🔹 Job Title: Brand Manager
🔹 Company: Haleon
🔹 Location: Shanghai, China
🔹 Job Type: Full-Time
🔹 Category: Consumer Goods and Consumer Health
🔹 Date Posted: July 30, 2025
🔹 Experience Level: Entry to Mid-Level (0-2 years)
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of brand marketing principles, digital marketing, and data analysis to succeed.
✅ Supporting the Senior Marketing Manager in preparing annual marketing plans and communication strategies, including ATL and BTL activities across multiple channels.
✅ Responsible for brand IMC planning and execution, ensuring consistent messaging and branding across all touchpoints.
✅ Managing social and digital platforms, ensuring they are up-to-date, engaging, and aligned with brand objectives.
✅ Conducting business data analysis and monthly sales forecasting to inform decision-making and track progress.
✅ Monitoring the internal and external business environment, including category, customer, consumer, and competitor trends, through market research and IMS/Kantar reports.
✅ Collaborating with cross-functional teams to co-create media and trade plans that support overall marketing objectives.
✅ Managing product line extensions and existing products, ensuring they meet market needs and contribute to overall brand success.
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to balance multiple priorities.
Education: Bachelor's degree or higher
Experience: At least 1 year of brand marketing or commercial management experience
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with relevant industry experience and a proven track record of driving brand success will be most competitive for this role.
Salary Range: Based on industry standards for entry to mid-level brand managers in Shanghai, the estimated salary range is ¥250,000 - ¥350,000 per year. This range may vary depending on the candidate's experience and qualifications.
Benefits:
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for remote work as needed.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. The benefits package is subject to change and may vary by location.
Industry: Consumer Goods and Consumer Health. Haleon is a global leader in consumer health, with a portfolio of category-leading brands such as Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum.
Company Size: 10,001+ employees. Haleon's large size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: 2022. Haleon was founded following the spin-off of GSK's consumer health business and has since grown into a standalone, publicly-traded company.
Company Description:
Company Specialties:
Company Website: www.haleon.com
ASSUMPTION: Haleon's large size and global presence offer opportunities for career growth and exposure to diverse teams and projects. The company's focus on innovation and agile working creates a dynamic and fast-paced work environment.
Career Level: Entry to Mid-Level. This role is suitable for candidates with 0-2 years of brand marketing or commercial management experience.
Reporting Structure: The Brand Manager will report directly to the Senior Marketing Manager and work closely with cross-functional teams, including sales, marketing, and product management.
Work Arrangement: On-site, with flexibility for remote work as needed. Haleon encourages an agile working culture that focuses on results and employee well-being.
Growth Opportunities:
ASSUMPTION: This role offers strong potential for career growth and development within Haleon's marketing department and the broader consumer health industry.
Office Type: Haleon's Shanghai office is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): Shanghai, China
Geographic Context:
Work Schedule: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for remote work as needed.
ASSUMPTION: Shanghai offers a dynamic and multicultural work environment, with ample opportunities for personal and professional growth.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand Marketing, Commercial Management, Marketing Strategy, IMC Planning, Data Analysis, Sales Forecasting, Cross-Functional Collaboration, Product Management, Strategic Thinking, Innovative Mindset, Microsoft Office, E-commerce, Digital Marketing
ASSUMPTION: Haleon's application process is designed to assess candidates' skills and cultural fit, with a focus on brand management and marketing expertise, data analysis, and communication skills.
ASSUMPTION: Candidates should be proficient in Microsoft Office Suite and have experience with data analysis tools relevant to marketing and brand management.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Haleon values candidates who demonstrate a strong fit with the company's values and a commitment to diversity, equity, and inclusion.
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to effective communication and collaboration.
ASSUMPTION: Candidates should consider the unique aspects of this role and how they align with their career goals and interests.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
ASSUMPTION: These questions are designed to provide insight into the role, team, and company culture, as well as the expectations and priorities for the first 90 days.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.