Brand Manager

📌 Core Information

🔹 Job Title: Brand Manager

🔹 Company: MCS

🔹 Location: Rome, Metropolitan City of Rome Capital, Italy

🔹 Job Type: Full-time

🔹 Category: Marketing & Branding

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies for assigned product lines
• Managing brand positioning and ensuring consistency across all touchpoints
• Analyzing market trends and consumer behavior to identify opportunities
• Collaborating with sales management to define commercial plans and execute integrated marketing campaigns
• Working closely with internal teams to ensure project alignment and time-to-market

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Coordinate strategic and operational marketing activities for assigned product lines

✅ Manage brand positioning and ensure consistency across all touchpoints

✅ Analyze market trends, competition, and consumer behavior to identify opportunities

✅ Participate in new product development and packaging design

✅ Manage marketing budget, media planning, and media buying

✅ Plan, coordinate, and execute integrated marketing campaigns

✅ Collaborate with influencers and opinion leaders to increase brand visibility

✅ Work closely with sales management to define commercial plans and participate in industry events

✅ Monitor product performance using KPIs and analyze ROI of marketing activities

✅ Prepare reports for management, particularly regarding relationships with brand owners

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Degree in Economics, Marketing, or related fields

Experience: At least 3-5 years in similar roles, preferably in the beverage or FMCG sector

Required Skills:

• Proven experience in brand management and marketing strategy
• Strong analytical skills and data-driven mindset
• Excellent communication and presentation skills
• Fluency in English (B2 level or higher)
• Proficient in Office Automation tools (Excel, PowerPoint, Access, Word), CANVA, and project presentation tools

Preferred Skills:

• Experience working with international markets
• Proven ability to manage and coordinate cross-functional teams

ASSUMPTION: Candidates with experience in the beverage or FMCG sector and those who have managed international markets will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (Based on experience and market standards for the role and location)

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on products

Working Hours: Full-time (40 hours/week) with flexible hours based on project needs

ASSUMPTION: The salary range is an estimate based on market standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's compensation policies.

📌 Applicant Insights

🔍 Company Context

Industry: Wholesale Food and Beverage

Company Size: Small (11-50 employees)

Founded: 1997

Company Description:

• MCS is the largest convenience-goods wholesaler in Germany, serving around 14,000 customers, including gas stations, kiosks, and convenience stores.
• The company offers a wide range of products, including beverages, snacks, tobacco, and prepaid products, as well as seasonal items and private label products.
• MCS is a privately-held company with a focus on serving the needs of small and medium-sized businesses.

Company Specialties:

• Convenience store supply
• Wholesale distribution
• Private label products

Company Website: http://www.mcs.eu

ASSUMPTION: MCS is a well-established company in the convenience-goods wholesale industry, with a strong focus on serving small and medium-sized businesses.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: The Brand Manager will report directly to the Marketing Director and collaborate closely with the Sales Director.

Work Arrangement: On-site, with occasional remote work possible for specific tasks or projects.

Growth Opportunities:

• Potential to take on more responsibilities and manage a team in the future
• Opportunities to work on international projects and gain global experience
• Chance to develop skills in areas such as trade marketing, digital marketing, or event management

ASSUMPTION: This role offers opportunities for career growth and skill development, particularly for candidates interested in international markets and team management.

🌍 Location & Work Environment

Office Type: Modern office space with open-plan work areas and dedicated meeting rooms

Office Location(s): Rome, Italy

Geographic Context:

• Rome is the capital and largest city of Italy, with a rich history and vibrant cultural scene
• The Metropolitan City of Rome Capital is the most populous metropolitan area in Italy, with a diverse range of industries and businesses
• Italy is a member of the European Union and has a strong economy, with a particular focus on manufacturing, tourism, and fashion

Work Schedule: Standard office hours with flexibility for project needs and occasional overtime

ASSUMPTION: The work environment at MCS is collaborative and dynamic, with a strong focus on teamwork and results-driven outcomes.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the Marketing Director and HR
• Final interview with the CEO or another senior executive

Key Assessment Areas:

• Marketing and brand management skills
• Analytical and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research MCS and the beverage industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Brand Management, Marketing Strategy, Market Analysis, Product Development, Budget Management, Integrated Marketing Campaigns, Collaboration, KPI Monitoring, Report Production, Team Coordination, Digital Marketing, Social Media, Trade Marketing, Communication, Presentation Skills, Fluent English

ASSUMPTION: The application process at MCS is thorough and competitive, with a strong focus on assessing candidates' skills and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Access, Word)
• CANVA
• Project presentation tools (e.g., Prezi, PowerPoint)
• Social media platforms (e.g., Facebook, Instagram, LinkedIn)
• Marketing automation and analytics tools (e.g., Google Analytics, Hootsuite, Mailchimp)

ASSUMPTION: Candidates should be comfortable using a range of marketing and project management tools, as well as social media platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability

Work Style:

• Dynamic and fast-paced
• Results-driven
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong customer focus and a results-driven approach to your work?

ASSUMPTION: Candidates who are adaptable, collaborative, and results-driven will be a strong fit for the MCS work environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with tight deadlines and project timelines
• Adapting to changes in the market and consumer behavior
• Navigating a competitive and dynamic industry

ASSUMPTION: This role may present challenges related to project management, time management, and adaptability to market changes.

📈 Similar Roles Comparison

• Brand Manager vs. Marketing Manager: Brand Manager focuses more on brand strategy and positioning, while Marketing Manager oversees the entire marketing function
• Brand Manager vs. Product Manager: Brand Manager focuses on brand strategy and marketing, while Product Manager is responsible for product development and lifecycle management
• Career path: Brand Manager can progress to roles such as Senior Brand Manager, Marketing Director, or even Chief Marketing Officer

ASSUMPTION: This role is similar to other brand management positions, with a focus on brand strategy and marketing. However, the specific responsibilities and career path may vary depending on the company and industry.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product line
• Conducting market research to identify consumer trends and preferences
• Managing relationships with brand owners and ensuring brand consistency across all touchpoints
• Collaborating with the sales team to develop and implement trade marketing strategies

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities that a Brand Manager at MCS might encounter in their day-to-day work.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with the sales team and other departments?
• What are the most challenging aspects of this role, and how have previous Brand Managers approached them?
• How does MCS support the professional development and growth of its employees?
• What are the company's plans for growth and expansion in the coming years?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research MCS and the beverage industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.