Brand Manager

📌 Core Information

🔹 Job Title: Brand Manager

🔹 Company: Dave & Buster's Inc.

🔹 Location: Coppell, TX (Corporate)

🔹 Job Type: Full-Time

🔹 Category: Entertainment Providers

🔹 Date Posted: 2025-07-17

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading calendar planning and executing tentpole moments and everyday marketing strategies for the Main Event brand.
• Collaborating with agency partners to elevate the brand and drive business growth.
• Managing campaigns, promotions, and new menu item rollouts to increase traffic and engagement.
• Overseeing creative development and ensuring consistent brand positioning across all channels.
• Working cross-functionally with various departments to execute 360 campaigns.

ASSUMPTION: This role requires a strategic thinker with excellent communication skills and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Lead the project management and execution of campaigns and promotions for national Marketing initiatives, including annual calendar planning/management, new Food and Beverage menu items/LTO’s, and other key traffic driving initiatives.

✅ Oversee the development and execution of best-in-class creative delivering against the brand positioning, focusing on integrated plans across paid and owned channels for a cohesive consumer experience.

✅ Work cross-functionally with all channel owners and other departments to execute 360 campaigns.

✅ Partner with the Brand Director to lead an integrated team of agencies, specifically managing weekly status meetings, project updates, briefings, and creative execution. Share consumer and business insights, ensuring agencies are tracking towards annual brand growth objectives.

✅ Collaborate with the culinary team to develop and roll out new menu items and promotions that align with brand positioning, marketing calendar, and customer preferences.

✅ Assist in maintaining the marketing budget, invoicing, period closings, and the annual budgeting process for marketing expenditures.

✅ Develop presentations, creative campaign overviews, performance recaps, and other materials for internal and external meetings.

✅ Other various duties that come up as part of Dave & Buster’s fast-paced culture and “You Got This” attitude.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work well under pressure in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 3+ years of overall brand/marketing experience

Required Skills:

• Strategic thinking and excellent communication skills
• Strong creative nature and ability to deliver creative feedback rooted in strategy
• Expert collaboration skills with cross-functional teams and external partners
• Experience managing agency relationships, contracts, and budgets
• Business acumen – understanding of how to build a calendar strategy to deliver against short- & long-term sales goals
• Proven ability to monitor brand promo performance and track KPIs for optimizations and future learnings
• Fun Seeker – after all, it's games, activities, and food!

Preferred Skills:

• Experience in the entertainment or hospitality industry
• Fluency in Spanish

ASSUMPTION: Candidates should have a strong understanding of the brand management process, excellent communication skills, and the ability to work well in a team environment.

💰 Compensation & Benefits

Salary Range: $72,000 - $96,000 per year

Benefits:

• Exclusive discounts on food and games at D&B & Main Event
• Paid Time Off (PTO) that increases with tenure
• 10 Company Holidays (Including your Birthday) & 2 Floating Holidays per year
• Medical, dental, vision, and voluntary benefits
• 401k with company match following 6 months of employment
• Buster’s Legacy Fund (Support Team Members during difficult Times)
• Employee Assistance Program (EAP) Offerings
• Work out facility on-site
• Employee Power Card | Free Video Games

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Manager role in the entertainment industry. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers

Company Size: 10,001+ employees

Founded: 1982

Company Description:

• Dave & Buster's is an imaginative and dynamic company dedicated to creating innovative entertainment experiences that bring joy, laughter, and excitement to people of all ages.
• The company offers a unique blend of food, games, and entertainment, providing an unparalleled experience for guests.
• Dave & Buster's is committed to fostering a culture of fun and creativity, delivering memorable and unique entertainment solutions.

Company Specialties:

• Food & Beverage
• Arcade Games
• Event Venue
• Sports Bar
• Restaurant
• Entertainment
• Corporate
• Groups
• Social Events
• Celebrations
• Experiences
• Virtual Reality
• Happy Hour
• Game Day Specials
• Eat & Play
• Half Price Games Wednesdays

Company Website: Dave & Buster's

ASSUMPTION: Dave & Buster's is a well-established company in the entertainment industry, known for its unique blend of food, games, and entertainment. The company's culture is centered around fun and creativity, providing an engaging environment for both guests and employees.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Director of Brand Marketing for Main Event

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

• Potential advancement to a senior-level role within the brand marketing team
• Opportunities to work on high-profile campaigns and initiatives
• Possibility to transition to other brands within the Dave & Buster's portfolio, such as Main Event

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on high-profile campaigns and advance to senior-level positions within the brand marketing team.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): Coppell, TX

Geographic Context:

• Coppell is a suburb of Dallas, Texas, with a population of approximately 40,000 people.
• The area offers a mix of urban and suburban living, with easy access to major highways and attractions.
• Coppell is home to several corporate headquarters and is known for its strong sense of community.

Work Schedule: Monday-Friday, 8:30 AM - 5:30 PM, with the possibility of flexible hours based on project needs

ASSUMPTION: The corporate headquarters in Coppell, TX, offers a professional work environment with easy access to major highways and attractions. The work schedule is typical for a corporate office setting, with some flexibility based on project needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and team members
• Background check and reference check
• Job offer

Key Assessment Areas:

• Strategic thinking and communication skills
• Creativity and ability to deliver creative feedback
• Collaboration skills and ability to manage up to internal leadership stakeholders
• Business acumen and understanding of brand performance metrics
• Cultural fit and alignment with Dave & Buster's values

Application Tips:

• Tailor your resume and cover letter to highlight your brand management experience and relevant skills.
• Be prepared to discuss your understanding of the brand management process and provide examples of successful campaigns you've worked on.
• Demonstrate your ability to work well in a team environment and manage multiple projects simultaneously.
• Showcase your creativity and strategic thinking skills through your responses to interview questions.

ATS Keywords: Brand Management, Campaign Development, Project Management, Budgeting, Creative Strategy, Cross-Functional Collaboration, Agency Management, Market Research, Consumer Insights, Culinary Trends, Team Leadership, Creative Feedback

ASSUMPTION: The application process for this role is typical for a corporate setting, with a focus on assessing the candidate's strategic thinking, communication, and collaboration skills. Tailoring your application materials to highlight your brand management experience and relevant skills is essential for success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management software (e.g., Asana, Trello, JIRA)
• Creative design software (e.g., Adobe Creative Suite, Sketch)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: Familiarity with industry-standard marketing tools and software is essential for success in this role. Candidates should have experience with project management, creative design, and marketing automation tools.

👔 Cultural Fit Considerations

Company Values:

• Fun
• Integrity
• Excellence
• Accountability
• Teamwork
• Adaptability

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and detail-oriented
• Creative and innovative
• Strong communication and presentation skills

Self-Assessment Questions:

• How do you align with Dave & Buster's core values, particularly 'Fun' and 'Integrity'?
• Describe a time when you had to adapt to a significant change in a project or work environment. How did you handle it?
• How do you ensure that your creative feedback is rooted in strategy and drives business results?

ASSUMPTION: Dave & Buster's values a strong cultural fit, with an emphasis on fun, integrity, and excellence. Candidates should be adaptable, collaborative, and results-driven, with a strong commitment to the company's values.

⚠️ Potential Challenges

• Managing multiple projects simultaneously in a fast-paced environment
• Working with cross-functional teams and external partners to execute 360 campaigns
• Monitoring brand promo performance and tracking KPIs for optimizations and future learnings
• Adapting to changes in the marketing calendar or project priorities
• Balancing creative and strategic thinking to deliver effective marketing campaigns

ASSUMPTION: This role presents several challenges, including managing multiple projects simultaneously, working with cross-functional teams, and monitoring brand performance. Candidates should be adaptable, detail-oriented, and able to thrive in a fast-paced environment.

📈 Similar Roles Comparison

• Unlike other brand manager roles, this position focuses on the Main Event brand within the Dave & Buster's portfolio, offering unique opportunities to work on entertainment-specific campaigns and initiatives.
• This role requires a deep understanding of campaign development, calendar planning, production, budgeting, and project management skills, making it more specialized than general brand manager positions.
• Career progression in this role may differ from other brand manager positions, with opportunities to transition to other brands within the Dave & Buster's portfolio, such as Main Event.

ASSUMPTION: This role is unique within the brand management landscape, focusing on the entertainment industry and offering opportunities to work on specialized campaigns and initiatives. Candidates should have a strong understanding of entertainment marketing and be prepared to adapt to the unique challenges and opportunities presented by this role.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign for a new menu item launch, including advertising, social media, and in-store promotions
• Managing the annual calendar planning process, ensuring alignment with brand positioning and business objectives
• Collaborating with the culinary team to conduct market research and identify culinary trends that impact the business
• Overseeing the creative development and execution of a tentpole event, such as a holiday promotion or a major brand campaign

ASSUMPTION: These sample projects highlight the diverse responsibilities of the Brand Manager role, requiring strategic thinking, creativity, and strong project management skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure for the brand marketing department and how this role fits within it?
• How does the company support the growth and development of its brand managers?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?
• Can you provide an example of a successful marketing campaign that the company has executed, and what made it successful?

ASSUMPTION: Asking these questions will help you better understand the role's responsibilities, the company's culture, and the team's priorities, enabling you to make an informed decision about the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand management experience and relevant skills.
• Prepare for your interview by researching the company, its brands, and its values. Be ready to discuss your understanding of the brand management process and provide examples of successful campaigns you've worked on.
• Demonstrate your ability to work well in a team environment and manage multiple projects simultaneously.
• Follow up with the hiring manager within 48 hours of your interview to express your interest in the position and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.