Brand Manager

📌 Core Information

🔹 Job Title: Brand Manager

🔹 Company: Medical Group Management Association (MGMA)

🔹 Location: Denver, Colorado, United States

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing brand strategies to build positive brand equity.
• Executing marketing campaigns across various channels to increase brand awareness, drive website traffic, and increase sales.
• Managing the creative team and social media strategies to ensure brand consistency and growth.
• Collaborating with cross-functional teams to align brand initiatives with business goals.
• Tracking key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and brand strategies.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously. The ideal candidate will have a proven track record in brand management and marketing, with experience leading teams and driving results.

📋 Key Responsibilities

✅ Create and update brand strategies, guidelines, and vision to align with business goals and build positive brand equity.

✅ Develop and execute marketing campaigns across various channels to increase brand awareness, drive website traffic, and increase sales.

✅ Ensure brand consistency across all touchpoints, including marketing, web, product, events, and more.

✅ Manage the social media team to drive strategic growth that builds brand affinity and reach.

✅ Oversee the creative team to ensure visual consistency, quality, and strategic direction.

✅ Track key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and brand strategies, attributing performance to revenue where possible.

✅ Collaborate with product, sales, events, and other cross-functional teams to ensure brand alignment across the organization.

✅ Understand target audiences, competitor strategies, and market trends to inform brand positioning and messaging.

✅ Ability to consistently promote, support, work, and act in a manner in support of MGMA’s mission, vision, and values.

✅ Other duties as required and necessary to ensure the success of the organization.

ASSUMPTION: This role requires a high level of independence and self-motivation, with the ability to work effectively in a team environment. The ideal candidate will be comfortable managing multiple projects and deadlines, with a strong attention to detail and a commitment to quality.

🎯 Required Qualifications

Education: A bachelor’s degree in marketing, Communications, or a related field is required.

Experience: Five (5) or more years of experience in brand management or marketing is required. Two (2) years of experience managing and developing staff is preferred.

Required Skills:

• Strong understanding of marketing principles, strategies, and tactics.
• Excellent written and verbal communication skills to effectively convey brand messages.
• Ability to analyze data, identify trends, and make informed marketing decisions.
• Strong understanding of branding and design principles with a particular 'eye' for design.
• Ability to manage social media channels and create the associated content with a track record of account growth.
• Proven track record of generating and executing creative and innovative marketing campaigns and brand initiatives.
• Ability to lead and motivate teams while collaborating effectively across departments.
• Ability to organize and manage multiple projects and campaigns simultaneously.

Preferred Skills:

• Experience in the healthcare industry.
• Fluency in Spanish.

ASSUMPTION: The ideal candidate will have a strong background in brand management, with a proven track record of driving results and leading teams. Experience in the healthcare industry is a plus, but not required.

💰 Compensation & Benefits

Salary Range: $94,000 - $132,000 per year, depending on the skills, education, and experience of the candidate.

Benefits:

• Medical Coverage
• Dental Coverage
• Vision Coverage
• Life Insurance
• Short-Term Disability
• Long-Term Disability
• 401(k) Plan with Company Match
• Profit-Sharing
• Professional Development Opportunities
• Work-Life Balance
• Hybrid Work Schedule
• Employee Assistance Program
• Generous Time Off Package
• Flexible Spending Account
• On-Site Fitness Center
• Tuition Assistance

Working Hours: 40 hours per week, with the option to work remotely up to two days per week.

ASSUMPTION: The salary range for this position is competitive and reflects the level of experience and expertise required for the role. The benefits package is designed to support the health and well-being of employees, while also promoting work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Group Management Association (MGMA) works to perpetuate success throughout the healthcare industry as the premier association for professionals who lead medical practices. Since 1926, through data, people, insights, and advocacy, MGMA empowers medical group practices to innovate and create meaningful change in healthcare.

Company Size: MGMA is a mid-sized organization with 201-500 employees.

Founded: MGMA was founded in 1926 and is headquartered in Englewood, Colorado, with a Government Affairs office in Washington, D.C.

Company Description:

• MGMA helps create successful medical practices that deliver the highest-quality patient care.
• As the leading association for medical practice administrators and executives since 1926, MGMA helps improve members’ practices through exclusive member benefits, education, resources, news, information, advocacy, and networking opportunities.
• MGMA produces some of the most credible and robust medical practice economic data and data solutions in the industry.

Company Specialties:

• Medical group practice
• Association
• Healthcare
• Medical practice data benchmarks
• Medical practice consulting
• Healthcare focused career center
• MGMA membership
• Board Certification ACMPE
• Government Advocacy

Company Website: mgma.com

ASSUMPTION: MGMA is a well-established organization with a strong reputation in the healthcare industry. The company offers a comprehensive benefits package and is committed to providing a mentally healthy work environment, as evidenced by its Bell Seal for Workplace Mental Health certification.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in brand management and marketing.

Reporting Structure: The Brand Manager will report directly to the Vice President of Marketing and Communications.

Work Arrangement: This is a hybrid role, with the option to work remotely up to two days per week.

Growth Opportunities:

• MGMA offers professional development opportunities to support the growth and advancement of its employees.
• The Brand Manager role provides the opportunity to work closely with senior leadership and collaborate with cross-functional teams, offering exposure to various aspects of the business and potential career growth.
• MGMA is a mid-sized organization with opportunities for advancement within the marketing department and the company as a whole.

ASSUMPTION: This role offers significant opportunities for growth and advancement within the marketing department and the company. The ideal candidate will be proactive in seeking out opportunities to learn and grow, and will be committed to driving results and making a meaningful impact on the organization.

🌍 Location & Work Environment

Office Type: MGMA's headquarters is located in a professional office setting in Englewood, Colorado.

Office Location(s): 104 Inverness Terrace East, Englewood, CO 80112, US

Geographic Context:

• Englewood, Colorado, is a suburb of Denver, with a population of approximately 35,000 people.
• The area offers a mix of urban and suburban living, with easy access to outdoor recreation, cultural attractions, and a vibrant food and entertainment scene.
• The cost of living in Englewood is generally lower than in Denver proper, but still higher than the national average.

Work Schedule: The work schedule for this role is Monday through Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break. The option to work remotely up to two days per week is available.

ASSUMPTION: The ideal candidate will be comfortable working in a professional office environment and be able to thrive in a hybrid work arrangement. The ability to commute to the office in Englewood, Colorado, as needed, is required.

💼 Interview & Application Insights

Typical Process:

• The application process for this role will involve submitting a resume and cover letter through the MGMA careers website.
• Candidates who meet the qualifications for the role will be contacted for a phone or video screening interview.
• Candidates who advance to the next round will be invited for an in-person or virtual interview with the hiring manager and a panel of team members.
• The final round of interviews may include a presentation or case study component.

Key Assessment Areas:

• Brand management and marketing expertise
• Communication and presentation skills
• Cultural fit and alignment with MGMA's mission, vision, and values
• Problem-solving and critical thinking skills
• Ability to manage multiple projects and deadlines

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with brand management, marketing campaigns, and team leadership.
• Demonstrate your understanding of the healthcare industry and MGMA's mission and values.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work effectively in a team environment.
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.

ATS Keywords: Brand Management, Marketing Campaigns, Social Media Management, Creative Direction, Performance Metrics, Market Research, Team Leadership, Collaboration, Data Analysis, Brand Positioning, Communication Skills, Project Management, Design Principles, Audience Understanding, Trend Analysis, Innovative Marketing

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process. The ideal candidate will be proactive in following up with the hiring manager and expressing their interest in the role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Graphic design software (e.g., Adobe Creative Suite, Sketch)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The ideal candidate will have experience with a variety of tools and technologies relevant to brand management and marketing. Proficiency in Microsoft Office Suite, social media management platforms, and graphic design software is required.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Collaboration
• Innovation
• Accountability
• Respect

Work Style:

• MGMA values a collaborative and inclusive work environment, where employees are encouraged to share their ideas and contribute to the organization's success.
• The ideal candidate will be a self-starter with a proactive approach to problem-solving and a commitment to driving results.
• MGMA offers a hybrid work arrangement, with the option to work remotely up to two days per week, and values a healthy work-life balance.

Self-Assessment Questions:

• Do you align with MGMA's values of integrity, excellence, collaboration, innovation, accountability, and respect?
• Are you comfortable working in a hybrid work environment, with the option to work remotely up to two days per week?
• Do you have a proactive approach to problem-solving and a commitment to driving results?

ASSUMPTION: The ideal candidate will be a strong cultural fit for MGMA, with a commitment to the organization's values and a proactive approach to driving results. Experience working in a hybrid or remote work environment is preferred but not required.

⚠️ Potential Challenges

• The Brand Manager role requires a high level of independence and self-motivation, with the ability to manage multiple projects and deadlines.
• The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities and demands.
• MGMA is a mid-sized organization with opportunities for advancement within the marketing department and the company as a whole. The ideal candidate will be proactive in seeking out opportunities to learn and grow, and will be committed to driving results and making a meaningful impact on the organization.
• The cost of living in Englewood, Colorado, is generally lower than in Denver proper, but still higher than the national average. The ideal candidate will be comfortable with the cost of living in the area and be able to commute to the office as needed.

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities and demands. Experience working in a mid-sized organization and a hybrid or remote work environment is preferred but not required.

📈 Similar Roles Comparison

• This role is similar to other brand management and marketing roles in the healthcare industry, but with a focus on the unique needs and goals of MGMA.
• The ideal candidate will have experience in the healthcare industry and be familiar with the unique challenges and opportunities presented by the sector.
• This role offers the opportunity to work closely with senior leadership and collaborate with cross-functional teams, offering exposure to various aspects of the business and potential career growth.

ASSUMPTION: The ideal candidate will have experience in the healthcare industry and be familiar with the unique challenges and opportunities presented by the sector. This role offers significant opportunities for growth and advancement within the marketing department and the company as a whole.

📝 Sample Projects

• Developing and executing a comprehensive brand strategy for MGMA, including brand positioning, messaging, and visual identity.
• Managing a team of graphic designers to create visually consistent and on-brand marketing materials, including print and digital advertisements, social media graphics, and event signage.
• Collaborating with the social media team to develop and execute social media campaigns that drive brand awareness, engagement, and reach.
• Conducting market research and analyzing performance metrics to inform brand positioning and messaging, and to measure the effectiveness of marketing campaigns.

ASSUMPTION: The ideal candidate will have experience with a variety of brand management and marketing projects, with a proven track record of driving results and making a meaningful impact on the organization.

❓ Key Questions to Ask During Interview

• Can you describe the brand management and marketing strategies currently in place at MGMA, and how this role would contribute to their evolution and success?
• How does MGMA support the professional development and growth of its employees, particularly within the marketing department?
• Can you describe the work environment and culture at MGMA, and how this role would fit within the organization's values and mission?
• What are the key priorities for this role in the first 90 days, and how would you approach addressing them?
• How does MGMA measure the success of its brand management and marketing efforts, and what key performance indicators (KPIs) are most important to track?

ASSUMPTION: The ideal candidate will be proactive in asking thoughtful and insightful questions during the interview process, demonstrating their interest in the role and their commitment to driving results.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the MGMA careers website.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for phone or video screening interviews by researching MGMA and the role, and practicing your responses to common interview questions.
• If invited for an in-person or virtual interview, be prepared to discuss your experience with brand management, marketing campaigns, and team leadership, and to demonstrate your understanding of the healthcare industry and MGMA's mission and values.
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.