Brand Manager

Bayer

Full-time

On-site

Remote

🎨 Brand & Creative Marketing

📌 Core Information

🔹 Job Title: Brand Manager

🔹 Company: Bayer

🔹 Location: Algiers, Algeria

🔹 Job Type: On-site

🔹 Category: Brand Management

🔹 Date Posted: June 23, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

Strategic planning and implementation of HCP marketing strategies across the consumer health portfolio
Close collaboration with sales, manufacturing, distribution, and HCP professionals to sense business conditions and trends
Training of marketing team and sales reps on brands and claims of all CH products in the NWA region
Addressing sales rep objections on CH products based on scientific studies
Monitoring and analysis of brand/product performance and trends in terms of volume and profitability

ASSUMPTION: This role requires a strong understanding of the pharmaceutical environment and the ability to manage multiple stakeholders effectively.

📋 Key Responsibilities

Marketing tasks:

Track and analyze brand/product performance and trends in terms of volume and profitability
Maintain close contact with sales, manufacturing, and distribution functions to sense business conditions and trends
Maintain close contact with field HCPs to gain insights and share with other departments
Train the marketing team and sales rep on the brands and claims of all CH products in the NWA region
Address sales rep objections on the CH products based on scientific studies
Contribute to the development and implementation of brand/product development plans and monitor progress of specific projects
Continually monitor product/brand performance and liaise with the sales/trade department to formulate action plans
Ensure effective planning, coordination, and execution of the brand strategies with Group brand manager and implementing marketing and tactical plans
Monitor the ROI of key HCP activations for assigned products/brands in Algeria
Contribute to the development/assessment of short-term activities, business cases, and marketing plans, communication materials for CH products/brands cross category and leads the execution on the field

HCP relationship:

Manage the relationship with KOL and HCP professionals, and be the link between the marketing and HCP for all the activities and content creation
Maintain close contact with field HCPs to gain insights, while also keeping in touch with sales Rep and sharing insights with other departments
Get fully knowledgeable on the CH portfolio claims and product details
Be fully involved on the choice of the Key HCP KOL to speak or intervene in Medias or CH events
Get aligned with Medical & Regulatory on the process and material development
Participate in HCP precision activities by developing and executing digital campaigns targeting HCPs through various channels, including email, WhatsApp chatbot, webinars etc

Event & Activities:

Attend and animate symposiums, conferences, and advisory boards organized by Bayer or when Bayer is present
Contributes to the planning, monitoring, execution, and evaluation of the marketing/HCP activities
Take in charge the operational and process part for the creation, development, and implementation of the activities where HCPs are involved in Algeria and support for the rest of countries
Maintains close contact with sales and distribution functions to sense business conditions and trends and share with Brand managers

Material development:

Produce marketing materials (such as advertisements and brochures) from start to finish while collaborating with the marketing team and coordinating with external partners for NWA
Ensure high-quality design, translation, and production of materials aligned with marketing, medical, and regulatory requirements
Support Group brand marketing team in Preparation and development of contents for brochures, displays, posters, and websites for sales activities, tradeshows, events, and other external appearances of the organization for NWA region
Plan and organize internal and external marketing-related events

Work relations:

Internal: Group Brand marketing manager, Innovation manager, Financial forecasting, Sales team, Trade marketing, Product supply, Media manager, Medical Head
External: KOL, Customer, Vendors, Agency

ASSUMPTION: This role requires excellent communication skills and the ability to manage multiple stakeholders effectively.

🎯 Required Qualifications

Education:

University degree in medical background or related life science subject (Doctor / pharmacist is a preference)

Experience:

At least 3-year experience in advertising, marketing, or corporate communication positions

Required Skills:

Communication skills
Fluent in English
Proficient in MS Office

Preferred Skills:

Knowledge of medical and business practices

ASSUMPTION: A strong educational background in a medical or life science field is preferred for this role.

💰 Compensation & Benefits

Salary Range: Competitive salary based on experience and industry standards for the region

Benefits:

Health insurance
Retirement plan
Employee assistance program
Tuition reimbursement
Gym membership

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is competitive and in line with industry standards for the region. Benefits are comprehensive and designed to support employees' well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Chemical Manufacturing

Company Size: 10,001+ employees

Founded: 1863 (Leverkusen, Germany)

Company Description:

Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition
They design their products and services to serve the most essential human needs of health and nutrition
At the same time, they strive to address some of the world’s biggest challenges presented by a growing and aging global population

Company Specialties:

Pharmaceuticals
Consumer Health
Crop Science
Life Sciences
Research
Innovation
Sustainability
Health Care
Digital Farming
Food Security
Science For Better, and Innovation

Company Website: https://www.bayer.com/

ASSUMPTION: Bayer is a well-established company with a strong presence in the chemical manufacturing industry. Their focus on innovation and sustainability sets them apart in the market.

📊 Role Analysis

Career Level: Mid-level (2-5 years)

Reporting Structure: Reports directly to the Group Brand Marketing Manager

Work Arrangement: On-site (Algiers, Algeria)

Growth Opportunities:

Potential advancement to Group Brand Marketing Manager or similar roles within the organization
Opportunities to work on international projects and gain global experience
Possibility to transition into other functional areas, such as sales or medical affairs, based on individual interests and performance

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to advance within the organization and gain international experience.

🌍 Location & Work Environment

Office Type: On-site (Algiers, Algeria)

Office Location(s): Bayer Algeria office

Geographic Context:

Algiers is the capital and largest city of Algeria, with a population of over 1.5 million
The city is known for its Mediterranean climate, rich history, and cultural diversity
Algiers is a major economic hub and serves as the country's administrative and commercial center

Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 5:00 PM)

ASSUMPTION: Working in Algiers offers a unique blend of cultural experiences and professional opportunities for the right candidate.

💼 Interview & Application Insights

Typical Process:

Online application submission
Phone or video screening
On-site or virtual interview with the hiring manager
Final round interview with senior leadership
Background check and offer extension

Key Assessment Areas:

Problem-solving skills
Communication and interpersonal skills
Cultural fit and adaptability
Industry-specific knowledge and experience

Application Tips:

Tailor your resume and cover letter to highlight relevant skills and experiences for this role
Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability
Research Bayer's mission, values, and company culture to demonstrate your fit and enthusiasm for the role

ATS Keywords: Brand Management, Marketing Strategy, HCP Engagement, Data Analysis, Communication Skills, Project Management, Event Planning, Material Development, Sales Collaboration, Digital Campaigns, Medical Knowledge, Regulatory Compliance, Team Training, Market Research, Customer Relationship Management, Performance Monitoring

ASSUMPTION: The interview process for this role is designed to assess the candidate's problem-solving skills, communication abilities, and cultural fit with Bayer.

🛠 Cultural Fit Considerations

Company Values:

Science For Better
Integrity
Flexibility
Responsibility
Innovation

Work Style:

Collaborative and team-oriented
Results-driven and focused on execution
Adaptable and open to change
Strong communication and interpersonal skills

Self-Assessment Questions:

How do you align with Bayer's value of 'Science For Better' and how have you demonstrated this in your previous roles?
Describe a situation where you had to adapt to a significant change in your work environment or project scope. How did you handle it, and what was the outcome?
How do you approach building and maintaining strong relationships with key opinion leaders (KOLs) and healthcare professionals (HCPs) in a marketing context?

ASSUMPTION: Candidates should be prepared to discuss their alignment with Bayer's core values and demonstrate their ability to work effectively in a collaborative, results-driven environment.

🚨 Potential Challenges

Managing multiple stakeholders and balancing competing priorities
Operating in a dynamic and sometimes unpredictable market environment
Adapting to changes in regulations, medical practices, or market trends
Ensuring high-quality design, translation, and production of marketing materials within tight deadlines
Balancing the need for innovation with the requirement to maintain consistent brand messaging and compliance with regulatory standards

ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to navigate complex, dynamic work environments.

📈 Similar Roles Comparison

Brand Manager vs. Product Manager: Brand Managers focus on the overall brand strategy and positioning, while Product Managers are responsible for the development, launch, and lifecycle management of specific products within the brand portfolio.
Brand Manager vs. Marketing Manager: Brand Managers concentrate on the brand's strategic direction and messaging, while Marketing Managers oversee the tactical implementation of marketing campaigns and activities to drive brand awareness and sales.
Career Path: Brand Manager → Group Brand Manager → Marketing Director → Vice President of Marketing

ASSUMPTION: Understanding the differences between related roles and the career path for Brand Managers can help candidates tailor their application and prepare for interviews more effectively.

📝 Sample Projects

Developing and executing a successful digital marketing campaign targeting HCPs in the NWA region
Collaborating with cross-functional teams to launch a new consumer health product in the Algerian market
Conducting market research and analyzing data to inform brand strategy and positioning

ASSUMPTION: Providing specific examples of relevant projects can help candidates demonstrate their skills and experiences in the Brand Manager role.

💡 Key Questions to Ask During Interview

How does this role fit into the overall marketing strategy for the consumer health portfolio in the NWA region?
What are the key priorities for the first 90 days in this role?
How does Bayer support the professional development and growth of its Brand Managers?
What are the most significant challenges facing the consumer health market in Algeria, and how can this role address them?
How does Bayer collaborate with KOLs and HCPs to ensure effective and compliant marketing activities?

ASSUMPTION: Asking thoughtful questions demonstrates the candidate's interest in the role and helps them better understand the organization and its priorities.

📝 Next Steps for Applicants

To apply for this position:

Submit your application through the linked job posting
Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
Prepare for the interview process, focusing on your problem-solving skills, communication abilities, and cultural fit with Bayer
Research Bayer's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
Follow up with the hiring manager after the interview, expressing your appreciation for the opportunity and reiterating your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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