Brand Manager

📌 Core Information

🔹 Job Title: Brand Manager

🔹 Company: Breadfast

🔹 Location: Cairo, Egypt

🔹 Job Type: Full-Time

🔹 Category: Transportation, Logistics, Supply Chain and Storage

🔹 Date Posted: June 4, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing brand strategy across brands and categories
• Conducting financial analysis to improve sales and profit performance
• Monitoring brand performance metrics and communicating insights to stakeholders
• Gathering inputs from customers and research to recommend improvements
• Leading campaign briefs and digital marketing activities

ASSUMPTION: This role requires a strong focus on data-driven decision making and effective communication to drive brand performance and growth.

📋 Key Responsibilities

✅ Develop and execute brand strategy across multiple brands and categories

✅ Conduct financial analysis to optimize sales and profit performance

✅ Monitor and analyze brand performance metrics, and communicate insights to stakeholders

✅ Gather customer and market research to inform brand strategy and improvements

✅ Lead campaign briefs and digital marketing activities in collaboration with central marketing and commercial teams

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in brand management, commercial strategy, or a related role

Required Skills:

• Proven track record of growing brands through data-informed strategies
• Excellent analytical and problem-solving skills
• Excellent written and verbal communication skills in English and Arabic
• Strong commercial acumen and understanding of market dynamics
• Ability to work effectively in a fast-paced environment

Preferred Skills:

• Experience in the logistics or e-commerce industry
• Familiarity with market research tools and techniques
• Experience with digital marketing platforms and tools

ASSUMPTION: Proficiency in Arabic is essential for this role, as it is a key market for Breadfast's operations.

💰 Compensation & Benefits

Salary Range: EGP 25,000 - 40,000 per month (industry standard for mid-level brand management roles in Cairo)

Benefits:

• Health insurance
• Performance-based bonuses
• Opportunities for professional growth and development
• Dynamic and inclusive work environment

Working Hours: Full-time (40 hours per week), with flexible hours to accommodate project deadlines

ASSUMPTION: Salary range is estimated based on industry standards for mid-level brand management roles in Cairo, Egypt.

📌 Applicant Insights

🔍 Company Context

Industry: Breadfast operates in the competitive transportation and logistics sector, focusing on delivering groceries and household essentials in Egypt.

Company Size: Breadfast is a mid-sized company with 501-1,000 employees, providing ample opportunities for growth and collaboration.

Founded: Breadfast was founded in 2017, making it a relatively young and dynamic company.

Company Description:

• Breadfast is an innovative grocery delivery platform, offering a wide range of products, including fresh produce, bakery items, and household essentials.
• The company is committed to providing exceptional customer service and ensuring the highest quality products.
• Breadfast fosters a collaborative and inclusive work environment, encouraging employees to grow both personally and professionally.

Company Specialties:

• Groceries
• Household products
• Bakeries
• Fresh produce
• E-commerce logistics

Company Website: www.breadfast.com

ASSUMPTION: Breadfast's focus on innovation and customer-centric approach makes it an attractive employer for candidates seeking a dynamic and growth-oriented work environment.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals looking to advance their brand management skills and take on increased responsibility.

Reporting Structure: The Brand Manager will report directly to the Head of Branding or a similar role and may oversee junior brand management or marketing associates.

Work Arrangement: This role is on-site, with the expectation of working from Breadfast's headquarters in Cairo, Egypt.

Growth Opportunities:

• Progression to senior brand management or marketing roles within the company
• Expanding Breadfast's product offerings and market reach
• Gaining experience in a fast-growing e-commerce and logistics industry

ASSUMPTION: Breadfast's rapid growth and expansion present numerous opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Breadfast's headquarters is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Building #29, Street #269, New Maadi, Cairo, Egypt

Geographic Context:

• Cairo is Egypt's capital and largest city, offering a vibrant cultural scene, rich history, and diverse culinary experiences.
• The New Maadi neighborhood is a popular residential and commercial area, known for its green spaces, international schools, and upscale amenities.
• Cairo has a hot desert climate, with mild winters and very hot summers.

Work Schedule: The work schedule is Monday to Friday, with the possibility of occasional weekend work to meet project deadlines.

ASSUMPTION: Cairo's dynamic and multicultural environment, along with Breadfast's modern workspaces, creates an engaging and stimulating work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and relevant team members
• Final round with senior leadership

Key Assessment Areas:

• Brand management and strategy skills
• Analytical and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with Breadfast's values

Application Tips:

• Tailor your resume and cover letter to highlight your brand management experience and relevant skills
• Prepare examples of successful brand campaigns or initiatives you've led in the past
• Demonstrate your understanding of Breadfast's business model and market position

ATS Keywords: Brand strategy, commercial strategy, data analysis, problem-solving, communication, digital marketing, portfolio optimization, market research

ASSUMPTION: Breadfast's interview process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Google Analytics or similar web analytics tools
• Social media management platforms (e.g., Hootsuite, Buffer)
• Market research tools (e.g., SurveyMonkey, Google Forms)

ASSUMPTION: Familiarity with these tools is not required but would be beneficial for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity and honesty
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and inclusive
• Focused on results and execution

Self-Assessment Questions:

• How have you demonstrated customer-centricity in your previous roles?
• Can you provide an example of a time when you had to make a difficult decision based on data, and what was the outcome?
• How do you approach working collaboratively with cross-functional teams to achieve common goals?

ASSUMPTION: Breadfast's company culture emphasizes customer focus, integrity, and collaboration, making it an attractive employer for candidates who value these principles.

⚠️ Potential Challenges

• Managing multiple brands and categories simultaneously may require strong organizational skills and prioritization
• Working in a fast-paced, dynamic environment may present challenges for candidates who prefer a more structured or predictable work environment
• Cairo's hot climate may be challenging for candidates who are not accustomed to desert climates
• Competition in the grocery delivery market may present challenges to brand growth and market share

ASSUMPTION: These challenges can be mitigated by effective time management, strong communication skills, and a willingness to adapt to a dynamic work environment.

📈 Similar Roles Comparison

• Brand Manager roles in other industries may have different product offerings and target audiences, but the core responsibilities and required skills remain similar
• Brand Manager roles in other regions may have different market dynamics and competitive landscapes, but the core competencies required are generally transferable
• Career progression in brand management typically follows a path from junior to mid-level to senior roles, with opportunities for specialization in specific industries or categories

ASSUMPTION: While the specific details of the role may vary, the core responsibilities and required skills for a Brand Manager position are generally consistent across industries and regions.

📝 Sample Projects

• Developing a comprehensive brand strategy for a new product launch, including market research, competitive analysis, and positioning
• Conducting a portfolio optimization analysis to identify underperforming or overlapping brands and categories, and recommending strategic adjustments
• Leading a campaign brief for a seasonal marketing initiative, including collaboration with cross-functional teams and external agencies

ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for a Brand Manager role at Breadfast.

❓ Key Questions to Ask During Interview

• Can you describe the current brand portfolio and any plans for expansion or consolidation?
• How does Breadfast approach collaboration and communication between brand management, marketing, and commercial teams?
• What are the key performance indicators (KPIs) used to measure brand success, and how are they tracked and reported?
• What opportunities exist for professional growth and development within the brand management team?
• How does Breadfast support work-life balance for its employees?

ASSUMPTION: These questions demonstrate a candidate's interest in understanding the role's context, Breadfast's brand strategy, and the company's commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand management experience and relevant skills
• Prepare examples of successful brand campaigns or initiatives you've led in the past
• Follow up with Breadfast's HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.