Brand Manager

📌 Core Information

🔹 Job Title: Brand Manager

🔹 Company: Perfetti Van Melle

🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand

🔹 Job Type: On-site

🔹 Category: Food and Beverage Services

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading marketing initiatives to strengthen brand presence and performance
• Monitoring KPIs and recommending strategies to drive sales and market share
• Collaborating with various teams to develop and launch new products
• Managing media planning and budget allocation

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Lead the planning and execution of consumer and trade marketing initiatives to strengthen brand presence and performance

✅ Monitor brand and campaign KPIs, analyze performance, and recommend strategies to drive sales and market share

✅ Collaborate with Group Marketing for strategic alignment and with distributors to ensure optimized trade programs and brand consistency

✅ Coordinate with the shipment team for accurate forecasting and timely delivery

✅ Work closely with local agencies to develop or adapt global content that enhances brand equity and drives consumer engagement

✅ Lead media planning efforts with agencies to ensure strategic and efficient investment

✅ Manage and own the media budget, ensuring optimal allocation and ROI

✅ Identify opportunities for new products, packaging, and flavors by reviewing PVM’s global portfolio and market trends

✅ Coordinate with Corporate, Regional Marketing, R&D, and distributors to develop and launch new products, including packaging

✅ Lead NPD discussions in key meetings and oversee the execution of launch-related marketing and trade activities

✅ Monitor consumer trends and competitor activities to uncover insights and inform strategic planning

✅ Collaborate with distributors to assess competitor trade programs and their impact on PVM brands

✅ Guide and evaluate distributor trade investments to ensure efficiency and maximize ROI

✅ Lead the development and execution of brand pack-price strategies to drive revenue and profitability

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 5 years of brand management experience, preferably in FMCG or confectionery

Required Skills:

• Proven track record in strategy, product launches, and trade marketing
• Strong analytical skills and data-driven decision making
• Excellent communication and collaboration skills
• Proficient in media planning, digital marketing, and pricing strategy

Preferred Skills:

• Fluency in Thai and English
• Experience working with global brands
• Knowledge of the Thai confectionery market

ASSUMPTION: Candidates with experience in FMCG or confectionery brands are strongly preferred, but relevant experience in other consumer goods industries may also be considered.

💰 Compensation & Benefits

Salary Range: THB 150,000 - 250,000 per month (Estimated based on industry standards for 5-10 years of experience in Bangkok)

Benefits:

• Health insurance
• Retirement plan
• Performance-based bonuses
• Employee discounts on PVM products

Working Hours: Full-time, Monday to Friday, 8:30 AM to 5:30 PM (with a 1-hour lunch break)

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Perfetti Van Melle operates in the competitive Food and Beverage Services industry, with a focus on confectionery and chewing gum products.

Company Size: With over 17,000 employees and operations in over 150 countries, Perfetti Van Melle is a large, global organization. This means there are ample opportunities for career growth and international exposure.

Founded: Perfetti Van Melle was founded in 2001 through the merger of Perfetti Spa and Van Melle N.V. The company has since grown to become a leading global player in the confectionery market.

Company Description:

• Perfetti Van Melle is a privately owned company that produces and distributes candies and chewing gums worldwide.
• The company is present in the Asia Pacific Region, Europe, Middle East, Africa, and the Americas, with a true global reach.
• Perfetti Van Melle is known for its iconic brands, including Mentos, Chupa Chups, and Alpenliebe, which cater to consumers of all ages around the globe.

Company Specialties:

• Confectionery and chewing gum production and distribution
• Global brand management
• New product development and innovation
• Cross-functional collaboration and strategic planning

Company Website: http://www.perfettivanmelle.com

ASSUMPTION: Perfetti Van Melle's global presence and diverse product portfolio offer unique opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, with opportunities for growth into senior roles within the company.

Reporting Structure: The Brand Manager reports directly to the Marketing Director and works closely with various teams, including Group Marketing, distributors, and local agencies.

Work Arrangement: This is an on-site role, with the primary work location in Bangkok, Thailand. The role may require occasional travel for meetings and events.

Growth Opportunities:

• Progression to senior brand management or marketing roles within the company
• Expansion into regional or global marketing roles
• Development of leadership and management skills through cross-functional collaboration and mentorship

ASSUMPTION: This role offers a clear path for career progression within the company, with opportunities for growth in both depth and breadth of responsibilities.

🌍 Location & Work Environment

Office Type: Perfetti Van Melle's Bangkok office is a modern, professional environment with a collaborative and dynamic work culture.

Office Location(s): The primary office is located in Bangkok, with additional offices in other major cities across Thailand and around the world.

Geographic Context:

• Bangkok is a bustling metropolis with a vibrant business environment and a diverse cultural scene.
• The city offers a wide range of amenities, including shopping, dining, and entertainment options, as well as easy access to public transportation.
• Bangkok's strategic location in Southeast Asia makes it an ideal hub for regional business operations.

Work Schedule: The work schedule is typically Monday to Friday, 8:30 AM to 5:30 PM, with a 1-hour lunch break. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The work environment at Perfetti Van Melle is fast-paced and dynamic, with a strong emphasis on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interviews with the hiring manager and relevant team members
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision making
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume to highlight relevant experience and skills for this role
• Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the company
• Research Perfetti Van Melle's products, competitors, and market trends to show your preparation and initiative

ATS Keywords: Brand Management, Trade Marketing, Media Planning, Digital Marketing, Product Launches, Market Analysis, Cross-Functional Collaboration, Consumer Engagement, New Product Development, Strategic Planning, Budget Management, Packaging Development, Competitor Analysis, Sales Strategy, Forecasting, ROI Optimization

ASSUMPTION: The application process at Perfetti Van Melle is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned or improved upon with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Passion for our products
• Innovation and continuous improvement
• Collaboration and teamwork
• Responsibility and accountability
• Integrity and respect

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Results-focused and accountable

Self-Assessment Questions:

• Do you have a passion for confectionery products and a strong desire to drive their success?
• Are you comfortable working in a fast-paced, collaborative environment and collaborating with cross-functional teams?
• Do you have a proven track record of driving results through strategic planning and data-driven decision making?

ASSUMPTION: Candidates who align with Perfetti Van Melle's company values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse teams and stakeholders, each with their own priorities and expectations
• Adapting to a fast-paced, dynamic work environment
• Navigating a large, global organization with complex reporting structures
• Balancing the need for strategic planning with the need for tactical execution

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive, solutions-oriented mindset.

📈 Similar Roles Comparison

• Compared to other brand management roles in the FMCG industry, this role places a greater emphasis on trade marketing and distributor management
• Unlike some other consumer goods industries, the confectionery market is highly competitive and dynamic, requiring constant innovation and adaptation
• This role offers opportunities for career growth and development within a large, global organization, with potential for expansion into regional or global marketing roles

ASSUMPTION: Candidates with experience in FMCG or confectionery brands are strongly preferred, but relevant experience in other consumer goods industries may also be considered.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product in the Thai market
• Conducting a market analysis to assess the competitive landscape and identify opportunities for growth
• Collaborating with distributors to optimize trade programs and maximize brand performance
• Leading a cross-functional team to develop and implement a new pricing strategy for a key brand

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives that a Brand Manager at Perfetti Van Melle might undertake, but the specific projects and priorities will vary depending on the company's needs and market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term strategy for growth in the Thai market?
• How does this role fit into the company's global marketing organization, and what opportunities are there for international collaboration or expansion?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Perfetti Van Melle support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is this role expected to fit into that framework?

ASSUMPTION: These questions are designed to provide insight into the company's strategic priorities, organizational structure, and commitment to employee development and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills for this role
• Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the company
• Research Perfetti Van Melle's products, competitors, and market trends to show your preparation and initiative
• Follow up with the hiring manager within one week of submission to confirm receipt of your application and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.