Brand Manager

📌 Core Information

🔹 Job Title: Brand Manager - McCoy’s

🔹 Company: KP Snacks

🔹 Location: Slough, England, United Kingdom

🔹 Job Type: Full-Time, Hybrid (min. 2 days per week in the office)

🔹 Category: Brand Management, FMCG

🔹 Date Posted: 2025-07-21

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading brand planning and execution for the McCoy’s brand
• Driving innovation and product development
• Executing brand communications and enhancing in-store marketing
• Overseeing design and executional excellence

ASSUMPTION: This role requires a strong understanding of the FMCG industry and experience in brand management. The hybrid work arrangement allows for flexibility while maintaining a strong office presence.

📋 Key Responsibilities

✅ Lead Brand Planning & Execution

✅ Drive Innovation & Product Development

✅ Execute Brand Communications

✅ Enhance In-Store & Shopper Marketing

✅ Oversee Design & Executional Excellence

ASSUMPTION: The Brand Manager is expected to have a well-rounded skill set, with a strong focus on analytical capabilities, creative thinking, and project management experience.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 12 months of experience as a Brand Manager in the FMCG industry

Required Skills:

• Strong analytical capability
• Creative thinker
• Project Management experience
• Organized and a strong problem solver
• Growth Mindset
• Competent user of Microsoft Office packages

Preferred Skills:

• Line Management experience

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience may be considered. Line management experience is not required but would be an asset.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (Based on industry standards for a Brand Manager with 2-5 years of experience in the FMCG industry)

Benefits:

• Bonus scheme
• £6k car allowance
• Annual salary review
• Medicash health cash plan/Private healthcare/Digital GP/Best Doctors (2nd Medical Opinion service) and Cancer care
• Company sick pay
• Holiday buy scheme
• Electric Vehicle Scheme
• KP4ME - online benefits, discounts, prizes, competitions and information platform with access to mental, physical and financial wellbeing information and tools

Working Hours: Full-time (37.5 hours per week), with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Manager with 2-5 years of experience in the FMCG industry. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Manufacturing, specifically FMCG (Fast-Moving Consumer Goods)

Company Size: Medium (1,001-5,000 employees)

Founded: 1853, with operations in over 30 countries worldwide

Company Description:

• KP Snacks is home to some of the most iconic British snack brands
• Produces a wide range of snacks for UK retailers
• Part of the Intersnack Group, a market leader in savoury snacks

Company Specialties:

• Savoury snacks, including brands such as McCoy’s, Hula Hoops, Pom-Bear, KP Nuts, Skips, Discos, and Space Raiders

Company Website: www.kpsnacks.com

ASSUMPTION: KP Snacks is a well-established company in the FMCG industry, with a strong focus on iconic British snack brands.

📊 Role Analysis

Career Level: Mid-level, with potential for growth into senior roles

Reporting Structure: The Brand Manager will report directly to the Senior Brand Manager or Marketing Manager

Work Arrangement: Hybrid, with a minimum of 2 days per week in the office

Growth Opportunities:

• Potential for line management responsibilities
• Progression into senior brand management or marketing roles
• Broad exposure to various aspects of brand management and FMCG industry

ASSUMPTION: This role offers a good balance between strategic brand planning and hands-on project management, providing opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Modern, open-plan office with various seating and meeting room options

Office Location(s): Slough, England, United Kingdom

Geographic Context:

• Slough is located in the Thames Valley, approximately 20 miles west of Central London
• Well-connected by road and rail, with easy access to major motorways and London Heathrow Airport
• Surrounded by green spaces and nearby towns, offering a mix of urban and rural living

Work Schedule: Full-time, with flexibility for hybrid work arrangement

ASSUMPTION: The Slough office provides a modern, collaborative work environment with good transport links and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and CV screening
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final round interview, potentially including a presentation or case study

Key Assessment Areas:

• Brand management experience and skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with company values
• Potential for growth and development within the role

Application Tips:

• Tailor your CV and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your brand management experience and achievements
• Research KP Snacks and the FMCG industry to demonstrate your understanding and enthusiasm

ATS Keywords: Brand Management, FMCG, Product Development, Marketing, Brand Communications, Shopper Marketing, Design, Executional Excellence, Hybrid Work, Slough

ASSUMPTION: The application process for KP Snacks is likely to be competitive, so it's essential to tailor your application and prepare thoroughly for interviews.

🛠️ Tools & Technologies

• Microsoft Office Suite (Powerpoint, Excel, Word, Outlook)
• Brand management software (e.g., Brand24, Brandfolder)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Excel, Google Analytics)

ASSUMPTION: The required tools and technologies for this role are standard for the FMCG industry and brand management.

👔 Cultural Fit Considerations

Company Values:

• Passionate about our products and people
• Speak our minds, celebrate our differences, and push boundaries together
• Hold ourselves to high ethical standards throughout our business and supply chains

Work Style:

• Collaborative and inclusive
• Focused on results and continuous improvement
• Flexible and adaptable to change

Self-Assessment Questions:

• Do you align with KP Snacks' values and work style?
• Are you comfortable working in a hybrid environment with a minimum of 2 days per week in the office?
• Do you have the required skills and experience for this role, with a focus on brand management, analytical capabilities, and creative thinking?

ASSUMPTION: KP Snacks values a diverse and inclusive work environment, with a strong focus on collaboration and results-driven culture.

⚠️ Potential Challenges

• Competitive job market for brand management roles in the FMCG industry
• Requirements for on-site presence in Slough, with a minimum of 2 days per week in the office
• Potential for tight deadlines and project pressures in a fast-paced FMCG environment
• Need to balance brand planning and execution with hands-on project management

ASSUMPTION: While there may be challenges, the role offers a unique opportunity to work with iconic British snack brands and gain valuable experience in the FMCG industry.

📈 Similar Roles Comparison

• Brand Manager roles in the FMCG industry often require a similar skill set, but may vary in the specific brands or product categories managed
• KP Snacks offers a unique opportunity to work with iconic British snack brands, with a focus on savoury snacks
• Career progression may vary depending on the specific company and industry sector

ASSUMPTION: While there may be similarities with other brand management roles, the opportunity to work with iconic British snack brands sets this role apart.

📝 Sample Projects

• Developing and executing a brand communication plan for a new product launch
• Managing a product recall and subsequent re-launch
• Conducting market research and consumer testing to inform brand strategy

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges a Brand Manager might face in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 3-6 months?
• How does this role fit into the overall brand management structure at KP Snacks?
• What opportunities are there for professional development and growth within the company?
• How does KP Snacks support work-life balance for employees working in a hybrid arrangement?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and helps you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your CV and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your brand management experience and achievements
• Research KP Snacks and the FMCG industry to demonstrate your understanding and enthusiasm
• Follow up with the hiring manager one week after your interview, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.