📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Suntory
🔹 Location: Uxbridge / London, GB, UB8 1DH
🔹 Job Type: On-site
🔹 Category: Brand Management
🔹 Date Posted: 2025-06-19
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and developing specific projects within the annual commercial plan
- Driving brand P&L to deliver against challenging financial growth objectives
- Managing communications campaigns to support key initiatives
- Collaborating with cross-functional teams to launch and manage innovation projects
- Generating data analysis and insight across multiple sources
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on delivering results and driving growth.
📋 Key Responsibilities
✅ Building the future portfolio and engaging the business
✅ Leading and developing specific projects within the annual commercial plan
✅ Leading a cross-functional team to launch and manage specific innovation and renovation projects for the brand
✅ Driving the brand P&L to deliver against challenging yet exciting financial growth objectives
✅ Leading communications campaigns to support initiatives that are key to delivery of the yearly brand plan
✅ A key role in supporting the team with generating data analysis and insight across multiple sources internally and externally
✅ Managing our key external agencies to help create and build our plans
✅ Working with the Sales function to identify customer needs and opportunities and build an exceptional activation platform
ASSUMPTION: The role involves a mix of strategic planning, team leadership, and day-to-day project management to ensure the delivery of the brand's ambitious growth plan.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of relevant professional experience, including within FMCG
Required Skills:
- Relevant professional experience (including within FMCG)
- Passion and curiosity for deeply understanding consumers
- Strong project leadership competencies
- Strong brand performance tracking capability
- Consistent track record of delivering brilliant results
- A good understanding of the commercial environment
- Able to demonstrate ability to engage and inspire people
- Able to deal with ambiguity and change
- Demonstrate Growth mindset
Preferred Skills:
- Experience in the beverage industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong foundation in marketing principles, with a proven track record of driving brand growth and delivering results.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Based on industry standards for a Brand Manager role with 2-5 years of experience in the FMCG sector)
Benefits:
- Competitive pension scheme
- Private medical insurance
- 25 days' holiday (plus bank holidays)
- Flexible working hours
- Employee discounts on Suntory products
Working Hours: Full-time, Monday to Friday, with occasional flexibility required to meet project deadlines
ASSUMPTION: The salary range is an estimate based on industry standards for a Brand Manager role with the given experience level. The benefits package is competitive and designed to support employees' well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services. Suntory is one of the largest soft drinks companies and among the world's leading consumer products companies, with a uniquely diverse portfolio of beverages enjoyed by millions across the globe.
Company Size: 10,001+ employees. As a large organization, Suntory offers a wide range of opportunities for career growth and development.
Founded: 1899. Suntory has a rich history and a strong global presence, with operations throughout the Americas, Europe, Africa, Asia, and Oceania.
Company Description:
- Suntory is a fast moving, agile, and entrepreneurial business home to some of the nation's most loved brands.
- The Suntory Group is one of the largest soft drinks companies and among the world's leading consumer products companies.
- Suntory offers a uniquely diverse portfolio of beverages enjoyed by millions across the globe.
Company Specialties:
- Beverage & Food
- Spirits, Beer, Wine, Health Food, Restaurants, and Flowers
Company Website: http://www.suntory.com
ASSUMPTION: Suntory's extensive product portfolio and global presence provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 2-5 years of relevant professional experience, seeking to advance their career in brand management.
Reporting Structure: The Brand Manager will report directly to the Lucozade Marketing Manager and be responsible for multiple initiatives to ensure delivery of the brand's ambitious growth plan.
Work Arrangement: On-site, with occasional flexibility required to meet project deadlines.
Growth Opportunities:
- Progression to a Senior Brand Manager or Marketing Manager role within the Lucozade brand or other Suntory brands.
- Expansion into different markets or product categories within the Suntory portfolio.
- Development of leadership and management skills through team mentoring and project leadership.
ASSUMPTION: This role offers significant growth potential, both in terms of career progression and skill development, within the dynamic and entrepreneurial environment of Suntory.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities.
Office Location(s): Uxbridge and London, with potential for occasional travel to other Suntory offices or client meetings.
Geographic Context:
- Uxbridge is a town in west London, with excellent transport links to central London and other major cities.
- The office is located in a bustling business park with nearby amenities, including shops, restaurants, and green spaces.
- The area has a diverse and multicultural population, reflecting the global nature of Suntory's business.
Work Schedule: Full-time, Monday to Friday, with occasional flexibility required to meet project deadlines. The role may involve some evening or weekend work to support events or campaigns.
ASSUMPTION: The Uxbridge office provides a modern and collaborative work environment, with easy access to nearby amenities and excellent transport links.
💼 Interview & Application Insights
Typical Process:
- Online application and CV screening
- Phone or video call with the HR team
- On-site or virtual interview with the hiring manager and a member of the marketing team
- Final interview with the Lucozade Marketing Manager
Key Assessment Areas:
- Candidates' understanding of the Lucozade brand and the broader Suntory portfolio
- Candidates' ability to demonstrate relevant professional experience and a strong track record of delivering results
- Candidates' passion for understanding consumers and driving brand growth
- Candidates' project leadership and stakeholder engagement skills
Application Tips:
- Tailor your CV and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the Lucozade brand and the broader Suntory portfolio in your application.
- Prepare examples of your past projects or campaigns that showcase your ability to drive brand growth and deliver results.
ATS Keywords: Brand Management, FMCG, Consumer Understanding, Project Leadership, Brand Performance Tracking, Data Analysis, Stakeholder Engagement, Financial Growth, Innovation, Communication, Commercial Environment, Growth Mindset
ASSUMPTION: The application process is designed to assess candidates' relevant experience, skills, and cultural fit for the role and the Suntory organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data analysis tools (e.g., Excel, Google Analytics, Tableau)
- Marketing automation tools (e.g., Mailchimp, Hootsuite, Adobe Campaign)
ASSUMPTION: The role requires proficiency in a range of tools and technologies to support project management, data analysis, and marketing campaign execution.
👔 Cultural Fit Considerations
Company Values:
- Integrity: We act with honesty and transparency in all our actions.
- Quality: We strive for excellence in everything we do.
- Collaboration: We work together to achieve our goals.
- Innovation: We embrace change and continuously seek new ways to improve.
- Responsibility: We take responsibility for our actions and their impact on our stakeholders.
Work Style:
- Dynamic and entrepreneurial, with a focus on driving growth and delivering results.
- Collaborative and inclusive, with a strong emphasis on teamwork and stakeholder engagement.
- Agile and adaptable, with a willingness to embrace change and learn from setbacks.
Self-Assessment Questions:
- Do you have a proven track record of driving brand growth and delivering results in a fast-paced, entrepreneurial environment?
- Are you passionate about understanding consumers and driving brand growth?
- Do you have strong project leadership competencies and the ability to engage and inspire people?
- Are you comfortable dealing with ambiguity and change, and able to demonstrate a growth mindset?
ASSUMPTION: Suntory's dynamic and entrepreneurial work style requires candidates who are adaptable, resilient, and passionate about driving brand growth and delivering results.
⚠️ Potential Challenges
- The role requires a strong understanding of the commercial environment and the ability to engage with multiple stakeholders, including internal teams and external agencies.
- The role may involve occasional evening or weekend work to support events or campaigns, which could impact work-life balance.
- The role requires a high level of responsibility and accountability for delivering against challenging financial growth objectives.
- The role may involve occasional travel to other Suntory offices or client meetings, which could disrupt daily routines.
ASSUMPTION: While this role offers significant growth potential, it also presents unique challenges that require candidates to be adaptable, resilient, and committed to driving brand growth and delivering results.
📈 Similar Roles Comparison
- Compared to other Brand Manager roles, this position offers a unique opportunity to work on a high-profile brand within a large, global organization.
- Unlike other roles in the FMCG sector, this position requires a strong understanding of the commercial environment and the ability to engage with multiple stakeholders.
- Career progression in this role may involve expanding into different markets or product categories within the Suntory portfolio, rather than moving up the ladder within a single brand or category.
ASSUMPTION: This role offers a unique blend of challenges and opportunities, requiring candidates to be adaptable and resilient in the face of change and ambiguity.
📝 Sample Projects
- Leading a cross-functional team to launch a new product innovation for the Lucozade brand, from concept development to in-market execution.
- Managing a communications campaign to support a key brand initiative, such as a product relaunch or a major event sponsorship.
- Generating data analysis and insight to inform brand strategy and drive growth, by analyzing multiple sources of internal and external data.
ASSUMPTION: These sample projects reflect the diverse range of responsibilities and challenges that the Brand Manager may face in this role, requiring a strong blend of strategic thinking, team leadership, and project management skills.
❓ Key Questions to Ask During Interview
- Can you describe the brand's annual commercial plan and how this role fits into its delivery?
- How does the Lucozade marketing team collaborate with other departments, such as sales and innovation, to drive brand growth?
- What opportunities are there for professional development and career progression within the Lucozade brand and the broader Suntory portfolio?
- How does Suntory support work-life balance, particularly for roles that may involve occasional evening or weekend work?
- What is the company's approach to diversity, equity, and inclusion, and how does this translate into the day-to-day work environment?
ASSUMPTION: These questions are designed to help candidates understand the role's responsibilities, the company's culture, and the opportunities for professional development and career progression.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your CV and cover letter to highlight your relevant experience and skills for this role, with a focus on your ability to drive brand growth and deliver results.
- Prepare examples of your past projects or campaigns that showcase your ability to lead and manage specific initiatives, from concept development to in-market execution.
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
