📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Guidepoint
🔹 Location: New York, United States
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing strategic brand positioning and messaging
- Defining go-to-market strategies for business units
- Acting as the subject matter expert and internal champion for business units
- Conceptualizing, producing, and optimizing marketing materials
ASSUMPTION: This role requires a balance of creative and analytical thinking, with a focus on driving user acquisition, conversion, and engagement.
📋 Key Responsibilities
✅ Elevate the Guidepoint brand by developing strategic positioning and messaging that differentiates one or more business units in the marketplace
✅ Define differentiated go-to-market strategies that drive user acquisition, conversion, and engagement
✅ Act as the subject matter expert and internal champion for the business unit(s) seeking opportunities for cross-functional collaboration
✅ Concept, produce, test and optimize clear written and visual messaging for use in highly-targeted lifecycle marketing campaigns
✅ Lead the development of breakthrough sales materials including pitch materials, use cases, outreach, and more
✅ Maintain a comprehensive understanding of market trends, competitor offerings and customer behavior
✅ Comfortable working in a fast-paced and dynamic, hands-on working environment
ASSUMPTION: This role requires strong communication and project management skills, with the ability to manage complex cross-functional initiatives.
🎯 Required Qualifications
Education: Bachelor's degree required (Marketing, Communications, English, and/or Business major a plus)
Experience: Minimum of 5 years’ experience in planning and executing marketing, B2B marketing or communications strategy with a focus on brand marketing
Required Skills:
- Understanding of Salesforce, Salesforce Marketing Cloud, and WordPress a plus
- Strong communication and project management skills
- Experience executing multi-channel marketing campaigns with a thorough understanding of engagement, retention, and analytics, comfortable with organic and paid disciplines
- Excellent copywriting skills with the ability to convey complex ideas with simple and easy to understand language
- Balance of creative and analytical thinking, with excellent problem solving, negotiation and interpersonal skills, ability to develop partnerships and strong working relationships with executive leaders
Preferred Skills:
- Experience working in a fast-paced, dynamic environment
ASSUMPTION: This role requires a candidate with a proven track record in brand marketing, with a strong understanding of market trends and customer behavior.
💰 Compensation & Benefits
Salary Range: $95,000 - $115,000 USD (based on experience and performance)
Benefits:
- 15 PTO Days, 10 legal holidays, and sick days
- Comprehensive medical, dental, and vision plans
- Will match up to 10% of employee contribution for 401(k), life insurance, paid-time off and parental leave plans
- Commuter benefits and corporate discounts
- Development opportunities through the LinkedIn Learning platform
- Friday happy hour, “Summer Fridays”, and free snacks and beverages in the office
- Year-round corporate athletic league
- Casual work environment, team building, and other social events
Working Hours: Full-time, with a hybrid work arrangement (2-3 days per week in the office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Manager role in New York City. Final compensation will be determined based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 2003
Company Description:
- Guidepoint is a leading research enablement platform designed to advance understanding and empower clients’ decision-making processes
- Powered by innovative technology, real-time data, and hard-to-source expertise, Guidepoint helps clients turn answers into action
- With a network of nearly 1.75 million experts and 1,600 employees worldwide, Guidepoint delivers on-demand intelligence and research on request
Company Specialties:
- Market Research
- Phone Consultations
- Surveys
- Group Meetings and Events
- Custom Research Reports
- Industry-specific expertise in Healthcare, Consumer Goods & Services, Tech, Media & Telecom, Energy, Industrials & Materials, Financial & Business Services, Legal & Regulatory
Company Website: www.guidepoint.com
ASSUMPTION: Guidepoint is a well-established company in the information services industry, with a strong focus on research and data-driven insights.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Senior Manager, Brand Marketing
Work Arrangement: Hybrid (2-3 days per week in the office)
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing team
- Opportunities to work on cross-functional projects and collaborate with other departments
- Access to professional development resources and training through LinkedIn Learning
ASSUMPTION: This role offers opportunities for career growth and development within the marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate office in Midtown Manhattan
Office Location(s): 675 Avenue of the Americas, 2nd Floor, New York, NY 10010, US
Geographic Context:
- New York City is a major global hub for finance, media, and technology
- The office is located in Midtown Manhattan, near Times Square and other major attractions
- The area offers numerous dining, shopping, and entertainment options
Work Schedule: Full-time, with a hybrid work arrangement (2-3 days per week in the office)
ASSUMPTION: The hybrid work arrangement provides flexibility for employees, allowing them to balance their work and personal lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-person or virtual interview with the hiring manager
- Final interview with the Senior Manager, Brand Marketing
Key Assessment Areas:
- Brand marketing experience and expertise
- Communication and project management skills
- Understanding of market trends and customer behavior
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
- Prepare examples of your past work that demonstrate your ability to develop strategic brand positioning and go-to-market strategies
- Research Guidepoint and the information services industry to show your enthusiasm and understanding of the role and company
ATS Keywords: Brand Marketing, B2B Marketing, Communications Strategy, Project Management, Copywriting, Market Trends, Sales Materials, User Acquisition, Engagement, Analytics, Creative Thinking, Analytical Thinking, Problem Solving, Negotiation, Interpersonal Skills, Cross-Functional Collaboration
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the position.
🛠️ Tools & Technologies
- Salesforce
- Salesforce Marketing Cloud
- WordPress
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Expertise
- Collaboration
- Innovation
- Client Focus
Work Style:
- Fast-paced and dynamic
- Hands-on and collaborative
- Focused on driving results and continuous improvement
Self-Assessment Questions:
- Do you have experience working in a fast-paced, dynamic environment?
- Are you comfortable managing complex cross-functional initiatives?
- Do you have strong communication and project management skills?
ASSUMPTION: Guidepoint values candidates who are proactive, results-driven, and able to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple business units and stakeholders
- Keeping up with market trends and competitor offerings
- Balancing creative and analytical thinking in a fast-paced environment
- Working in a hybrid work arrangement, with some days in the office and others remote
ASSUMPTION: These challenges can be overcome with strong communication, project management, and time management skills.
📈 Similar Roles Comparison
- Brand Manager vs. Marketing Manager: Brand Manager focuses more on brand strategy and positioning, while Marketing Manager oversees the execution of marketing campaigns and tactics
- Industry-specific context: Guidepoint operates in the information services industry, which may have unique market trends and customer behaviors compared to other industries
- Career path comparison: Brand Manager is typically a mid-level to senior role, with opportunities for advancement to Director or Vice President of Marketing
ASSUMPTION: This role is similar to other Brand Manager roles in the marketing industry, but may have unique aspects specific to the information services industry and Guidepoint's business model.
📝 Sample Projects
- Developing a new brand positioning and messaging framework for a recently acquired business unit
- Conducting market research and customer interviews to inform go-to-market strategies for a new product launch
- Creating a comprehensive sales materials toolkit, including pitch materials, use cases, and outreach templates, to support the sales team's efforts
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives a Brand Manager at Guidepoint might undertake.
❓ Key Questions to Ask During Interview
- Can you describe the current brand positioning and messaging for the business units I would be working with?
- How does the marketing team collaborate with other departments, such as sales and product, to drive business results?
- What is the company culture like, and how does the marketing team fit into that culture?
- What opportunities are there for professional development and growth within the marketing team and the broader organization?
- How does the hybrid work arrangement work in practice, and what are the expectations for in-office and remote work?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company, and demonstrate their interest and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
- Prepare examples of your past work that demonstrate your ability to develop strategic brand positioning and go-to-market strategies
- Research Guidepoint and the information services industry to show your enthusiasm and understanding of the role and company
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
