D
Full-time
On-site
Hyderābād, Telangāna, India
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand Manager

πŸ”Ή Company: Dr. Reddy's Laboratories Limited

πŸ”Ή Location: Hyderabad, Telangana, India

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Pharmaceuticals

πŸ”Ή Date Posted: 2025-06-18

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing new product launch plans
  • Gathering market insights from Key Opinion Leaders (KOLs)
  • Conducting effective sales force training
  • Implementing market research strategies for brand performance enhancement

ASSUMPTION: This role requires a strong understanding of the pharmaceutical industry, market trends, and customer needs within the generics market. The ideal candidate will have a proven track record in brand management, with experience in product launches and market research.

πŸ“‹ Key Responsibilities

βœ… Generating new product ideas from Key Opinion Leaders (KOL) interactions and preparing business cases

βœ… Preparing product launch materials, coordinating launch meetings, and training the sales force

βœ… Gathering market insights, identifying key issues, and implementing action plans to maintain optimal brand performance

βœ… Interacting with KOLs, conducting fieldwork to gather insights, and updating KOLs on product value

βœ… Tracking product quantities and supply, sharing new product plan quantities with the SCM team, and addressing product shortages or excess

βœ… Meeting with Regional Sales Managers (RSMs) to collect feedback, gather campaign feedback, and develop region-specific strategies

ASSUMPTION: This role requires strong collaboration, communication, and relationship-building skills. The ideal candidate will be adaptable, change management-oriented, and a creative analytical thinker.

🎯 Required Qualifications

Education: Science/Pharma/Medical Graduate preferably with MBA in Marketing

Experience: 4-5 years of experience in Sales & Marketing

Required Skills:

  • Understanding of Pharmaceutical industry; ability to interpret market data; gain marketing insights from various resources
  • Basic understanding of anatomy and physiology
  • Ability to analyze market trends, competitor activities, and customer needs within the generics market
  • Strong problem-solving skills to address regulatory challenges, market access issues, and product-related obstacles

Preferred Skills:

  • Strong collaborator and excellent communication skills
  • Good at building and leveraging relationships
  • Adaptability and change management skills
  • Creative and good analytical thinker

ASSUMPTION: While not explicitly stated, it is assumed that proficiency in English is required for this role. Additionally, experience in the pharmaceutical industry and familiarity with the Indian pharmaceutical market would be beneficial.

πŸ’° Compensation & Benefits

Salary Range: INR 12-15 LPA (Estimated based on industry standards for a Brand Manager with 4-5 years of experience in the pharmaceutical industry)

Benefits:

  • Medical Coverage
  • Life Coverage
  • Maternity Benefits
  • Paternity Benefits
  • Learning and Development Opportunities
  • Joining & Relocation Support

Working Hours: 40 hours per week, with flexibility for occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Manager with the required experience level. Actual compensation may vary based on factors such as performance, skills, and market conditions.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Dr. Reddy's Laboratories Limited operates in the Pharmaceutical Manufacturing industry, with a focus on generics, branded generics, biosimilars, and OTC products. The company is a global player, with a significant presence in markets such as the USA, India, Russia & CIS countries, China, Brazil, and Europe.

Company Size: Dr. Reddy's Laboratories Limited has 10,001+ employees, making it a large organization with significant resources and opportunities for career growth.

Founded: The company was founded in 1984 and has since grown to become a leading player in the global pharmaceutical industry.

Company Description:

  • Dr. Reddy's Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations.
  • The company's mission is to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.
  • Dr. Reddy's maintains a work environment free from discrimination and is an equal opportunity employer, committed to employing and nurturing all qualified diverse workforce without regard to race, color, religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship, or any other characteristic or classification protected by applicable law(s) of the country they operate in.

Company Specialties:

  • Pharmaceutical manufacturing
  • Generic formulations
  • Specialty pharmaceuticals
  • Biogeneric formulations
  • API (Active Pharmaceutical Ingredients)

Company Website: http://www.drreddys.com

ASSUMPTION: Dr. Reddy's Laboratories Limited is a well-established company with a strong reputation in the global pharmaceutical industry. The company's focus on innovation, affordability, and accessibility makes it an attractive employer for professionals seeking to make a meaningful impact in the healthcare sector.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the organization.

Reporting Structure: The Brand Manager will report directly to the Head of Marketing or a similar role within the organization.

Work Arrangement: This role is on-site, with the primary workplace located in Hyderabad, Telangana, India. However, the role may require occasional travel to meet with clients, attend conferences, or visit other Dr. Reddy's facilities.

Growth Opportunities:

  • Progression to senior management roles within the marketing department
  • Expansion into other therapy areas or geographic markets
  • Development of leadership and strategic planning skills

ASSUMPTION: Given the company's size and global presence, there are ample opportunities for career growth and development within Dr. Reddy's Laboratories Limited. The Brand Manager role is a critical function within the organization, and strong performance in this role could lead to significant career advancement opportunities.

🌍 Location & Work Environment

Office Type: Dr. Reddy's Laboratories Limited has a modern, professional office environment with state-of-the-art facilities and amenities to support employee productivity and well-being.

Office Location(s): The primary office for this role is located in Hyderabad, Telangana, India. However, Dr. Reddy's Laboratories Limited has offices and operations across the globe, and the successful candidate may have the opportunity to work from other locations in the future.

Geographic Context:

  • Hyderabad is the capital city of Telangana, a state in southern India.
  • The city is known for its historical sites, cultural attractions, and vibrant food scene.
  • Hyderabad is a major hub for the pharmaceutical industry in India, with a strong talent pool and robust infrastructure.

Work Schedule: The work schedule for this role is typically Monday through Friday, with standard office hours. However, the role may require occasional overtime or weekend work to meet project deadlines or attend industry events.

ASSUMPTION: Hyderabad offers a high quality of life, with a mix of urban and cultural experiences. The city's status as a major pharmaceutical hub makes it an attractive location for professionals in the industry.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with the hiring manager
  • Final round interview with senior leadership
  • Background check and offer extension

Key Assessment Areas:

  • Industry knowledge and market trends
  • Brand management and product launch experience
  • Market research and data analysis skills
  • Communication and presentation skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your understanding of the pharmaceutical industry and Dr. Reddy's Laboratories Limited's mission and values
  • Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and change management orientation

ATS Keywords: Brand Manager, Pharmaceutical Marketing, Product Launch, Market Research, Key Opinion Leaders, Sales Training, Supply Chain Management, Collaboration, Communication, Relationship Building, Problem Solving, Analytical Thinking, Adaptability, Change Management

ASSUMPTION: The interview process for this role will focus on assessing the candidate's industry knowledge, brand management experience, and cultural fit with Dr. Reddy's Laboratories Limited. Successful candidates will demonstrate strong problem-solving skills, adaptability, and a change management orientation.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • CRM software (e.g., Salesforce, Zoho CRM)
  • Market research tools (e.g., SurveyMonkey, Google Forms)
  • Data analysis tools (e.g., Excel, SPSS, R)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Good Health Can’t Wait
  • Integrity
  • Excellence
  • Collaboration
  • Innovation
  • Sustainability

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Focused on results and continuous improvement
  • Adaptable and change management-oriented

Self-Assessment Questions:

  • Do you align with Dr. Reddy's Laboratories Limited's mission and values?
  • Are you comfortable working in a dynamic, fast-paced environment?
  • Do you thrive in collaborative, team-oriented settings?
  • Are you adaptable and comfortable with change management?

ASSUMPTION: Dr. Reddy's Laboratories Limited values a diverse and inclusive work environment, where employees from various backgrounds can thrive and contribute to the company's success. Candidates who align with the company's mission, values, and work style are more likely to be successful in the role and the organization.

⚠️ Potential Challenges

  • The role may require occasional travel, which could be challenging for candidates with personal or family commitments
  • The pharmaceutical industry is highly competitive, and the successful candidate may face challenges in launching new products and maintaining brand performance
  • The role may require working with tight deadlines and managing multiple projects simultaneously, which could be stressful for some individuals
  • The role may require occasional weekend work or overtime to meet project deadlines or attend industry events

ASSUMPTION: While the Brand Manager role at Dr. Reddy's Laboratories Limited presents numerous opportunities for career growth and development, it also comes with its unique set of challenges. Candidates should carefully consider their personal and professional priorities before applying for the role.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Brand Manager roles in the pharmaceutical industry, this role offers a competitive salary range and comprehensive benefits package
  • The role provides an excellent opportunity to work for a global pharmaceutical company with a strong reputation for innovation, affordability, and accessibility
  • Compared to other mid-level management roles in the pharmaceutical industry, this role offers significant opportunities for career growth and development within the organization

ASSUMPTION: The Brand Manager role at Dr. Reddy's Laboratories Limited is comparable to similar roles in the pharmaceutical industry, with competitive compensation and benefits packages. However, the role's unique focus on innovation, affordability, and accessibility sets it apart from other opportunities in the industry.

πŸ“ Sample Projects

  • Developing and executing a product launch plan for a new generic medication in the Indian market
  • Conducting market research to identify unmet needs and opportunities in the gastrointestinal disease therapy area
  • Collaborating with the sales team to develop region-specific strategies for improving brand performance in the southern Indian market

ASSUMPTION: The Brand Manager role at Dr. Reddy's Laboratories Limited offers a diverse range of projects and initiatives, allowing the successful candidate to gain valuable experience in various aspects of brand management, market research, and sales strategy.

❓ Key Questions to Ask During Interview

  • Can you describe the company's long-term vision for the Brand Manager role and how this role fits into that vision?
  • What are the key priorities for the Brand Manager role in the first 90 days?
  • How does Dr. Reddy's Laboratories Limited support the professional development and growth of its employees?
  • What are the most significant challenges facing the Brand Manager role in the current market landscape?
  • How does Dr. Reddy's Laboratories Limited foster a culture of innovation and adaptability within the organization?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in the role and the organization. Candidates should focus on understanding the company's long-term vision, the role's priorities, and the opportunities for professional growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through Dr. Reddy's Laboratories Limited Career Website
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and change management orientation
  • Research the pharmaceutical industry, Dr. Reddy's Laboratories Limited's mission and values, and the company's recent projects and initiatives
  • Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.