📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: GSK
🔹 Location: United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Pharmaceuticals
🔹 Date Posted: 2025-06-05
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Implementing marketing strategy for high-profile brands
- Cross-functional collaboration with commercial teams and stakeholders
- Localizing global strategies and executing local marketing plans
- Driving customer-centric omnichannel user journeys and experiences
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving customer-centric experiences and collaborating effectively with cross-functional teams.
📋 Key Responsibilities
✅ Work cross-functionally to localize global strategy and create/execute local marketing plans
✅ Ownership of materials and processes to thrive in a competitive marketplace, leveraging digital solutions
✅ Contribute to operational plans and cycle reviews, adopting a test-and-learn approach and incorporating learnings into new planning cycles
✅ Develop high-value content across multiple channels, addressing key customer challenges and driving brand advocacy
✅ Set clear campaign objectives, select, develop, and refresh quality content, and engage local agencies to create gold standard creatives
✅ Drive customer-centric omnichannel user journeys via a thorough understanding of customer needs and preferences
✅ Analyze data to understand customer behaviors, needs, and preferences, and optimize content and activities based on personas and channel preferences
✅ Measure and report marketing campaign performance against objectives and KPIs, identifying trends and insights, and collaborating with teams and partners to optimize spend, performance, and user experience
ASSUMPTION: This role requires a strong data-driven approach, continuous learning, and a focus on optimizing customer experiences and campaign performance.
🎯 Required Qualifications
Education: Bachelor’s degree in business, Life Sciences, or a related field, or equivalent experience
Experience: Proven experience in marketing, brand management, or a related field, with a track record of developing and executing marketing strategies and campaigns through a cross-functional team
Required Skills:
- Strong communication and stakeholder management skills
- Proven ability to produce high-quality, data-driven, and creative solutions in a fast-paced environment
- Values an iterative design approach with a strong sense of ownership and proactive advocacy for the end-user
- Open to taking on new challenges and learning new skills, with a collaborative, curious, empathetic, open-minded, and innovative mindset
- Brings high energy and passion to the job, influencing those around them, and building trust and rapport to create a comfortable and effective workplace
- Demonstrated project management skills, including experience in Agile project management
Preferred Skills:
- Experience using Veeva PromoMats or equivalent content management system
- Sales and/or Marketing experience within secondary care environment
- Experience in biologic therapies and/or respiratory brands
- Proactively explores new ideas, trends, and opportunities to drive business performance and future growth
ASSUMPTION: Candidates with experience in the pharmaceutical industry and a strong understanding of the ABPI code will be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: £50,000 - £65,000 per annum (Based on industry standards for a Brand Manager role in the UK with 5-10 years of experience)
Benefits:
- Competitive pension scheme
- Private medical insurance
- Annual bonus and share scheme
- Flexible working arrangements
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceuticals, specifically focused on specialty medicines and vaccines
Company Size: 10,001+ employees (Large enterprise)
Founded: 1904 (Over 115 years of history)
Company Description:
- GSK is a global biopharma company with a special purpose – to unite science, technology, and talent to get ahead of disease together
- Focuses on preventing and treating disease with vaccines, specialty and general medicines
- Invests in four core therapeutic areas: infectious diseases, HIV, respiratory/immunology, and oncology
Company Specialties:
- Pharmaceutical products and vaccines
- Research and development
- Global marketing and sales
- Manufacturing and supply chain
Company Website: www.gsk.com
ASSUMPTION: GSK is a well-established and large pharmaceutical company with a strong global presence and a focus on innovation and patient care.
📊 Role Analysis
Career Level: Experienced professional (5-10 years of experience)
Reporting Structure: Reports directly to the Senior Brand Manager and collaborates with the broader commercial team
Work Arrangement: On-site, with occasional flexibility for remote work
Growth Opportunities:
- Potential progression to Senior Brand Manager or other leadership roles within the marketing function
- Broad exposure to various aspects of the business, including medical, market access, and support functions
- Opportunities to work on high-profile brands and make a significant impact on business performance
ASSUMPTION: This role offers strong potential for career growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): GSK HQ, London, UK
Geographic Context:
- London is a major global city with a vibrant business ecosystem
- GSK HQ is located in the West End of London, close to public transportation and various amenities
- The UK is at the forefront of the global pharmaceutical industry
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for occasional remote work
ASSUMPTION: The work environment at GSK HQ is dynamic, collaborative, and focused on driving innovation and results.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring manager and key stakeholders
- Final interview with the senior leadership team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and stakeholder management
- Data-driven decision-making and analytical skills
- Creativity and innovation in marketing campaigns
- Customer-centric mindset and understanding of customer needs
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the pharmaceutical industry and GSK's business
- Showcase your ability to drive customer-centric marketing campaigns and optimize performance
- Prepare for behavioral interview questions that focus on your experience with cross-functional collaboration, data-driven decision-making, and customer-centric marketing
ATS Keywords: Brand Manager, Marketing Strategy, Cross-Functional Collaboration, Content Development, Data Analysis, Project Management, Digital Solutions, Customer Experience, Stakeholder Management, Agile Methodology, Communication Skills, Creativity, Problem Solving, Innovative Thinking, Empathy, Curiosity
ASSUMPTION: GSK uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help ensure your application is seen by the right people.
🛠️ Tools & Technologies
- Veeva PromoMats (or equivalent content management system)
- Microsoft Office Suite
- Data analysis and visualization tools (e.g., Excel, Power BI)
- Marketing automation and CRM platforms
- Project management tools (e.g., Asana, JIRA)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and project, but GSK utilizes industry-standard software and platforms to support its marketing and business operations.
👔 Cultural Fit Considerations
Company Values:
- Ambitious of patients – focusing on delivering the things that matter better and faster, without compromising safety or quality
- Accountable for impact – owning my work and supporting others to succeed
- Do the right thing – with integrity and care, complying with applicable laws, regulations, standards, and policies – and I will speak up if things don’t feel right
Work Style:
- Collaborative and cross-functional, with a focus on driving results through teamwork
- Data-driven and analytical, with a strong emphasis on continuous learning and improvement
- Innovative and creative, with a willingness to explore new ideas and approaches
Self-Assessment Questions:
- Do you have a proven track record of driving customer-centric marketing campaigns and optimizing performance?
- Are you comfortable working in a fast-paced, collaborative environment and managing multiple stakeholders?
- Do you have strong data analysis and visualization skills, and the ability to translate data insights into actionable marketing strategies?
ASSUMPTION: GSK values candidates who align with their core values and work style, and who can demonstrate a strong fit with the company culture.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with competing priorities and tight deadlines
- Navigating a large, complex organization with multiple stakeholders and cross-functional teams
- Managing a significant workload and balancing multiple projects simultaneously
- Adapting to changes in the market, regulatory environment, or company priorities
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth, learning, and professional development.
📈 Similar Roles Comparison
- Brand Manager roles in other pharmaceutical companies may have different brand portfolios, therapeutic areas, or company structures
- GSK's focus on specialty medicines and vaccines sets it apart from some competitors
- Career progression in this role may differ from that in other industries or companies, with a focus on developing expertise in the pharmaceutical industry
ASSUMPTION: While there may be similarities with other Brand Manager roles, the unique aspects of GSK's business and the pharmaceutical industry should be considered when comparing this role to others.
📝 Sample Projects
- Developing and executing a marketing campaign for a newly launched specialty medicine
- Optimizing customer journeys and experiences for a mature brand in the respiratory therapy area
- Collaborating with medical and market access teams to launch a new indication for an existing brand
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the Brand Manager role at GSK.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with the medical, market access, and other support functions?
- What are the key challenges facing the brand portfolio, and how can this role help address them?
- What opportunities are there for professional development and growth within this role and the broader marketing function?
- How does GSK support work-life balance for its employees, particularly in a fast-paced role like this one?
ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and helps you make an informed decision about your fit with the company and team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, focusing on your ability to drive customer-centric marketing campaigns and optimize performance
- Prepare for behavioral interview questions that focus on your experience with cross-functional collaboration, data-driven decision-making, and customer-centric marketing
- Research GSK's business and industry, and be ready to discuss your understanding of the pharmaceutical industry and the company's brand portfolio
- Follow up with the hiring team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
