📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Fiskars Group
🔹 Location: New York, New York, United States
🔹 Job Type: Full-Time, Hybrid (In-office Tuesday - Thursday)
🔹 Category: Marketing & Branding
🔹 Date Posted: 2025-06-05
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading U.S. and Canadian marketing and merchandising initiatives for Royal Copenhagen and Georg Jensen
- Localizing global brand strategies and executing marketing programs
- Collaborating across teams to drive consumer connection and commercial growth
- Managing timelines, budgets, and marketing deliverables for product launches and brand moments
- Analyzing performance data to inform strategies and optimize campaigns
ASSUMPTION: This role requires a strategic mindset, strong operational skills, and the ability to balance creative flair with data-driven decision making.
📋 Key Responsibilities
✅ Own the activation of Royal Copenhagen and Georg Jensen in the U.S. and Canada, across wholesale and consumer-facing channels
✅ Localize global brand strategies to fit regional market needs and opportunities
✅ Develop and execute traffic-driving marketing and retail programs for new and existing retail locations
✅ Partner with global and local teams to plan and launch new products, campaigns, and seasonal assortments
✅ Define local product strategies by channel and maintain pricing hierarchy in collaboration with planning
✅ Build brand awareness and drive revenue through retail programming, experiential activations, and partner initiatives
✅ Manage timelines, budgets, and marketing deliverables for product launches and brand moments
✅ Analyze performance data to inform strategies, optimize campaigns, and report results
✅ Develop compelling sales tools and collateral (line lists, sell sheets, catalogs) to support product storytelling
✅ Maintain strong agency, internal, and retail partner relationships to execute on-brand experiences
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data analysis, requiring a versatile and adaptable skill set.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of experience in the consumer goods industry, with a strong background in translating global brand strategies into local execution
Required Skills:
- Proven track record in brand management and marketing strategy
- Excellent communication and collaboration skills
- Strong analytical skills and data-driven mindset
- Proficient in Excel and comfortable working with sales and performance data
- Passionate about luxury and heritage brands, with a strong eye for design and detail
- Empathetic and consumer-obsessed, always seeking to understand the evolving luxury customer
Preferred Skills:
- Experience with luxury or heritage brands
- Fluency in additional languages
ASSUMPTION: Candidates should have a proven track record in brand management and marketing strategy, with a strong background in translating global brand strategies into local execution.
💰 Compensation & Benefits
Salary Range: $120,000 - $140,000 annually
Benefits:
- Competitive Compensation
- Health and Wellness programs
- Work-Life Balance with flexible work arrangements
- Professional Development opportunities
- Inclusive and Diverse Environment
- Recognition and Rewards programs
- Vested Interest through Employee Share Purchase Plan
- Employee Discounts
Working Hours: Full-time, hybrid schedule (in-office Tuesday - Thursday)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Manager role in the luxury goods sector, with experience level and location considered.
📌 Applicant Insights
🔍 Company Context
Industry: Luxury Goods & Retail
Company Size: 5,001-10,000 employees (Mid-size)
Founded: 1649 (375+ years ago)
Company Description:
- Fiskars Group is the global home of design-driven brands for indoor and outdoor living
- Brands include Fiskars, Georg Jensen, Gerber, Iittala, Moomin Arabia, Royal Copenhagen, Waterford, and Wedgwood
- Present in more than 100 countries with close to 7,000 employees and global net sales of EUR 1.1 billion in 2023
Company Specialties:
- Design-driven brands
- Luxury and heritage brands
- Global presence and distribution
- Direct-to-consumer sales and retail operations
Company Website: fiskarsgroup.com
ASSUMPTION: Fiskars Group is a well-established, global company with a strong focus on design, quality, and innovation across its diverse portfolio of brands.
📊 Role Analysis
Career Level: Mid-level to Senior, depending on experience
Reporting Structure: Reports to the Senior Director, Marketing Vita Americas
Work Arrangement: Hybrid (in-office Tuesday - Thursday)
Growth Opportunities:
- Potential to grow within the marketing team or across other brands within the Fiskars Group portfolio
- possibility to take on additional responsibilities or lead larger projects as experience and performance dictate
- Opportunities to work with global teams and gain international experience
ASSUMPTION: This role offers growth potential within the marketing team and across the broader Fiskars Group portfolio, providing opportunities to gain experience and take on additional responsibilities.
🌍 Location & Work Environment
Office Type: Hybrid (in-office Tuesday - Thursday)
Office Location(s): New York, New York, United States
Geographic Context:
- New York City is a major global hub for luxury goods, retail, and marketing
- Access to a wide range of cultural, entertainment, and dining options
- Diverse and multicultural environment with a strong job market
Work Schedule: Full-time, with a hybrid schedule (in-office Tuesday - Thursday)
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Brand management and marketing strategy skills
- Analytical and data-driven mindset
- Communication and collaboration skills
- Cultural fit and alignment with company values
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the luxury goods industry and the specific brands (Royal Copenhagen and Georg Jensen)
- Showcase your ability to localize global brand strategies and execute marketing programs
- Prepare examples of your past work that showcase your brand management and marketing strategy skills
- Be ready to discuss your long-term career goals and how this role fits into your professional development plan
ATS Keywords: Brand Management, Marketing Strategy, Retail Activation, Product Marketing, Pricing Strategy, Consumer Engagement, Data Analysis, Collaboration, Project Management, Communication, Luxury Brand Knowledge, Creativity, Organizational Skills, Budget Management, Sales Tools Development, Consumer Focus
ASSUMPTION: The interview process will focus on assessing the candidate's brand management and marketing strategy skills, as well as their cultural fit and alignment with company values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The required tools and technologies for this role are standard for the marketing and brand management industry, with a focus on data analysis, project management, and design.
👔 Cultural Fit Considerations
Company Values:
- Pioneering design to make the everyday extraordinary
- Driven by purpose
- Collaborative and inclusive
- Committed to sustainability
- Focused on continuous learning and improvement
Work Style:
- Strategic and data-driven
- Collaborative and cross-functional
- Adaptable and responsive to change
- Creative and innovative
- Consumer-centric and empathetic
Self-Assessment Questions:
- How do you balance creative flair with data-driven decision making in your brand management approach?
- Can you provide an example of a time when you successfully localized a global brand strategy for a specific market or region?
- How do you ensure that your marketing programs and activations align with the overall brand vision and values?
- How do you approach building and maintaining strong relationships with agency, internal, and retail partners?
- How do you stay up-to-date with industry trends and consumer behavior in the luxury goods market?
ASSUMPTION: Candidates should be able to demonstrate their alignment with Fiskars Group's values and work style, with a strong focus on strategic thinking, collaboration, and adaptability.
⚠️ Potential Challenges
- Managing multiple brands and retail channels simultaneously
- Balancing global brand strategies with local market needs and opportunities
- Working with cross-functional teams and matrix organizations
- Keeping up with the fast-paced and ever-evolving luxury goods market
- Managing budgets and timelines for multiple product launches and brand moments
ASSUMPTION: The Brand Manager role presents unique challenges that require a versatile and adaptable skill set, with a strong focus on strategic thinking, collaboration, and time management.
📈 Similar Roles Comparison
- This role is similar to a Senior Brand Manager or Marketing Manager position within the luxury goods industry, with a focus on retail activation and consumer engagement
- Unlike other roles, this position requires a strong understanding of both luxury and heritage brands, as well as the ability to localize global brand strategies
- Career progression may include moving into a Senior Brand Manager or Marketing Director role, or transitioning into a different brand within the Fiskars Group portfolio
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions within the luxury goods industry, with a strong focus on brand management, marketing strategy, and retail activation.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product line for Royal Copenhagen or Georg Jensen
- Creating and implementing a retail programming strategy to drive traffic and sales for an upcoming holiday season
- Collaborating with global and local teams to plan and execute a brand moment or event for one of the brands
ASSUMPTION: The Brand Manager role involves a wide range of projects, from marketing campaigns and retail programming to brand moments and events, requiring a versatile and adaptable skill set.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the Royal Copenhagen and Georg Jensen brands in the U.S. and Canadian markets?
- How does the company support the growth and development of its brand managers?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company approach collaboration and communication across global and local teams?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your past work that showcase your brand management and marketing strategy skills
- Be ready to discuss your long-term career goals and how this role fits into your professional development plan
- Follow up with the hiring team one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
