πΉ Job Title: Brand Manager
πΉ Company: Perfetti Van Melle
πΉ Location: Bangkok, Krung Thep Maha Nakhon, Thailand
πΉ Job Type: On-site
πΉ Category: Food and Beverage Services
πΉ Date Posted: July 4, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
β Lead the planning and execution of consumer and trade marketing initiatives to strengthen brand presence and performance
β Monitor brand and campaign KPIs, analyze performance, and recommend strategies to drive sales and market share
β Collaborate with Group Marketing for strategic alignment and with distributors to ensure optimized trade programs and brand consistency
β Coordinate with the shipment team for accurate forecasting and timely delivery
β Work closely with local agencies to develop or adapt global content that enhances brand equity and drives consumer engagement
β Lead media planning efforts with agencies to ensure strategic and efficient investment
β Manage and own the media budget, ensuring optimal allocation and ROI
β Identify opportunities for new products, packaging, and flavors by reviewing PVMβs global portfolio and market trends
β Coordinate with Corporate, Regional Marketing, R&D, and distributors to develop and launch new products, including packaging
β Lead NPD discussions in key meetings and oversee the execution of launch-related marketing and trade activities
β Monitor consumer trends and competitor activities to uncover insights and inform strategic planning
β Collaborate with distributors to assess competitor trade programs and their impact on PVM brands
β Guide and evaluate distributor trade investments to ensure efficiency and maximize ROI
β Lead the development and execution of brand pack-price strategies to drive revenue and profitability
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 5 years of brand management experience, preferably in FMCG or confectionery
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in FMCG or confectionery brands are strongly preferred, but relevant experience in other consumer goods industries may also be considered.
Salary Range: THB 150,000 - 250,000 per month (Estimated based on industry standards for 5-10 years of experience in Bangkok)
Benefits:
Working Hours: Full-time, Monday to Friday, 8:30 AM to 5:30 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.
Industry: Perfetti Van Melle operates in the competitive Food and Beverage Services industry, with a focus on confectionery and chewing gum products.
Company Size: With over 17,000 employees and operations in over 150 countries, Perfetti Van Melle is a large, global organization. This means there are ample opportunities for career growth and international exposure.
Founded: Perfetti Van Melle was founded in 2001 through the merger of Perfetti Spa and Van Melle N.V. The company has since grown to become a leading global player in the confectionery market.
Company Description:
Company Specialties:
Company Website: http://www.perfettivanmelle.com
ASSUMPTION: Perfetti Van Melle's global presence and diverse product portfolio offer unique opportunities for professional growth and development.
Career Level: This role is at the mid-level management career stage, with opportunities for growth into senior roles within the company.
Reporting Structure: The Brand Manager reports directly to the Marketing Director and works closely with various teams, including Group Marketing, distributors, and local agencies.
Work Arrangement: This is an on-site role, with the primary work location in Bangkok, Thailand. The role may require occasional travel for meetings and events.
Growth Opportunities:
ASSUMPTION: This role offers a clear path for career progression within the company, with opportunities for growth in both depth and breadth of responsibilities.
Office Type: Perfetti Van Melle's Bangkok office is a modern, professional environment with a collaborative and dynamic work culture.
Office Location(s): The primary office is located in Bangkok, with additional offices in other major cities across Thailand and around the world.
Geographic Context:
Work Schedule: The work schedule is typically Monday to Friday, 8:30 AM to 5:30 PM, with a 1-hour lunch break. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The work environment at Perfetti Van Melle is fast-paced and dynamic, with a strong emphasis on collaboration and innovation.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand Management, Trade Marketing, Media Planning, Digital Marketing, Product Launches, Market Analysis, Cross-Functional Collaboration, Consumer Engagement, New Product Development, Strategic Planning, Budget Management, Packaging Development, Competitor Analysis, Sales Strategy, Forecasting, ROI Optimization
ASSUMPTION: The application process at Perfetti Van Melle is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the company.
ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned or improved upon with relevant experience and training.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with Perfetti Van Melle's company values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive, solutions-oriented mindset.
ASSUMPTION: Candidates with experience in FMCG or confectionery brands are strongly preferred, but relevant experience in other consumer goods industries may also be considered.
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives that a Brand Manager at Perfetti Van Melle might undertake, but the specific projects and priorities will vary depending on the company's needs and market conditions.
ASSUMPTION: These questions are designed to provide insight into the company's strategic priorities, organizational structure, and commitment to employee development and work-life balance.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.