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Brand Manager

Avery Dennison
Full-time
On-site
Los Angeles, California, United States
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand Manager

πŸ”Ή Company: Avery Dennison

πŸ”Ή Location: Los Angeles, California, United States

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Brand Management

πŸ”Ή Date Posted: June 2, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Driving business growth and customer satisfaction through strategic brand management
  • Leading complex project management and defining new program requirements
  • Managing end-to-end sales processes and maintaining customer relationships
  • Collaborating across teams to support sales growth and product development initiatives
  • Mentoring Associate Brand Managers and acting as a point of escalation

ASSUMPTION: This role requires a high level of organization, communication, and leadership skills to balance multiple projects and customer needs effectively.

πŸ“‹ Key Responsibilities

βœ… Understand and influence customer's business model and objectives to ensure their success

βœ… Oversee and manage the product development process from customer briefing to final approval, deployment, and order acceptance

βœ… Oversee the end-to-end sales process, including inventory reports, customer sales reports, and product development trackers using digital systems and processes

βœ… Develop and present global price proposals and escalate price approval in competitive bidding processes

βœ… Resolve complex order, quality, or deployment issues to ensure high levels of client satisfaction

βœ… Maintain and strengthen customer relationships by answering questions and providing detailed information about our services

βœ… Strong experience and proficiency in prospecting, social selling, and customer outreach

βœ… Participate in store audits, lead customer meetings, and maintain account planners

βœ… Stay up-to-date on industry trends and product innovations

ASSUMPTION: This role involves a high degree of multitasking and requires strong time management skills to balance various responsibilities and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in business management, sales, or related field.

Experience: Minimum 3 years of experience in the apparel industry, product management, or related roles.

Required Skills:

  • Proven customer service, communication, and presentation skills
  • Demonstrated ability to lead multiple projects and meet tight deadlines
  • Proficiency in technical and digital skills, including use of Google Suite, ERP (Oracle preferred), pricing tools, product/customer databases
  • Strong data analytics skillset to drive decision-making; comfortable with quantitative analysis and storytelling using data
  • Adept at building and maintaining strong relationships with clients and partners
  • Flexible attitude with an eagerness to learn, grow, and take on new responsibilities within a global Fortune 500 organization
  • Ability to travel up to 30% annually

Preferred Skills:

  • Experience with Oracle SalesCloud, Oracle Commerce Cloud, Eloqua
  • Fluency in additional languages

ASSUMPTION: Candidates with experience in the apparel industry or related fields will have a competitive advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: $72,600 - $96,800/year. This range represents Avery Dennison's reasonable expectation of the salary for this position as of the date of this posting. Actual salaries will vary within the range, and in some circumstances may be above or below the range, based on various factors including but not limited to a candidate's relevant skills, experience, education and training, and location, as well as the job scope and complexity, responsibilities, and regular and/or necessary travel required for the position, which may change depending on the candidate pool.

Benefits:

  • Competitive benefits package
  • 401(k) matching
  • Health, dental, and vision insurance
  • Employee assistance program
  • Tuition reimbursement

Working Hours: Full-time, typically 40 hours per week, with the possibility of overtime or flexible hours based on business needs.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Manager role with similar experience requirements. Actual compensation may vary based on the factors mentioned above.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Avery Dennison operates in the packaging and containers manufacturing industry, serving a wide range of sectors such as apparel, home and personal care, food, and automotive. The company is a global leader in branding and information solutions, providing labeling and functional materials, RFID inlays and tags, and software applications that connect the physical and digital.

Company Size: Avery Dennison is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams.

Founded: Avery Dennison was founded in 1935 and has since grown into a global organization with operations in over 50 countries.

Company Description:

  • Global materials science and digital identification solutions company
  • Provides branding and information solutions that optimize labor and supply chain efficiency, reduce waste, and advance sustainability
  • Serves various industries, including apparel, home and personal care, food, and automotive

Company Specialties:

  • Labeling and functional materials
  • Radio frequency identification (RFID) inlays and tags
  • Software applications that connect the physical and digital
  • Branded packaging and carry or display information solutions

Company Website: averydennison.com

ASSUMPTION: Avery Dennison's extensive experience and global presence provide a stable and supportive environment for employees to grow and develop their careers.

πŸ“Š Role Analysis

Career Level: This Brand Manager role is suitable for professionals with 2-5 years of experience in the apparel industry or related fields, seeking to advance their careers in brand management and sales.

Reporting Structure: The Brand Manager will report directly to the Senior Brand Manager or Director of Brand Management and may oversee Associate Brand Managers.

Work Arrangement: This role is on-site, with the possibility of occasional remote work or hybrid arrangements, depending on business needs and team preferences.

Growth Opportunities:

  • Advancement to Senior Brand Manager or Director roles
  • Expansion into other product categories or geographic regions
  • Development of leadership and management skills through mentoring and team collaboration

ASSUMPTION: Successful candidates will have the opportunity to grow within the organization, taking on increased responsibilities and advancing their careers in brand management.

🌍 Location & Work Environment

Office Type: Avery Dennison's Los Angeles office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 767 South Alameda Street, Los Angeles, California, 90021, United States

Geographic Context:

  • Los Angeles is a major metropolitan area with a diverse cultural scene, numerous entertainment and leisure options, and a thriving business environment
  • The office is located in the Arts District, offering easy access to public transportation, restaurants, and amenities
  • The city experiences a Mediterranean climate, with mild winters and warm summers

Work Schedule: The work schedule is typically Monday through Friday, with the possibility of occasional weekend or evening work based on business needs or customer demands.

ASSUMPTION: The Los Angeles office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR department
  • In-depth behavioral and skills-based interviews with the hiring manager and team members
  • Final interview with the Director of Brand Management or another senior leader
  • Background check and offer extension

Key Assessment Areas:

  • Problem-solving and analytical skills
  • Communication and presentation skills
  • Customer relationship management
  • Project management and organizational skills
  • Industry knowledge and understanding of Avery Dennison's products and services

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare examples of your problem-solving skills, customer relationship management experiences, and project management successes
  • Research Avery Dennison's products, services, and industry to demonstrate your understanding of the company and its offerings
  • Prepare thoughtful questions to ask during the interview, focusing on the company's culture, growth opportunities, and expectations for the role

ATS Keywords: Brand Management, Sales, Customer Relationship Management, Project Management, Product Development, Apparel Industry, Avery Dennison, Global Branding, Strategic Planning, Cross-functional Collaboration, Data Analysis, Customer Satisfaction, Competitive Bidding, Industry Trends

ASSUMPTION: The interview process for this role will focus on assessing the candidate's problem-solving skills, customer relationship management, and industry knowledge, as well as their fit with Avery Dennison's company culture.

πŸ› οΈ Tools & Technologies

  • Oracle SalesCloud
  • Oracle Commerce Cloud
  • Eloqua
  • Google Suite (Gmail, Google Drive, Google Docs, Google Sheets)
  • Microsoft Office (Word, Excel, PowerPoint)
  • Product and customer databases
  • Pricing tools

ASSUMPTION: Familiarity with Oracle-based tools and Google Suite is preferred, but not required. Candidates should be comfortable learning and adapting to new technologies as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Respect
  • Innovation
  • Performance
  • Sustainability

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on delivering high-quality work
  • Adaptable and open to change
  • Strong communication and interpersonal skills

Self-Assessment Questions:

  • Do you thrive in a collaborative, team-oriented environment?
  • Are you results-driven and committed to delivering high-quality work?
  • Are you adaptable and open to change, with strong communication and interpersonal skills?

ASSUMPTION: Successful candidates will demonstrate a strong fit with Avery Dennison's company values and work style, with a focus on collaboration, results-driven performance, and adaptability.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Resolving complex customer issues and escalations
  • Keeping up with industry trends and product innovations
  • Occasional travel requirements (up to 30% annually)
  • Working in a fast-paced, dynamic environment with changing priorities

ASSUMPTION: Successful candidates will possess strong organizational, time management, and problem-solving skills to navigate these potential challenges effectively.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other brand management positions in its focus on the apparel industry and Avery Dennison's specific product offerings and customer base
  • Industry-specific context: The apparel industry is dynamic and competitive, with a constant need for innovation and adaptation to changing trends and consumer preferences
  • Career path comparison: This role offers opportunities for growth and advancement within Avery Dennison's brand management and sales teams, as well as potential expansion into other product categories or geographic regions

ASSUMPTION: Candidates should research Avery Dennison's unique offerings and the specific requirements of this role to ensure a strong fit with their skills, experience, and career goals.

πŸ“ Sample Projects

  • Developing and executing a strategic plan to increase market share for a new product line in the apparel industry
  • Managing a cross-functional team to launch a global branding campaign for a major retail client
  • Conducting market research and analysis to identify trends and opportunities in the apparel industry and develop targeted marketing strategies

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the Brand Manager role at Avery Dennison.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the broader brand management and sales strategy for Avery Dennison's apparel industry offerings?
  • What opportunities are there for growth and development within the brand management and sales teams at Avery Dennison?
  • How does Avery Dennison support work-life balance for its employees?
  • What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: These questions demonstrate the candidate's interest in understanding the role's expectations, growth opportunities, and the company's culture and support for its employees.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Avery Dennison careers portal
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the ATS keywords provided
  • Prepare examples of your problem-solving skills, customer relationship management experiences, and project management successes to discuss during the interview
  • Research Avery Dennison's products, services, and industry to demonstrate your understanding of the company and its offerings
  • Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.