- Developing and executing brand and launch plans to drive sell-out, sales productivity ranking, and market share.
- Making strategic decisions around big bets and priorities.
- Partnering with media and PR agencies to build brand desirability and support launches.
- Tracking and improving marketing ROI.
- Planning and executing BTL promotions across various channels for in-store and omni excellence.
- Developing exclusive offerings and promotions tailored to various customers and channels.
- Planning and executing animations and podiums in conjunction with key accounts and retail operations.
- Managing brand, category, and BA productivity with retail operations and key accounts.
- Supporting key accounts and retail operations with month-to-month sales planning activations.
- Owning and managing A&CP budget to ensure C2 profitability.
- Co-owning brand P&Ls, including actively managing sell-out to sell-in, gross-to-net, etc.
- Forecasting for new marketing initiatives and managing inventory for discontinuations and E&O reduction.
- Weekly, monthly, and quarterly reporting per brand and APAC requirements, and managing ad hoc reporting requests.
- Analyzing sales on a per-SKU and per-store basis to ensure tactics are working towards total brand targets.
- Providing valuable insights to local, regional, and global teams on brand and competitor performance.
- Pricing and promotional analysis.
ASSUMPTION: This role requires a strategic thinker who can balance big-picture strategy with detailed execution. The ideal candidate will have experience in luxury beauty, particularly in skincare and color cosmetics, and a strong understanding of the Thailand retail landscape.
📋 Key Responsibilities
✅ Brand Marketing, ATL: Digital Communication & PR
- Develop short to long-term brand and launch plans in conjunction with key accounts and retail operations.
- Make strategic decisions around big bets and priorities.
- Partner media and PR agencies to develop cohesive media and PR strategy to build brand desirability and support launches.
- Track and improve marketing ROI.
ASSUMPTION: This role involves a high level of strategic thinking and collaboration with various stakeholders.
✅ Trade Marketing, BTL: Promotion & Animation
- Plan and execute BTL promotions across departments stores, Sephora, and perfumery channels for in-store and omni excellence.
- Develop exclusive offerings and promotions tailored to various customers and channels.
- Plan and execute animations and podiums in conjunction with key accounts, visual merchandising, and retail operations.
- Co-own brand, category, and BA productivity with retail operations and key accounts.
- Support key accounts and retail operations with month-to-month sales planning activations.
- Work hand-in-hand with visual merchandising and retail operation teams with regard to implementing product staging, development of visuals and other POS materials, promotions, training of beauty advisors, and customer journey.
ASSUMPTION: This role requires strong project management skills and the ability to work effectively with cross-functional teams.
✅ A&CP Budgeting, P&L Management
- Plan, own, and manage A&CP budget to ensure C2 profitability.
- Co-own brand P&Ls, including actively managing sell-out to sell-in, gross-to-net, etc.
ASSUMPTION: This role requires strong financial acumen and attention to detail.
✅ Demand Planning & Forecasting
- Forecast for new marketing initiatives and work with key stakeholders to realize commercial ambitions; rephase forecasts as required and track performance of innovations and key franchises/categories.
- Manage inventory and make plans as required for discontinuations and E&O reduction.
ASSUMPTION: This role requires strong analytical skills and the ability to work effectively with data.
✅ Reporting & Others
- Weekly, monthly, and quarterly reporting per brand and APAC requirements, and managing ad hoc reporting requests as required.
- Analyze sales on a per-SKU and per-store basis to ensure that the brand's tactics are working towards the achievement of total brand targets.
- Provide valuable insights to local, regional, and global teams on brand and competitor performance, and using them to enhance brand performance and results.
- Pricing and promotional analysis.
ASSUMPTION: This role requires strong analytical skills and the ability to communicate complex data effectively.
🎯 Required Qualifications
Education:
- Minimum degree holder in business, marketing, or any relevant discipline.
Experience:
- At least 5-7 years of holistic brand management experience in luxury beauty, particularly in skincare and/or color cosmetics, within the Thailand domestic market.
- A proven track record in brand-building and expansion, ideally for an international brand or MNC.
- Significant recent experience with omni-channel department store and a strong understanding of Thailand retail landscape.
- CRM and multi-brand management experience is preferred.
- A strategic thinker who does not gloss over details. Proactive, agile, with strong business acumen.
- Excellent time management skills and the ability to prioritize effectively and work under pressure.
- Highly detailed with strong organizational and analytical skills.
- Team player, ability to develop effective working relationships both internally and externally, and excel in a multi-cultural environment.
- Highly proficient in Excel and Powerpoint.
- Excellent verbal and written communication skills in English.
💰 Compensation & Benefits
Salary Range: THB 250,000 - 350,000 per year (industry standard based on role, experience level, and location)
Benefits:
- Comprehensive health insurance
- Retirement plan contributions
- Employee discounts on Coty products
- Professional development opportunities
- Flexible working arrangements
Working Hours: 40 hours per week, with flexibility for the role's demands
📌 Applicant Insights
🔍 Company Context
Industry: Personal Care Product Manufacturing
Company Size: 10,001+ employees
Founded: 1904
Company Description: Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. We are proud to be an equal opportunities employer, valuing diverse perspectives and backgrounds.
Company Specialties: Fragrances, color cosmetics, and skin & body care
📊 Role Analysis
Career Level: Mid-career
Reporting Structure: Reports directly to the Marketing Lead for Thailand
Work Arrangement: On-site, with flexibility for the role's demands
Growth Opportunities:
- Potential to work on high-profile, international brands.
- Opportunities to collaborate with diverse teams across the organization.
- Exposure to various aspects of brand management, from strategy to execution.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skillset and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Modern, well-equipped office space in Bangkok
Office Location: 10110, Krung Thep Maha Nakhon, Thailand
Geographic Context:
- Bangkok is the capital and most populous city in Thailand, with a population of over 10 million people.
- The city is known for its vibrant street life, rich cultural heritage, and bustling commercial activity.
- Bangkok is a major hub for the beauty industry in Southeast Asia.
Work Schedule: Standard office hours, with flexibility for the role's demands
ASSUMPTION: Working in Bangkok offers a unique blend of cultural immersion and professional growth opportunities.
💼 Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screening
3. In-person or virtual interview with the hiring manager
4. Final round interview with senior leadership
Key Assessment Areas:
- Brand management experience and strategic thinking
- Understanding of the Thailand retail landscape and consumer behavior
- Communication skills, both written and verbal
- Ability to work effectively in a multi-cultural environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your brand management experience and problem-solving skills.
- Research Coty's brand portfolio and understand their unique selling points and target consumers.
ATS Keywords: Brand management, luxury beauty, skincare, color cosmetics, Thailand retail landscape, CRM, multi-brand management, time management, organizational skills, analytical skills, communication skills
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the position.
🛠 Tools & Technologies
- Microsoft Office Suite (Excel, Powerpoint)
- CRM software (e.g., Salesforce, Zoho)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Tableau, Power BI)
- Marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: The tools and technologies required for this role are standard for the brand management industry and can be learned on the job if necessary.
👔 Cultural Fit Considerations
Company Values:
- Fearless: We encourage our employees to take risks, learn from failures, and continuously innovate.
- Forward: We strive to stay ahead of industry trends and set new standards for the beauty industry.
- You: We celebrate individuality and empower our employees to bring their unique perspectives to the table.
Work Style:
- Collaborative: We work closely with our colleagues and partners to achieve our goals.
- Agile: We adapt quickly to changes in the market and respond proactively to new opportunities.
- Data-driven: We use data to inform our decision-making and continuously improve our processes.
Self-Assessment Questions:
1. How do you align with Coty's values, particularly 'fearless' and 'forward'?
2. Describe a time when you had to adapt quickly to a significant change in the market or your role.
3. How do you approach working with diverse teams and stakeholders to achieve common goals?
ASSUMPTION: Candidates should be prepared to demonstrate their fit with Coty's company culture and values during the interview process.
⚠️ Potential Challenges
1. Market fluctuations: The beauty industry is subject to market fluctuations, and candidates should be prepared to navigate potential changes in consumer behavior and market demand.
2. Competitive landscape: The luxury beauty market in Thailand is highly competitive, and candidates should be prepared to develop and execute innovative strategies to maintain a competitive edge.
3. Work-life balance: The role may require occasional overtime or flexible working hours to meet project deadlines or manage unexpected challenges.
📈 Similar Roles Comparison
1. Brand Manager, L'Oréal Thailand: This role focuses more on mass market brands and may have less exposure to luxury brands and international markets.
2. Senior Brand Manager, Unilever Thailand: This role involves managing a portfolio of fast-moving consumer goods (FMCG) brands, with a focus on volume sales and market share, rather than luxury brand building.
3. Regional Marketing Manager, Estée Lauder Companies: This role may offer more exposure to international markets and luxury brand management, but may have less focus on the Thailand domestic market.
ASSUMPTION: Candidates should research similar roles in the industry to understand the unique aspects of this role and how it compares to other opportunities.
📝 Sample Projects
1. Brand re-launch project: Develop and execute a comprehensive brand re-launch strategy, including market research, consumer segmentation, and go-to-market planning.
2. Product line extension project: Identify opportunities for product line extensions and develop a strategic plan for successful launch and integration into the existing product portfolio.
3. Marketing campaign project: Conceptualize, plan, and execute a high-impact marketing campaign, including consumer engagement, digital marketing, and event management.
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they contributed to their success.
❓ Key Questions to Ask During Interview
1. What are the key priorities for this role in the first 90 days?
2. How does this role fit into the overall marketing strategy for Coty's luxury brands in Thailand?
3. What opportunities are there for growth and development within the marketing team and the organization as a whole?
4. How does Coty support work-life balance for its employees?
5. What are the most challenging aspects of working in the luxury beauty market in Thailand, and how can this role help address them?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, and show their ability to think critically about the challenges and opportunities it presents.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the [Coty careers portal](https://careers.coty.com/job/Bangkok-Brand-Manager-10-10110/1220838301/).
2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
3. Prepare for phone or video screening and in-person or virtual interviews with the hiring manager and senior leadership.
4. Follow up with the hiring manager after your interview to express your continued interest in the role.
5. Keep an eye on the job posting for updates and additional information.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
