities, and the specific challenges and priorities of this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management, marketing, and data analysis skills, as well as your experience working with cross-functional teams
- Prepare examples of your experience leading cross-functional campaigns and optimizing brand performance
- Follow up with the hiring manager (Vice President of Marketing) one week after submitting your application to express your interest in the role and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
