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Brand Manager

Perfetti Van Melle
Full-time
On-site
Bangkok, Krung Thep Maha Nakhon, Thailand
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand Manager

πŸ”Ή Company: Perfetti Van Melle

πŸ”Ή Location: Bangkok, Krung Thep Maha Nakhon, Thailand

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Food and Beverage Services

πŸ”Ή Date Posted: July 4, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading marketing initiatives to strengthen brand presence and performance
  • Monitoring KPIs and recommending strategies to drive sales and market share
  • Collaborating with various teams to develop and launch new products
  • Managing media planning and budget allocation

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

πŸ“‹ Key Responsibilities

βœ… Lead the planning and execution of consumer and trade marketing initiatives to strengthen brand presence and performance

βœ… Monitor brand and campaign KPIs, analyze performance, and recommend strategies to drive sales and market share

βœ… Collaborate with Group Marketing for strategic alignment and with distributors to ensure optimized trade programs and brand consistency

βœ… Coordinate with the shipment team for accurate forecasting and timely delivery

βœ… Work closely with local agencies to develop or adapt global content that enhances brand equity and drives consumer engagement

βœ… Lead media planning efforts with agencies to ensure strategic and efficient investment

βœ… Manage and own the media budget, ensuring optimal allocation and ROI

βœ… Identify opportunities for new products, packaging, and flavors by reviewing PVM’s global portfolio and market trends

βœ… Coordinate with Corporate, Regional Marketing, R&D, and distributors to develop and launch new products, including packaging

βœ… Lead NPD discussions in key meetings and oversee the execution of launch-related marketing and trade activities

βœ… Monitor consumer trends and competitor activities to uncover insights and inform strategic planning

βœ… Collaborate with distributors to assess competitor trade programs and their impact on PVM brands

βœ… Guide and evaluate distributor trade investments to ensure efficiency and maximize ROI

βœ… Lead the development and execution of brand pack-price strategies to drive revenue and profitability

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 5 years of brand management experience, preferably in FMCG or confectionery

Required Skills:

  • Proven track record in strategy, product launches, and trade marketing
  • Strong analytical skills and data-driven decision making
  • Excellent communication and collaboration skills
  • Proficient in media planning, digital marketing, and pricing strategy

Preferred Skills:

  • Fluency in Thai and English
  • Experience working with global brands
  • Knowledge of the Thai confectionery market

ASSUMPTION: Candidates with experience in FMCG or confectionery brands are strongly preferred, but relevant experience in other consumer goods industries may also be considered.

πŸ’° Compensation & Benefits

Salary Range: THB 150,000 - 250,000 per month (Estimated based on industry standards for 5-10 years of experience in Bangkok)

Benefits:

  • Health insurance
  • Retirement plan
  • Performance-based bonuses
  • Employee discounts on PVM products

Working Hours: Full-time, Monday to Friday, 8:30 AM to 5:30 PM (with a 1-hour lunch break)

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Perfetti Van Melle operates in the competitive Food and Beverage Services industry, with a focus on confectionery and chewing gum products.

Company Size: With over 17,000 employees and operations in over 150 countries, Perfetti Van Melle is a large, global organization. This means there are ample opportunities for career growth and international exposure.

Founded: Perfetti Van Melle was founded in 2001 through the merger of Perfetti Spa and Van Melle N.V. The company has since grown to become a leading global player in the confectionery market.

Company Description:

  • Perfetti Van Melle is a privately owned company that produces and distributes candies and chewing gums worldwide.
  • The company is present in the Asia Pacific Region, Europe, Middle East, Africa, and the Americas, with a true global reach.
  • Perfetti Van Melle is known for its iconic brands, including Mentos, Chupa Chups, and Alpenliebe, which cater to consumers of all ages around the globe.

Company Specialties:

  • Confectionery and chewing gum production and distribution
  • Global brand management
  • New product development and innovation
  • Cross-functional collaboration and strategic planning

Company Website: http://www.perfettivanmelle.com

ASSUMPTION: Perfetti Van Melle's global presence and diverse product portfolio offer unique opportunities for professional growth and development.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level management career stage, with opportunities for growth into senior roles within the company.

Reporting Structure: The Brand Manager reports directly to the Marketing Director and works closely with various teams, including Group Marketing, distributors, and local agencies.

Work Arrangement: This is an on-site role, with the primary work location in Bangkok, Thailand. The role may require occasional travel for meetings and events.

Growth Opportunities:

  • Progression to senior brand management or marketing roles within the company
  • Expansion into regional or global marketing roles
  • Development of leadership and management skills through cross-functional collaboration and mentorship

ASSUMPTION: This role offers a clear path for career progression within the company, with opportunities for growth in both depth and breadth of responsibilities.

🌍 Location & Work Environment

Office Type: Perfetti Van Melle's Bangkok office is a modern, professional environment with a collaborative and dynamic work culture.

Office Location(s): The primary office is located in Bangkok, with additional offices in other major cities across Thailand and around the world.

Geographic Context:

  • Bangkok is a bustling metropolis with a vibrant business environment and a diverse cultural scene.
  • The city offers a wide range of amenities, including shopping, dining, and entertainment options, as well as easy access to public transportation.
  • Bangkok's strategic location in Southeast Asia makes it an ideal hub for regional business operations.

Work Schedule: The work schedule is typically Monday to Friday, 8:30 AM to 5:30 PM, with a 1-hour lunch break. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The work environment at Perfetti Van Melle is fast-paced and dynamic, with a strong emphasis on collaboration and innovation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interviews with the hiring manager and relevant team members
  • Final round interview with senior leadership
  • Background check and offer extension

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Analytical skills and data-driven decision making
  • Communication and collaboration skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume to highlight relevant experience and skills for this role
  • Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the company
  • Research Perfetti Van Melle's products, competitors, and market trends to show your preparation and initiative

ATS Keywords: Brand Management, Trade Marketing, Media Planning, Digital Marketing, Product Launches, Market Analysis, Cross-Functional Collaboration, Consumer Engagement, New Product Development, Strategic Planning, Budget Management, Packaging Development, Competitor Analysis, Sales Strategy, Forecasting, ROI Optimization

ASSUMPTION: The application process at Perfetti Van Melle is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the company.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Workspace (Gmail, Google Drive, Google Docs)
  • Social media management platforms (e.g., Hootsuite, Buffer)
  • Marketing automation tools (e.g., HubSpot, Marketo)
  • Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned or improved upon with relevant experience and training.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Passion for our products
  • Innovation and continuous improvement
  • Collaboration and teamwork
  • Responsibility and accountability
  • Integrity and respect

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and flexible
  • Results-focused and accountable

Self-Assessment Questions:

  • Do you have a passion for confectionery products and a strong desire to drive their success?
  • Are you comfortable working in a fast-paced, collaborative environment and collaborating with cross-functional teams?
  • Do you have a proven track record of driving results through strategic planning and data-driven decision making?

ASSUMPTION: Candidates who align with Perfetti Van Melle's company values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Working with diverse teams and stakeholders, each with their own priorities and expectations
  • Adapting to a fast-paced, dynamic work environment
  • Navigating a large, global organization with complex reporting structures
  • Balancing the need for strategic planning with the need for tactical execution

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive, solutions-oriented mindset.

πŸ“ˆ Similar Roles Comparison

  • Compared to other brand management roles in the FMCG industry, this role places a greater emphasis on trade marketing and distributor management
  • Unlike some other consumer goods industries, the confectionery market is highly competitive and dynamic, requiring constant innovation and adaptation
  • This role offers opportunities for career growth and development within a large, global organization, with potential for expansion into regional or global marketing roles

ASSUMPTION: Candidates with experience in FMCG or confectionery brands are strongly preferred, but relevant experience in other consumer goods industries may also be considered.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign to launch a new product in the Thai market
  • Conducting a market analysis to assess the competitive landscape and identify opportunities for growth
  • Collaborating with distributors to optimize trade programs and maximize brand performance
  • Leading a cross-functional team to develop and implement a new pricing strategy for a key brand

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives that a Brand Manager at Perfetti Van Melle might undertake, but the specific projects and priorities will vary depending on the company's needs and market conditions.

❓ Key Questions to Ask During Interview

  • Can you describe the company's long-term strategy for growth in the Thai market?
  • How does this role fit into the company's global marketing organization, and what opportunities are there for international collaboration or expansion?
  • What are the key priorities for this role in the first 90 days, and how will success be measured?
  • How does Perfetti Van Melle support the professional development and growth of its employees?
  • What is the company's approach to work-life balance, and how is this role expected to fit into that framework?

ASSUMPTION: These questions are designed to provide insight into the company's strategic priorities, organizational structure, and commitment to employee development and work-life balance.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your relevant experience and skills for this role
  • Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the company
  • Research Perfetti Van Melle's products, competitors, and market trends to show your preparation and initiative
  • Follow up with the hiring manager within one week of submission to confirm receipt of your application and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.