Brand Manager

📌 Core Information

🔹 Job Title: Brand Manager

🔹 Company: HelloFresh

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-07-11

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing brand plans for HelloFresh Australia
• Managing end-to-end campaign production and collaborating with cross-functional teams
• Integrating brand campaigns with digital marketing activity to maximize performance
• Overseeing media agency relationships and post-campaign reviews
• Managing brand content development and budgeting

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively in a global, complex organization.

📋 Key Responsibilities

✅ Lead the development, execution, and budgeting of HelloFresh AU brand plans

✅ Manage end-to-end campaign production, collaborating with creative, media, and internal teams to deliver high-quality, insight-led campaigns on time

✅ Integrate brand campaigns with digital marketing activity (SEO, paid social, influencer, native) to maximize performance through A/B testing and optimization

✅ Oversee media agency relationships, ensuring efficient channel planning aligned to brand and commercial objectives

✅ Lead post-campaign reviews, using insights and data to optimize future activity and inform campaign hypotheses

✅ Manage brand content development and content calendar integration with local and global Creative and Marketing teams

✅ Forecast and manage brand budgets and external agency relationships, fostering collaborative partnerships to achieve brand goals

ASSUMPTION: This role requires a strong understanding of the Australian market, consumer behavior, and competitive landscape to create effective brand strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of marketing experience, ideally in brand and digital roles

Required Skills:

• Proven track record in brand management and digital marketing
• Strong channel strategy and data-led decision-making skills
• Exceptional communication and influencing skills
• Ability to inspire creativity, write clear, insight-driven briefs, and enable teams to deliver their best work
• Strong project management skills with a proven ability to deliver high-quality work on time and to budget
• Data literacy, analytical mindset, proactivity, and collaborative team player with a focus on accountability and driving solutions

Preferred Skills:

• Experience working in a global organization
• Familiarity with the food tech industry

ASSUMPTION: Candidates with experience in fast-paced, dynamic environments and a passion for the HelloFresh brand will thrive in this role.

💰 Compensation & Benefits

Salary Range: AUD 120,000 - 150,000 per annum (based on experience and market rates for similar roles in Sydney)

Benefits:

• Flexible working arrangements
• Egoless environment, constant learning with room for personal growth
• Free access to Headspace
• HelloFresh Academies - internal learning and development
• Company discount - 70% off HelloFresh and 40% off Youfoodz

Working Hours: Full-time, Monday to Friday, with flexibility for hybrid work arrangements

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: HelloFresh operates in the consumer services industry, specifically in the food tech sector, focusing on meal kit delivery and related services.

Company Size: HelloFresh is a large organization with over 10,000 employees globally, providing ample opportunities for growth and collaboration.

Founded: HelloFresh was founded in 2011 in Berlin, Germany, and has since expanded to multiple countries, including Australia.

Company Description:

• HelloFresh is on a mission to change the way people eat, forever!
• The company delivers high-quality food and recipes for different meal occasions, with a focus on responsible sourcing and sustainable practices.
• HelloFresh Group consists of six brands that cater to various customer preferences and dietary needs.

Company Specialties:

• Sourcing fresh and organic ingredients
• Creating tasty and balanced recipes
• Delivering always for free
• Valuing customers' feedback
• Sustainable and nutritious meals
• Valuing diversity and maintaining an inclusive environment

Company Website: https://www.hellofresh.com/careers/

ASSUMPTION: HelloFresh's commitment to sustainability, innovation, and customer-centric approach makes it an attractive employer for like-minded professionals.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals looking to take on a leadership position in brand management.

Reporting Structure: The Brand Manager will report to the Associate Director of Brand for Meal Kits ANZ and work collaboratively with cross-functional teams, including creative, media, and internal teams.

Work Arrangement: This role offers a hybrid work arrangement, with a mix of on-site and remote work, providing flexibility for employees.

Growth Opportunities:

• Potential to grow within the marketing department or explore other opportunities within the HelloFresh Group
• Chance to work on global campaigns and collaborate with international teams
• Opportunities to develop skills in data analysis, project management, and stakeholder engagement

ASSUMPTION: The Brand Manager role offers a unique opportunity to grow both personally and professionally within a dynamic, global organization.

🌍 Location & Work Environment

Office Type: HelloFresh's Sydney office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Chippendale, Sydney

Geographic Context:

• Sydney is a vibrant, multicultural city with a thriving food scene and a strong focus on sustainability
• The Chippendale neighborhood is known for its creative and entrepreneurial spirit, with numerous restaurants, cafes, and art galleries
• HelloFresh's office is conveniently located near public transportation, making it easily accessible for employees

Work Schedule: Full-time, Monday to Friday, with flexibility for hybrid work arrangements

ASSUMPTION: The hybrid work arrangement allows employees to balance their work and personal lives more effectively, while still fostering a collaborative and inclusive work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interview with cross-functional stakeholders
• Final interview with the Associate Director of Brand for Meal Kits ANZ

Key Assessment Areas:

• Brand strategy and campaign development
• Project management and stakeholder engagement
• Data analysis and insights-driven decision-making
• Cultural fit and alignment with HelloFresh's values

Application Tips:

• Tailor your resume and cover letter to highlight your brand management experience and relevant skills
• Prepare examples of successful brand campaigns you've led and the impact they had on the business
• Demonstrate your understanding of the Australian market and consumer behavior

ATS Keywords: Brand Management, Campaign Development, Digital Marketing, Data Analysis, Project Management, Stakeholder Engagement, Customer Focus, Insight Development, Media Planning, Content Development, A/B Testing

ASSUMPTION: Applicants should emphasize their strategic thinking, data-driven approach, and ability to work effectively in a global, cross-functional team.

🛠️ Tools & Technologies

• Google Workspace (Gmail, Google Docs, Google Sheets)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
• Social media management platforms (e.g., Hootsuite, Sprout Social)

ASSUMPTION: Familiarity with these tools is preferred but not required, as HelloFresh provides training and support to help employees develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Quality first
• We take ownership
• We think globally
• We are data-driven
• We are one team

Work Style:

• Collaborative and inclusive
• Data-driven and analytical
• Adaptable and resilient
• Passionate about the HelloFresh brand and mission

Self-Assessment Questions:

• Do you have a proven track record in brand management and digital marketing?
• Are you comfortable working in a global, complex organization and collaborating with cross-functional teams?
• Do you share HelloFresh's commitment to quality, data-driven decision-making, and continuous improvement?

ASSUMPTION: Candidates who align with HelloFresh's values and work style will be more likely to succeed in this role and contribute to the company's ongoing success.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Balancing global brand guidelines with local market needs and preferences
• Keeping up with the fast-paced, dynamic nature of the food tech industry
• Adapting to a hybrid work environment and maintaining strong team collaboration

ASSUMPTION: Successful candidates will be able to navigate these challenges effectively, leveraging their strong project management skills, data-driven approach, and ability to work collaboratively with cross-functional teams.

📈 Similar Roles Comparison

• Unlike other brand management roles, this position focuses specifically on the Australian market and requires a deep understanding of local consumer behavior and preferences
• HelloFresh's global presence offers opportunities to work on international campaigns and collaborate with diverse teams
• This role provides a unique opportunity to grow both personally and professionally within a dynamic, global organization

ASSUMPTION: Applicants should consider the unique aspects of this role and how their skills and experiences align with the specific requirements and opportunities it presents.

📝 Sample Projects

• Developing and executing a successful brand campaign for a new HelloFresh product launch in Australia
• Conducting market research to identify trends and opportunities in the Australian meal kit market and integrating findings into brand strategy
• Managing a team to create and implement a comprehensive brand content calendar, ensuring consistent and engaging communication with customers across multiple channels

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to the successful candidate in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits within the broader marketing organization?
• How does HelloFresh support the professional development and growth of its employees, particularly in the marketing department?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does HelloFresh approach sustainability and responsible sourcing, and what role does this play in the brand management strategy?
• What are the most rewarding aspects of working at HelloFresh, according to current employees?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://careers.hellofresh.com/global/en/job/7057731/Brand-Manager
• Tailor your resume and cover letter to highlight your brand management experience and relevant skills
• Prepare examples of successful brand campaigns you've led and the impact they had on the business
• Demonstrate your understanding of the Australian market and consumer behavior
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.