📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Thrivent
🔹 Location: Minneapolis, Minnesota, United States
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Protecting and strengthening the Thrivent brand across the organization
- Managing and governing the Brand Strategy
- Collaborating with marketing partners to ensure consistent brand delivery
- Building strong relationships with internal and external stakeholders
- Providing strategic brand direction and consulting on ideas
ASSUMPTION: This role requires a high level of brand expertise and strategic thinking to protect and grow the Thrivent brand.
📋 Key Responsibilities
✅ Provide strategic brand direction supporting Thrivent positioning across the organization
✅ Model a client-focused culture engaging the enterprise and its leaders around brand strategy
✅ Drive the advancement of the brand through analysis and interpretation of brand research
✅ Protect the brand by consulting on ideas and asking teams to modify or remove expressions if required
✅ Build strong and trusted relationships with internal and external stakeholders
✅ Collaborate with creative teams on the ongoing application and evaluation of brand visual or verbal guidelines
✅ Influence business decisions on positioning the organization and its offerings within the market
✅ Manage the brand strategy with specific internal and external stakeholders
ASSUMPTION: This role requires a deep understanding of brand strategy and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree or higher in marketing, communications, brand, or related field.
Experience: 8+ years of professional experience in consumer-facing brand strategy and management, marketing, and/or communications; financial services experience preferred.
Required Skills:
- Solid understanding of brand strategy and development
- Strong analytical and quantitative skills
- Familiarity with creative briefs and requirements for good creative
- Ability to work in a fast-paced environment with multiple priorities and tight deadlines
- Strong communication skills, verbal, written, and presentation
Preferred Skills:
- Ability to travel as needed, up to 10%
ASSUMPTION: Given the experience level and the nature of the role, candidates should have a proven track record in brand management and a strong understanding of financial services.
💰 Compensation & Benefits
Salary Range: $112,481.00 - $152,180.00 per year
Benefits:
- Medical, dental, and vision insurance
- Health savings account
- Flexible spending account
- 401k and pension
- Life and disability insurance
- Paid time off, holidays, and parental leave
- Well-being benefits
Working Hours: Full-time, typically Monday to Friday, 8:00 AM to 5:00 PM, with flexibility as needed
ASSUMPTION: The salary range provided is based on market data for similar roles in the financial services industry in the Minneapolis area.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Thrivent offers financial advice, investments, insurance, banking, and generosity programs.
Company Size: 5,001-10,000 employees. This size allows for a well-established infrastructure while maintaining a collaborative work environment.
Founded: 1902. Thrivent has a rich history and a strong reputation in the financial services industry.
Company Description:
- Thrivent is a Fortune 500 company committed to helping people build their financial futures and live more generous lives
- The company believes that money is a tool, not a goal, and focuses on what matters to clients
- Thrivent offers a range of financial services and encourages generosity through its programs
Company Specialties:
- Financial advice
- Investments
- Insurance
- Banking
- Generosity programs
Company Website: https://www.thrivent.com
ASSUMPTION: Thrivent's focus on generosity and helping people thrive with purpose sets it apart in the financial services industry.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a significant amount of experience and expertise in brand management.
Reporting Structure: Reports to the Director, Brand & Integrated Planning. The role works closely with marketing partners, creative teams, and other internal and external stakeholders.
Work Arrangement: On-site, with the ability to travel up to 10% as needed.
Growth Opportunities:
- Potential to grow within the Brand and Integrated Marketing team or explore other opportunities within Thrivent
- Chance to work on high-impact projects that influence the organization's positioning and customer experience
- Opportunity to develop leadership skills by managing relationships with internal and external stakeholders
ASSUMPTION: Given the nature of the role and the company's size, there are opportunities for growth and development within Thrivent.
🌍 Location & Work Environment
Office Type: Corporate headquarters. Thrivent's Minneapolis office is located at 600 Portland Ave S., Suite 100.
Office Location(s): Minneapolis, Minnesota, United States
Geographic Context:
- Minneapolis is a vibrant city with a strong job market and a high quality of life
- The city offers a variety of cultural attractions, recreational activities, and neighborhoods
- Minneapolis has a diverse and growing population, with a strong sense of community
Work Schedule: Full-time, typically Monday to Friday, 8:00 AM to 5:00 PM, with flexibility as needed
ASSUMPTION: The Minneapolis office provides a collaborative and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the director or another senior leader
Key Assessment Areas:
- Brand strategy and management expertise
- Analytical and quantitative skills
- Communication and presentation skills
- Cultural fit and alignment with Thrivent's values
Application Tips:
- Highlight relevant brand management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Thrivent's brand and values
- Prepare examples of your brand strategy and management work to discuss during the interview
ATS Keywords: Brand strategy, brand management, financial services, marketing, communications, brand development, brand protection, brand guidelines, brand research, stakeholder management, creative briefs, data analysis, communication skills, presentation skills, cultural fit
ASSUMPTION: Thrivent's application process is designed to assess candidates' brand management expertise, analytical skills, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Brand management software (e.g., Brandfolder, Frontify)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Live generously
- Serve members with excellence
- Work together
- Grow and adapt
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Focused on delivering results and driving impact
Self-Assessment Questions:
- How do you embody Thrivent's values in your work?
- Can you provide an example of a time when you had to adapt to a significant change in a project or initiative?
- How do you approach building and maintaining strong relationships with stakeholders?
ASSUMPTION: Thrivent's culture is focused on generosity, excellence, collaboration, and adaptability, with a strong emphasis on serving members and driving impact.
⚠️ Potential Challenges
- Managing multiple priorities and tight deadlines in a fast-paced environment
- Balancing the need to protect the brand with the need to innovate and adapt
- Working effectively with a diverse range of internal and external stakeholders
- Keeping up with industry trends and best practices in brand management
ASSUMPTION: These challenges are inherent to the role and require a strong brand manager to navigate successfully.
📈 Similar Roles Comparison
- Compared to other brand manager roles, this position has a stronger focus on brand protection and governance
- In the financial services industry, brand managers often need to balance the need to differentiate their products and services with the need to maintain a consistent brand identity
- Career paths for brand managers in financial services can vary widely depending on the organization's size and structure
ASSUMPTION: This role is unique in its focus on brand strategy and management within a large financial services organization.
📝 Sample Projects
- Developing and implementing a comprehensive brand strategy for a new product or service offering
- Conducting brand research and analysis to inform brand positioning and messaging
- Managing the brand guidelines and ensuring consistent application across all touchpoints
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of strategic thinking required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Brand and Integrated Marketing team?
- How does Thrivent approach balancing the need to protect the brand with the need to innovate and adapt?
- What are the most significant challenges facing the brand in the next 12-24 months, and how can this role help address them?
- How does Thrivent support the professional development and growth of its brand managers?
- What are the key priorities for this role in the first 30-60-90 days?
ASSUMPTION: These questions are designed to help candidates understand the role's context, priorities, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant brand management experience and achievements
- Write a cover letter that demonstrates your understanding of Thrivent's brand and values
- Prepare examples of your brand strategy and management work to discuss during the interview
- Follow up with a thank-you note after your interview, reiterating your interest in the role and the company
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
