T

Brand Manager

Talent 360
Full-time
On-site
Egypt
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand Manager

πŸ”Ή Company: Talent 360

πŸ”Ή Location: New Cairo, Egypt

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Brand Management

πŸ”Ή Date Posted: May 27, 2025

πŸ”Ή Experience Level: Mid-Senior level (3+ years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing brand strategies to strengthen brand positioning in the MENA market
  • Ensuring all marketing materials and campaigns align with the brand's identity and voice
  • Conducting market research to understand consumer insights and adapt branding strategies accordingly
  • Collaborating with cross-functional teams to maintain a consistent brand image across all platforms
  • Analyzing brand performance metrics and recommending improvements

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities. The ideal candidate will have experience in brand management and a deep understanding of the consumer electronics industry.

πŸ“‹ Key Responsibilities

βœ… Develop and execute brand strategies to enhance brand positioning in the MENA market

βœ… Ensure all marketing materials and campaigns align with the brand's identity and voice

βœ… Conduct market research to understand consumer insights and adapt branding strategies accordingly

βœ… Collaborate with the creative, digital marketing, and product teams to maintain a consistent brand image across all platforms

βœ… Analyze brand performance metrics and recommend improvements

ASSUMPTION: The Brand Manager will work closely with various teams to ensure a consistent brand image and will be responsible for driving brand growth and success in the MENA market.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, or a related field

Experience: 3+ years of experience in brand management, preferably in the consumer electronics industry

Required Skills:

  • Strong analytical skills and familiarity with brand tracking tools
  • Excellent communication and leadership abilities
  • Proficiency in English

Preferred Skills:

  • Experience in the MENA market
  • Fluency in Arabic

ASSUMPTION: Candidates with relevant experience and a strong understanding of the consumer electronics industry are encouraged to apply. Familiarity with the MENA market and Arabic language skills would be an asset.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this position is EGY 150,000 - 250,000 per year. This estimate is based on industry standards for brand management roles in Egypt.

Benefits:

  • Health insurance
  • Paid time off
  • Professional development opportunities

Working Hours: Sunday to Thursday, 9:00 AM to 5:00 PM or 10:00 AM to 6:00 PM

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. Benefits may also vary based on the company's policies.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Consumer Electronics

Company Size: Small (11-50 employees)

Founded: 2021

Company Description:

  • Talent 360 is a consumer electronics company focused on providing innovative solutions to its customers
  • The company aims to strengthen its brand presence in the MENA market
  • Talent 360 offers a dynamic work environment with opportunities for professional growth

Company Specialties:

  • Consumer Electronics
  • Brand Management
  • Marketing

Company Website: https://cardoo.co/

ASSUMPTION: Talent 360 is a growing company in the consumer electronics industry, looking to expand its brand presence in the MENA market. The company offers a dynamic work environment with opportunities for professional growth.

πŸ“Š Role Analysis

Career Level: Mid-Senior level

Reporting Structure: The Brand Manager will report directly to the Marketing Director

Work Arrangement: On-site, full-time

Growth Opportunities:

  • Potential career progression to Senior Brand Manager or Marketing Manager roles
  • Opportunities to work on regional branding campaigns
  • Chance to collaborate with cross-functional teams and gain exposure to various aspects of the business

ASSUMPTION: This role offers opportunities for career growth and professional development within the company. The Brand Manager will have the chance to work on regional branding campaigns and collaborate with cross-functional teams.

🌍 Location & Work Environment

Office Type: On-site, modern office space

Office Location(s): New Cairo, Egypt

Geographic Context:

  • New Cairo is a suburban district of Cairo, Egypt, known for its modern infrastructure and upscale neighborhoods
  • The office is conveniently located near major highways and public transportation
  • New Cairo offers a mix of urban and suburban living, with numerous shopping centers, restaurants, and recreational facilities nearby

Work Schedule: Sunday to Thursday, 9:00 AM to 5:00 PM or 10:00 AM to 6:00 PM

ASSUMPTION: The office is located in a modern, upscale area of Cairo, offering a comfortable and convenient work environment. The work schedule is typical for the region, with weekends falling on Friday and Saturday.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager
  • Final interview with the Marketing Director

Key Assessment Areas:

  • Brand strategy development and execution
  • Market research and consumer insights
  • Communication and leadership skills
  • Analytical skills and data-driven decision making

Application Tips:

  • Highlight relevant experience in brand management, preferably in the consumer electronics industry
  • Tailor your resume and cover letter to emphasize your understanding of the MENA market and consumer electronics industry
  • Prepare examples of successful brand campaigns you've worked on and the results you achieved

ATS Keywords: Brand strategy, market research, consumer insights, brand positioning, analytical skills, communication, leadership, collaboration

ASSUMPTION: The application process may vary based on the company's hiring needs and the number of applicants. It is essential to tailor your application materials to highlight your relevant experience and skills.

πŸ› οΈ Tools & Technologies

  • Brand tracking tools (e.g., Brand24, YouGov, Nielsen)
  • Marketing automation platforms (e.g., HubSpot, Marketo)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Brand Manager will be expected to have experience with brand tracking tools and marketing automation platforms. Familiarity with project management tools is also beneficial.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Customer-centricity
  • Collaboration

Work Style:

  • Dynamic and fast-paced
  • Data-driven and analytical
  • Collaborative and team-oriented

Self-Assessment Questions:

  • How do you stay updated with the latest trends in brand management and the consumer electronics industry?
  • Can you provide an example of a successful brand campaign you've worked on, and how you measured its impact?
  • How do you approach collaborating with cross-functional teams to maintain a consistent brand image across all platforms?

ASSUMPTION: Talent 360 values innovation, customer-centricity, and collaboration. The ideal candidate will be dynamic, data-driven, and collaborative, with a strong understanding of the consumer electronics industry and brand management best practices.

⚠️ Potential Challenges

  • Managing brand consistency across multiple platforms and regions
  • Adapting branding strategies to cater to diverse consumer preferences in the MENA market
  • Keeping up with the fast-paced and ever-evolving consumer electronics industry
  • Balancing the demands of multiple stakeholders, including internal teams and external partners

ASSUMPTION: The Brand Manager will face challenges in maintaining brand consistency across multiple platforms and regions, as well as adapting branding strategies to cater to diverse consumer preferences in the MENA market. The role requires strong project management skills and the ability to balance multiple priorities.

πŸ“ˆ Similar Roles Comparison

  • Unlike other brand management roles, this position focuses specifically on the MENA market and requires a deep understanding of regional consumer preferences
  • This role offers the opportunity to work on regional branding campaigns and collaborate with cross-functional teams
  • Career progression in this role could lead to senior brand management or marketing management positions within the company

ASSUMPTION: This role is unique in its focus on the MENA market and offers opportunities for regional branding campaigns and cross-functional collaboration. Career progression in this role could lead to senior brand management or marketing management positions within the company.

πŸ“ Sample Projects

  • Developing a comprehensive brand strategy for a new product launch in the MENA market
  • Conducting market research to understand consumer preferences and adapt branding strategies accordingly
  • Analyzing brand performance metrics and recommending improvements to strengthen brand positioning

ASSUMPTION: The Brand Manager will work on projects that involve developing brand strategies, conducting market research, and analyzing brand performance metrics. These projects will require strong analytical skills, creativity, and a deep understanding of the consumer electronics industry and MENA market.

❓ Key Questions to Ask During Interview

  • How does the company plan to expand its brand presence in the MENA market in the next few years?
  • What are the key priorities for this role in the first 90 days?
  • How does the company support the professional development of its employees?
  • What is the company's approach to maintaining brand consistency across multiple platforms and regions?
  • How does the company measure the success of its branding campaigns?

ASSUMPTION: These questions will help you better understand the company's goals, priorities, and approach to brand management. They will also give you insight into the company's culture and commitment to employee development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills in brand management, with a focus on the consumer electronics industry and the MENA market
  • Prepare examples of successful brand campaigns you've worked on and the results you achieved
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.