Brand Manager
Woodstream
Full-time
On-site
Lancaster, Pennsylvania, United States
🎨 Brand & Creative Marketing
📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Woodstream
🔹 Location: Lancaster, Pennsylvania
🔹 Job Type: Full-Time
🔹 Category: Manufacturing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing the Dynatrap® and Mosquito Magnet® product portfolio
- Developing and executing growth strategies to achieve annual financial targets
- Collaborating with cross-functional teams to ensure successful product launches and marketing initiatives
- Engaging with senior leadership, customers, and retailers to drive business growth
- Building and leading a high-performing team to deliver consistent results
ASSUMPTION: This role requires a strong business acumen and the ability to manage multiple projects simultaneously. The ideal candidate will have experience in brand management, P&L management, and cross-functional collaboration.
📋 Key Responsibilities
- Strategy Development & Execution:
- Develop and communicate strategic growth initiatives for the IND segment, focusing on achieving specific annual NIS, EBITDA, and $-share targets using the Must Win Battle & Micro Battle construct.
- Collaborate with the Business lead and Trade Marketing team to execute the 4Ps strategy, including product development, pricing strategies, promotional activities, and shelf strategy.
- P&L Management:
- Oversee the business P&L for the Dynatrap and Mosquito Magnet brands, ensuring financial targets are met or exceeded.
- Monitor and report on key financial metrics, proactively adjusting strategies as needed to achieve business goals.
- Participate fully in ProTrack projects to ensure a pipeline of contribution margin improving projects are being pursued.
- Cross-functional Collaboration:
- Collaborate with the digital and e-commerce teams to optimize online sales and marketing efforts.
- Partner with Sales to successfully engage Retailer partners in New Item sell ins and line reviews.
- Work with the marketing team to create compelling content and marketing materials.
- Coordinate with the factory and supply chain teams to ensure efficient production and distribution processes as well as on-time, in-full supply.
- Consumer Insights & Data Analytics:
- Utilize consumer insights and data analytics to inform decision-making and strategy development.
- Analyze consumer behavior, market trends, and sales data to identify opportunities for product innovation and marketing improvements.
- Implement data-driven approaches to optimize marketing strategies and enhance customer engagement.
- Stakeholder Engagement:
- Present the status of key strategic initiatives to senior leadership, including the CEO, Executive Leadership Team, and Board of Directors.
- Participate in key customer meetings and innovation sessions, ensuring alignment with customer needs and expectations.
- Personal Leadership:
- Facilitate and influence collaboratively across levels and functions of the company.
- Demonstrate a Growth Mindset, perseverance/determination to continue in the face of setbacks, and flexibility to find alternative paths forward.
- Grow the management ability, business acumen, and marketing/branding skills of those within the Woodstream Organization through 1:1 coaching & development as well as orchestrating more formal training opportunities when appropriate.
- Maintain regular attendance and punctuality.
- Other Functions:
- Perform other duties as assigned.
- Travel up to 25% for Customer meetings, Supplier visits, Trade & Industry events, Consumer research, or other events as required.
🎯 Essential Functions & Responsibilities
- Support the delivery of consistent, annual topline (NIS) growth that is ahead of market growth targets - NIS, EBITDA, $-share.
- Support the delivery of consistent profit growth through mix management and pursuit of contribution margin improvement - EBITDA, CM% v. YA.
- Partner with Sales to pitch winning line review recommendations as well as drive for incremental distribution and display support v. YA.
- Perform other duties as assigned.
🎓 Successful Candidate Profile
- College degree: BA/BS required (marketing/economics/advertising).
- 2+ years of total Sales/Marketing experience.
- Computer literacy including all Microsoft Software.
- Strong communication and presentation skills.
- Analytical ability.
- Ability to present complex concepts.
💰 Compensation & Benefits
- Salary Range: $80,000 - $120,000 (Based on industry standards for a Brand Manager role with 2-5 years of experience in the manufacturing sector in Lancaster, PA)
- Benefits:
- Bonus Program
- 401k with Company Match
- Health, Dental & Vision Insurance Effective on First Day of Employment
- Parental Leave
- Adoption Assistance
- Paid Basic Life & Disability Insurance
- Accident, Critical Illness, & Hospital Insurance Options
- ID Theft & Legal Assistance Plan Options
- Paid Vacation and Holidays
📈 Working Hours
- Full-time position with a standard workweek of 40 hours, Monday through Friday, 8:00 AM to 5:00 PM, with a 30-minute lunch break.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Google Workspace (Gmail, Google Drive, Google Docs)
👔 Cultural Fit Considerations
- Company Values: Innovation, Quality, Safety, Customer Focus, and Collaboration.
- Work Style: Woodstream fosters a dynamic, fast-paced, and collaborative work environment. Employees are expected to be proactive, adaptable, and results-driven.
🌟 Location & Work Environment
- Office Type: On-site, with a modern, open-concept office space in Lancaster, PA.
- Office Location: 29 E King St, Suite 201, Lancaster, Pennsylvania 17602, US.
- Geographic Context: Lancaster, PA, is a mid-sized city with a rich history and a growing tech industry. It offers a blend of urban and rural living with easy access to outdoor recreation and cultural attractions.
- Work Schedule: Standard business hours with flexibility for occasional remote work or adjusted hours to accommodate team meetings and events.
🛠️ Potential Challenges
- Role-specific Challenges: Managing multiple projects simultaneously, balancing short-term priorities with long-term strategic goals, and navigating a complex, matrixed organization.
- Company-specific Challenges: Working in a dynamic, growing organization that may experience frequent changes and restructuring.
- Location-specific Challenges: Limited public transportation options and potential traffic congestion during peak hours.
📊 Role Analysis
- Career Level: Mid-level management position with opportunities for growth and advancement within the company.
- Reporting Structure: Reports directly to the Chief Brand & Marketing Officer (CB&MO) and works closely with the Chief Sales Officer, CFO, and other senior leaders.
- Work Arrangement: Primarily on-site, with occasional remote work and travel required for customer meetings, trade shows, and other events.
💡 Growth Opportunities
- Opportunities for career progression within the Brand & Marketing organization or other departments.
- Potential to lead and mentor junior team members, contributing to their professional development.
- Exposure to various aspects of the business, including sales, finance, and operations, fostering a well-rounded understanding of the organization.
📝 Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall organization structure and long-term growth plans?
- What are the most significant challenges facing the brand and marketing team, and how can this role help address them?
- How does Woodstream support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
📝 Sample Projects
- Developing and executing a successful product launch campaign for a new Dynatrap® or Mosquito Magnet® product.
- Conducting a comprehensive market analysis and consumer segmentation study to inform brand strategy and positioning.
- Implementing a data-driven approach to optimize marketing spend and improve ROI across digital and traditional channels.
📌 Applicant Insights
🔍 Company Context
- Industry: Manufacturing of consumer products, with a focus on pest control and animal repellent solutions.
- Company Size: 201-500 employees, with a history of rapid growth and expansion.
- Founded: 1830, with a rich heritage in innovation and quality manufacturing.
- Company Description: Woodstream is a leading manufacturer and marketer of consumer products, with a strong commitment to innovation, quality, safety, and customer satisfaction. The company offers a wide range of products, including electronic animal containment systems, pest repellents, and bird feeding solutions.
- Company Specialties: Makers of Innovative Consumer Products.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://woodstream.applytojob.com/apply/SU7Qt7Pxj3/Brand-Manager).
- Tailor your resume and cover letter to highlight relevant skills and experiences that match the required qualifications.
- Prepare for a series of interviews, including phone screens, in-person meetings, and potentially an assessment center or case study presentation.
- Follow up with the hiring manager after each interview to express your interest in the role and ask any remaining questions.
- If selected, complete the employment eligibility verification process before starting the position.
🔹 Job Title: Brand Manager
🔹 Company: Woodstream
🔹 Location: Lancaster, Pennsylvania
🔹 Job Type: Full-Time
🔹 Category: Manufacturing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing the Dynatrap® and Mosquito Magnet® product portfolio
- Developing and executing growth strategies to achieve annual financial targets
- Collaborating with cross-functional teams to ensure successful product launches and marketing initiatives
- Engaging with senior leadership, customers, and retailers to drive business growth
- Building and leading a high-performing team to deliver consistent results
ASSUMPTION: This role requires a strong business acumen and the ability to manage multiple projects simultaneously. The ideal candidate will have experience in brand management, P&L management, and cross-functional collaboration.
📋 Key Responsibilities
- Strategy Development & Execution:
- Develop and communicate strategic growth initiatives for the IND segment, focusing on achieving specific annual NIS, EBITDA, and $-share targets using the Must Win Battle & Micro Battle construct.
- Collaborate with the Business lead and Trade Marketing team to execute the 4Ps strategy, including product development, pricing strategies, promotional activities, and shelf strategy.
- P&L Management:
- Oversee the business P&L for the Dynatrap and Mosquito Magnet brands, ensuring financial targets are met or exceeded.
- Monitor and report on key financial metrics, proactively adjusting strategies as needed to achieve business goals.
- Participate fully in ProTrack projects to ensure a pipeline of contribution margin improving projects are being pursued.
- Cross-functional Collaboration:
- Collaborate with the digital and e-commerce teams to optimize online sales and marketing efforts.
- Partner with Sales to successfully engage Retailer partners in New Item sell ins and line reviews.
- Work with the marketing team to create compelling content and marketing materials.
- Coordinate with the factory and supply chain teams to ensure efficient production and distribution processes as well as on-time, in-full supply.
- Consumer Insights & Data Analytics:
- Utilize consumer insights and data analytics to inform decision-making and strategy development.
- Analyze consumer behavior, market trends, and sales data to identify opportunities for product innovation and marketing improvements.
- Implement data-driven approaches to optimize marketing strategies and enhance customer engagement.
- Stakeholder Engagement:
- Present the status of key strategic initiatives to senior leadership, including the CEO, Executive Leadership Team, and Board of Directors.
- Participate in key customer meetings and innovation sessions, ensuring alignment with customer needs and expectations.
- Personal Leadership:
- Facilitate and influence collaboratively across levels and functions of the company.
- Demonstrate a Growth Mindset, perseverance/determination to continue in the face of setbacks, and flexibility to find alternative paths forward.
- Grow the management ability, business acumen, and marketing/branding skills of those within the Woodstream Organization through 1:1 coaching & development as well as orchestrating more formal training opportunities when appropriate.
- Maintain regular attendance and punctuality.
- Other Functions:
- Perform other duties as assigned.
- Travel up to 25% for Customer meetings, Supplier visits, Trade & Industry events, Consumer research, or other events as required.
🎯 Essential Functions & Responsibilities
- Support the delivery of consistent, annual topline (NIS) growth that is ahead of market growth targets - NIS, EBITDA, $-share.
- Support the delivery of consistent profit growth through mix management and pursuit of contribution margin improvement - EBITDA, CM% v. YA.
- Partner with Sales to pitch winning line review recommendations as well as drive for incremental distribution and display support v. YA.
- Perform other duties as assigned.
🎓 Successful Candidate Profile
- College degree: BA/BS required (marketing/economics/advertising).
- 2+ years of total Sales/Marketing experience.
- Computer literacy including all Microsoft Software.
- Strong communication and presentation skills.
- Analytical ability.
- Ability to present complex concepts.
💰 Compensation & Benefits
- Salary Range: $80,000 - $120,000 (Based on industry standards for a Brand Manager role with 2-5 years of experience in the manufacturing sector in Lancaster, PA)
- Benefits:
- Bonus Program
- 401k with Company Match
- Health, Dental & Vision Insurance Effective on First Day of Employment
- Parental Leave
- Adoption Assistance
- Paid Basic Life & Disability Insurance
- Accident, Critical Illness, & Hospital Insurance Options
- ID Theft & Legal Assistance Plan Options
- Paid Vacation and Holidays
📈 Working Hours
- Full-time position with a standard workweek of 40 hours, Monday through Friday, 8:00 AM to 5:00 PM, with a 30-minute lunch break.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Google Workspace (Gmail, Google Drive, Google Docs)
👔 Cultural Fit Considerations
- Company Values: Innovation, Quality, Safety, Customer Focus, and Collaboration.
- Work Style: Woodstream fosters a dynamic, fast-paced, and collaborative work environment. Employees are expected to be proactive, adaptable, and results-driven.
🌟 Location & Work Environment
- Office Type: On-site, with a modern, open-concept office space in Lancaster, PA.
- Office Location: 29 E King St, Suite 201, Lancaster, Pennsylvania 17602, US.
- Geographic Context: Lancaster, PA, is a mid-sized city with a rich history and a growing tech industry. It offers a blend of urban and rural living with easy access to outdoor recreation and cultural attractions.
- Work Schedule: Standard business hours with flexibility for occasional remote work or adjusted hours to accommodate team meetings and events.
🛠️ Potential Challenges
- Role-specific Challenges: Managing multiple projects simultaneously, balancing short-term priorities with long-term strategic goals, and navigating a complex, matrixed organization.
- Company-specific Challenges: Working in a dynamic, growing organization that may experience frequent changes and restructuring.
- Location-specific Challenges: Limited public transportation options and potential traffic congestion during peak hours.
📊 Role Analysis
- Career Level: Mid-level management position with opportunities for growth and advancement within the company.
- Reporting Structure: Reports directly to the Chief Brand & Marketing Officer (CB&MO) and works closely with the Chief Sales Officer, CFO, and other senior leaders.
- Work Arrangement: Primarily on-site, with occasional remote work and travel required for customer meetings, trade shows, and other events.
💡 Growth Opportunities
- Opportunities for career progression within the Brand & Marketing organization or other departments.
- Potential to lead and mentor junior team members, contributing to their professional development.
- Exposure to various aspects of the business, including sales, finance, and operations, fostering a well-rounded understanding of the organization.
📝 Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall organization structure and long-term growth plans?
- What are the most significant challenges facing the brand and marketing team, and how can this role help address them?
- How does Woodstream support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
📝 Sample Projects
- Developing and executing a successful product launch campaign for a new Dynatrap® or Mosquito Magnet® product.
- Conducting a comprehensive market analysis and consumer segmentation study to inform brand strategy and positioning.
- Implementing a data-driven approach to optimize marketing spend and improve ROI across digital and traditional channels.
📌 Applicant Insights
🔍 Company Context
- Industry: Manufacturing of consumer products, with a focus on pest control and animal repellent solutions.
- Company Size: 201-500 employees, with a history of rapid growth and expansion.
- Founded: 1830, with a rich heritage in innovation and quality manufacturing.
- Company Description: Woodstream is a leading manufacturer and marketer of consumer products, with a strong commitment to innovation, quality, safety, and customer satisfaction. The company offers a wide range of products, including electronic animal containment systems, pest repellents, and bird feeding solutions.
- Company Specialties: Makers of Innovative Consumer Products.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://woodstream.applytojob.com/apply/SU7Qt7Pxj3/Brand-Manager).
- Tailor your resume and cover letter to highlight relevant skills and experiences that match the required qualifications.
- Prepare for a series of interviews, including phone screens, in-person meetings, and potentially an assessment center or case study presentation.
- Follow up with the hiring manager after each interview to express your interest in the role and ask any remaining questions.
- If selected, complete the employment eligibility verification process before starting the position.