📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Takeda
🔹 Location: Seoul, South Korea
🔹 Job Type: Full-Time
🔹 Category: Pharmaceuticals
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing the lifecycle of Takeda's congenital hemophilia A and B therapies and medical devices
- Developing and executing commercial strategies and promotional tactics to differentiate Takeda brands
- Collaborating with cross-functional teams and external stakeholders to ensure effective brand implementation
- Analyzing market dynamics and customer needs to inform strategic decisions
ASSUMPTION: This role requires a strong understanding of the pharmaceutical industry, market trends, and customer needs to succeed.
📋 Key Responsibilities
✅ Develop and implement strategic imperatives and tactics to maximize brand potential
✅ Establish brand plans and manage brand lifecycle management
✅ Use and interpret data to inform strategic and investment decisions
✅ Understand the patient journey and treatment pathway
✅ Inspire and engage cross-functional teams to ensure effective and timely implementation of the brand plan
✅ Develop and maintain effective relationships with customers and key stakeholders
✅ Engage medical/external scientific associations and opinion leaders in implementing commercial activities
✅ Lead A&Ps budget allocation and ensure appropriate return on investment
✅ Ensure all business activities comply with relevant Acts, legal demands, and ethical standards
✅ Work with the sales forces to cascade brand key messages and promotional materials to the market
ASSUMPTION: This role requires strong project management skills and the ability to work effectively in a multi-functional environment.
🎯 Required Qualifications
Education: Bachelor's degree (BA or BS) in Marketing or a related field
Experience: At least 5 years of experience in the pharmaceutical industry, with a focus on hematology and/or rare disease therapeutics
Required Skills:
- Strong strategic and analytical thinking capabilities
- Proven ability to work collaboratively and lead in a multi-functional environment
- Fluent in spoken and written English
- Experience in marketing, medical, or other customer-facing departments
Preferred Skills:
- Experience in the Korean pharmaceutical market
- Knowledge of hemophilia A and B therapies and medical devices
ASSUMPTION: Candidates with experience in the Korean pharmaceutical market and knowledge of hemophilia therapies may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Brand Manager role in South Korea with 5-10 years of experience, the estimated salary range is ₩80,000,000 - ₩120,000,000 per year.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time-off policies
- Employee assistance programs
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 6:00 PM) and flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Takeda is a global, research and development-driven pharmaceutical company committed to bringing better health and a brighter future to patients worldwide.
Company Size: Takeda is a large corporation with over 10,000 employees globally, providing ample opportunities for career growth and development.
Founded: Takeda was founded in 1781 and has since grown to become one of the world's leading pharmaceutical companies.
Company Description:
- Takeda is dedicated to improving the lives of patients through innovative medicines, focusing on seven therapeutic areas: Oncology, Gastroenterology, Neuroscience, Rare Diseases, Vaccines, Respiratory & Immunology, and Plasma-Derived Medicines
- The company's mission is to strive towards better health and a brighter future for patients worldwide
- Takeda fosters an inclusive and collaborative work environment, encouraging employees to grow through life-changing work
Company Specialties:
- Pharmaceuticals
- Therapeutics
- Oncology
- Gastroenterology
- Vaccines
Company Website: takeda.com
ASSUMPTION: Takeda's global presence and diverse therapeutic areas provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is a mid-level management position, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Brand Manager reports directly to the Marketing Director and oversees cross-functional teams responsible for brand implementation.
Work Arrangement: This is an on-site position, with occasional flexibility for remote work.
Growth Opportunities:
- Progression to senior marketing roles within Takeda's global organization
- Expansion into other therapeutic areas or geographic regions
- Development of leadership and management skills through cross-functional team collaboration
ASSUMPTION: Successful candidates will have the opportunity to grow within Takeda's global organization, taking on increased responsibilities and leadership roles.
🌍 Location & Work Environment
Office Type: Takeda's Seoul office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Takeda's Seoul office is located in the heart of the city, providing easy access to public transportation and amenities.
Geographic Context:
- Seoul is the capital and largest city in South Korea, with a population of over 10 million people
- The city is known for its vibrant culture, rich history, and cutting-edge technology
- Seoul is a major global hub for the pharmaceutical industry, providing ample opportunities for networking and professional development
Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 6:00 PM, with flexibility for occasional remote work.
ASSUMPTION: Takeda's Seoul office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and cross-functional team members
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and analytical skills
- Collaboration and teamwork
- Communication and presentation skills
- Industry knowledge and market trends
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the pharmaceutical industry, market trends, and customer needs
- Prepare examples of your strategic thinking, analytical skills, and collaborative approach to problem-solving
ATS Keywords: Brand Management, Market Intelligence, Stakeholder Management, Strategic Planning, Analytical Thinking, Collaboration, Project Management, Customer Engagement, Budget Management, Compliance, Promotional Material Development, Lifecycle Management, Hematology Knowledge, Rare Disease Therapeutics, Marketing Experience, Medical Knowledge
ASSUMPTION: Takeda's application process is designed to assess candidates' strategic thinking, analytical skills, and collaborative approach to problem-solving.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Veeva)
- Market research and data analysis tools (e.g., SPSS, R, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with Microsoft Office Suite and relevant industry-specific tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patients First
- Integrity
- Fairness, Respect, and Honesty
- Accountability
- Quality
- Merit
Work Style:
- Collaborative and inclusive
- Data-driven and strategic
- Adaptable and responsive to change
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do I share Takeda's commitment to putting patients first in all aspects of my work?
- Am I comfortable working in a collaborative, multi-functional environment?
- Do I have a strong track record of driving results through strategic thinking and data-driven decision-making?
- Am I open to learning and adapting in a dynamic and evolving work environment?
ASSUMPTION: Successful candidates will demonstrate a strong fit with Takeda's company values and work style.
⚠️ Potential Challenges
- Managing multiple brands and stakeholders simultaneously
- Navigating a complex and evolving market landscape
- Balancing strategic thinking with tactical execution
- Adapting to a dynamic and fast-paced work environment
ASSUMPTION: Successful candidates will be able to manage multiple priorities, adapt to change, and thrive in a dynamic work environment.
📈 Similar Roles Comparison
- Brand Manager (Takeda) vs. Brand Manager (Competitor)
- Takeda's role focuses on managing the lifecycle of hemophilia therapies and a medical device, while competitor roles may focus on a broader range of therapeutic areas
- Takeda's role requires a strong understanding of the Korean pharmaceutical market, while competitor roles may focus on other geographic regions
- Brand Manager (Takeda) vs. Senior Brand Manager (Takeda)
- Takeda's role is a mid-level management position, while the Senior Brand Manager role is a senior-level position with increased responsibilities and leadership opportunities
- Takeda's role focuses on brand management, while the Senior Brand Manager role may involve additional responsibilities, such as team leadership and strategic planning
ASSUMPTION: Candidates should consider the specific requirements and responsibilities of each role when comparing job opportunities within Takeda and the broader pharmaceutical industry.
📝 Sample Projects
- Developing and executing a strategic plan to launch a new hemophilia therapy in the Korean market
- Conducting market research and analysis to inform brand positioning and messaging
- Collaborating with cross-functional teams to create and implement promotional materials and campaigns
ASSUMPTION: Successful candidates will have experience working on similar projects and be able to demonstrate their ability to drive results through strategic thinking and data-driven decision-making.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into Takeda's overall brand strategy and marketing efforts?
- What opportunities are there for professional growth and development within Takeda's global organization?
- How does Takeda support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Candidates should use the interview process to assess the fit of the role and company culture with their personal and professional goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Takeda careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your strategic thinking, analytical skills, and collaborative approach to problem-solving
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
