📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Avery Dennison
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-time
🔹 Category: Brand Management
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving business growth and customer satisfaction in the apparel industry
- Leading complex project management and defining new program requirements
- Managing end-to-end sales processes and maintaining customer relationships
- Collaborating across teams to support sales growth and product development initiatives
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to thrive in a dynamic, fast-paced environment.
📋 Key Responsibilities
✅ Understand and influence customer's business model and objectives to ensure their success
✅ Oversee and manage the product development process from customer briefing to final approval, deployment, and order acceptance
✅ Oversee the end-to-end sales process, including inventory reports, customer sales reports, and product development trackers using digital systems and processes
✅ Develop and present global price proposals and escalate price approval in competitive bidding processes
✅ Resolve complex order, quality, or deployment issues to ensure high levels of client satisfaction
✅ Maintain and strengthen customer relationships by answering questions and providing detailed information about our services
✅ Strong experience and proficiency in prospecting, social selling, and customer outreach
✅ Participate in store audits, lead customer meetings, and maintain account planners
✅ Stay up-to-date on industry trends and product innovations
✅ Collaborate across different teams to support sales growth and product development initiatives
✅ Mentor and guide Associate Brand Managers, acting as a point of escalation and source of guidance
ASSUMPTION: This role involves a mix of strategic planning, customer management, and project coordination, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: Bachelor's degree in business management, sales, or related field.
Experience: Minimum 3 years of experience in the apparel industry, product management, or related roles.
Required Skills:
- Proven customer service, communication, and presentation skills
- Demonstrated ability to lead multiple projects and meet tight deadlines
- Proficiency in technical and digital skills, including use of Google Suite, ERP (Oracle preferred), pricing tools, product/customer databases
- Strong data analytics skillset to drive decision-making; comfortable with quantitative analysis and storytelling using data
- Adept at building and maintaining strong relationships with clients and partners
Preferred Skills:
- Flexible attitude with an eagerness to learn, grow, and take on new responsibilities within a global Fortune 500 organization
- Ability to travel up to 30% annually
ASSUMPTION: This role requires a well-rounded skill set, with a strong emphasis on communication, project management, and data analysis.
💰 Compensation & Benefits
Salary Range: $75,000 - $110,000 per year (based on industry standards for a Brand Manager with 2-5 years of experience in the apparel industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Avery Dennison products
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with flexibility based on business needs)
ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Avery Dennison operates in the packaging and containers manufacturing industry, serving various sectors such as apparel, home and personal care, food and grocery, and automotive.
Company Size: Avery Dennison is a large organization with over 10,000 employees, providing ample opportunities for growth and collaboration.
Founded: Avery Dennison was founded in 1935 and has since grown into a global company with operations in over 50 countries.
Company Description:
- Avery Dennison is a global materials science and digital identification solutions company
- The company provides branding and information solutions that optimize labor and supply chain efficiency, reduce waste, and advance sustainability
- Avery Dennison serves a wide range of industries, including apparel, general retail, e-commerce, logistics, and consumer packaged goods
Company Specialties:
- Advertising and promotions
- Apparel and footwear branding
- Architecture and buildings
- Automotive
- Durable goods and equipment
- Electronic and electrical
- Food
- Government
- Medical and healthcare
- Retail
- RFID
- Supply chain and logistics
- Transportation
Company Website: averydennison.com
ASSUMPTION: Avery Dennison's extensive industry experience and global presence provide a strong foundation for growth and innovation in the brand management field.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals seeking to advance their brand management skills and take on increased responsibilities.
Reporting Structure: The Brand Manager will report directly to the Director of Brand Management and may oversee Associate Brand Managers.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work and up to 30% annual travel.
Growth Opportunities:
- Potential to advance to a Senior Brand Manager or Director role
- Chance to work on international projects and gain global experience
- Opportunities to develop skills in areas such as data analysis, project management, and customer relationship management
ASSUMPTION: This role offers significant growth potential for candidates eager to expand their skill set and take on increased responsibilities.
🌍 Location & Work Environment
Office Type: Avery Dennison's Los Angeles office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 767 South Alameda Street, Los Angeles, CA 90021, United States
Geographic Context:
- Los Angeles is a major metropolitan area with a diverse population and a thriving apparel industry
- The city offers a range of cultural, recreational, and entertainment options
- Los Angeles has a Mediterranean climate, with mild winters and warm, dry summers
Work Schedule: The standard workweek is Monday-Friday, 8:00 AM - 5:00 PM, with flexibility based on business needs and project deadlines.
ASSUMPTION: Los Angeles provides an ideal environment for brand management professionals, with a vibrant apparel industry and a diverse range of cultural and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and/or team members
- Final interview with the Director of Brand Management
- Background check and offer extension
Key Assessment Areas:
- Communication and presentation skills
- Problem-solving and analytical abilities
- Project management and organizational skills
- Customer relationship management and sales skills
- Industry knowledge and awareness of trends
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on transferable skills and accomplishments
- Tailor your cover letter to demonstrate your understanding of Avery Dennison's business and the specific needs of this role
- Prepare examples of your problem-solving skills, customer management experiences, and project management successes
- Research Avery Dennison's products, services, and industry to showcase your knowledge and enthusiasm during the interview
ATS Keywords: Brand management, apparel industry, customer relationship management, sales support, product development, project management, data analysis, communication, presentation skills, social selling, prospecting
ASSUMPTION: Avery Dennison's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on communication, problem-solving, and industry knowledge.
🛠️ Tools & Technologies
- Oracle SalesCloud
- Oracle Commerce Cloud
- Eloqua
- Pricing and product specification tooling
- Google Suite (Gmail, Google Drive, Google Docs, Google Sheets)
- Microsoft Office (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with these tools is preferred, but not required, as training will be provided to successful candidates.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Innovation
- Collaboration
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working collaboratively with diverse teams?
- Do you have a strong customer focus and a results-driven approach?
ASSUMPTION: Avery Dennison values candidates who are adaptable, collaborative, and committed to delivering exceptional results.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Dealing with complex customer issues and expectations
- Keeping up with industry trends and product innovations
- Occasional travel requirements
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position places a stronger emphasis on sales support and customer relationship management
- This role requires a solid understanding of the apparel industry and its trends
- Career progression may involve moving into senior brand management or related fields, such as marketing or product management
ASSUMPTION: This role offers a unique blend of brand management, sales support, and customer relationship management, providing a strong foundation for career growth in related fields.
📝 Sample Projects
- Developing and executing a marketing campaign for a new product launch
- Conducting market research to identify trends and opportunities in the apparel industry
- Managing a product recall and communicating effectively with customers and stakeholders
ASSUMPTION: These projects illustrate the diverse range of responsibilities and challenges faced by a Brand Manager at Avery Dennison.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the brand management department?
- How does Avery Dennison support the professional development and growth of its brand management team members?
- What are the most significant challenges facing the brand management team currently, and how can this role contribute to addressing them?
- How does Avery Dennison foster a culture of innovation and continuous improvement within the brand management function?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: These questions demonstrate your interest in the role, the team, and the company's broader goals and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience, skills, and enthusiasm for the role
- Prepare examples of your problem-solving skills, customer management experiences, and project management successes
- Research Avery Dennison's products, services, and industry to showcase your knowledge and enthusiasm during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
