📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: GSK
🔹 Location: United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Pharmaceuticals
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and executing marketing strategies for a high-priority respiratory asset
- Collaborating cross-functionally with Medical, Market Access, and support functions
- Developing and executing local marketing plans and campaigns
- Analyzing campaign performance and incorporating learnings into new planning cycles
ASSUMPTION: This role requires a strong understanding of the pharmaceutical industry and ABPI code, as well as experience in brand management and marketing strategies.
📋 Key Responsibilities
✅ Lead cross-functional teams to localize global strategy and create/execute local marketing plans
✅ Ownership of materials and processes to thrive in a competitive marketplace, leveraging digital solutions
✅ Contribute to operational plans and cycle reviews, adopting a test-and-learn approach
✅ Develop high-value content across multiple channels, addressing key customer challenges and driving brand advocacy
✅ Set clear campaign objectives, select, develop, and refresh quality content, and engage local agencies to create gold standard creatives
✅ Drive and create customer-centric omnichannel user journeys through a thorough understanding of customer needs and preferences
✅ Analyze data to understand customer behaviors, needs, and preferences, and optimize content and activities based on personas and channel preferences
✅ Measure and report marketing campaign performance against objectives and KPIs, identifying trends and insights, and collaborating with teams and partners to optimize spend, performance, and user experience
ASSUMPTION: This role requires strong project management skills, including experience in Agile project management, to successfully lead cross-functional teams and execute marketing strategies.
🎯 Required Qualifications
Education: Bachelor’s degree in business, Life Sciences, or a related field
Experience: Proven experience in marketing, brand management, or a related field, with a track record of developing and executing marketing strategies and campaigns through a cross-functional team
Required Skills:
- Strong communication and stakeholder management skills
- Proven ability to develop and execute marketing strategies and campaigns
- Experience working with cross-functional teams
- Data-driven and creative problem-solving skills
- Ability to work in a fast-paced environment
Preferred Skills:
- Experience using Veeva PromoMats or equivalent content management system
- Sales and/or marketing experience within the secondary care environment
- Experience in biologic therapies and/or respiratory brands
- Proactive exploration of new ideas, trends, and opportunities to drive business performance and future growth
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of the pharmaceutical industry and ABPI code, as well as experience in brand management and marketing strategies.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (Estimated based on industry standards for a Brand Manager role in the UK with 2-5 years of experience)
Benefits:
- Competitive benefits package
- Pension plan
- Health and wellness programs
- Employee discounts
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (Flexible working arrangements may be available)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Manager role in the UK with 2-5 years of experience. Actual salary may vary based on factors such as skills, experience, and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceuticals - GSK is a global biopharma company focused on preventing and treating disease with vaccines, specialty and general medicines, and investing in four core therapeutic areas: infectious diseases, HIV, respiratory/immunology, and oncology.
Company Size: 10,001+ employees - GSK is a large, multinational corporation with a significant global presence and resources.
Founded: 1904 - GSK has a long history and extensive experience in the pharmaceutical industry.
Company Description:
- GSK is a science-led global healthcare company with a mission to unite science, technology, and talent to get ahead of disease together
- The company focuses on preventing and treating disease with vaccines, specialty and general medicines, and invests in four core therapeutic areas
- GSK is committed to creating a place where people can thrive, with a focus on diversity, inclusion, and employee well-being
Company Specialties:
- Pharmaceutical products and vaccines
- Research and development
- Global marketing and sales
- Manufacturing and supply chain
Company Website: www.gsk.com
ASSUMPTION: GSK is a well-established pharmaceutical company with a strong global presence and a focus on innovation and patient-centered care.
📊 Role Analysis
Career Level: Mid-level - This role is suitable for professionals with 2-5 years of experience in brand management or a related field.
Reporting Structure: The Brand Manager will report directly to the UK Specialised Respiratory Team Lead and collaborate with cross-functional teams, including Medical, Market Access, and various support functions.
Work Arrangement: On-site - This role is based at GSK's headquarters in the UK and requires regular on-site presence.
Growth Opportunities:
- Potential career progression within GSK's marketing and brand management functions
- Opportunities to work on high-priority projects and gain experience in a competitive pharmaceutical environment
- possibility to work on global marketing strategies and collaborate with international teams
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within GSK's marketing and brand management functions or take on more senior roles in the future.
🌍 Location & Work Environment
Office Type: Corporate headquarters - GSK's headquarters is a large, modern office space with a professional work environment.
Office Location(s): 79 New Oxford Street, London, WC1A 1DG, UK
Geographic Context:
- London is a major global city with a vibrant cultural scene, excellent transportation links, and a diverse population
- The GSK headquarters is located in the heart of London's West End, close to major attractions, shopping, and dining options
- The office is easily accessible by public transportation, with several tube and bus stations nearby
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (Flexible working arrangements may be available)
ASSUMPTION: The work environment at GSK's headquarters is professional and collaborative, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring manager and other team members
- Final round interview with senior leadership
Key Assessment Areas:
- Marketing and brand management skills
- Cross-functional team collaboration
- Data-driven decision-making
- Customer-centric mindset
- Innovative thinking and problem-solving
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the pharmaceutical industry and ABPI code
- Showcase your experience in developing and executing marketing strategies and campaigns
- Prepare examples of your past successes in brand management and marketing
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Brand Management, Marketing Strategies, Cross-Functional Collaboration, Digital Solutions, Content Development, Data Analysis, Stakeholder Management, Project Management, Agile Methodology, Customer Experience, Campaign Performance Measurement, Innovative Thinking, Communication Skills, Creativity, Empathy, Ownership
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing and brand management skills, as well as their ability to work collaboratively with cross-functional teams.
🛠️ Tools & Technologies
- Veeva PromoMats or equivalent content management system
- Microsoft Office Suite
- Project management tools (e.g., Asana, JIRA, Trello)
- Data analysis tools (e.g., Excel, Google Analytics)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: The tools and technologies required for this role will depend on GSK's internal systems and processes, as well as the specific needs of the project.
👔 Cultural Fit Considerations
Company Values:
- Ambitious of patients - focusing on delivering the things that matter better and faster, without compromising safety or quality
- Accountable for impact - owning my work and supporting others to succeed
- Do the right thing - with integrity and care, complying with applicable laws, regulations, standards, and policies – and I will speak up if things don’t feel right
Work Style:
- Collaborative and team-oriented
- Data-driven and innovative
- Customer-centric and patient-focused
- Agile and adaptable
Self-Assessment Questions:
- Do I have a strong understanding of the pharmaceutical industry and ABPI code?
- Am I able to work collaboratively with cross-functional teams to deliver impactful patient-focused outcomes?
- Do I have experience in developing and executing marketing strategies and campaigns?
- Am I comfortable working in a fast-paced, competitive environment?
- Do I have strong communication and stakeholder management skills?
ASSUMPTION: GSK values a diverse and inclusive work environment, and candidates should be prepared to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Working in a competitive pharmaceutical environment may require long hours and tight deadlines
- Collaborating with cross-functional teams may present communication and coordination challenges
- Managing multiple projects and priorities may require strong time management and organizational skills
- Working in a large, multinational corporation may present opportunities for career growth but also competition for advancement
ASSUMPTION: While this role offers significant growth opportunities, it also presents challenges that candidates should be prepared to navigate.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position offers the opportunity to work on a high-priority respiratory asset and collaborate with a cross-functional team
- In the pharmaceutical industry, brand managers often work on multiple brands and therapy areas, while this role focuses on a single asset
- Career progression in brand management typically involves moving into senior roles or taking on additional responsibilities, such as leading a team or managing a portfolio of brands
ASSUMPTION: This role offers a unique opportunity to gain experience in a specific therapy area and collaborate with a cross-functional team, which may provide a competitive advantage for future career advancement.
📝 Sample Projects
- Developing and executing a launch campaign for a high-priority respiratory asset
- Conducting market research and customer segmentation to inform marketing strategies
- Creating and optimizing customer-centric user journeys across multiple channels
- Analyzing campaign performance data and incorporating learnings into new planning cycles
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a Brand Manager in this role might work on, but the specific projects may vary based on the company's priorities and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other teams within GSK, such as Medical and Market Access?
- What opportunities are there for professional development and growth within this role and GSK?
- How does GSK support work-life balance for its employees?
- What are the key challenges facing the UK Specialised Respiratory team, and how can this role help address them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past successes in brand management and marketing
- Follow up with the hiring manager after your interview to express your interest in the role
- If you are invited to a final round interview, be prepared to present your ideas for marketing strategies and campaigns for the high-priority respiratory asset
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
